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Search returned: 863 document(s).
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Shopper Marketing Tips from PepsiCo
Event Recaps November 14, 2018PepsiCo offered shopper marketers recommendations drawn from its own experience.
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Six Capabilities for Continuous Improvement in Shopper Marketing
Event Recaps September 6, 2018Foresight ROI described successful approaches to the measurement and governance necessary to support successful shopper marketing.
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Shopper Marketing Maturity Model
Tools April 1, 2018Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.
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Shopper Marketing Roles Matrix
Tools April 1, 2018A roles matrix to help you organize your shopper marketing efforts.
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Shopper Marketing Framework
Tools April 1, 2018Use this shopper marketing framework to define the activities required to successfully create, plan, and execute a shopper marketing plan.
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The Definitive Shopper Marketing Guide
Tools April 1, 2018In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
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Shopper Marketing Playbook
Playbooks April 1, 2018Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
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New Strategies For Shopper Marketing
Insight Briefs August 12, 2019This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.
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Shopper Marketing’s Emerging Technologies and Obstacles
Event Recaps December 11, 2018Google identified some of the opportunities and challenges presented by emerging marketing technologies.
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Creating a Better Experience for Retail Shoppers in an Overcrowded Marketplace
Event Recaps August 16, 2018Triad Retail Media shared insights on how to analyze shopper marketing data to increase purchases and strengthen shopping experiences for consumers.
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Shopper Marketing Profile Interview Questions
Tools April 1, 2018A template to facilitate the development of standardized interview questions for developing shopper profiles.
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E-Commerce and Retail Media in an Omnichannel World
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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Heinz Art of the Burger
REGGIE Awards April 21, 2022Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.
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Shopper Marketing Measurement
Event Recaps September 29, 2020The marketing agency Blue Chip offered guidance to marketers looking to apply analytics to shopper marketing.
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Marketing, Innovation, & Technology 2020 Survey Findings
Research Reports June 10, 2020ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
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Tapping Into the Shopper Spirit
Event Recaps June 13, 2019Spirits brands are vying to reach curious shoppers who are looking for a new drink of choice but don’t know how to navigate the constantly evolving liquor aisle. In order to simplify the selection process, Brown-Forman, created an omnichannel, national campaign called “Straight From The Distillery” to help shoppers navigate the landscape.
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Turning Gen Z into Your Lifelong Shoppers
Event Recaps August 16, 2018Connor Blakely, a gen Z marketing consultant, summed up the cultural trends in youth culture that have changed marketing and explained how marketers can better reach this demographic.
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Shopper Marketing Committee — Professor Jean Marc Rejaud
Event Recaps June 6, 2018Author Jean Marc Rejaud led a roundtable discussion on formally training aspiring shopper marketing professionals in any consumer-focused industries on the actual concepts, strategic alignment methods, and practical planning steps to conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era.
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Oreo Dunk Challenge Multi-Retailer
REGGIE Awards April 16, 2018Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.
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