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The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing
Marketing Futures Podcast March 21, 2023Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the Marketing Futures Podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.
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Building the Future We Want, with Tameka Vasquez, founder of The Future Quo
Marketing Futures Podcast March 7, 2023Futurist and founder of The Future Quo Tameka Vasquez joined the Marketing Futures Podcast to explain why brands must take an active role in creating a better future.
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Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality
Marketing Futures Podcast February 15, 2023Warner Bros Discovery and metaverse partner The Infinite Reality visited the pod to discuss their new partnership, and how the metaverse can revolutionize the live sports experience.
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2035: Living Your Best Meta-Life, with Futurist Faith Popcorn
Marketing Futures Podcast February 10, 2023The "Original Futurist" Faith Popcorn takes us to the year 2035, where the metaverse has become a central part of our everyday lives.
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Year End Roundup, with Matthew Schwartz of the ANA Champions of Growth Podcast
Marketing Futures Podcast December 16, 2022Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.
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Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry
Marketing Futures Podcast December 9, 2022Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.
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Get in the Game, with Jonathan Stringfield of Activision Blizzard
Marketing Futures Podcast December 2, 2022Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard, joined the pod to discuss his recent book, Get in the Game, which lays out the cultural and economic importance of gaming.
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Forecasting the Future, with DEFINITION 6
Marketing Futures Podcast November 17, 2022Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.
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Cult-Like Brands, with Chris Kneeland of Cult Collective
Marketing Futures Podcast November 1, 2022Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
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A Human-Centric Digital Approach, with Nicole Levings of Audience Collective
Marketing Futures Podcast October 11, 2022Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.
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The Physics of Marketing, with Mathias Elsasser of PwC
Marketing Futures Podcast September 29, 2022Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.
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Building a Composable Enterprise, with Eric Feige of VShift
Marketing Futures Podcast September 15, 2022On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.
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Synthetic Voices, with Sean King of Veritone
Marketing Futures Podcast August 26, 2022Sean King, SVP of Commercial Services at Veritone, joins the podcast to talk about synthetic voices. Created by AI to precisely imitate a specific person's voice, this technology is changing audio marketing as we know it.
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An AI-Driven Future, with Mari Joller of Snackable
Marketing Futures Podcast August 12, 2022Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.
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Metaverse Deep Dive, with Media.Monks
Marketing Futures Podcast August 4, 2022Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.
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The Customer's Journey into the Future, with Shiva Mirhosseini of AAA
Marketing Futures Podcast July 29, 2022Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.
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AI Voice Generation, with Katrin Ribant of Multifaktorial
Marketing Futures Podcast July 8, 2022Katrin Ribant, CEO of Multifaktorial, takes us behind the scenes of the AI voice generation platform Anyword on the latest episode of the Marketing Futures Podcast.
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The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
Marketing Futures Podcast June 27, 2022Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.
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Cracking the Innovation Code, with Tony Ulwick of Strategyn
Marketing Futures Podcast June 1, 2022Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
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That's So Meta, with Jason Velliquette of R3
Marketing Futures Podcast May 13, 2022The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.
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