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Airbus utilized programmatic buying to reach frequent flyers and tell them about the advantages of flying with Airbus planes.
Amplify created an online, 3D virtual classroom in its effort to disrupt the current educational landscape while also educating students.
To bring excitement back to the tire category, Bridgestone invited bloggers to write real-time blogs from inside racing cars.
On the heels of its new shoe launch, Brooks partnered with Runner’s World and created a print ad built with an actual video screen that played six minutes of branded content.
Highly targeted Canon ads reached influential vloggers and gave them a chance to win an exclusive behind-the-scenes tour of YouTube in London.
To generate awareness for its revamped app, Expedia sent a handful of lucky travelers on the trip of a lifetime as they retraced Vasco de Gama’s epic route from Lisbon to Goa.
Heineken introduced #ShareTheSofa in order to capture second-screen attention and enhance content for football fans.
To deliver an innovative fan experience, Pepsi created a bioreactive concert at the 2014 SXSW convention that utilized fan biometrics to create a truly customized event.
Visa implemented a global “everywhere” campaign that launched its new brand identity in the four weeks running up to, and during, the 2014 Winter Olympics.
To increase participation in its certification program, VMware implemented fake deadlines in order to encourage procrastinators to sign up.
Weleda implemented a second-screen experience to boost traditional TV advertising awareness and increase consumer engagement.
WellPoint created a content series to entertain and educate American consumers on the Affordable Care Act in order to help them pick an insurance supplier that best fit their needs.
KFC Arabia engaged customers with a social media contest that encouraged them to smile for a chance to win prizes.
Hindustan Unilever created a channel that provided free content sent to consumers’ cell phones in order to reach media-dark markets and raise awareness of its brands.
With “BeBeautiful: VlogOn!,” Hindustan Unilever helped to create Indian vlogging stars who provided the brand with user-generated content in return.
Idea Bank, a medium-sized Polish bank serving small businesses, engaged clients in a campaign that increased brand awareness and sales for both parties.
In order to grow expand its online business, Levi’s created an e-commerce campaign that tailored creative to each individual shopper.
Carrefour partnered with Google to create an immersive, interactive mobile experience for consumers to celebrate its 50th anniversary in France.
Claro produced Talión, the first-ever HD series designed exclusively for mobile, to differentiate itself from other mobile service providers.
Dubai Media Incorporated created an app based on the popular show Shaabiyat al Cartoon to engage viewers and drive ratings.