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  • CMO Trend Brief: Future of B2B Marketing, 2020 Edition

    Research Reports   December 11, 2019  

    The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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  • Future of B2B Infographic, 2020 Edition

    Research Infographics   December 11, 2019  

    Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • The B2B Moments that Matter

    Knowledge Partners   November 16, 2018  

    This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

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  • B2B Demand Generation and Predictive Analytics Benchmark Report

    Tools   February 1, 2020  

    This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • Four Imperatives for B2B Companies

    Event Recaps   October 23, 2019  

    gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • The Changing B2B Buying Process

    Knowledge Partners   July 10, 2018  

    Mower shared data on the changing B2B buying process so brands could better understand how their customers were searching for and consuming information.

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  • B2B Display Advertising

    Tools   April 1, 2018  

    Read this How-To Guide to learn what B2B Display Advertising is and how B2B Display Advertising can benefit your organization.

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  • B2B Video Marketing Benchmark Report

    Tools   April 1, 2018  

    In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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  • Group. Mind. Set. How Group Dynamics Impact B2B Decisions

    Knowledge Partners   January 28, 2018  

    B2B Marketer and gyro teamed up to conduct research about the dynamics, challenges, and opportunities of B2B group buying decisions.

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  • The Seven Key Emerging B2B Marketing Trends for 2018

    Event Recaps   October 25, 2017  

    LinkedIn shared seven emerging trends in B2B marketing that every marketer should consider when building a brand and generating revenue.

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  • B2B Success: Going Beyond What You Already Know

    Knowledge Partners   October 13, 2017  

    Mark O’Toole of Mower explained why B2B marketers should focus on more than the obvious target audience, and provided a way to think about segmenting that included end users, the “customer’s customer.”

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  • Digital Natives: How B2B Marketers Can Reach the "Always On" Millennial Customer

    Event Recaps   September 19, 2017  

    FutureCast shared new research and best practices for B2B brands that are looking to engage millennial decision-makers.

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  • Influencer Marketing: Hype or Hope for B2B?

    Event Recaps   June 2, 2017  

    TopRank Marketing shared insights on how B2B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

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  • Influencer Marketing: Hype or Hope for B2B?

    Session Videos   June 2, 2017  

    In this video, TopRank Marketing shared insights on how B2B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

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  • Approaching the Challenges of B-to-B Market Research Strategically

    Event Recaps   April 11, 2017  

    Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

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  • How Much Should You Spend on B2B Marketing?

    Knowledge Partners   March 6, 2017  

    In theory, budgets are fluid. However, many B2B advertising and marcom budgets remain fairly linear and haven’t changed much over the years. EMA’s John Favalo review this practice and advises on B2B budget sizes.

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  • Account-Based Marketing in B2B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B2B organization?”

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