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Search returned: 2336 document(s).
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Why Email Is Critical to Your Relationship Marketing Strategy
Event Recaps February 7, 2023Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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Why Email Is Critical to Your Relationship Marketing Strategy
Conference Session Videos February 7, 2023In this video, Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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The Four Stages of Relationship Marketing
Knowledge Partners January 18, 2023Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
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Making Sense of Relationship Marketing
Event Recaps February 27, 2018Novartis offered six principles to help guide approaches to relationship marketing.
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Leveraging Relationships to Better Reach Customers
Event Recaps September 4, 2019At an ANA Relationship Marketing Committee meeting, representatives from Sundial Brands, Popsicle, and Spartan discussed how user-generated content, an influential celebrity, and a strong sense of community can all be leveraged to better reach customers.
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Relationship Building with Nordstrom
Event Recaps November 2, 2018Dave Sims offered key takeaways from his experiences in relationship marketing and building customer relationships through loyalty programs.
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Maintaining Brand Strength with an Ever-Changing Consumer Base
Event Recaps March 22, 2023Even for products and services with short timelines for usage, relationship marketing is an important tool.
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Marketing and Inflation: How Brands Should React
Knowledge Partners April 21, 2023Coegi researchers provide an overview of the North American economy as of Q1 2023 and illuminate changes in consumer behavior, highlighting the current challenges and opportunities for marketers.
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The Data That Proves the Need for a Relationship Marketing Strategy
Event Recaps March 22, 2023In this session, learn about some of the most important stats to help bolster your relationship marketing strategy and hear how brands such as Starbucks, American Airlines, and HGTV are succeeding in building deeper connections with their total addressable audience.
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Marketing Procurement Trends 2023
Knowledge Partners March 16, 2023In this report, R3 shares marketing procurement trends emerging in 2023.
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R3’s 7 Types of Modern Marketing Organizations
Knowledge Partners January 26, 2023R3 shared seven different types of marketing organizations for modern brands.
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Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns
Knowledge Partners January 17, 2023The agency ICF Next offered an array of best practices for tackling each phase of email marketing.
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Globally Recognized Collection of Advertising and Marketing Awards
Knowledge Partners December 20, 2022Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.
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Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Research Reports August 9, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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Best Practices for Lifecycle Marketing
Knowledge Partners May 27, 2022This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.
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Top 10 Benefits of Influencer Marketing
Knowledge Partners May 26, 2022Within shares the top 10 benefits of leveraging influencers for marketing campaigns.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Marketing To Gen Z
Knowledge Partners February 8, 2022This report examines new data around gen Z’s motivations, behaviors, and preferences and provides strategic ways for marketers to engage and drive them to action.
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A Diversity Report for the Advertising/Marketing Industry (2021)
Research Reports November 16, 2021This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.
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