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Search returned: 573 document(s).
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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Data and Tech: Enterprise B2B Marketing Priorities for 2023
Knowledge Partners March 10, 2023With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.
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The B2B Future Shopper Report 2023
Knowledge Partners February 27, 2023A deep dive into 11 international markets and 2,261 B2B buyers, offering a view into the world of B2B commerce and buying behavior, to help businesses win online.
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Skillful Brand Marketing: Increasingly Imperative for B2B Success
Google October 27, 2021The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.
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2RM B2B Marketing Guide: Content Marketing
Knowledge Partners August 7, 2021A summary of tips to B2B marketers on how they can improve their content marketing.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too
Knowledge Partners April 23, 2021The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.
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CMO Trend Brief: Future of B2B Marketing, 2020 Edition
Research Reports December 11, 2019The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.
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Future of B2B Infographic, 2020 Edition
Research Infographics December 11, 2019Dive into four key B2B marketing trends that are poised to completely disrupt the industry.
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High-Stakes Leadership in a Post-B2B World
Knowledge Partners March 29, 2019Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.
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The B2B Moments that Matter
Knowledge Partners November 16, 2018This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.
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The B2B Power of the Day-One List
Event Recaps December 7, 2022B2B buyers do their homework, but they almost always choose companies on their initial list. Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.
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B2B Content Marketing
Ask the Expert Answers November 8, 2022What are best practices for B2B marketers getting into content marketing?
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Event Recaps September 13, 2022Speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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Stein IAS Capitalizes on Appearances at B2B Events
B2 Awards July 20, 2022Stein IAS promoted itself among B2B marketers with IP that included a growth marketing maturity study and several appearances at high-profile B2B events.
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A Contrarian’s Approach to B2B Marketing
Event Recaps May 24, 2022LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Creating Better B2B Buying Experiences
Event Recaps May 24, 2022Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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B2B Content Marketing Trends to Watch in 2022
Event Recaps January 21, 2022Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.
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A Blueprint for B2B Brand Performance
Event Recaps November 10, 2021Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.
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Trends in B2B and CX
Event Recaps October 28, 2021Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.
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