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The Pandemic Response of Sephora’s Experiential Marketing
Event Recaps November 30, 2022Sephora explained how it adapted its approach to experiential marketing to meet the demands foisted on it by the COVID-19 era.
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Live Entertainment and Experiential Marketing
Event Recaps November 15, 2021Panelists from Mastercard, Vivid Seats and WarnerMedia offered their insights on how they were able to navigate around COVID-19 challenges surrounding experiential marketing activations and campaigns.
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Live Entertainment and Experiential Marketing
Conference Session Videos November 15, 2021In this video, panelists from Mastercard, Vivid Seats and WarnerMedia offered their insights on how they were able to navigate around COVID-19 challenges surrounding experiential marketing activations and campaigns.
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Experiential Marketing at United Airlines
Event Recaps June 14, 2018United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.
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An Experiential Marketing Case Study: The "Makers Wanted" Campaign
Event Recaps June 14, 2018Maker’s Mark used experiential marketing to deepen its brand’s association with artisanal craftsmanship.
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Experiential Marketing: A Jägermeister Case Study
Event Recaps May 10, 2018The agency Fake Love illustrated its approach to experiential marketing with a case study drawn from its work with Jägermeister.
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Experiential Marketing that Goes Beyond Brick-and-Mortar
Event Recaps April 17, 2018American Express offered examples of how a brand without physical stores can still reach consumers with experiential marketing.
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Experiential Marketing that Goes Beyond Brick-and-Mortar
Conference Session Videos April 17, 2018In this video, American Express offered examples of how a brand without physical stores can still reach consumers with experiential marketing.
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Walmart’s Approach to Experiential Marketing
Event Recaps February 21, 2023Walmart described its Makers’ Studio initiative, an experiential activation celebrating Black “Makers” and entrepreneurs across music, fashion, beauty, and food.
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The 2023 State of Experiential: Research Study Findings
Knowledge Partners February 2, 2023Between September and October 2022, Agency EA conducted a survey of marketing professionals about the state of experiential marketing.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Event Recaps December 7, 2022Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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Connecting Consumer Experiential Marketing to Digital Engagement
Event Recaps February 27, 2020Andrea Port, director of public relations and social marketing at Kohl’s, talked about how Kohl’s partnered with Snapchat for a unique window-shopping experience during the holiday season in New York City, engaging consumers who couldn’t attend in person.
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How Experiential Marketing Changes Everything
Event Recaps December 5, 2019Kellogg’s, KitchenAid, and Ford have all prioritized experiential marketing as a way to harness, foster, and create communities across the country.
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Procurement Tips for Experiential Marketing
Event Recaps December 4, 2019APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.
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Four Trends to Elevate Your Experiential Marketing
Event Recaps August 14, 2018AB InBev shared four current trends that brands can use to inspire their next experiential campaign.
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Intel’s New Approach to Managing Events
Conference Highlights May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Conference Session Videos December 7, 2022In this video, Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
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Happier Than Ever: The Destination
REGGIE Awards April 21, 2022Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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