Search Marketing Knowledge Center

Caesars Entertainment: Brand Activations and Partnerships

Event Recaps April 16, 2018

Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

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Brand Activations in the Metaverse: A Practical Case Study with Chipotle

Event Recaps July 27, 2022

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

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How Brands Use Augmented Reality to Drive Experiences

Event Recaps November 13, 2019

At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

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Brand Activation Playbook

Playbooks November 8, 2021

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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Overview of the 2021 ANA Brand Activation & Creativity Conference

Conference Highlights August 12, 2021

In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.

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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference

Conference Sessions August 11, 2021

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.

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Activating to Outsmart Cancer

Conference Sessions December 9, 2020

In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.

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Activating to Outsmart Cancer

Event Recaps December 9, 2020

Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.

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Activating to Outsmart Cancer

Conference Highlights December 9, 2020

The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.

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Brand Building in a Recession

Event Recaps May 12, 2020

This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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ANA's Best of Brand Activation

Conference Highlights April 24, 2020

ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.

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Brands in Crisis: Changing Perceptions Through TV Advertising

Knowledge Partners December 20, 2019

VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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Brand Activation Overview

Industry Insights December 19, 2019

In this video, learn more about brand activation.

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Brand Activation Legal Committee: August 2019

Event Recaps August 22, 2019

For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.

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The Carvana Approach: Customer Experience and Brand Activations

Event Recaps August 8, 2019

Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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The Food Effect: A Brand Activation

Effie Awards May 30, 2019

Land O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.

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