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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • Building an Inclusive Organizational Culture at R/GA

    Event Recaps   May 22, 2020  

    R/GA’s Carl Desir shared ways the agency has been working toward creating an equitable, diversified, and inclusive environment for its employees.

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • The ANA/Reed Smith Response to COVID-19

    Event Recaps   May 13, 2020  

    ANA and Reed Smith have developed a unique Legal Guide: The Impact of COVID-19 on Brand Advertising and Marketing to help companies deal with the unprecedented issues around coronavirus.

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  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

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  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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  • Fixing the Leaky Bucket: How to Optimize Value from Programmatic Buying

    Knowledge Partners   May 5, 2020  

    The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.

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  • Cultivating Brand Culture

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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  • The Modern Marketer’s Media Dilemma: External or In-House Agency?

    Webinars   April 29, 2020  

    Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.

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  • Customers and Employees Still Need Your Empathy Post-COVID

    Webinars   April 27, 2020  

    In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.

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  • Employer Brand in the Age of Remote Work

    Knowledge Partners   April 24, 2020  

    Sullivan shares how “employer brands” can leverage technology to remind employees, and prospects what makes them unique.

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  • NASCAR's Approach to Promoting Diversity and Inclusion

    Event Recaps   April 21, 2020  

    NASCAR discussed how it strives to promote diversity in the stands and on the track.

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  • Managing Change in High Performing Creative Teams

    Webinars   April 15, 2020  

    In this webinar, learn about managing change in high-performing in-house agency creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.

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  • The Marketer’s Resource Guide to Coronavirus Response

    Ask the Expert Answers   April 13, 2020  

    As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.

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  • How Marketing Can Overcome COVID-19 and Stay on Course

    Webinars   April 13, 2020  

    Learn how a combination of agile teams, clear decision making, ownership of key assets, and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.

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  • Presenting in 2020 Is Not What We Thought it Would Be

    Webinars   April 10, 2020  

    Everyone is adjusting to remote work and many are expected to be on video calls day in and day out. In this webinar, discover new tools to promote confidence and become the speaker you were meant to be.

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  • Why You Need to (Re)Assess Your Team

    Forward   April 9, 2020  

    By and large, advertising professionals at all levels are especially interested in professional development and often want to make upward and lateral career moves. And they’re looking to their companies to provide them with the opportunity to do that. Moreover, in a rapidly changing field, marketers need ongoing skill development to keep apace. Are marketing organizations doing enough to keep their teams competitive?

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  • Microsoft: Talent Development for In-House Agencies

    Webinars   April 8, 2020  

    In this webinar, learn about three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.

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