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  • 2RM B2B Marketing Guide: Digital Experience

     Knowledge Partners   August 9, 2021  

    In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.

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  • Data and Tech: Enterprise B2B Marketing Priorities for 2023

     Knowledge Partners   March 10, 2023  

    With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

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  • The B2B Future Shopper Report 2023

     Knowledge Partners   February 27, 2023  

    A deep dive into 11 international markets and 2,261 B2B buyers, offering a view into the world of B2B commerce and buying behavior, to help businesses win online.

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  • Skillful Brand Marketing: Increasingly Imperative for B2B Success

     Google   October 27, 2021  

    The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.

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  • 2RM B2B Marketing Guide: Content Marketing

     Knowledge Partners   August 7, 2021  

    A summary of tips to B2B marketers on how they can improve their content marketing.

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  • Rethinking B2B Marketing

     Knowledge Partners   April 23, 2021  

    Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.

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  • Why Is B2B Marketing So Irrational? Buyers Have Feelings Too

     Knowledge Partners   April 23, 2021  

    The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.

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  • CMO Trend Brief: Future of B2B Marketing, 2020 Edition

     Research Reports   December 11, 2019  

    The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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  • Future of B2B Infographic, 2020 Edition

     Research Infographics   December 11, 2019  

    Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

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  • High-Stakes Leadership in a Post-B2B World

     Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • The B2B Moments that Matter

     Knowledge Partners   November 16, 2018  

    This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

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  • The B2B Power of the Day-One List

     Event Recaps   December 7, 2022  

    B2B buyers do their homework, but they almost always choose companies on their initial list. Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

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  • B2B Content Marketing

     Ask the Expert Answers   November 8, 2022  

    What are best practices for B2B marketers getting into content marketing?

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  • From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy

     Event Recaps   September 13, 2022  

    Speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).

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  • Stein IAS Capitalizes on Appearances at B2B Events

     B2 Awards   July 20, 2022  

    Stein IAS promoted itself among B2B marketers with IP that included a growth marketing maturity study and several appearances at high-profile B2B events.

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  • A Contrarian’s Approach to B2B Marketing

     Event Recaps   May 24, 2022  

    LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.

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  • Creating Better B2B Buying Experiences

     Event Recaps   May 24, 2022  

    Google shared key insights on how to create a better buying experience for the digital B2B buyer.

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  • B2B Content Marketing Trends to Watch in 2022

     Event Recaps   January 21, 2022  

    Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.

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  • A Blueprint for B2B Brand Performance

     Event Recaps   November 10, 2021  

    Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.

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  • Trends in B2B and CX

     Event Recaps   October 28, 2021  

    Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.

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