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  • Inside a World-Class Workplace Culture

     Beyond Profit   March 28, 2023  

    In this episode of Beyond Profit, Parks Blackwell joins host Ken Beaulieu to discuss how PMG prioritizes the personal and professional success of employees and how that translates to award-winning creative work, new business, and customer retention.

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  • A Q&A with Hue Founder & CEO Fahad Khawaja

    Industry Insights   March 28, 2023  

    According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.

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  • Breaking the B2B Sales and Marketing Stalemate

     Podcast POVs   March 28, 2023  

    Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.

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  • African Americans’ Representation in the Marketing Industry

     Money Slides   March 27, 2023  

    Data from the ANA and AIMM demonstrate how the representation of African Americans in the marketing industry declines as one moves up the corporate ladder.

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  • Gender Breakdown by Marketing Job Level

     Money Slides   March 27, 2023  

    The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.

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  • Building Brand Growth with Diverse Creators

     Event Recaps   March 22, 2023  

    Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.

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  • CMO Trends and Best Practices

     Ask the Expert Answers   March 14, 2023  

    What are CMOs current concerns, and how are they overseeing marketing at their companies?

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  • Marketing to Moms

     Ask the Expert Answers   March 14, 2023  

    How can my brand effectively connect with mothers?

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  • ANA Global CMO Growth Council Quarterly Progress Update — Talent Working Team

     CMO Content   March 9, 2023  

    The CMO Growth Council met to discuss elevating the marketing work force to keep pace with marketing’s transformation.

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  • Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment

     Podcast Clips   March 7, 2023  

    On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.

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  • Marketing to Women

     Ask the Expert Answers   March 7, 2023  

    ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

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  • 3 Drivers of the Brand Purpose Movement

     Industry Insights   March 6, 2023  

    Guests of the ANA’s Beyond Profit podcast offer an array of insights that illuminate the purpose movement, including its origins and the demands it places on companies. For instance, recent guests have identified three main drivers inducing organizations to embrace brand purpose.

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  • The State of Shopper Marketing 2023

     Event Recaps   February 23, 2023  

    Olga Yurovski, CEO and founder of Shopperations, discussed the latest on the evolution of shopper marketing and the critical skills marketers need to succeed in the shopper marketing arena.

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  • Salary Benchmarks & Hiring Trends

    Ask the Expert Answers   February 22, 2023  

    What are current marketing salary benchmarks and hiring trends?

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  • ABM and the Cure to the Marketing Silo

     Event Recaps   February 22, 2023  

    KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.

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  • ABM and the Cure to the Marketing Silo

     Conference Sessions   February 22, 2023  

    In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.

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  • How 4 Marketing Leaders Are Inspiring the Next Generation of Black Talent

     Industry Insights   February 21, 2023  

    It’s Black History Month, but is Adland doing all it can to help Black talent across the industry flourish?

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  • A New Study on Diversity in Ad Creative Yields Surprising Results

     Forward   February 21, 2023  

    A new report to help marketers establish a baseline for setting KPIs and measurable goals for improving efforts to add diversity, equity, and inclusion (DEI) to their advertising creative shows there's still work to be done.

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  • Is Your Retention Problem Actually a Branding Problem?

     Knowledge Partners   February 17, 2023  

    With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?

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  • You’re Innovating Wrong

     Podcast POVs   February 17, 2023  

    Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

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