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Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.
Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.
Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.
Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.
Discover the bold moves that can energize a brand’s purpose and accelerate results.
In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.
The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
BMA Executive Director Al Maag recommends keeping up-to-date with social media trends without sacrificing the truly personal touch.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.
The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
Marketers face major roadblocks every day that create inefficiency and ineffectiveness. Here are the top 3.
Highlights of the Forrester 2015 CMO forecast.