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  • Northwestern Mutual’s Drive for a Cultural Awakening

    Beyond Profit   November 21, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lynn Teo, CMO at Northwestern Mutual, joins host Ken Beaulieu to discuss key aspects of the company’s innovative campaign and how she’s elevating marketing throughout the organization.

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  • Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

    Event Recaps   November 18, 2022  

    As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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  • Collaboration Between CMOs and CFOs Builds Lasting Brands

    Industry Insights   November 16, 2022  

    Today the c-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

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  • Breaking the B2B Sales and Marketing Stalemate

    Champions of Growth   November 15, 2022  

    Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.

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  • How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams

    Podcast Shorts   November 15, 2022  

    Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.

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  • Driving Diverse Marketing Talent Through HBCU Partnerships

    Webinars   November 9, 2022  

    In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.

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  • MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

    Event Recaps   November 8, 2022  

    MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.

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  • Overview of the 2022 ANA Multicultural Marketing & Diversity Conference

    Conference Highlights   November 8, 2022  

    In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.

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  • AIMM Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   November 7, 2022  

    Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.

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  • A Diversity Report for the Advertising/Marketing Industry (2022)

    Research Reports   November 7, 2022  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

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  • Creating Connections Between Minority Businesses and Corporate America

    Conference Highlights   November 7, 2022  

    Marketers can build growth connections to diverse audiences by championing minority-owned suppliers.

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  • The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging is Vital to Growth

    Event Recaps   November 7, 2022  

    AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

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  • Leading DEI Strategy

    Conference Highlights   November 7, 2022  

    DEI strategies require transparency to drive accountability.

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  • The Road to Equity: The Journey from Investment to Impact

    Conference Highlights   November 7, 2022  

    In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.

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  • How to Build the Workplace of the Future

    Industry Insights   October 31, 2022  

    If you’re a company executive and you’re thinking about your team and workplace the same way you did two years ago, there’s a good chance you’re looking to fill a lot of vacancies — and will be doing so for the foreseeable future.

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  • Moving from Managing to Making

    Conference Highlights   October 28, 2022  

    Speed and creativity are empowered by operational blueprints that subscribe to progress over perfection; and making over managing.

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  • Responsible Marketing: A Framework for Growth Through Diversity

    Conference Sessions   October 26, 2022  

    In this video, Verizon's Tony Wells spoke about the power of making a brand message resonate in the marketplace and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers, and media.

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  • The Scary Truth About Being a CMO

    Champions of Growth   October 26, 2022  

    In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.

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  • Is the C-Suite Setting Up CMOs to Fail?

    Podcast Shorts   October 26, 2022  

    Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.

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  • How Creativity Can Fuel Business Growth

    Conference Sessions   October 26, 2022  

    In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.

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