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  • Pockets 4 Bits: Gamer Snacks Level Up

    REGGIE Awards   May 21, 2021  

    Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.

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  • Game On: Winning the PC Aisle

    REGGIE Awards   May 21, 2021  

    Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.

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  • Simmons Snoozzzapalooza

    REGGIE Awards   May 21, 2021  

    The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”

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  • Why Cheetos Partnered with Musician Bad Bunny

    REGGIE Awards   May 21, 2021  

    To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

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  • Dunkin’s Spoofed a Blink-182 Song Perfectly

    REGGIE Awards   May 21, 2021  

    In 2020, America was running on empty and craving the comfort of fall more than ever. Because of this, Dunkin’ launched “All the Fall Things,” inspiring guests to buy more fall things and catching the attention of Blink-182, leading to comparative sales increases.

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  • #CloudQuarters

    REGGIE Awards   May 21, 2021  

    Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.

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  • The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting

    REGGIE Awards   May 21, 2021  

    Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

    REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • MUCINEX® DTC Launch Event: A LIVE Fashion Show Streamed on YouTube Featuring Top YouTube Influencers Live from their Bedrooms!

    REGGIE Awards   May 21, 2021  

    Mucinex created a limited-edition capsule clothing collection to afford its sick people more comfort while their medication relieved their symptoms.

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  • KitchenAid® FreeFlex™ Rack Dishwashers Keep Up with What You Cook Up

    REGGIE Awards   May 21, 2021  

    KitchenAid brand positioned its FreeFlex Rack Dishwasher as the dishwasher for passionate cooks.

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  • Procter & Gamble’s Virtual #NFLDraftRedCarpet

    REGGIE Awards   May 21, 2021  

    Following the NFL’s decision to make the NFL Draft virtual due to the COVID-19 pandemic, Procter & Gamble (P&G) and its brands stepped in to give prospects an innovative, virtual #NFLDraftRedCarpet.

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  • How This Nonprofit Helped Kids During COVID-19

    REGGIE Awards   May 21, 2021  

    The City of Big Dreams Fundraising Festival was a four-day, fundraising initiative and virtual art auction house powered by e-commerce. The festival helped the brand raise critical funds during a time when large gatherings were cancelled due to COVID-19.

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  • Return to School Safely

    REGGIE Awards   May 21, 2021  

    School Specialty created a robust 360-degree B2B campaign to help educators and students return to school safely during the COVID-19 pandemic.

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  • How Doritos Supported High School Graduates During COVID

    REGGIE Awards   May 21, 2021  

    Doritos, in partnership with iHeartRadio, gave high school graduates a national media platform to celebrate their accomplishment on “another level,” when graduation ceremonies across the country were cancelled or delayed due to the COVID-19 pandemic.

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  • Love Can't Wait

    REGGIE Awards   May 21, 2021  

    Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.

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  • Rick and Morty and Pringles

    REGGIE Awards   May 21, 2021  

    Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.

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  • Mobil 1 NBA 2K21 Holiday Promotion

    REGGIE Awards   May 21, 2021  

    By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.

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  • Hudson Yards Shine Bright

    REGGIE Awards   May 21, 2021  

    Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

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  • The Big String Cheese Debate

    REGGIE Awards   May 21, 2021  

    By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo CheeseHeads brand.

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  • Get Low

    REGGIE Awards   May 21, 2021  

    Kroger used a memorable, culturally relevant mnemonic to inspire shoppers to engage with the brand while learning new ways to save at Kroger.

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