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  • Fostering Advertising with Greater Integrity

    Industry Insights   September 22, 2022  

    Contextual advertising is enjoying a resurgence as advertisers seek a way to tailor ads to customers without relying on behavioral or demographic data that is disappearing from the market due to privacy changes. But contextual advertising isn’t just a highly effective alternative to cookie- or mobile ID-driven targeting — it offers a broader path to advertising with integrity.

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  • Navigating Media Investments in a Fast-Paced World

    Industry Insights   September 21, 2022  

    Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.

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  • Patagonia Has Set a New Precedent

    Industry Insights   September 15, 2022  

    Patagonia embodies brand purpose. Now more than ever. The company’s founder made the rare decision to transfer the ownership of the company to a trust and nonprofit organization, rather than sell it for a profit, as reported by the New York Times.

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  • Consumer Spending Is Shifting — Here’s How to Adapt

    Industry Insights   September 15, 2022  

    Economists and accountants might be undecided about whether we’re in a slowdown, a temporary downturn or a full-blown recession, but consumers are sure of one thing: They’re ready to see the world again. After two-plus years of being grounded during the pandemic, consumers are voting with their credit cards and ready to spend. On certain things, that is.

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  • A Visa Case Study on Transparent Agency Relationships

    Industry Insights   September 14, 2022  

    Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.

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  • Could Moments Be the Answer for Cookies?

    Industry Insights   September 14, 2022  

    Google delayed its third-party cookie deprecation — again. If you’re breathing a sigh of relief, please don’t. There’s still a gaping hole in today’s marketing plans. It’s getting deeper, and as companies look to shore up their financials against a tidal wave of economic uncertainty, the need for a plan to fill that hole has never been more urgent.

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  • These Brands Capitalized on Gaming with Award-Winning Campaigns

    Industry Insights   September 13, 2022  

    Forget baseball. These days, the national pastime might better be identified as gaming. As a 2022 dentsu consumer sentiment study put it, “Gaming’s growth has been exponential and it is expected to continue,” elaborating that “almost 9 in 10 U.S. consumers game.”

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  • The Best Advertising Isn’t Advertising At All

    Industry Insights   September 13, 2022  

    As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this ever-evolving climate?

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  • How Marketing Agencies Can Develop Partnerships with AI Companies

    Industry Insights   September 12, 2022  

    For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.

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  • Making Cross-Platform Planning a Reality with Data and Technology

    Industry Insights   September 12, 2022  

    Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.

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  • What Advertisers Can Learn from Financial Marketers in Uncertain Economic Times

    Industry Insights   September 12, 2022  

    During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.

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  • 5 Inspiring Quotes on Staying Culturally Relevant

    Industry Insights   September 8, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • 5 Reasons to Pause Before Cutting Marketing Spend in a Downturn

    Industry Insights   September 8, 2022  

    It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.

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  • The Procurement Opportunity: Media

    Industry Insights   September 7, 2022  

    ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies.

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  • You’re Not Ready for CPRA If Your Vendors Aren’t

    Industry Insights   September 7, 2022  

    Say you dutifully got your organization in good compliance with the GDPR, and then did the same for CCPA, and perhaps even for the state laws that followed from Virginia, Nevada, Colorado, Connecticut, and Utah. Great.

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  • Six Principles for Avoiding Purpose Washing

    Industry Insights   September 6, 2022  

    In today’s call-out culture, cries of “purpose washing” are becoming commonplace. To help ensure purpose is authentically embedded into every part of an organization, the ANA Center for Brand Purpose collaborated with industry experts to develop “6 Principles for Avoiding Purpose Washing.”

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  • How to Make Your Media Spend Work Harder in a Down Market

    Industry Insights   September 6, 2022  

    There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.

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  • Advertising Week 2022: This Year’s Expected Trends

    Industry Insights   September 2, 2022  

    Advertising Week is a time for the industry to explore the shifting possibilities of advertising and serves as the ultimate networking opportunity. The U.S. event will be held in New York City, offering a collection of seminars and workshops where competitors can come together for debate and discussion alongside cultural icons to re-inspire the industry.

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  • 3 Takeaways from R3’s "Digital Performance in Luxury" Report

    Industry Insights   September 1, 2022  

    In its new report, “Digital Performance in Luxury,” R3 observes that “luxury marketers have to balance their traditional foundations with new market dynamics that reward mass relevance and immediacy.”

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  • To Be or Not to Be — Is it Truly Anonymized Data?

    Ethics Issue Alerts   August 31, 2022  

    In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

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