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Search returned: 34 document(s).

  • Connecting Media, Technology, and Brands to Tomorrow’s Consumer

    DPAA   May 6, 2015  

    A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

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  • Client Strategies In Action: Online Retail - ebay

    DPAA   July 29, 2014  

    eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

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  • Case In Point: Funbars.com

    DPAA   July 29, 2014  

    For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.

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  • Case In Point: J.Crew

    DPAA   July 29, 2014  

    Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.

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  • Points of View 2013: Digital Place-Based Video Report

    DPAA   May 29, 2013  

    This report from Arbitron and Scarborough presents universe estimates for digital place-based video, through benchmarking the size and profile of total viewers across the U.S., with data to aid advertisers in their decisions on which networks to include in their media plans.

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  • DPAA: Travel Case Studies

    DPAA   April 5, 2013  

    In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.

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  • DPAA: National Geographic Wild Big Cat Week Case Study

    DPAA   March 28, 2013  

    In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.

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  • DPAA: Financial Services Case Studies

    DPAA   March 26, 2013  

    In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.

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  • DPAA: Consumer Packaged Goods Case Studies

    DPAA   February 5, 2013  

    DPAA provides case study highlights from multiple digital place-based campaigns for consumer packaged goods companies.

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  • DPAA: Business-to-Business Case Studies

    DPAA   January 29, 2013  

    DPAA provides case study highlights from four digital place-based campaigns executed in collaboration with Captivate Network for business-to-business companies.

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  • DPAA: Alcoholic Beverage Case Studies

    DPAA   January 25, 2013  

    In this piece DPAA provides case study examples of successful alcoholic beverage campaigns which utilized digital place-based media.

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  • DPAA: Automotive Case Studies

    DPAA   January 25, 2013  

    In this piece DPAA provides case study examples of successful automotive campaigns which utilized digital place-based media.

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  • DPAA: SapientNitro on Interactive and Personalized Digital Signage

    DPAA   December 5, 2012  

    FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.

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  • DPAA: Aerva: Seamless Multi-Channel Engagement

    DPAA   December 5, 2012  

    Sanjay Manandhar, founder & CEO, Aerva, presented a case example on the Aerva enterprise platform at the DPAA 2012 Digital Media Summit, and discussed how Aerva is partnering in the digital place-based media space to provide seamless experiences to consumers via social media, mobile interactivity and digital displays.

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  • DPAA: LocaModa on Digital Place-based Media

    DPAA   December 5, 2012  

    Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.

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  • DPAA: Media Behavior Institute on USA Touchpoints

    DPAA   December 3, 2012  

    Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.

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  • DPAA: Innovative Ideas from Innerscope Research

    DPAA   December 3, 2012  

    Dr. Carl Marci, CEO and chief science officer, Innerscope Research, discussed neuroscience-based research methodologies and execution at Innerscope Research, as part of a panel discussion at the DPAA 2012 Digital Media Summit.

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  • DPAA: MediaVest: From Intuition to Data-Driven

    DPAA   December 3, 2012  

    David Shiffman, SVP, research, MediaVest, discussed how the planning and evaluation of digital place-based media has evolved through data in this presentation at the DPAA 2012 Digital Media Summit.

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  • DPAA: Nielsen Catalina Solutions on Digital Place-based Advertising Research

    DPAA   December 3, 2012  

    Leslie Wood, CRO, Nielsen Catalina Solutions, presented research at the DPAA 2012 Digital Media Summit on the true value proposition of digital place-based advertising in terms of reach, frequency and recency.

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  • DPAA Case Study: Oppenheimer Funds

    DPAA   November 30, 2012  

    Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.

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