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  • Slowly, Brands Are Improving Their Digital Accessibility

    ANA Magazine   June 18, 2021  

    There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.

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  • ANA/Swayable ESG Brand Perception Index

    Industry Insights   June 9, 2021  

    Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • The Three Paths to Marketing Operations Maturity

    Knowledge Partners   May 28, 2021  

    BrandMaker explains how marketing operations maturity can afford marketers greater agility.

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  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimainge how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

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  • The Growth of Supplier Diversity

    Research Reports   May 26, 2021  

    This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

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  • Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

    Knowledge Partners   May 26, 2021  

    BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.

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  • Marketing Organization

    Ask the Expert Answers   May 19, 2021  

    What are best practices and common structures for the organization of marketing and digital in companies today?

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  • How Marketers Can Bridge the Creative/Media Divide

    Webinars   May 19, 2021  

    Creative and Media teams must work together, but they are not always aligned. In this webinar, learn about the challenges, strategies, and solutions that work to bridge gaps in collaboration and communication as the pace of marketing requires ever more agility.

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  • In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

    Public Videos   May 13, 2021  

    Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.

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  • Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness

    Public Videos   May 12, 2021  

    An effective in-house agency model mandates a shift from hiring generalists to those with special skills.

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  • Diversity and Inclusion in Marketing

    Event Recaps   May 5, 2021  

    HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • The Growth Of Supplier Diversity

    Event Recaps   May 5, 2021  

    The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.

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  • Diversity and Inclusion in Marketing

    Session Videos   May 5, 2021  

    In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • Fireside Chat on Diversity and Inclusion in Marketing

    Public Videos   May 5, 2021  

    To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.

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  • One Year Later: Humana Case Study

    Event Recaps   May 5, 2021  

    Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.

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  • Supplier Diversity

    Ask the Expert Answers   May 4, 2021  

    How are brands ensuring diversity among their suppliers and partners?

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  • Leaving Normal Behind

    ANA Magazine   April 30, 2021  

    A recent study provides brand managers with a window into how the pandemic has altered consumer behavior, as people take stock of their lives and recalibrate what’s truly important to them. With nearly 40 million Americans on the move and major changes in the workplace due to the crisis, marketers will have to recalculate their communications strategies and avoid “Before Times” thinking.

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  • Journey to the Top

    The Nonprofit Journal   April 28, 2021  

    Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

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  • Passion for Mission

    The Nonprofit Journal   April 28, 2021  

    5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.

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