search results

Search returned: 653 document(s).

  • Fanning Excitement

    Activate   August 24, 2016  

    Five ways to get the most out of brand advocates and influencers

    view
  • Sold on Brand Activation

    Activate   August 24, 2016  

    Spending on brand activation surpasses that of advertising and trade promotions combined, <a href="http://www.ana.net/content/show/id/40070">according to a new study.</a>

    view
  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

    view
  • Rise of Shopper Marketing

    Activate   August 23, 2016  

    Findings from a new study on the rise of shopper marketing

    view
  • Know Now

    Activate   August 22, 2016  

    Trending content on shopper, promotion, and experiential marketing.

    view
  • Color for the Colorblind

    Activate   August 22, 2016  

    An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all

    view
  • How to Put Out a ‘Nine-Alarm’ Fire

    Activate   August 22, 2016  

    A new study reveals how brands develop and execute omnichannel marketing strategies.

    view
  • New Blood

    ANA Magazine   August 8, 2016  

    Marketing faces a tough challenge that could have long-term ramifications. How does the industry win and keep new talent when so many grads are opting for careers elsewhere?

    view
  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

    view
  • Oh Snap

    ANA Magazine   August 3, 2016  

    How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

    view
  • Media Transparency: The Aftermath

    ANA Magazine   August 2, 2016  

    An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

    view
  • ANALOG for August 2016

    ANA Magazine   August 1, 2016  

    The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.

    view
  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

    view
  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

    view
  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

    view
  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

    view
  • The Path Forward

    B-to-B Marketer   July 26, 2016  

    O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

    view
  • Get it Right

    B-to-B Marketer   July 25, 2016  

    Avoid these mistakes when choosing a marketing technology solution.

    view
  • Achieving Nirvana

    ANA Magazine   July 11, 2016  

    More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.

    view
  • Timing Is Everything

    ANA Magazine   July 11, 2016  

    How marketers can optimize their digital marketing through appropriate time marketing

    view

1234567 >>  Last (33)