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Canon asked creatives around the world to take videos and photos of their city using Canon cameras.
In an effort to re-energize the brand and reconnect with its target audience, Clean & Clear spearheaded a comprehensive content marketing campaign on YouTube.
ABB created a custom ad for the launch of its new robot, YuMi.
Chevrolet transformed a public relations mishap into an engaging digital and social media campaign.
To strengthen brand familiarity, GE developed a virtual content warehouse that shares the brand’s stories with people in an interactive and innovative way.
evian delivered free samples to Millennial New Yorkers through a social campaign called #EvianBottleService.
Chevrolet put a different spin on April Fool’s Day in an attempt to get Millennial consumers to reconsider their opinion of the brand.
KFC used its brand icon Colonel Sanders to help dispel false rumors about the brand’s food quality in the Middle East and North Africa.
Scotiabank partnered with iTravel2000 to deliver a loyalty program with immediate, real-world benefits.
Strayer University created a video series that tapped into the reasons adults returned to school: to make a better life for themselves and their families.
All Nippon Airways partnered with Reuters to create a content destination for international business travelers.
Hasbro created a physical gaming environment to encourage kids to play outside for its Nerf campaign.
KFC drove consumer engagement during the World Cup with an integrated marketing campaign that extended its TV commercials to viewers’ smartphones.
Marriott launched the latest addition to its mobile app with a real-time social media event.
Kraft used purchase data to deliver targeted digital ads with personalized recipe recommendations.
REI delivered ads that paired local weather forecasts with recommendations for outdoor gear.
Financial services group Manulife showed the people of Hong Kong the importance of saving for retirement early with the online campaign “Price of Living 2040.”
Emerson developed a campaign to encourage young people to pursue STEM coursework, and eventually to consider the company as a potential employer.
IKEA turned its catalog into an interactive panoramic series of images on Pinterest.
With the launch of its new Yoga tablets and laptop, Lenovo sought to gain 20 percent share of voice with an integrated campaign targeting Millennials.