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  • How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars

    Multicultural Excellence Awards   December 30, 2021  

    Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.

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  • McDonald’s Finds “Dorado” for Young Hispanics

    Multicultural Excellence Awards   December 30, 2021  

    McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.

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  • Share Something Real with Facebook Portal

    Multicultural Excellence Awards   December 30, 2021  

    To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.

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  • Jack Daniels’ New Calle

    Multicultural Excellence Awards   December 30, 2021  

    Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.

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  • How Don Julio Celebrated Cinco de Mayo

    Multicultural Excellence Awards   December 30, 2021  

    The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.

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  • Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.

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  • Olay Showcases the Beauty of STEM

    Multicultural Excellence Awards   December 30, 2021  

    A print campaign for Olay was written in STEM languages, using real female STEM experts from diverse professional and cultural backgrounds as the faces of the campaign.

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  • Unilever Created the First Deodorant for People with Disabilities

    Multicultural Excellence Awards   December 30, 2021  

    Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.

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  • P&G’s “Widen the Screen” Initiative

    Multicultural Excellence Awards   December 30, 2021  

    P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.

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  • McDonald’s Lets Fans Place BTS’ Favorite Order

    Multicultural Excellence Awards   December 30, 2021  

    McDonald’s appealed to multicultural youth by allowing them to place the same food order as the beloved K-pop band BTS.

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  • Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative

    Multicultural Excellence Awards   December 30, 2021  

    With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.

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  • 7-Eleven Highlights the Little Joys

    Multicultural Excellence Awards   December 30, 2021  

    7-Eleven showcased how its brand provides small joys that can make a big difference in someone’s day, drawing on the experiences of multicultural consumers in the process.

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  • Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.

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  • Ford F-150 More than Tough

    Multicultural Excellence Awards   December 30, 2021  

    Ford’s campaign promoted the F-150 truck as the “truck of choice” regardless of paycheck.

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  • Jack Daniel's Tennessee Fire Presents Drag Queen Summer Glamp

    Multicultural Excellence Awards   December 30, 2021  

    Jack Daniel’s recruited the help of the Drag community to create a reality series celebrating Pride outdoors.

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  • Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys

    Multicultural Excellence Awards   December 30, 2021  

    Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.

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  • How Unilever Built Community Through Tea

    Multicultural Excellence Awards   December 30, 2021  

    The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.

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  • Welcome to Our World: Netflix Highlights Asian Diversity

    Multicultural Excellence Awards   December 30, 2021  

    To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.

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  • AT&T Honors Black Future Makers

    Multicultural Excellence Awards   December 30, 2021  

    AT&T celebrated those members of the Black community who were working to build a better future.

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  • Human by Orientation PRIDE 2020

    Multicultural Excellence Awards   December 30, 2021  

    In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.

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