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  • This Disinfectant Brand Helped Keep Commuters Safe

    Smarties Awards   December 28, 2021  

    Domex disinfectant, India’s first brand to use sodium hypochlorite, which kills 99.9 percent of the coronavirus virus, responded with agility to the COVID-19 crisis by pivoting from being just a toilet cleaner brand to a brand promising superior disinfection.

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  • How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales

    Smarties Awards   December 28, 2021  

    Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.

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  • How Gillette Appealed to Gen Z

    Smarties Awards   December 28, 2021  

    Gillette, a century-old global men's grooming brand, dominates the wet shaving category. The increase in sales largely relies on the growth of unit price, but the sales volume rises slowly in the industry, particularly with gen Z users. Thus, the company needed to appeal to the younger demographic.

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  • KFC: The Growth of Colonel KI

    Smarties Awards   December 28, 2021  

    KFC upgraded its Colonel KI (KFC-AI) AI persona into its official mascot of the esports world, creating the ultimate social schedule, as well as a host of deals to entice gamers and demonstrate value.

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  • It’s Game Over for Headaches

    Smarties Awards   December 28, 2021  

    As a 60-year-old brand, Excedrin set out to drive awareness among people between the ages of 18 and 24, as well as build consideration of Excedrin to treat gaming-related headaches.

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  • Castrol Invites Family Members to Express Their Love

    Smarties Awards   December 28, 2021  

    Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.

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  • Honoring Black Scientific Excellence

    Smarties Awards   December 28, 2021  

    AT&T created a series of short documentaries celebrating Black pioneers in STEM fields.

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  • How Pringles Got Its Groove Back

    Smarties Awards   December 28, 2021  

    To stand out, Pringles created a new limited-edition flavor in a partnership with Wendy’s called Pringles Baconator flavored crisps. It tasted just like its namesake, Wendy’s Baconator burger, its most popular menu item.

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  • Leveraging Machine Learning to Promote a Loyalty Program

    Smarties Awards   December 28, 2021  

    Aeroplan promoted its loyalty program with ads that featured dynamically designed creative powered by machine learning.

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  • Samsung Used Influencers to Promote Its New S21 Phone

    Smarties Awards   December 28, 2021  

    Samsung used influencers to create user-generated content about its new S21 phone and incorporated the content into its first virtual flagship store in Taiwan.

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  • KangShiFu's Chinese New Year Karaoke Reunion

    Smarties Awards   December 28, 2021  

    KangShiFu Ice Tea created a new rendition of a popular Chinese New Year song and promoted it on social media, encouraging younger consumers to celebrate the holiday with their families, boosting its brand image and sales in the process.

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  • In-Game Ads Energize 7-Eleven’s Slurpee Campaign

    Smarties Awards   December 28, 2021  

    7-Eleven’s mobile campaign used in-play and in-game advertising technology to amplify awareness of the new Slurpee Plus Guarana flavor and encourage consumers to visit 7-Eleven stores in Australia.

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  • How Yili Used a Smart Vending Machine to Serve Consumers the Perfect Drink

    Smarties Awards   December 28, 2021  

    With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.

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  • How UltraTech Mirrored the Success of On-Ground Activation to Online

    Smarties Awards   December 28, 2021  

    UltraTech migrated an offline campaign online with an extensive virtual studio, mirroring a state-of-the-art demonstration that offered round-the-clock access to home builders to virtually walk around and get all possible information on home building.

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  • How Dole Helped Parents and Kids During COVID-19

    Smarties Awards   December 28, 2021  

    In keeping with its brand promise to bring “sunshine to all,” Dole launched a campaign in Q3 of 2020 picking up on the tensions of a challenging COVID-19 lockdown that saw parents working from home and children home-schooling.

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  • Hard Rock International Uses AI to Win on Snapchat

    Smarties Awards   December 28, 2021  

    With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.

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  • How State Farm Used Watson to Keep People Safe During Hurricane Season

    Smarties Awards   December 28, 2021  

    With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.

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  • How This Shampoo Brand Resonated with Gen Z

    Smarties Awards   December 28, 2021  

    Shampoo brand Clear Men sought to increase brand preference with young Vietnamese men.

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  • Google Takes on Mental Health

    Smarties Awards   December 28, 2021  

    Google encouraged people to look after their mental health during the pandemic.

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  • AT&T Demonstrates 5G’s Power Through the Newsroom

    Smarties Awards   December 28, 2021  

    &T Business partnered with The Washington Post to showcase the power of 5G technology.

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