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Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

In Good Company

Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

The Lifestyle Consumer Revealed

The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Get Out of the Box

While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

The Big Picture

While challenges remain, addressable TV may finally be within reach for marketers.

By the Numbers

Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.

Talking Shop

In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

Adapting in the Data-Driven Evolution

Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.

Turkish Delight

When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.

It’s Getting Personal

Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.

Going the Distance

For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.

Reaching the Infinitely Connected Consumer

John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.

Know Your Bull’s-eye Audience

To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.

An Evolutionary Process at Allstate

Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.

Hitting All the Angles

Learn how brands, including World Wrestling Entertainment (WWE), Dell, and Dunkin’ Donuts, use cross-screen marketing to effectively reach consumers.

Cross-Screen: Decoded

We live in a world of multiscreens, multiplatforms, and multidevices, from smartphones to connected TVs to “phablets” to wearables. The challenge for marketers is to understand how to communicate effectively with today’s cross-platform customers.

What’s Next Is Already Here

Programmatic buying is quickly becoming the norm and should be an integral part of an advertiser’s buying strategy.

Bring It

To reassert their products in consumers’ minds, Canon USA launched a multiscreen campaign around #BringIt. The brand tapped shutterbugs to show what a real camera can do.

Reaching Consumers Across All Screens

The Jeep brand is a success story that increased awareness and consideration of its new vehicles using cross-screen advertising.

1234567 >>  Last (8)