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Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

It’s Puppy Love for U.S. Consumers in the Pet Aisle

Analysis of sales trends in pet categories.

How Paid Media Helped Microsoft Boost Earned Media

Microsoft optimized its TV advertising to drive social activity around its brand.

Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

Teens Crave Experience; Constant Upgrades

An annual study of teens found trends in buying behaviors and brand preferences.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Liberty Mutual Signs on with U.S. Soccer

Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.

Consumers More Fickle in Alcohol Choices

According to the Beverage Information Group, consumers are no longer tied to one go-to drink.

Automaker Global Spend Is Huge on Soccer, Olympics, Golf

A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

Wearables May Be Next Consumer Communications Channel

The majority of consumers are open to brand communications through a smart watch or other wearable technology device.

Why Brands Need to Shake Gen Y Obsession

A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

Coca-Cola, PepsiCo Trade Places as Coke Gets MLS and PepsiCo Gets NBA

PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.

Maxwell House in Multi-Race Sponsorship of Waltrip NASCAR Team

The Kraft Foods coffee brand will be the team's primary sponsor for five Sprint Cup races and the Daytona 500 in February 2016.

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