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The Great IT Trick

To increase participation in its certification program, VMware implemented fake deadlines in order to encourage procrastinators to sign up.

KFC: Smile-O-Meter

KFC Arabia engaged customers with a social media contest that encouraged them to smile for a chance to win prizes.

Kan Khajura Tesan

Hindustan Unilever created a channel that provided free content sent to consumers’ cell phones in order to reach media-dark markets and raise awareness of its brands.

BeBeautiful: VlogOn!

With “BeBeautiful: VlogOn!,” Hindustan Unilever helped to create Indian vlogging stars who provided the brand with user-generated content in return.

Be Proud

Idea Bank, a medium-sized Polish bank serving small businesses, engaged clients in a campaign that increased brand awareness and sales for both parties.

Levi’s E-Commerce Evolution

In order to grow expand its online business, Levi’s created an e-commerce campaign that tailored creative to each individual shopper.

The 50th Year Race

Carrefour partnered with Google to create an immersive, interactive mobile experience for consumers to celebrate its 50th anniversary in France.


Claro produced Talión, the first-ever HD series designed exclusively for mobile, to differentiate itself from other mobile service providers.

Shaabiyat — Live Cartoon

Dubai Media Incorporated created an app based on the popular show Shaabiyat al Cartoon to engage viewers and drive ratings.

Get It Out of the Way

Eli Lilly partnered with medical journalists to create educational content on erectile dysfunction and benign prostatic hyperplasia, and delivered the content through targeted ads.

Hello Boston, Hello Tomorrow

For its debut in Logan International Airport, Emirates Airlines blanketed a part of Boston in branded messaging that aligned the brand’s innovation with the city’s love of education and innovative thinkers.

Wienermobile #Tweet2Lease

To create buzz, Oscar Mayer brought back the iconic Wienermobile and gave fans the opportunity to lease it through Twitter.


Samsung created an EDM festival in which attendees controlled pyrotechnics via their Galaxy smartphones in order to raise awareness and consideration for the brand.

Keeping Up with the Fans

Samsung created a cross-channel platform that connected consumers to news, stats, scores and stories in real time for the 2014 World Cup.

The Murderer in Your Hands

To introduce its new Galaxy S5 phone, Samsung partnered with crime drama Kara Para Aşk to produce a second-screen experience for the show’s fans.

Using Client First-Party Big Data to Drive User Engagement in Digital Campaigns

LoopNet tracked user behavior and enhanced customer experience with a retargeting campaign that created personalized ads.

The Face of Fandom

Xbox One encouraged users to be brand advocates with a launch event featuring Macklemore and an activation that put user names and avatars on a Times Square billboard.

Marzouq: Rise of a Twitter Star

Mobily, a leading Saudi mobile telecommunications provider, taught subscribers about its new loyalty program with its own Twitter celebrity.

State of Montana Turns a $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers to Montana’s slopes.

Mario Karting Reimagined

Pennzoil created a live-action version of the popular video game Mario Kart to launch its new PurePlus motor oil.

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