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2015 BAASH – Brand Activation Annual Showcase Overview

This video provides an overview of the the 2015 BAASH – Brand Activation Annual Showcase.

Overview of the 2015 ANA Advertising Law & Public Policy Conference

In this video, get an overview of the 2015 ANA Advertising Law & Public Policy Conference.

What the New Political Reality Means for Advertisers

The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry in this video.

Keynote Address: FCC Commissioner Michael O'Rielly

In this video, view highlights of the keynote address from Michael O'Rielly, Commissioner of the Federal Communications Commission, at the 2015 ANA Advertising Law & Public Policy Conference.

The Future in Ten Minutes or Less

In this video, watch the top lawyers in the business in a whirlwind tour of what advertising law will be in ten years.

Data Security – What’s Next?

In this video, a panel discussed the evolution of data breach and security litigation in the class action and enforcement arenas and identify new privacy litigation risks appearing on the horizon.

Social Media 2.0 - Where Are We Now?

In this video, review the current status of the world of social media looking back at major campaigns and issues from the past year.

Meeting the Challenges of Producing Commercials Overseas

In this video, a panel of advertising law experts from around the world, members of the Global Advertising Lawyers Alliance (GALA), will help marketers feel confident in circumnavigating the world of global advertising production.

ANA Media Leadership Conference in Three Minutes

In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.

City Year's Media Innovation Story

In this video, Gillian Smith, chief marketing officer at City Year, shared City Year's media innovation story including how they reached almost 5.5 million people via social media with very little paid media spend by relying on partner and fan media brands to help further spread its message.

Subaru’s Success with Branded Content

In this video, learn why Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Dr Pepper Snapple: Media Integration Story

In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.

Ice Bucket Challenge: Viral Marketing Sensation

In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Fraud in Digital Advertising – What Advertisers Are Doing About It

In this video, hear from ConAgra, Kellogg’s, and LaQuinta who are among the ANA member companies who shared key learnings and action steps that came out of a study on bot fraud (i.e., non-human traffic).

Rethinking and Reinventing the Role of the Media Professional

In this video, Rishad Tobaccowala, Chief Strategist at Publicis Groupe, provided guidance for media professionals to rethink and reinvent their respective roles in order to maintain and increase relevance in the future.

Highlights from the 2015 Brand Masters Conference

The 2015 Brand Masters Conference in three minutes.

Expedia: Find Yours

In this video, learn how Expedia set out to make travel personal again, to acknowledge that travel is about more than changing places; it’s about finding the things that change you.

Brand and the Bottom Line

In this video, discover how the DuPont marketing team is linking brand to business financials to get approval for major changes in brand strategy.

Vita Coco: Connecting Through Culture

In this video, learn how Vita Coco started the coconut water trend – one of the fastest growing beverage categories of the past ten years – by promoting the brand in association with pop culture.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

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