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Search returned: 523 document(s).

  • Digital Transformation: A 6-Step Road Map to Success

    Knowledge Partners   June 29, 2022  

    Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.

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  • How to Prove — and Improve — Your ROI in Media

    Knowledge Partners   June 29, 2022  

    According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?

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  • SXM: 2022 Podcast Trends Report

    Knowledge Partners   June 28, 2022  

    SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.

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  • The State of CTV Advertising 2021

    Knowledge Partners   June 22, 2022  

    TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.

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  • ABM Changes the Game — If You Can Make It Work

    Knowledge Partners   June 17, 2022  

    Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

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  • TVision Spring 2022 Co-Viewing Report

    Knowledge Partners   June 16, 2022  

    TVision issued a report featuring insights on co-viewing metrics for brands.

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  • New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.

    Knowledge Partners   June 14, 2022  

    A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.

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  • Contractors Speak Out: Motivating Contractors for Growth

    Knowledge Partners   June 14, 2022  

    A study conducted by HMI Performance Incentives offered insight into the question: What drives the decision-making process for contractors when selecting a distributor? Additional insights were also gathered regarding those contractors’ channel selection, e-commerce usage and needs, and how they market themselves.

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  • The Definitive Guide for an Effective Channel Incentive Program

    Knowledge Partners   June 14, 2022  

    With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.

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  • Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?

    Knowledge Partners   June 7, 2022  

    A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.

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  • Five Snapchat Ad Creative Findings for CPG Marketers

    Knowledge Partners   June 7, 2022  

    In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.

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  • Six Snapchat Ad Creative Findings for Entertainment Marketers

    Knowledge Partners   June 3, 2022  

    In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.

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  • Three Snapchat Ad Creative Findings for FinServ Marketers

    Knowledge Partners   June 1, 2022  

    In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.

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  • Best Practices for Lifecycle Marketing

    Knowledge Partners   May 27, 2022  

    This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.

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  • Engaging Gen Z Through Authentic Messaging

    Knowledge Partners   May 26, 2022  

    Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything.

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  • Top 10 Benefits of Influencer Marketing

    Knowledge Partners   May 26, 2022  

    Within shares the top 10 benefits of leveraging influencers for marketing campaigns.

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  • Designing Your App with Experience in Mind

    Knowledge Partners   May 23, 2022  

    ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.

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  • CTV Takes Center Stage: Global Benchmarks Report

    Knowledge Partners   May 20, 2022  

    Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

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  • Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever

    Knowledge Partners   May 12, 2022  

    Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.

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  • Black Glass Issue 002: Real Marketing Teams

    Knowledge Partners   May 10, 2022  

    Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

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