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For consumers, having content options is an imperative — but having options doesn’t necessarily mean they are using all of the choices all of the time.

Tips from former Target CMO Jeff Jones on how brands can attract the talent they need to stay relevant.

The latest version of The Creative Group’s annual guide can be your essential salary temperature check and offers a preview of hiring trends for the coming year.

Nielsen recently conducted a study to better understand the audience that will grow into the first wave of virtual reality adopters and content consumers.

The case for creating shopping experiences and marketing content that reflects diverse sizes.

MediaPost shared three reasons why ecommerce SEO should be part of your marketing strategy now.

Brands can show their pledge to social responsibility through the voices of influencers, reinforcing credibility and trust.

Companies interested in cause marketing should be mindful of the laws and guidelines that apply to cause marketing promotions.

This download from CIMM offers a common language reference of terms and definitions for media measurement.

EquiTrend conducted a study of CPG brands to determine which ones consumers associated with positive health and wellness impact.

Are you the kind of client that agencies desperately want to acquire and retain?

This report takes a deep dive into the new age of addressable TV, closely examining how addressable technology makes television advertising more effective than ever.

To promote its Reese’s Puffs Cereal, General Mills signed on to be the first presenting sponsor of the new weekly Yahoo Esports Live show.

A survey conducted by Purchase looked at the mobile actions that most commonly preceded an in-store transaction.

Despite the age gap between Canadian Millennials and Baby Boomers, their shopping tastes and preferences may not be as different as marketers think.

Best practices for successful account-based marketing strategies.

Research on account-based marketing helps lay out a framework for maximizing its revenue impact.

Millennials are a demanding generation that wants to be more informed about companies, their products, and their business practices.

A large majority of 18 to 35 years old use mobile banking, according to a consumer trends survey, but security concerns continue to be a major barrier for many.

There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.