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  • Best Practices for Analytics Organizational Structure

    Ask the Expert Answers   September 30, 2020  

    How can I structure my organization to effectively leverage my analytics team?

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Open for Business

    Knowledge Partners   September 11, 2020  

    This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • Coldwell Banker Launched Its In-House Agency

    B2 Awards   September 1, 2020  

    Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.

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  • Dell's Unforgettable Holiday Experience

    B2 Awards   September 1, 2020  

    Dell Technologies gave people with visual impairments an unforgettable holiday experience, leveraging visual technology that enabled them to enjoy a presentation of “The Nutcracker” like never before.

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  • Reinvigorating Cross-Sell with Email

    B2 Awards   September 1, 2020  

    To boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • Taking a Stand on Systemic Change

    ANA Magazine   August 19, 2020  

    The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

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  • 2020 Best Practice Guidelines for Agency Search Consultants

    Research Reports   August 10, 2020  

    Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

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  • How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs

    Webinars   August 3, 2020  

    In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.

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  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

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  • How IBM Is Navigating 2020

    Event Recaps   July 27, 2020  

    Chief Content Officer of IBM, George Hammer, shared the ways the brand has pivoted, adapted, and embraced change in wake of the COVID-19 pandemic.

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  • Preparing for the Next Normal

    B2B Marketer   July 15, 2020  

    The ongoing and dramatic changes in the workplace offer B2B marketers new opportunities to jump-start their digital communications, both internally and externally.

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  • Rethinking Your Business With Human-Centered Design

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provides a framework for customer experience design that accounts for human nature.

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  • Designing a Sustainable, Scalable Organizational Structure for In-House Teams

    Webinars   July 9, 2020  

    In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.

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  • Learnings from Crisis-Mode (Things to Take Forward)

    Webinars   July 9, 2020  

    Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.

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  • The Future of Customer Experience

    Event Recaps   June 25, 2020  

    SAP offered advice to B2B companies seeking to improve their customer experience.

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  • Organizing for Success

    ANA Magazine   June 19, 2020  

    To nurture talent at every level brands need to apply an agile marketing model that holds people accountable for their work and encourages them to step out of their comfort zone.

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  • How BD Innovates on Purpose to Change the World

    Event Recaps   June 18, 2020  

    BD is a global organization committed to its purpose of “Advancing the world of health.”

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