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Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

LensCrafters’ brand activation strategies are driven by heart, head, guts, emotion, and model-breaking.

Use these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.

Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

In this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

Smithfield’s painstaking approach to finding the values that best connected consumers to the brand resulted in unprecedented business growth for the company.

This Insight Brief covers the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.

An overview of brand activation, which includes promotion, experiential, and shopper marketing.

In this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.

Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.

ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.

For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.

In this video, get an overview of the 2018 ANA Brand Activation Conference.

ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Brand Activation Conference.

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.