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Search returned: 450 document(s).

  • Rethinking B2B Marketing

    Knowledge Partners   April 23, 2021  

    Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.

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  • Why Is B2B Marketing So Irrational? Buyers Have Feelings Too

    Knowledge Partners   April 23, 2021  

    The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.

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  • CMO Trend Brief: Future of B2B Marketing, 2020 Edition

    Research Reports   December 11, 2019  

    The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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  • Future of B2B Infographic, 2020 Edition

    Research Infographics   December 11, 2019  

    Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • The B2B Moments that Matter

    Knowledge Partners   November 16, 2018  

    This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

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  • The Untapped Potential of B2B Customer Loyalty Programs

    Event Recaps   July 12, 2021  

    Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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  • B2B Virtual Events, Re-Imagined

    Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • Are B2B and B2C Data Marketing Really that Different?

    Event Recaps   March 25, 2021  

    In this session, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.

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  • What You (Really) Need to Know About B2B Intent Data

    Event Recaps   November 18, 2020  

    Experts discussed the changing B2B landscape.

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  • Google Illuminates the B2B Landscape

    Session Videos   October 14, 2020  

    In this video, Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.

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  • Google Illuminates the B2B Landscape

    Event Recaps   October 14, 2020  

    Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.

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  • The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing

    Event Recaps   September 16, 2020  

    In this session, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • Four Imperatives for B2B Companies

    Event Recaps   October 23, 2019  

    gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • The Changing B2B Buying Process

    Knowledge Partners   July 10, 2018  

    Mower shared data on the changing B2B buying process so brands could better understand how their customers were searching for and consuming information.

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  • B2B Display Advertising

    Tools   April 1, 2018  

    Read this How-To Guide to learn what B2B Display Advertising is and how B2B Display Advertising can benefit your organization.

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  • Group. Mind. Set. How Group Dynamics Impact B2B Decisions

    Knowledge Partners   January 28, 2018  

    B2B Marketer and gyro teamed up to conduct research about the dynamics, challenges, and opportunities of B2B group buying decisions.

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  • B2B Marketers Get Up Close and Personal (Possibly)

    B2B Marketer   July 7, 2021  

    Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.

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