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  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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  • What is the Customer Experience?

    Champions of Growth   December 1, 2021  

    In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?

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  • Building a Culture of Innovation

    Forward   November 30, 2021  

    Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.

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  • What a Hot Job Market Means for Brand Teams

    ANA Magazine   November 19, 2021  

    To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

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  • In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

    Webinars   November 17, 2021  

    In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.

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  • A Diversity Report for the Advertising/Marketing Industry (2021)

    Research Reports   November 16, 2021  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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  • ANA Virtual Supplier Diversity Fair: Meet LGBT-Owned Companies

    Session Videos   November 10, 2021  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. November’s Virtual Supplier Diversity Fair highlighted LGBT-owned companies, including media companies, agencies, and marketing services providers.

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  • Developing an Internal Agency Winning Team Culture

    Webinars   November 10, 2021  

    In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.

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  • There's Less and Less Daylight Between CMOs and CIOs

    ANA Magazine   November 5, 2021  

    When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.

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  • Recruiting Marketing Talent for a Post-Digital Age

    Champions of Growth   November 2, 2021  

    In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.

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  • Powering Potential Through Cultural and Diversity Marketing

    Event Recaps   October 26, 2021  

    Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver impactful engagement and results.

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  • Powering Potential Through Cultural and Diversity Marketing

    Public Videos   October 26, 2021  

    U.S. Bank’s purpose of powering human potential is at the heart of its diversity and inclusion efforts.

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  • Powering Potential Through Cultural and Diversity Marketing

    Session Videos   October 26, 2021  

    In this video, Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver impactful engagement and results.

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  • Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer

    Public Videos   October 25, 2021  

    Jack Daniel’s connected with the LGBTQ+ community by celebrating its diversity in alignment with technology.

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  • How Will Brands Remain Committed to Inclusive Marketing?

    Session Videos   October 25, 2021  

    In this video, a panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.

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  • The Empathy Experiment: Developing More Inclusive and Creative Processes

    Event Recaps   October 25, 2021  

    The Empathy Experiment, designed in partnership with the Diversity Standards Collective and clinical psychologist Kimberly Nenemay, Psy.D., is an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.

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  • Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer

    Event Recaps   October 25, 2021  

    Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”

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  • Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing

    Session Videos   October 25, 2021  

    Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.

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  • How to Create a Marketing Playbook

    Knowledge Partners   October 25, 2021  

    Learn the ins and outs of how to create a marketing playbook.

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  • How Will Brands Remain Committed to Inclusive Marketing?

    Event Recaps   October 25, 2021  

    A panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.

    view