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Smartphone and Tablet Adoption Drives Mobile Commerce Sales

Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.

Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales

According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.

Google Edges Closer to Facebook as U.S. Display Advertising Becomes a Two-Horse Race

Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer.

With Search Leading the Pack, U.S. Mobile Ad Spending Soars

eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.

Mobile Advertising Goes Mainstream

Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.

Where Facebook Fits Into Social Network Advertising Spending

Nearly 70% of the total social network advertising spend goes to Facebook, according to this report from eMarketer.

One in Four U.S. Internet Users Are Social Gamers

According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.

Millennials Less Concerned with Privacy when Sharing Location

According to eMarketer, consumers under the age of 35 are more willing to share their location in exchange for value than other consumers.

Rapid Growth in Mobile Coupon Usage

eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.

Retail to Nearly Double Other Industries in Online Ad Spending

According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.

China to Surpass Japan in Total Media Spending This Year

According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.

Gen Xers Rule Traditional and Online Media

According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.

Search, Display Trends Push Online Ad Spending Past $31 Billion

In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.

How Shutterfly Leverages Channels to Meet Campaign Goals

Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.

eBay Motors’ Auto Buyer Takes App for a Spin

Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.

Coupon to Groupon: New Channels for an Old Tradition

According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.

eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love

To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.

Consolidation of Online Ad Market Continues as Google Grabs More Shares

According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.

eMarketer Case Study: How BlackBerry Used Online Video to Engage Young Men

BlackBerry partnered with the National Hockey League (NHL) to create an online video campaign centered on the 2010 Stanley Cup playoffs.

Traditional Media: Dollars and Attention Shift to Digital

eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.