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Search returned: 806 document(s).
What to keep in mind as online video and media allocation decisions are made.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
A Nielsen global survey segments video viewing behaviors by generations.
Tips to help select the right data provider before a media buy.
Analysis of sales trends in pet categories.
Microsoft optimized its TV advertising to drive social activity around its brand.
The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.
An annual study of teens found trends in buying behaviors and brand preferences.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.
According to the Beverage Information Group, consumers are no longer tied to one go-to drink.
A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.
Location informs consumers’ device preferences for viewing video content.
The majority of consumers are open to brand communications through a smart watch or other wearable technology device.
A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.
Sprint moves into the world of on-demand, in-person customer service.
PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.
The Kraft Foods coffee brand will be the team's primary sponsor for five Sprint Cup races and the Daytona 500 in February 2016.