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Search returned: 113 document(s).
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What Happens When Brands Go Dark
Ask the Expert Answers June 30, 2022What happens if I pause or stop my ad spending due to extraordinary times?
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Marketing Planning Amid Uncertainty
Ask the Expert Answers June 28, 2022How can marketers plan for uncertainty?
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The Brands Marketing Mental Health
Ask the Expert Answers June 23, 2022How can my brand support consumers’ mental health and wellness?
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Mental Health and the Marketing Industry
Ask the Expert Answers June 15, 2022How can marketers cope with burnout and stress?
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LGBTQ+ Consumers
Ask the Expert Answers June 7, 2022How can I reach the LGBTQ+ community in a meaningful way?
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Event Marketing Post-Pandemic
Ask the Expert Answers May 24, 2022How have marketers’ event strategies changed post-pandemic?
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Marketing in a Cookie-Less World
Ask the Expert Answers May 19, 2022What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Scents Make Sense: Using Smell in Marketing and Retail
Ask the Expert Answers May 13, 2022How can I best communicate scent in my marketing?
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Retail Media Networks 2022
Ask the Expert Answers May 4, 2022What are the latest trends and best practices in the Retail Media Networks space?
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Product Marketing 101
Ask the Expert Answers April 25, 2022What is product marketing, and how can a brand do it well?
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Brand and Sustainability: The Planet, People, and Society
Ask the Expert Answers April 13, 2022How are brands embracing and promoting sustainability?
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Product Placement
Ask the Expert Answers April 12, 2022ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
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Marketing in the Metaverse
Ask the Expert Answers April 5, 2022ANA’s Ask the Expert research service answers the question, “How can my brand enter the world of marketing in the metaverse?"
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The Modern Marketing Capabilities Your Brand Needs
Ask the Expert Answers March 29, 2022ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"
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Email List Hygiene
Ask the Expert Answers March 24, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"
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Brand Partnerships and Co-Branding 101
Ask the Expert Answers March 17, 2022ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Direct Mail, Print, and Supply Chain Issues
Ask the Expert Answers March 10, 2022ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
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Marketing to Women
Ask the Expert Answers March 3, 2022ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
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Diversity in Marketing Research and Consumer Insights
Ask the Expert Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Email Marketing Best Practices
Ask the Expert Answers February 3, 2022ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"
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