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Caesars Entertainment: Brand Activations and Partnerships
Event Recaps April 16, 2018Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
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Branded Content and Content Synergy at ESPN Creative Studio
Event Recaps October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.
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Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Event Recaps July 27, 2022Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Overview of the 2022 ANA Brand Activation and Creativity Conference
Conference Highlights October 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Activation and Creativity Conference.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Sessions October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Sessions October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Recaps October 12, 2022Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Brand Activation Playbook
Playbooks November 8, 2021Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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Overview of the 2021 ANA Brand Activation & Creativity Conference
Conference Highlights August 12, 2021In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.
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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference
Conference Sessions August 11, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.
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Activating to Outsmart Cancer
Conference Sessions December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Conference Highlights December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Brand Building in a Recession
Event Recaps May 12, 2020This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.
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ANA's Best of Brand Activation
Conference Highlights April 24, 2020ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.
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Brands in Crisis: Changing Perceptions Through TV Advertising
Knowledge Partners December 20, 2019VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
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Brand Activation Overview
Industry Insights December 19, 2019In this video, learn more about brand activation.
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Brand Activation Legal Committee: August 2019
Event Recaps August 22, 2019For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.
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The Carvana Approach: Customer Experience and Brand Activations
Event Recaps August 8, 2019Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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