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Mobile Video Research

New research on click-through rates and view-through rates in the mobile video ecosystem, including a comparison of smartphone and tablet performance.

The Brand Marketer’s Guide to In-Image Advertising

Considerations for advertisers include pricing, UX, viewability, and scale.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

What Do Publishers Really Think of Emerging Forms of Advertising?

An inside look at publisher strategies on native advertising and tips for marketers.

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

LGBT Inclusive Advertising Study

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

The Social Spike: How Your Online Friends Influence Your Happy Hour

An infographic showing how peer reviews and social media influence alcohol purchases.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Building a YouTube Content Strategy: Lessons from Google BrandLab

Tips for a successful video strategy, including how to create, collaborate, and curate content.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Want to Get Frequency Right? Find out which Account You're Emailing

Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.

Tapped In: Craft and Local Are Powerful Trends in the Beer Aisle

In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.

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