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Search returned: 17 document(s).

  • Getting Back to Basics

    Forward   September 5, 2019  

    The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

  • Programmatic Creative

    Forward   March 7, 2019  

    The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

  • The Disruptive Impact of Data-Driven Messaging

    Industry Insights   October 18, 2018  

    Implementing a personalization initiative using data-driven creative is fundamentally a change management exercise: It will require marketers to adopt new paradigms, build new capabilities, and reevaluate their technology stack.

  • How Much Does Ad Creative Really Matter?

    Industry Insights   September 6, 2018  

    Marketers are increasingly obsessed with measuring the quality of their media buys, the accuracy of their targeting data, and with optimizing ads for time and context, but are they paying enough attention to the quality of their advertising? A new study looks to quantify the performance of ad creative.

  • Data-Driven Messaging

    Forward   August 7, 2018  

    Media consumption has evolved to a point where brands are struggling to reach consumers in the moments they’re paying attention to any one particular medium. In order to succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.

  • A New Policy from Google Has Major Implications for Online Advertisers

    Industry Insights   July 19, 2018  

    Changes announced by Google to its ad serving product DoubleClick (now called Google Marketing Platform) will have major implications for advertisers’ marketing stack. Here’s what to expect.

  • Increasing Ad Frequency and Relevance to Overcome Distraction

    Event Recaps   June 19, 2018  

    Flashtalking addressed a critical challenge brands face today: how to create relevant messages that engage customers in a world of multitasking/multiscreen media consumption and programmatic media.

  • Marketers Grapple with Taking Creative Personalization to Higher Levels

    Forward   June 4, 2020  

    Personalization is not a matter of simply aggregating data across various first- and third-party sources. The challenge is developing the creative strategies that can leverage the data in a responsible manner, foster new collaboration models, and codify the knowledge.

  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

  • ANA Trust Summit Town Hall

    Event Recaps   October 15, 2019  

    A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.

  • Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

    Webinars   March 14, 2019  

    In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers impacted by GDPR.

  • Data Sources for Media: A Buyer’s Guide

    Webinars   May 18, 2020  

    This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.

  • Data Sources for Media: A Buyer’s Guide

    Research Reports   May 11, 2020  


  • The New Creative Brief: Designing for Data-Driven Messaging

    Webinars   September 20, 2018  

    Explore the techniques, organizational processes, and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

  • DecisionIQ

    ECHO Awards   October 17, 2016  

    By fusing fast big data technologies, machine learning, segmentation, consumer insights, and behavioral economics, DecisionIQ is helping Verizon deliver progressively more personalized experiences for its consumers throughout their entire journey.

  • Digital Advertising Guide

    Knowledge Partners   November 24, 2014  

    Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.