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Search returned: 635 document(s).

  • Achieving Nirvana

    ANA Magazine   July 11, 2016  

    More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.

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  • Timing Is Everything

    ANA Magazine   July 11, 2016  

    How marketers can optimize their digital marketing through appropriate time marketing

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  • Through the Purchase Funnel

    ANA Magazine   July 8, 2016  

    Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.

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  • ANALOG for July 2016

    ANA Magazine   July 8, 2016  

    Something’s brewing between Outlook and Starbucks; the current and future rates of ad blocker use in the U.S.; momondo proves traveling is in our DNA; upcoming events; quick facts; and more.

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  • The NFL Ups Its Social Game

    ANA Magazine   July 7, 2016  

    NFL VP of Social Media and Emerging Programming Tom Brady on adding value to social conversations, content creation, measurement, and more

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  • Surging Ahead

    ANA Magazine   June 12, 2016  

    How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

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  • ANALOG for June 2016

    ANA Magazine   June 11, 2016  

    How Zappos delivers on its brand promise; a unique way to spread awareness for missing persons; what you don’t know about sourced traffic; upcoming events; quick facts; and more.

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  • Beyond Pink

    ANA Magazine   June 10, 2016  

    Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.

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  • Winning the Rebound

    ANA Magazine   June 9, 2016  

    The dos and don’ts for building a successful retargeting strategy that wins consumer attention.

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  • At Home with Cross-Media Strategy

    ANA Magazine   June 8, 2016  

    Alia Kemet, U.S. director of media at IKEA North America, on IKEA’s cross-media strategy, advice for young marketers, and more.

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  • Getting the Call

    ANA Magazine   May 12, 2016  

    Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

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  • Popularity Contest

    ANA Magazine   May 10, 2016  

    As the presidential campaigns reach a fever pitch, messaging will play a key role, and when it comes to winning votes, one medium has more sway than any other.

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  • ANALOG for May 2016

    ANA Magazine   May 10, 2016  

    Coca-Cola rolls out a global design scheme; the NBA steps up its ad game; Amazon’s play in the streaming category; the ideal length for mobile ads; upcoming events; quick facts; and more.

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  • Taking Seed

    ANA Magazine   May 10, 2016  

    How culture plays a critical role in building an adaptable and successful team.

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  • Making Connections

    ANA Magazine   May 10, 2016  

    A landmark study from the ANA on brand activation provides clarity to the term and some jaw-dropping statistics on just how big this segment of marketing truly is.

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  • Score One for Aon

    B-to-B Marketer   April 28, 2016  

    Thanks to its blockbuster sponsorship deal with Manchester United, Aon’s global profile has soared. But as CMO Phil Clement can attest, the benefits don’t stop there.

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  • It Starts with a Strategy

    B-to-B Marketer   April 28, 2016  

    Richard Blabolil offers his take on acquiring and retaining diverse talent.

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  • Surviving a Trade Show

    B-to-B Marketer   April 28, 2016  

    Get expert advice on surviving trade shows, and learn how to spot a fraudulent review.

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  • Break On Through to the Growth Driver Side

    B-to-B Marketer   April 28, 2016  

    To fully become growth drivers, B-to-B marketers must overcome a number of challenges.

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  • Put Customers on a Pedestal

    B-to-B Marketer   April 28, 2016  

    As expectations rise, B-to-B companies are putting greater focus on the customer experience.

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