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Google’s Alphabet Will Force Advertisers to Rethink Local Business Models

Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.

For CMOs, Amazon Dash Buttons “The Best Bad Idea”

Forrester says that the technology represents a major learning opportunity on hyper-convenience.

Adobe Builds Advanced Programmatic Advertising Platform

Adobe rolled out an advanced self-service programmatic ad platform.

Everyone Plays a Role in Combating Bot Fraud

Only through a proactive and collaborative effort will we be able to reduce this threat to the advertising ecosystem.

Get Ready for the Great Pumpkin Invasion

The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.

Inside Google Marketing: Banner Ads Can be Creative and Effective

Google has found that cross-screen banner ads can drive brand lift.

Top Spanish-Language Ads that Resonate with Hispanic Consumers

Nielsen analyzed the top 10 Spanish language ads among Hispanics in the U.S. during the first half of 2015.

China’s Transition to a Consumer-Led Economy and How Businesses Can Help

Companies will need to adapt their products to the needs and tastes of different income, regional, and age groups.

Mapping Radio’s Reach with Black and Hispanic Consumers

The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.

U.S. LGBT Shoppers Make More Trips, Spend More than Average

Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.

Checking the Boxes of Canadian Campaign Effectiveness

A look at on-target and viewability rates for digital and mobile ad placement in Canada.

Hip-Hop Nation: How the Genre is Turning It Up in 2015

The deep and growing interest in hip-hop presents a prime opportunity for brands.

Saving, Spending, and Living Paycheck-to-Paycheck in America

Nielsen looked at households reporting living paycheck-to-paycheck.

Talented Trailblazers: A Look at Influential and Trendsetting LGBT Entertainers

Nielsen shared examples of LGBT spokespeople who seem to be a good fit with the products they endorse.

Quantifying the Market Power of Households with Intellectual Disabilities

Nielsen worked with Special Olympics International to heighten awareness and understanding of people with intellectual disabilities.

Launch It Like You Mean It

Best practices for long-term innovation success.

Tools of the Trade: How to Put Mobile to Use for Brands

A panel offered media leader perspectives on topics including audience-based advertising and mobile creative.

Four Rules for Keeping up with Changing Consumer Trends

A quick look at the fast-changing American consumer landscape.

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

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