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  • Caesars Entertainment: Brand Activations and Partnerships

    Event Recaps   April 16, 2018  

    Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

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  • Sold on Brand Activation

    Activate   August 24, 2016  

    Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

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  • How Brands Use Augmented Reality to Drive Experiences

    Event Recaps   November 13, 2019  

    At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

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  • LensCrafters and See.Good.Daily: The Activation that Almost Never Happened

    Public Videos   April 21, 2017  

    LensCrafters’ brand activation strategies are driven by heart, head, guts, emotion, and model-breaking.

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  • Lessons from the 2016 Brand Activation Conference

    Industry Insights   May 24, 2016  

    Use these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.

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  • We Spend How Much in Brand Activation?

    Session Videos   April 19, 2016  

    In this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

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  • We Spend How Much in Brand Activation?

    Event Recaps   April 19, 2016  

    Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

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  • Taking Over a Category in 12 Months: Smithfield’s Brand Activation Story

    Event Recaps   April 5, 2016  

    Smithfield’s painstaking approach to finding the values that best connected consumers to the brand resulted in unprecedented business growth for the company.

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  • Brand Activation

    Insight Briefs   April 7, 2015  

    This Insight Brief covers the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.

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  • The Power of Brand Activation: The Big Picture

    Webinars   February 24, 2015  

    In this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.

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  • The Power of Brand Activation: The Big Picture

    Event Recaps   February 24, 2015  

    An overview of brand activation, which includes promotion, experiential, and shopper marketing.

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  • Activating to Outsmart Cancer

    Event Recaps   December 9, 2020  

    Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.

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  • Activating to Outsmart Cancer

    Public Videos   December 9, 2020  

    The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.

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  • Activating to Outsmart Cancer

    Session Videos   December 9, 2020  

    In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.

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  • Brand Building in a Recession

    Event Recaps   May 12, 2020  

    This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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  • ANA's Best of Brand Activation

    Public Videos   April 24, 2020  

    ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.

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  • Brands in Crisis: Changing Perceptions Through TV Advertising

    Knowledge Partners   December 20, 2019  

    VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • Brand Activation Legal Committee: August 2019

    Event Recaps   August 22, 2019  

    For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.

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  • The Carvana Approach: Customer Experience and Brand Activations

    Event Recaps   August 8, 2019  

    Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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