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Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

LensCrafters’ brand activation strategies are driven by heart, head, guts, emotion, and model-breaking.

Use these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.

Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

In this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

Smithfield’s painstaking approach to finding the values that best connected consumers to the brand resulted in unprecedented business growth for the company.

This Insight Brief covers the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.

In this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.

An overview of brand activation, which includes promotion, experiential, and shopper marketing.

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.

VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

In this video, learn more about brand activation.

For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.

Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

Land O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.

In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.