Caesars Entertainment: Brand Activations and Partnerships
Event Recaps April 16, 2018Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
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Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.
viewSpending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.
viewAt an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
viewLensCrafters’ brand activation strategies are driven by heart, head, guts, emotion, and model-breaking.
viewUse these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.
viewPatrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.
viewIn this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.
viewSmithfield’s painstaking approach to finding the values that best connected consumers to the brand resulted in unprecedented business growth for the company.
viewThis Insight Brief covers the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
viewIn this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.
viewAn overview of brand activation, which includes promotion, experiential, and shopper marketing.
viewAn overview of the challenges marketing and advertising lawyers can face around brand activation law.
viewThis session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.
viewANA CEO Bob Liodice joins Lisa McKnight, SVP and global brand GM for Barbie, Mattel, Inc., Alvaro Luque, president and CEO of Avocados From Mexico, and many more CMOs and marketing experts in these highlights from previous Brand Activation Marketing Conference sessions.
viewVAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
viewIn this video, learn more about brand activation.
viewFor the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.
viewCarvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
viewLand O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.
viewIn this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.
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