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Search returned: 888 document(s).
Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.
Forrester says that the technology represents a major learning opportunity on hyper-convenience.
Adobe rolled out an advanced self-service programmatic ad platform.
Only through a proactive and collaborative effort will we be able to reduce this threat to the advertising ecosystem.
The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.
Google has found that cross-screen banner ads can drive brand lift.
Nielsen analyzed the top 10 Spanish language ads among Hispanics in the U.S. during the first half of 2015.
Companies will need to adapt their products to the needs and tastes of different income, regional, and age groups.
The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.
Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.
A look at on-target and viewability rates for digital and mobile ad placement in Canada.
The deep and growing interest in hip-hop presents a prime opportunity for brands.
Nielsen looked at households reporting living paycheck-to-paycheck.
Nielsen shared examples of LGBT spokespeople who seem to be a good fit with the products they endorse.
Nielsen worked with Special Olympics International to heighten awareness and understanding of people with intellectual disabilities.
Best practices for long-term innovation success.
A panel offered media leader perspectives on topics including audience-based advertising and mobile creative.
A quick look at the fast-changing American consumer landscape.
Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.
The key players and skillsets needed to organize a marketing measurement program.