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Search returned: 658 document(s).

  • Fragmentation, Data, and the Future of Television Advertising

    ANA Magazine   September 6, 2016  

    As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

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  • Staying in Bounds

    ANA Magazine   September 5, 2016  

    How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

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  • Finding the Right Celebrity Spokesperson

    ANA Magazine   September 4, 2016  

    Three things marketers need to consider when setting out to find a celebrity spokesperson.

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  • #ANALOG for September 2016

    ANA Magazine   September 3, 2016  

    The future of wearables is tattoos; device usage by generation; the staggering projection for virtual reality sales; Amazon goes offline; upcoming events; key stats; quick facts; and more.

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  • Shifting Demographics, By the Numbers

    ANA Magazine   September 3, 2016  

    A look at how U.S. consumers are changing, and what they expect from the brands they support

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  • Fanning Excitement

    Activate   August 24, 2016  

    Five ways to get the most out of brand advocates and influencers

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  • Sold on Brand Activation

    Activate   August 24, 2016  

    Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

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  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

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  • Rise of Shopper Marketing

    Activate   August 23, 2016  

    Findings from a new study on the rise of shopper marketing

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  • Know Now

    Activate   August 22, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Color for the Colorblind

    Activate   August 22, 2016  

    An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all

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  • How to Put Out a ‘Nine-Alarm’ Fire

    Activate   August 22, 2016  

    A new study reveals how brands develop and execute omnichannel marketing strategies.

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  • New Blood

    ANA Magazine   August 8, 2016  

    Marketing faces a tough challenge that could have long-term ramifications. How does the industry win and keep new talent when so many grads are opting for careers elsewhere?

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  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

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  • Oh Snap

    ANA Magazine   August 3, 2016  

    How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

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  • Media Transparency: The Aftermath

    ANA Magazine   August 2, 2016  

    An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

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  • ANALOG for August 2016

    ANA Magazine   August 1, 2016  

    The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.

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  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

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