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  • How to Manage Distinct Brand Assets

    Ask the Expert Answers   October 14, 2020  

    How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

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  • Supplier Diversity: A Call to Action

    Public Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Event Recaps   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Building Effective Partner Ecosystems

    Session Videos   October 6, 2020  

    Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.

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  • Building Effective Partner Ecosystems

    Event Recaps   October 6, 2020  

    Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.

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  • Key Assumptions Validation Workbook

    Tools   October 1, 2020  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • GAP Analysis Template (Basic)

    Tools   October 1, 2020  

    Use this Experiment Planning Workbook to analyze each experiment you are considering based on Probability (chances the experiment will be successful), Impact (how will it affect your key metrics, and Feasibility (ease and low cost to attempt).

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  • Startup Concept Document

    Tools   October 1, 2020  

    Use this Startup Concept Document to document your new business idea.

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  • Lean Startup Business Model

    Tools   October 1, 2020  

    Use this Lean Startup Business Model canvas template to summarize your business model.

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  • Department Budget Template

    Tools   October 1, 2020  

    Use this tool to accurately project your costs for the next fiscal period.

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  • Best Practices for Analytics Organizational Structure

    Ask the Expert Answers   September 30, 2020  

    How can I structure my organization to effectively leverage my analytics team?

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Open for Business

    Knowledge Partners   September 11, 2020  

    This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • Reinvigorating Cross-Sell with Email

    B2 Awards   September 1, 2020  

    To boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.

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  • Coldwell Banker Launched Its In-House Agency

    B2 Awards   September 1, 2020  

    Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • Dell's Unforgettable Holiday Experience

    B2 Awards   September 1, 2020  

    Dell Technologies gave people with visual impairments an unforgettable holiday experience, leveraging visual technology that enabled them to enjoy a presentation of “The Nutcracker” like never before.

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  • Taking a Stand on Systemic Change

    ANA Magazine   August 19, 2020  

    The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

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