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  • The Recruitment Race Resumes

    ANA Magazine   December 4, 2020  

    Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.

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  • In-house vs. Outsourced Marketing

    Forward   November 19, 2020  

    Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

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  • A Diversity Report for the Advertising/Marketing Industry (2020)

    Research Reports   November 17, 2020  

    This report from AIMM concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.

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  • ABM Roles Matrix

    Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Metrics Dashboard

    Tools   November 15, 2020  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • ABM Buying Committee Diagram

    Tools   November 15, 2020  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • Decision Maker Influencer Map

    Tools   November 15, 2020  

    Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

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  • ABM Framework

    Tools   November 15, 2020  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  • How Rotary Is Creating Global Buy-In for Its Action Plan

    Webinars   November 12, 2020  

    This webinar looked at how Rotary is building momentum for their “Action Plan” by taking it to the streets — in multiple languages — and using it as both a road map and an animating force for the organization.

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  • Do The Right Thing: How Diversity and Inclusion Campaigns Drive Brand Outcomes

    Webinars   November 11, 2020  

    In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

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  • The Importance of Team Agility in Uncertain Times

    Event Recaps   November 6, 2020  

    Karen Wish, vice president and CMO of Mount Sinai Health System, discussed the importance of team agility during the COVID-19 pandemic.

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  • A Big Help to Small Business

    B2B Marketer   November 4, 2020  

    Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business. To help, a number of B2B brands, including Deluxe, Vistaprint, American Express, and The UPS Store, are developing tools, grants, and resources for SMBs.

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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   October 28, 2020  

    How are brands depicting and including individuals with disabilities in their communications?

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  • Marketing Strategy in the COVID-19 Age (and Beyond)

    Session Videos   October 22, 2020  

    In this video, Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.

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  • Marketing Strategy in the COVID-19 Age (and Beyond)

    Event Recaps   October 22, 2020  

    Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.

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  • Society Is at Its Inflection Point and So Is General Motors

    Event Recaps   October 21, 2020  

    Deborah Wahl, global CMO at General Motors, discussed how the COVID-19 pandemic and the racial protests of 2020 had a transformative impact on the company.

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  • How to Write Better Job Descriptions

    Ask the Expert Answers   October 21, 2020  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Marketing as an Architect for Growth

    Public Videos   October 14, 2020  

    Marketers need to lead with purpose by being more proactive in communicating it internally and externally.

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  • Marketing at Microsoft: A Digital Transformation

    Session Videos   October 14, 2020  

    In this video, Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.

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  • Marketing at Microsoft: A Digital Transformation

    Event Recaps   October 14, 2020  

    Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.

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