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JBS Foods Promotes Meal Kits with a Data-Driven Digital Campaign
Smarties Awards July 24, 2023JBS Foods promoted its meal kits with a mobile-heavy digital campaign that was guided by extremely granular geo-targeting.
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Targeting Potential Vacation-Takers with Local Weather Data
Smarties Awards July 24, 2023The Amelia Island Convention & Visitors Bureau attracted winter-stricken northeastern consumers to its vacation destination with a geo-targeted mobile campaign that was keyed to local weather data in the targeted audiences’ location.
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Ancestry Partners with Paramount to Uncover African American Family History, Once Thought Lost
Smarties Awards July 24, 2023Ancestry showcased its ability to uncover the family histories of Black Americans with a moving, long-form film with widespread digital distribution.
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How Coca-Cola Used In-Depth Consumer Journey Data to Take Hold of a Fickle Market
Smarties Awards July 24, 2023Partnering with technology platform Grivy, Coca-Cola was able to leverage in-depth consumer journey insights and scale them into a campaign that helped its Coke brand win over new generation Z consumers in Indonesia.
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This VR Experience from the IPC Enhanced Inclusion for People with Disabilities Brand: International Paralympic Committee
Smarties Awards July 24, 2023To drive greater understanding and inclusion of people with disabilities, the International Paralympic Committee partnered with Meta and five Paralympians to share their stories of being a disabled athlete in an immersive VR experience on Oculus.
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Accor Teams with DJ Snake for a Promotional Video Game
Smarties Awards July 24, 2023To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.
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McCormick Creates a Gamified Ad for French’s Mustard
Smarties Awards July 24, 2023McCormick created a gamified ad for French’s Mustard to bring a unique experience to its target audience.
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Pepsi Lets Gen Z Create Music
Smarties Awards July 24, 2023Pepsi created a digital music platform where generation Z generated their own music version with AI support.
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Demystifying Stock Trading through Cricket
Smarties Awards July 24, 2023Upstox created the Upstox Cric Index to compel cricket fans to participate in the stock market.
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How Bayer Used Celebrity Chefs to Sell a Vitamin C Supplement
Smarties Awards July 24, 2023To connect with Vietnamese consumers and make Redoxon a part of their daily meal routines, Bayer launched a campaign that leveraged celebrity chefs and asked them to create special recipes featuring the vitamin C supplement.
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Dot Go: Empowering the Visually Impaired to Live Independent Lives
Smarties Awards July 24, 2023Dot Incorporation created a free platform to empower visually impaired people to navigate the world, automate daily tasks, and lead independent lives.
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Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising
Smarties Awards July 24, 2023Ford leveraged dynamic mobile video to promote the new line of its iconic F-150 model to MENA consumers.
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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Smarties Awards July 24, 2023La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.
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TikTok Celebrates Malaysian Culture for the Country’s Independence Day
Smarties Awards July 24, 2023TikTok encouraged the use of its platform with a celebration of Malaysia’s Independence Day that invited users to create content showing what it meant to be Malaysian.
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YouTube Encourages Creators and Fans to Express Their Love for One Another on Valentine’s Day
Smarties Awards July 24, 2023YouTube encouraged the circulation of love notes between its platform’s creators and their fans.
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Aquafina Turns Plastic Waste into Fashion
Smarties Awards July 24, 2023Aquafina created a machine for recycling plastic water bottles into fashion items and promoted the innovation at Vietnam’s International Fashion Week.
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This Indian Coffee Brand Promoted Gender Equality with a Short-Form Video Series and Chatbot
Smarties Awards July 24, 2023Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.
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Campbell’s Soup Launches an NFT to Feed the Hungry
Smarties Awards July 24, 2023Campbell’s Soup created and sold an NFT based on a packaging redesign to connect with millennials.
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Pampers Uses Heat from Social Media to Market Diapers
Smarties Awards July 24, 2023A social media and e-commerce campaign marketed the Pampers Pororo diapers to Vietnamese mothers in the summertime.
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Showtime Pays Out Money to Billions Fans
Smarties Awards July 24, 2023To promote the new season of Billions, Showtime opened a Venmo account and paid out money to fans who participated in a viral Twitter marketing campaign.
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