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As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

Three things marketers need to consider when setting out to find a celebrity spokesperson.

The future of wearables is tattoos; device usage by generation; the staggering projection for virtual reality sales; Amazon goes offline; upcoming events; key stats; quick facts; and more.

A look at how U.S. consumers are changing, and what they expect from the brands they support

Five ways to get the most out of brand advocates and influencers

Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

Findings from a new study on the rise of shopper marketing

Trending content on shopper, promotion, and experiential marketing.

An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all

A new study reveals how brands develop and execute omnichannel marketing strategies.

Marketing faces a tough challenge that could have long-term ramifications. How does the industry win and keep new talent when so many grads are opting for careers elsewhere?

Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.

The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.