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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Human-Centered Design: Moving from Transaction to Attraction

    Webinars   April 7, 2021  

    In this webinar, learn how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.

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  • Leveraging a Strategic Marketing Mindset for Recruitment of University Students

    Webinars   March 31, 2021  

    In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.

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  • Recruiting Diverse Candidates

    CMO Content   March 25, 2021  

    The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.

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  • Marketing From The Inside Out

    Session Videos   March 25, 2021  

    In this kick-off session, Frank Cooper, Global CMO of BlackRock, will be talking to Matthew Schwartz about how he turned to the company's employees to build the brand's positioning through purpose.

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  • Marketing From The Inside Out

    Public Videos   March 25, 2021  

    In this kick-off session, Frank Cooper, Global CMO of BlackRock, will be talking to Matthew Schwartz about how he turned to the company's employees to build the brand's positioning through purpose.

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  • How Marketers Can Penetrate the C-Suite

    Webinars   March 24, 2021  

    Jonathan Copulsky, senior lecturer of marketing and executive director of the Spiegel Research Center at Northwestern, shares some key insights and tangible advice with ANA members for how Marketers engage the C-suite and cultivate relationships with the CEO, CFO, et al.

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  • What Marketing Talent Wants

    Webinars   March 24, 2021  

    The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.

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  • Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study

    Webinars   March 24, 2021  

    In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.

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  • (Re)Imagining Workspaces Of The Future With JLL

    Session Videos   March 24, 2021  

    In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.

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  • Key Action Steps to Improve Diversity in the Marketing Department

    CMO Content   March 19, 2021  

    The Global CMO Growth Council held a joint session of the Talent and Marketing Organization and the Society and Sustainability working teams. They focused on how to source and hire diverse entry-level candidates and key action steps to improve diversity in your marketing department.

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  • The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent

    Webinars   March 17, 2021  

    In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.

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  • Agile Marketing: There's More to Agile Email than Two-Week Sprints

    Webinars   March 17, 2021  

    In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.

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  • Trends in Flexible Work Schedules and Work from Home

    Ask the Expert Answers   March 11, 2021  

    In the wake of the pandemic, what does the future hold for flexible work schedules?

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  • Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers

    Webinars   March 10, 2021  

    In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.

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  • Marketing in the Age of Working Remotely

    Insight Briefs   March 9, 2021  

    This insight brief discusses how companies can best adapt to the new work-from-home norm, even post-pandemic, and make the most out of a hybrid business model that is here to stay.

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  • New Guidance on Brand Guidelines

    ANA Magazine   March 5, 2021  

    For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.

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  • Four Principles to Help Lead Your Remote Teams More Effectively

    Webinars   March 3, 2021  

    COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.

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  • McDonald’s Plans for Agency Diversity

    Event Recaps   February 25, 2021  

    McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

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  • The Future of Events Is Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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