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  • Marketing Operations

    Ask the Expert Answers   August 10, 2022  

    What are trends in marketing operations? How are marketing operations managed?

  • Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands

    Webinars   August 3, 2022  

    In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.

  • Do Marketers Need to Know How to Code?

    ANA Magazine   July 29, 2022  

    Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.

  • Procurement 2022: The Good, the Bad, and the Ugly

    Research Reports   July 28, 2022  

    In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

  • Integrating Accessibility into Marketing & Tech

    Industry Insights   July 28, 2022  

    Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.

  • How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth

    Webinars   July 20, 2022  

    This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.

  • In Pursuit of Racial Justice, Deloitte Spotlights Its Black Employees’ Experiences

    B2 Awards   July 17, 2022  

    Motivated to act following the heinous murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, Deloitte launched a content program that spotlighted the stories of some of its Black employees, allowing them to openly share their experiences with racial injustice, which were then distributed across Deloitte’s internal and external channels.

  • This Is How Your Business Can Do DEI with Real Impact

    Podcast Shorts   July 15, 2022  

    Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.

  • Marketing Success Is All in the Timing

    ANA Magazine   July 15, 2022  

    As marketers’ roles expand to encompass customer experience, product innovation, content marketing, and data analytics, among other areas, how one manages their time will be increasingly important to keeping crucial goals on track. There are a handful of steps marketers can take to beat the clock, some of them hiding in plain sight.

  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

  • Caterpillar Showcases Technicians’ Skills with a Gameshow

    B2 Awards   July 12, 2022  

    Caterpillar drew the attention of jobseekers with a gameshow that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.

  • Rising Tides: How MOCEAN Cultivates Creative Talent

    Knowledge Partners   July 8, 2022  

    MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

  • How Ad Agencies Can Better Source and Nurture Talent

    Industry Insights   July 5, 2022  

    The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.

  • Ageism in Marketing Is a Problem — Let’s Fix It

    Industry Insights   June 30, 2022  

    Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?

  • In-Housing at T-Mobile: A Story of Transformation and Value Creation

    Event Recaps   June 29, 2022  

    T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.

  • The New CMO Toolkit, with Katie Klumper of Black Glass Consulting

    Marketing Futures Podcast   June 27, 2022  

    Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.

  • Do Marketers Have an Emerging Ally in the C-Suite?

    ANA Magazine   June 24, 2022  

    A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.

  • How to Recruit and Retain Diverse Marketing Talent

    Industry Insights   June 23, 2022  

    Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

  • 4 Marketing Leaders on Hiring and Retaining Talent

    Industry Insights   June 21, 2022  

    In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

  • Trends in the Data Science Job Market and What Employers Want

    Conference Sessions   June 16, 2022  

    In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.