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  • New Guidance on Brand Guidelines

    ANA Magazine   March 5, 2021  

    For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.

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  • McDonald’s Plans for Agency Diversity

    Event Recaps   February 25, 2021  

    McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

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  • The Future of Events Are Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • Remote Work Is Here to Stay — But It Requires Empathy

    Industry Insights   February 22, 2021  

    A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

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  • Bridging the STEM Gap

    Greater Good   February 22, 2021  

    Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

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  • What Marketing Talent Wants

    CMO Content   February 18, 2021  

    The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Martech Procurement Resources for Marketers and Procurement Specialists

    Webinars   January 21, 2021  

    In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • OLAY: Elevate Voices

    Multicultural Excellence Awards   January 15, 2021  

    OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.

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  • How the Pandemic Has Changed Consumers, And What to Expect in 2021

    Ask the Expert Answers   January 6, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the pandemic changed consumers? What can be expected in 2021?"

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  • Salary Benchmarks

    Ask the Expert Answers   December 18, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Despite Cutbacks, CMOs Remain More Optimistic than CEOs

    B2B Marketer   December 16, 2020  

    B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.

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  • The 7 Dimensions of Successful In-House Design

    Webinars   December 16, 2020  

    In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.

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  • Inspiring Organizational Change: Keeping the Complexity Simple

    Webinars   December 16, 2020  

    In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.

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  • Deep Connections Through Purpose

    Insight Briefs   December 15, 2020  

    Learn how the COVID-19 pandemic, social unrest, and an economic crisis present marketers with an opportunity to support communities in a way that builds brand affinity and drives business growth.

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  • ANA In-House Agency Fact Book — 2H 2020

    Industry Insights   December 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • How to Make the CFO Your Marketing BFF

    Webinars   December 14, 2020  

    Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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  • Organizational Transformation During Turbulent Times

    Webinars   December 9, 2020  

    In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.

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  • The Recruitment Race Resumes

    ANA Magazine   December 4, 2020  

    Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.

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