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  • A Diversity Report for the Advertising/Marketing Industry (2019)

    Research Reports   November 6, 2019  

    This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.

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  • eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners

    Webinars   November 6, 2019  

    In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • Expert Advice on Salary Transparency and Negotiations

    Industry Insights   October 31, 2019  

    Diane Domeyer, executive director of The Creative Group, shared insights and advice on how companies can foster a transparent and healthy work environment when it comes to salary transparency and negotiations. The Creative Group just released its 2020 Salary Guide, revealing current hiring trends and wants.

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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • Open Innovation

    Knowledge Partners   October 19, 2019  

    VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.

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  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

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  • Are You a Courageous Brand?

    Event Recaps   October 18, 2019  

    Ryan Berman, founder of Courageous Brands, shared a framework to help companies overcome the status quo and stand out from competitors through courage.

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  • Target Adopts a Test-and-Learn Culture

    Event Recaps   October 18, 2019  

    Target’s Data Sciences organization is working toward infusing a test-and-learn mindset throughout the enterprise.

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  • Driving Digital Transformation at Spark44

    Event Recaps   October 16, 2019  

    After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

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  • Eight Imperatives for Marketing-Led Growth

    Forward   October 10, 2019  

    The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

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  • Brand Activation Legal Webinar: October 2019

    Event Recaps   October 8, 2019  

    In this webinar, Elizabeth Jin of Coca-Cola, presented on the health and wellness topic of burnout.

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  • Four Pillars for Growth

    Event Recaps   October 4, 2019  

    Joseph Jaffe invited marketers to reflect on the precarious existences of corporations and to consider four principles that could strengthen their positions.

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  • How to Remain Relevant in Transformational Times

    Session Videos   October 4, 2019  

    In this video, Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.

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  • How to Remain Relevant in Transformational Times

    Event Recaps   October 4, 2019  

    Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.

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  • Solving for Contradictions to Deliver Growth that Matters

    Event Recaps   October 3, 2019  

    Google's Kirk Perry discussed how marketing can champion your organization through today’s disruption to deliver exponential growth.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • Project Management Portfolio 2020

    Tools   October 1, 2019  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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