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Inaugural ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies
Session Videos October 1, 2021The inaugural Virtual Supplier Diversity Fair highlighted black-owned media companies. In this video, representatives shared overviews of their companies and discussed the ways they can help brands grow and drive business results.
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Enterprise Digital Customer Personalization at American Express
Session Videos September 23, 2021In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.
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Brand Activation Legal Committee: September 2021
Session Videos September 23, 2021For the September's meeting, BakerHostetler provided updates on recent NAD decisions, class action trends, and recent FTC enforcement.
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Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Session Videos September 23, 2021In this session, learn about establishing existing measures for success from the multichannel data marketer lens and the evolution of those metrics to be in line with expectations for new products.
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AIMM: Forecasting Improvements in Multicultural Data
Session Videos September 23, 2021In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
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The Necessary Evolution of CRM to CXM: Ford Motor Company
Session Videos September 23, 2021In this video, Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
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Personalization at Pepsico: Using Data and Agility to Build Consumer Centricity
Session Videos September 23, 2021In this session, learn how PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with consumers in more relevant way.
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No Bore. No Snore. A B2B Podcast That Works.
Session Videos September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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Motel 6: Living Purpose at Scale During a Pandemic
Session Videos September 16, 2021Throughout the pandemic, Motel 6 has turned its purpose into a verb both internally and externally. In this video, Rob Palleschi, CEO at G6 Hospitality, walked through the strategy Motel 6 has used to navigate a challenging year and discussed how the brand has supported its internal stakeholders and consumers.
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Welcome to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action
Session Videos September 16, 2021In this video, the ANA's Ken Beaulieu and Barkley's Lindsey DeWitte welcomed attendees to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action.
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How the Pandemic Tested Standard Textile's Brand Purpose
Session Videos September 16, 2021In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.
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Be Like Water: Fuel Your Targeting
Session Videos September 15, 2021In this video, Chief Marketing Officer Jarrod Jordan discusses how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers.
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Disney Streaming: Making the Magic Happen with Marketing Science
Session Videos September 15, 2021In this video, Disney Streaming and Innovid teamed up for a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution.
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The Growth of Privacy Legislation: State and Federal Implications
Session Videos September 15, 2021In this video, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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Managing User Privacy in Enterprise Media Operations
Session Videos September 15, 2021In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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Future-Proofing Identity for a Privacy-First World
Session Videos September 15, 2021In this video, take a dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.
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Data Privacy and Security Regulation Update
Session Videos September 15, 2021In this video, speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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Strengthening Sales and Marketing Alignment Through Purpose
Session Videos September 14, 2021In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
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Examples of Exceptional Donor Experiences in Direct Response
Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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