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  • Making Sense of Relationship Marketing

    Event Recaps   February 27, 2018  

    Novartis offered six principles to help guide approaches to relationship marketing.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Leveraging Relationships to Better Reach Customers

    Event Recaps   September 4, 2019  

    At an ANA Relationship Marketing Committee meeting, representatives from Sundial Brands, Popsicle, and Spartan discussed how user-generated content, an influential celebrity, and a strong sense of community can all be leveraged to better reach customers.

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  • Relationship Building with Nordstrom

    Event Recaps   November 2, 2018  

    Dave Sims offered key takeaways from his experiences in relationship marketing and building customer relationships through loyalty programs.

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  • Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

    Research Reports   June 16, 2014  

    This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Connecting Consumer Experiential Marketing to Digital Engagement

    Event Recaps   February 27, 2020  

    Andrea Port, director of public relations and social marketing at Kohl’s, talked about how Kohl’s partnered with Snapchat for a unique window-shopping experience during the holiday season in New York City, engaging consumers who couldn’t attend in person.

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  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

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  • The State of Local Marketing Report 2019

    Knowledge Partners   November 1, 2019  

    BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

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  • Creating Email Marketing Lists

    Tools   November 1, 2019  

    This guide provides advice on how to build permission-based email marketing lists.

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  • The Asian American Market Report: Understanding The New American Mainstream

    Knowledge Partners   August 26, 2019  

    Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

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  • 2018 Email Marketing Lookbook

    Industry Insights   May 31, 2019  

    This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.

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  • 2018 ESP Satisfaction Report: How Enterprise Marketers Feel About Their Email Technology

    Industry Insights   May 24, 2019  

    EEC teamed up with research firm Survata in the fall of 2017 and asked 101 B2C marketers at companies that send at least 10 million emails per month how they use email and what they think of their ESP.

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  • The Hispanic American Market Report: Understanding The New American Mainstream

    Knowledge Partners   May 22, 2019  

    Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Advertising and Marketing 101: Everything You Need to Know to Grow Your Business

    Knowledge Partners   November 30, 2018  

    Marketing technology company Spectrum Reach created this guide to growing brands through advertising.

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  • How Zillow Maximizes Customer Relationships

    Event Recaps   November 2, 2018  

    Zillow Group Rentals set out to be the essential brand and marketing partner for “all things rentals” by maximizing its customer relationships.

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  • Customer Marketing Benchmark Report

    Tools   April 1, 2018  

    In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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  • SEO Marketing Benchmark Report

    Tools   April 1, 2018  

    In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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  • Marketo Recommends 30 Books to Make You a Better Marketer

    The Internationalist   February 1, 2018  

    Marketo has posted a list of 30 books written by influencers who regularly share insights across social channels. Each book is intended to help elevate your marketing game.

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