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  • Open Innovation

    Knowledge Partners   October 19, 2019  

    VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.

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  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

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  • Eight Imperatives for Marketing-Led Growth

    Forward   October 10, 2019  

    The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

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  • How to Remain Relevant in Transformational Times

    Session Videos   October 4, 2019  

    In this video, Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.

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  • Four Pillars for Growth

    Event Recaps   October 4, 2019  

    Joseph Jaffe invited marketers to reflect on the precarious existences of corporations and to consider four principles that could strengthen their positions.

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  • How to Remain Relevant in Transformational Times

    Event Recaps   October 4, 2019  

    Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B-to-B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • In-House Like an Intrapreneurial Start-Up

    Event Recaps   September 25, 2019  

    There are so many facets of advertising that can fall under the term "in-house", including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.

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  • Presentation Skills: How to Combat the Five Feet of Fear

    Webinars   September 25, 2019  

    Getting up in front of an audience and talking is by the far one of the most intimate and engaging ways to connect with your audiences and customers. In this webinar, get tools to promote confidence and become the speaker you are meant to be.

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  • Tips for Digital Media Efforts

    Event Recaps   September 12, 2019  

    Consumer packaged goods company RB offered advice for digital marketing.

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  • Conversant in the C-suite

    B-to-B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • How to Build a Data Lake

    Public Videos   September 10, 2019  

    Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.

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  • Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

    Webinars   September 4, 2019  

    Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • Organizational Transformation: A Nonprofit Case Study

    Session Videos   August 28, 2019  

    In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Organizational Transformation: A Nonprofit Case Study

    Event Recaps   August 28, 2019  

    The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Meeting the Next Generation Where They Are

    Session Videos   August 27, 2019  

    In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.

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  • Meeting the Next Generation Where They Are

    Public Videos   August 27, 2019  

    Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Public Videos   August 26, 2019  

    To improve fundraising performance, nonprofits need to invest in employee well-being and development.

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  • The Journey to Leadership

    Session Videos   August 26, 2019  

    In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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