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What Do CFOs Want from CMOs?
ANA Magazine June 2, 2023As difficult as it may be when it comes to aligning marketing with financial outcomes, there is a path for CMOs and CFOs to have a more productive relationship.
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DEI in Marketing
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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DEI Internally
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Virtual Diversity Fair: Meet Women-Owned Companies
Event Recaps June 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
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Increasing Equity and Impact Through Targeted and Diverse-Owned Media
Webinar Rewinds May 25, 2023For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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Will Brands Abandon DEI When the Going Gets Tough?
ANA Magazine May 19, 2023While there are an ample number of diversity, equity, and inclusion (DEI) success stories, business leaders' short-term concerns about the economy and their companies' financial health could stall their commitment to DEI — even as industry observers warn against putting such initiatives on hold.
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The Top 5 Can’t-Miss Sessions at the 2023 In-House Agency Conference
Industry Insights May 17, 2023In four weeks, from June 12 to 14, in-house agency leaders will meet in Orlando, Florida for the annual In-House Agency Conference. Industry leaders will take the stage to discuss a wide spectrum of in-house capabilities, emblematic of the growing and evolving skillsets being developed inside many of today’s most successful marketing teams.
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Marketing to Veterans
ASK Answers May 16, 2023How can my brand effectively market to the veteran community?
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Gender Breakdown by Marketing Job Level
Money Slides May 16, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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Tapping into the Liquid Talent Revolution to Drive Hypergrowth
Industry Insights May 9, 20232023 rolled in with a bang. FUD-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed have shifted in short order.
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Supplier Diversity
ASK Answers May 2, 2023How are brands ensuring diversity among their suppliers and partners?
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Navigating the New Uncertainty
Knowledge Partners May 2, 2023To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.
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How to Lead with Marketing Procurement
Event Recaps May 2, 2023A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.
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The Future of Procurement and AI
Conference Highlights May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Conference Highlights May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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A Giant in Cyber Safety Rebrands Itself
Conference Highlights April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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A Path to Influencer Pay Equity
Event Recaps April 27, 2023Most marketers are aware of the inequity that plagues the influencer industry, and its roots go deeper than just pay. Fortunately, there are concrete actions marketers can take to create more fair and equitable practices in the end-to-end process of influencer marketing.
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Putting DEIB Front and Center
Greater Good April 24, 2023Since the murder of George Floyd in 2020, many nonprofit organizations have re-examined their efforts to integrate DEIB into everyday practices. From creating toolkits to improving recruiting and hiring activities to being more accountable, nonprofits are improving the culture of their organizations.
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The Home Depot's Commitment to HBCUs
Event Recaps April 20, 2023The Home Depot described how it supports HBCUs by providing funds for campus improvements.
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Bridging the Chasm of Growing Your Email Career and Email Program
Webinar Rewinds April 19, 2023In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.
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