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  • Where Will Companies Find Success in Tomorrow’s Marketplace?

    Industry Insights   November 15, 2018  

    Technology and human behavior are changing marketplaces to the point traditional business strategies no longer work. In order to find success and keep growing, companies will have to step outside their safe zones and look for growth in uncomfortable places.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • A Diversity Report for the Advertising/Marketing Industry

    Research Reports   November 5, 2018  

    This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

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  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • Partnership Is Key

    Industry Insights   October 30, 2018  

    The health and productivity of IBM's agency relationships are critical to driving business results. Here's how the company maintains its client-agency partnerships with continuous assessment and evaluation.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • How an Analytics Culture Drives Exceptional Business Results

    Research Reports   October 29, 2018  

    A Forrester report commissioned by ANA’s Data Analytics Center shows the importance of having an “analytics culture” to drive business growth.

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  • The 2018 Global CMO Growth Summit

    Public Videos   October 28, 2018  

    The outcomes we are pursuing are growth and value for the global industry and for society.

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  • Global CMO Growth Council Priority: Talent and Optimization

    Public Videos   October 26, 2018  

    Elevate our capability to find and develop talent and organize for growth.

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  • The Changing Marketing Opportunity

    Public Videos   October 26, 2018  

    IBM’s global marketing team is transitioning to an open agile culture to tear down vertical silos and improve performance.

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  • Global CMO Growth Council Priority: Society and Sustainability

    Public Videos   October 26, 2018  

    We will take actions that drive industry growth and societal good.

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  • The Changing Marketing Opportunity

    Session Videos   October 26, 2018  

    In this video, IBM's Michelle Peluso discussed what it takes to create a data-driven and client-centric culture, fostered by a nimble, agile workplace, where change is the only constant.

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  • A Seat at the Table

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.

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  • Marketing Sunshine

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Brianna Barnebee brings a fresh perspective to VISIT FLORIDA.

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  • A Servant-Leader with a Knack for Collaboration

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star Joanna Henley has intertwined her marketing career with the mission of St. Jude Children’s Research Hospital.

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  • It's Cramton Time

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Liz Cramton has been around advertising for most of her life. In her role as associate marketing manager for Miller Lite at MillerCoors, she gets to help tell stories that touch consumers. In this Q&A, she talks about her journey, and what to look out for in the industry.

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  • Aligning Marketing and Sales

    B-to-B Marketer   October 25, 2018  

    While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

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