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Five ways to get the most out of brand advocates and influencers
Spending on brand activation surpasses that of advertising and trade promotions combined, <a href="http://www.ana.net/content/show/id/40070">according to a new study.</a>
To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey
Findings from a new study on the rise of shopper marketing
Trending content on shopper, promotion, and experiential marketing.
An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all
A new study reveals how brands develop and execute omnichannel marketing strategies.
Marketing faces a tough challenge that could have long-term ramifications. How does the industry win and keep new talent when so many grads are opting for careers elsewhere?
Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.
How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.
An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.
The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.
The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.
Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.
CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.
Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.
O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.
Avoid these mistakes when choosing a marketing technology solution.
More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.
How marketers can optimize their digital marketing through appropriate time marketing
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