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Search returned: 424 document(s).

  • Beauty and the Social Media Beast

    Knowledge Partners   October 18, 2021  

    Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.

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  • Brand Decisions Matter in FinTech Mergers and Acquisitions

    Knowledge Partners   October 14, 2021  

    The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

    Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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  • Top Tips for Identifying and Targeting Ideal Audience Segments

    Knowledge Partners   October 7, 2021  

    In this article, learn the best ways to optimize your audience identification and targeting strategies in the modern marketing landscape.

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  • Why Engaging in Micro-Moments Is Vital for Customer Engagement

    Knowledge Partners   October 4, 2021  

    Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement, loyalty, and micro-moments are a surefire way to do so.

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  • General Mills Brand Integrations Lead to Big Sales Lifts in Study

    Knowledge Partners   September 30, 2021  

    Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.

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  • The 2021 International Telco Report: Consumer Adoption of 5G

    Knowledge Partners   September 27, 2021  

    While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.

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  • 2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want

    Knowledge Partners   September 23, 2021  

    Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.

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  • Meeting Consumer Demand for Transparent Marketing Practices

    Knowledge Partners   September 22, 2021  

    Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.

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  • 2021 In-House Creative Industry Report

    Knowledge Partners   September 17, 2021  

    In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.

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  • The Importance of Omnichannel Marketing in the Modern Landscape

    Knowledge Partners   September 15, 2021  

    Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.

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  • The Chicken and the Egg Dilemma

    Knowledge Partners   September 14, 2021  

    Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.

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  • How Television is Coping with COVID

    Knowledge Partners   September 14, 2021  

    “Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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  • Electrify Your B2B Brand with Lessons from D2C

    Knowledge Partners   September 12, 2021  

    B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

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  • Marketing Cloud Best Practices for Retail Brands

    Knowledge Partners   September 9, 2021  

    To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.

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  • The Enterprise Marketer’s Guide to Customer Data Platforms

    Knowledge Partners   September 8, 2021  

    CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.

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  • The Rise of Product Placement and Influencer Marketing

    Knowledge Partners   September 8, 2021  

    For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.

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  • Flood of College Athletes Become Influencers After NCAA Ruling

    Knowledge Partners   September 6, 2021  

    “First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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  • How To Reach Out to Influencers (And Get a Response!)

    Knowledge Partners   September 3, 2021  

    Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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  • A Guide to Improving the ROI of Your Digital Customer Experience

    Knowledge Partners   September 3, 2021  

    Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.

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