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  • P&G: The Choice

     Multicultural Excellence Awards   January 15, 2021  

    When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.

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  • Dove

     Multicultural Excellence Awards   January 15, 2021  

    Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

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  • Celebrating Mexican Heritage Through Music

     Multicultural Excellence Awards   January 15, 2021  

    Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.

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  • Los Angeles LGBT Center

     Multicultural Excellence Awards   January 15, 2021  

    On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.

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  • Gillette

     Multicultural Excellence Awards   January 15, 2021  

    To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

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  • #WashTheHate

     Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • Not a Gun/Not a Crime

     Multicultural Excellence Awards   January 15, 2021  

    The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.

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  • Love Calls Back

     Multicultural Excellence Awards   January 15, 2021  

    Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.

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  • 2020 Census

     Multicultural Excellence Awards   January 15, 2021  

    The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

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  • Mastercard

     Multicultural Excellence Awards   January 15, 2021  

    For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

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  • Alzheimer's Foundation of America

     Multicultural Excellence Awards   January 15, 2021  

    The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.

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  • OLAY: Elevate Voices

     Multicultural Excellence Awards   January 15, 2021  

    OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.

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  • #Liberty2Me

     Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • OREO

     Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • This Ad Celebrated a Black Girl's Dream

     Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.

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  • You Can’t Cancel Pride

     Multicultural Excellence Awards   January 15, 2021  

    Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.

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  • American Family Insurance Recreates King's 1963 March on D.C.

     Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

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  • This Campaign Showcased the Black History Behind National Parks

     Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • The 1619 Project

     Multicultural Excellence Awards   January 15, 2021  

    The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.

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  • Why This Ad Celebrating Black Music Was So Successful

     Multicultural Excellence Awards   January 15, 2021  

    To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.

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