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Search returned: 2474 document(s).
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Caesars Entertainment: Brand Activations and Partnerships
Event Recaps April 16, 2018Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Activating to Outsmart Cancer
Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Public Videos December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Brand Building in a Recession
Event Recaps May 12, 2020This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.
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ANA's Best of Brand Activation
Public Videos April 24, 2020ANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.
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Brands in Crisis: Changing Perceptions Through TV Advertising
Knowledge Partners December 20, 2019VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
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Brand Activation Overview
Industry Insights December 19, 2019In this video, learn more about brand activation.
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Brand Activation Legal Committee: August 2019
Event Recaps August 22, 2019For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.
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The Carvana Approach: Customer Experience and Brand Activations
Event Recaps August 8, 2019Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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The Food Effect: A Brand Activation
Effie Awards May 30, 2019Land O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.
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Overview of the 2019 ANA Brand Activation Marketing Conference
Public Videos May 17, 2019In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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2019 ANA Brand Activation Marketing Conference — Opening Remarks
Session Videos May 16, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.
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Living Out a Brand Purpose
Public Videos May 15, 2019For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Overview of the 2018 ANA Brand Activation Conference
Public Videos April 18, 2018In this video, get an overview of the 2018 ANA Brand Activation Conference.
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2018 ANA Brand Activation Conference — Opening Remarks
Session Videos April 17, 2018ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Brand Activation Conference.
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Brand Activation Toolkit
Playbooks April 1, 2018Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting
REGGIE Awards May 21, 2021Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.
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