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The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

Mower shared data on the changing B2B buying process so brands could better understand how their customers were searching for and consuming information.

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Read this How-To Guide to learn what B2B Display Advertising is and how B2B Display Advertising can benefit your organization.

B2B Marketer and gyro teamed up to conduct research about the dynamics, challenges, and opportunities of B2B group buying decisions.

LinkedIn shared seven emerging trends in B2B marketing that every marketer should consider when building a brand and generating revenue.

Mark O’Toole of Mower explained why B2B marketers should focus on more than the obvious target audience, and provided a way to think about segmenting that included end users, the “customer’s customer.”

FutureCast shared new research and best practices for B2B brands that are looking to engage millennial decision-makers.

TopRank Marketing shared insights on how B2B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

In this video, TopRank Marketing shared insights on how B2B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

In theory, budgets are fluid. However, many B2B advertising and marcom budgets remain fairly linear and haven’t changed much over the years. EMA’s John Favalo review this practice and advises on B2B budget sizes.

ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B2B organization?”