Caesars Entertainment: Brand Activations and Partnerships
Event Recaps April 16, 2018Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
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Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
viewSpending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.
viewAt an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
viewLensCrafters’ brand activation strategies are driven by heart, head, guts, emotion, and model-breaking.
viewUse these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.
viewPatrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.
viewIn this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.
viewSmithfield’s painstaking approach to finding the values that best connected consumers to the brand resulted in unprecedented business growth for the company.
viewThis Insight Brief covers the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
viewAn overview of brand activation, which includes promotion, experiential, and shopper marketing.
viewIn this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.
viewAn overview of the challenges marketing and advertising lawyers can face around brand activation law.
viewFor the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.
viewCarvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
viewIn this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
viewANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.
viewFor Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
viewIn this video, get an overview of the 2018 ANA Brand Activation Conference.
viewANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Brand Activation Conference.
viewUse this set of 30 premium tools and templates to deepen your understanding of brand activation.
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