Search Marketing Knowledge Center

2RM B2B Marketing Guide: Digital Experience

Knowledge Partners August 9, 2021

In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.

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Skillful Brand Marketing: Increasingly Imperative for B2B Success

Google October 27, 2021

The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.

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2RM B2B Marketing Guide: Content Marketing

Knowledge Partners August 7, 2021

A summary of tips to B2B marketers on how they can improve their content marketing.

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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too

Knowledge Partners April 23, 2021

The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.

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Rethinking B2B Marketing

Knowledge Partners April 23, 2021

Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.

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CMO Trend Brief: Future of B2B Marketing, 2020 Edition

Research Reports December 11, 2019

The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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Future of B2B Infographic, 2020 Edition

Research Infographics December 11, 2019

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

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High-Stakes Leadership in a Post-B2B World

Knowledge Partners March 29, 2019

Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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The B2B Moments that Matter

Knowledge Partners November 16, 2018

This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

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A Contrarian’s Approach to B2B Marketing

Event Recaps May 24, 2022

LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.

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B2B Content Marketing Trends to Watch in 2022

Event Recaps January 21, 2022

Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.

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A Blueprint for B2B Brand Performance

Event Recaps November 10, 2021

Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.

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Trends in B2B and CX

Event Recaps October 28, 2021

Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.

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How B2B Brands Grow

Event Recaps July 22, 2021

Peter Weinberg of LinkedIn’s B2B Institute explained the concept of “Mental Availability” and how brands can capitalize on its implications to grow.

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Five B2B Marketing Dynamics for Better Business Outcomes

Event Recaps July 22, 2021

Google and Bain shared their recent research on the trends affecting B2B buyers, sellers, and marketers.

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Five B2B Marketing Dynamics for Better Business Outcomes

Session Videos July 22, 2021

In this video, Google and Bain shared their recent research on the trends affecting B2B buyers, sellers, and marketers.

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How a Software Firm Tapped into Emotion to Reshape B2B Marketing

Event Recaps July 22, 2021

Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.

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Four Priorities for B2B Marketers

Event Recaps July 22, 2021

Oracle offered suggestions to B2B marketers who are adapting to a world in which more of the buying cycle is becoming digitalized and therefore falling under their purview.

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The Untapped Potential of B2B Customer Loyalty Programs

Event Recaps July 12, 2021

Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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