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  • Pepsi Black’s Virtual Band Experience

    Smarties Awards   December 28, 2021  

    Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.

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  • Emak Jago (Champion Mom) on GoScreen

    Smarties Awards   December 28, 2021  

    GoMart provides online grocery and delivery services. GoMart launched a new feature and partnered with a leading Indonesian retailer, Lottemart. The feature introduces personal shoppers to pick up the best quality produce and products to its customers, in the pandemic era.

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  • Hard Rock International Uses AI to Win on Snapchat

    Smarties Awards   December 28, 2021  

    With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.

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  • Pepsi x Rap Viet — The Hip Hop Launch

    Smarties Awards   December 28, 2021  

    Pepsi leveraged Rap Viet, a Vietnamese talent-seeking rap competition, to generate awareness of its zero-calorie beverage among generation Z consumers.

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  • VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle

    Smarties Awards   December 28, 2021  

    VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.

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  • How Yili Used a Smart Vending Machine to Serve Consumers the Perfect Drink

    Smarties Awards   December 28, 2021  

    With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.

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  • They Will See You

    Smarties Awards   December 28, 2021  

    P&G strove to promote visibility for LGBTQ people and fight stereotypes.

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  • How This Food Brand Increased Sales on Mobile

    Smarties Awards   December 28, 2021  

    Tadım, Turkey’s leading packaged nuts and dried fruits brand, had the main communication objective of increasing its online sales by 200 percent on sales partners’ online shops with a very limited media budget in 2020.

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  • Leveraging Machine Learning to Promote a Loyalty Program

    Smarties Awards   December 28, 2021  

    Aeroplan promoted its loyalty program with ads that featured dynamically designed creative powered by machine learning.

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  • Redoxon — Turn Your Guilty Pleasure into Healthy Pleasure

    Smarties Awards   December 28, 2021  

    Redoxon leveraged social media, influencers, and tutorial videos to compel consumers to use its immune boosting tablet as an ingredient in their daily meals.

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  • How This Shampoo Brand Resonated with Gen Z

    Smarties Awards   December 28, 2021  

    Shampoo brand Clear Men sought to increase brand preference with young Vietnamese men.

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  • Google Takes on Mental Health

    Smarties Awards   December 28, 2021  

    Google encouraged people to look after their mental health during the pandemic.

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  • How Starmark Brought its Employees Together Through VR Technology

    Smarties Awards   December 28, 2021  

    Data-driven marketing agency Starmark created a VR company meeting to help unite its employees amid the pandemic.

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  • How Pringles Got Its Groove Back

    Smarties Awards   December 28, 2021  

    To stand out, Pringles created a new limited-edition flavor in a partnership with Wendy’s called Pringles Baconator flavored crisps. It tasted just like its namesake, Wendy’s Baconator burger, its most popular menu item.

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  • HBO Drums Up Interest in Lovecraft Country

    Smarties Awards   December 28, 2021  

    HBO used an integrated marketing campaign to promote its new show Lovecraft Country.

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  • Ocean Spray Makes a Splash Leveraging InMarket’s Moments

    Smarties Awards   December 28, 2021  

    Ocean Spray created a campaign that brought snackers back into convenience stores, amid the pandemic, by using targeted mobile advertising providing consumers with information about its product’s precise location in a shopper’s local convenience store.

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  • KFC: The Growth of Colonel KI

    Smarties Awards   December 28, 2021  

    KFC upgraded its Colonel KI (KFC-AI) AI persona into its official mascot of the esports world, creating the ultimate social schedule, as well as a host of deals to entice gamers and demonstrate value.

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  • How UltraTech Leveraged Multiple Mobile Channels to Establish Itself as a Home Building Companion

    Smarties Awards   December 28, 2021  

    In India, UltraTech created a mobile-based website addressing all end-to-end home building queries, thus establishing UltraTech Cement as a go-to destination for information on home building.

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  • How Kenneth Cole’s Pride Collection Effectively Utilized Gaming

    Smarties Awards   December 28, 2021  

    The strategic objective of the High Heels! Play With Pride Collection was to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels! This collaboration marked the first time that Kenneth Cole’s iconic street-smart style will be featured in a mobile game.

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  • Every Prayer Starts with a Clean Pair of Hands

    Smarties Awards   December 28, 2021  

    With the pandemic not yet completely under control, Lifebuoy posed a challenge for the public to maintain good hygiene practice.

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