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  • Brand Activation Legal Committee: December 2022

    Conference Sessions   December 15, 2022  

    For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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  • Creative Distinction: B2B’s New Competitive Advantage

    Conference Sessions   December 14, 2022  

    This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.

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  • Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

    Conference Sessions   November 18, 2022  

    As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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  • Brand Activation Legal Committee: November 2022

    Conference Sessions   November 17, 2022  

    For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Conference Sessions   November 16, 2022  

    In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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  • Measuring the Power of Social Advertising with Location Technology

    Conference Sessions   November 16, 2022  

    In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.

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  • Best of the B2 Awards — Part II

    Conference Sessions   November 8, 2022  

    In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.

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  • Driving Brand Growth Through Cultural Effectiveness Measures

    Conference Sessions   November 8, 2022  

    In this video, AIMM representatives showcased the organization’s Cultural Insights Impact Measure. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

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  • Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy

    Conference Sessions   November 8, 2022  

    In this video, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.

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  • SeeHer #WriteHerRight: Authentic Representation and Storytelling in Marketing, Media, and Entertainment

    Conference Sessions   November 8, 2022  

    This discussion highlights the importance of increasing accurate portrayals of women through the use of the four guides: #WriteHerRight Female Characters Inclusive Storytelling Guide, #WriteHerRight for Black Female Characters, #WriteHerRight for Latina Characters and the newest version, API Women Authentic Representation and Storytelling.

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  • The World Cup: What Marketers Can Expect

    Conference Sessions   November 8, 2022  

    The World Cup is the most prestigious association football tournament, as well as the most widely viewed and followed single sporting event in the world. This session focused on what marketers can expect from the 2022 World Cup.

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  • Upstream Inclusion and The Launch of Glad’s Cherry Blossom Bag

    Conference Sessions   November 8, 2022  

    In 2022, Clorox launched Glad ForceFlex Plus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.

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  • Banner Health on Being Representative and Inclusive in Health Care Communications

    Conference Sessions   November 8, 2022  

    In this video, Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.

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  • Best of the B2 Awards — Part I

    Conference Sessions   November 8, 2022  

    In this video, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.

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  • The NFL and Multicultural Marketing

    Conference Sessions   November 7, 2022  

    In this video, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.

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  • ANA’s Commitment to DEIB

    Conference Sessions   November 7, 2022  

    Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. Learn how ANA covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, and LGBTQ+ issues.

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  • Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference

    Conference Sessions   November 7, 2022  

    In this video, P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated these habits into their own marketing to increase engagement and sales with multicultural consumers.

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  • Leading DEI Strategy

    Conference Sessions   November 7, 2022  

    Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. In this video, learn how she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value.

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  • The Road to Equity: The Journey from Investment to Impact

    Conference Sessions   November 7, 2022  

    General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.

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  • The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging is Vital to Growth

    Conference Sessions   November 7, 2022  

    In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

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