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Search returned: 113 document(s).

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Inside Google Marketing: Banner Ads Can be Creative and Effective

Google has found that cross-screen banner ads can drive brand lift.

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

Building a YouTube Content Strategy: Lessons from Google BrandLab

Tips for a successful video strategy, including how to create, collaborate, and curate content.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Four New Moments Every Marketer Should Know

An infographic of new research on consumer mobile behaviors.

Millennial Dads Turn to Digital in Their Moments of Need

New research on how brands can create content to win the loyalty of young parents.

Cooking Trends among Millennials

Brands can tap into Millennials’ curiosity and how-to needs around the cooking experience.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

Insights on how smartphone viewers experience video advertising and branded video content.

How Canadians Use Mobile Search

An ethnographic study of Canadian smartphone users to understand their mobile conversion behavior.

Proving Marketing Impact: Three Keys to Doing It Right

A guide to how controlled marketing experiments can help improve campaign success.

Evolution of TV: The Promise of Programmatic TV

Google looks at the potential of programmatic TV for brand advertisers.

LGBT Advertising: How Brands Are Taking a Stance on Issues

Brand messages about diversity and equality for the LGBT community can have widespread impact.

Money Matters: Finance Trends throughout the Year

Google created an infographic to show how people use the web to research and buy financial products.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

Toward Viewability: You Can’t Count What You Haven’t Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

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