Search Results for All Content (access may be restricted)
Search returned: 601 document(s).
-
R3’s 7 Types of Modern Marketing Organizations
Knowledge Partners January 26, 2023R3 shared seven different types of marketing organizations for modern brands.
view -
Q&A: How to Develop Recession-Proof Marketing
Knowledge Partners January 26, 2023ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.
view -
Motherhood Matrix Study: Navigating High Anxiety
Knowledge Partners January 26, 2023Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
view -
Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023
Knowledge Partners January 19, 2023It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.
view -
The Four Stages of Relationship Marketing
Knowledge Partners January 18, 2023Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
view -
Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Knowledge Partners January 18, 2023This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.
view -
Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns
Knowledge Partners January 17, 2023The agency ICF Next offered an array of best practices for tackling each phase of email marketing.
view -
Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners
Knowledge Partners January 17, 2023Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.
view -
Three Things Healthcare Agencies Need to Understand About Digital Advertising
Knowledge Partners January 17, 2023The digital advertising landscape continues to evolve at a rapid pace, and a holistic approach to executing campaigns is a must. DeepIntent’s Chief Strategy Officer Jennifer Werther shares three tips marketers at healthcare agencies can keep in mind for the future.
view -
Pivoting for Growth: As Uncertainty Looms, Brands Find Footing in Personalization
Knowledge Partners January 12, 2023To find a footing in this multi-generational, multicultural, and multi-socioeconomic world, brands must be prepared to change course in driving engagement, participation, and, ultimately, sales.
view -
Beers and Queer History
Knowledge Partners January 11, 2023Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.
view -
Three Tips for Evaluating Attribution Methodologies
Knowledge Partners January 11, 2023Mediastruction CEO Marilois Snowman offers three tips for organizations evaluating attribution partners.
view -
The Patient POV: Pharma Advertising on Linear TV Versus Connected TV
Knowledge Partners January 9, 2023Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.
view -
Onboarding Strategies to Make a Lasting Impression
Knowledge Partners January 9, 2023Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.
view -
How to Foster Brand Love During Economic Uncertainty
Knowledge Partners January 6, 2023Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.
view -
Online Travel Trends: Search and Social — An R3 Category Report
Knowledge Partners January 4, 2023R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.
view -
Four Strategies for Connecting with Your Customers Through Zero-Party Data
Knowledge Partners January 3, 2023Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.
view -
The Top 15 Agencies in the World by 2021 Revenue
Knowledge Partners December 22, 2022Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.
view -
The Ultimate Article Archive
Knowledge Partners December 21, 2022Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.
view -
Industry Update from Agency Mania Solutions: December 2022
Knowledge Partners December 20, 2022Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.
view