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  • Marketing Milestones

    ANA Magazine   August 9, 2019  

    Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

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  • Remaining Relevant in Transformative Times

    Public Videos   July 25, 2019  

    The only companies that will win in the digital landscape are those that have a disproportionate share of talent.

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  • Remaining Relevant in Transformative Times

    Session Videos   July 25, 2019  

    In a people-networked and data-driven world, how do companies, brands, and people remain relevant and thrive? With learnings from 37 years re-inventing companies and clients and himself, Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, showed the way forward.

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  • Four Modern Skills Every Marketer Should Train In

    ANA Magazine   June 28, 2019  

    Marketers need to keep their skills sharp and relevant in the digital age. Here are four areas where they can focus their learning.

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  • Spark44’s Hybrid Agency Model

    Event Recaps   June 27, 2019  

    Spark44 shared how its distinctive model blends advantages of in-house and external agencies.

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  • Transforming a Legacy In-House Agency into a Strategic Partner

    Webinars   June 26, 2019  

    Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.

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  • Bank of America’s Approach to Content Marketing

    Event Recaps   June 26, 2019  

    Amy Stroud from Bank of America’s content marketing center of excellence explained the values that guide its mission and how it strives to integrate its work with the efforts of the organization’s other marketing arms.

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  • Evaluating Marketing Investments

    Event Recaps   June 20, 2019  

    As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

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  • Five Ways Data Can Help You Prove the Value of Your In-House Agency

    Webinars   June 19, 2019  

    Learn how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.

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  • Fostering Marketing Capabilities for Success

    Event Recaps   June 12, 2019  

    Campbell Soup Co. built a framework to identify the skills and capabilities needed to choose its marketing KPIs.

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  • How In-House Agencies and External Agency Partners Work Together

    Webinars   June 12, 2019  

    CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.

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  • Boeing: Workflow Management Tool Adoption Process

    Webinars   June 5, 2019  

    Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.

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  • Oracle Sales Central

    B2 Awards   May 29, 2019  

    In June 2017, Oracle launched a sales-enablement platform known as Sales Central. Within 18 months, it has become the trusted source for high-quality content and productivity tools for Oracle’s sales teams across the globe.

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  • Knauf Employee Photographs

    B2 Awards   May 29, 2019  

    Knauf captured gritty and authentic photographs of workers on the factory floor for use in a variety of marketing collateral.

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  • How to Attract the Best in the Data Science Job Market

    Event Recaps   May 29, 2019  

    Paul Chatlos, data science and analytics recruiter, and Eda Zullo, pharmaceuticals and health care analytics recruiter, both at Smith Hanley Associates, and Helen Wu, senior communications project manager at Siemens, discussed the growing field of data science and analytics.

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  • How to Form an Analytics Department

    Event Recaps   May 29, 2019  

    Peter McSherry, VP of analytics at Epsilon, discussed how to build a center of excellence for analytics.

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  • Look Before You Leap

    Forward   May 28, 2019  

    Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

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  • Inclusiveness Is Key to Spurring Diverse Talent

    ANA Magazine   May 21, 2019  

    Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

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  • Living Out a Brand Purpose

    Public Videos   May 15, 2019  

    For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.

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  • Advancing Your Analytics Culture to Supercharge Your Company’s Performance

    Webinars   May 9, 2019  

    In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

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