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Search returned: 1437 document(s).
What brands looking to target this influential demographic need to know.
Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.
Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
An infographic exploring an influential but often overlooked buying segment.
Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.
Research exploring American consumers’ attitudes toward LGBTQ athletes.
Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.
Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.
The key players and skillsets needed to organize a marketing measurement program.
Google debunks four myths surrounding programmatic buying.
An infographic showing how peer reviews and social media influence alcohol purchases.
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Tips for a successful video strategy, including how to create, collaborate, and curate content.
Research on Millennials and radio messaging tactics, including commercials and contests.
Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.
In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.
Consumers want seamless access to information when making a purchase online.
Stats and trends around email marketing in 2015.
Research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.