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  • Shopper Marketing Tips from PepsiCo

    Event Recaps   November 14, 2018  

    PepsiCo offered shopper marketers recommendations drawn from its own experience.

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  • Six Capabilities for Continuous Improvement in Shopper Marketing

    Event Recaps   September 6, 2018  

    Foresight ROI described successful approaches to the measurement and governance necessary to support successful shopper marketing.

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  • Shopper Marketing Maturity Model

    Tools   April 1, 2018  

    Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

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  • Shopper Marketing Roles Matrix

    Tools   April 1, 2018  

    A roles matrix to help you organize your shopper marketing efforts.

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  • Shopper Marketing Framework

    Tools   April 1, 2018  

    Use this shopper marketing framework to define the activities required to successfully create, plan, and execute a shopper marketing plan.

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  • The Definitive Shopper Marketing Guide

    Tools   April 1, 2018  

    In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

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  • Shopper Marketing Playbook

    Playbooks   April 1, 2018  

    Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Shopper Marketing’s Emerging Technologies and Obstacles

    Event Recaps   December 11, 2018  

    Google identified some of the opportunities and challenges presented by emerging marketing technologies.

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  • Creating a Better Experience for Retail Shoppers in an Overcrowded Marketplace

    Event Recaps   August 16, 2018  

    Triad Retail Media shared insights on how to analyze shopper marketing data to increase purchases and strengthen shopping experiences for consumers.

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  • Shopper Marketing Profile Interview Questions

    Tools   April 1, 2018  

    A template to facilitate the development of standardized interview questions for developing shopper profiles.

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  • E-Commerce and Retail Media in an Omnichannel World

    Soundbites   June 7, 2022  

    Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.

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  • Impact of Retail Media on Brands and Retailers

    Soundbites   June 7, 2022  

    Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.

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  • Heinz Art of the Burger

    REGGIE Awards   April 21, 2022  

    Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.

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  • Shopper Marketing Measurement

    Event Recaps   September 29, 2020  

    The marketing agency Blue Chip offered guidance to marketers looking to apply analytics to shopper marketing.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • Tapping Into the Shopper Spirit

    Event Recaps   June 13, 2019  

    Spirits brands are vying to reach curious shoppers who are looking for a new drink of choice but don’t know how to navigate the constantly evolving liquor aisle. In order to simplify the selection process, Brown-Forman, created an omnichannel, national campaign called “Straight From The Distillery” to help shoppers navigate the landscape.

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  • Turning Gen Z into Your Lifelong Shoppers

    Event Recaps   August 16, 2018  

    Connor Blakely, a gen Z marketing consultant, summed up the cultural trends in youth culture that have changed marketing and explained how marketers can better reach this demographic.

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  • Shopper Marketing Committee — Professor Jean Marc Rejaud

    Event Recaps   June 6, 2018  

    Author Jean Marc Rejaud led a roundtable discussion on formally training aspiring shopper marketing professionals in any consumer-focused industries on the actual concepts, strategic alignment methods, and practical planning steps to conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era.

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  • Oreo Dunk Challenge Multi-Retailer

    REGGIE Awards   April 16, 2018  

    Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.

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