App-Enabled Smart TV Gains PopularityBrightLine September 22, 2014
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.view
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Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.view
The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.view
This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.view
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.view