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  • New Blood

    ANA Magazine   August 8, 2016  

    Marketing faces a tough challenge that could have long-term ramifications. How does the industry win and keep new talent when so many grads are opting for careers elsewhere?

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  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

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  • Oh Snap

    ANA Magazine   August 3, 2016  

    How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

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  • Media Transparency: The Aftermath

    ANA Magazine   August 2, 2016  

    An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

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  • ANALOG for August 2016

    ANA Magazine   August 1, 2016  

    The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.

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  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

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  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

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  • The Path Forward

    B-to-B Marketer   July 26, 2016  

    O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

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  • Get it Right

    B-to-B Marketer   July 25, 2016  

    Avoid these mistakes when choosing a marketing technology solution.

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  • Achieving Nirvana

    ANA Magazine   July 11, 2016  

    More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.

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  • Timing Is Everything

    ANA Magazine   July 11, 2016  

    How marketers can optimize their digital marketing through appropriate time marketing

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  • Through the Purchase Funnel

    ANA Magazine   July 8, 2016  

    Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.

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  • ANALOG for July 2016

    ANA Magazine   July 8, 2016  

    Something’s brewing between Outlook and Starbucks; the current and future rates of ad blocker use in the U.S.; momondo proves traveling is in our DNA; upcoming events; quick facts; and more.

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  • The NFL Ups Its Social Game

    ANA Magazine   July 7, 2016  

    NFL VP of Social Media and Emerging Programming Tom Brady on adding value to social conversations, content creation, measurement, and more

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  • Surging Ahead

    ANA Magazine   June 12, 2016  

    How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

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  • ANALOG for June 2016

    ANA Magazine   June 11, 2016  

    How Zappos delivers on its brand promise; a unique way to spread awareness for missing persons; what you don’t know about sourced traffic; upcoming events; quick facts; and more.

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  • Beyond Pink

    ANA Magazine   June 10, 2016  

    Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.

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  • Winning the Rebound

    ANA Magazine   June 9, 2016  

    The dos and don’ts for building a successful retargeting strategy that wins consumer attention.

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