Search Marketing Knowledge Center

The People-First Advertising Lessons of the Hollywood Strikes

Industry Insights September 22, 2023

The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.

view

How to Improve Marketing’s Value Within the Organization

Podcast POVs September 20, 2023

Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

view

The Truth About Modern Families in Ten Conversations

Knowledge Partners September 14, 2023

A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.

view

How Marketers Foster Employee Relations

Champions of Growth Podcast September 13, 2023

Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

view

The Latest on Talent & Employee Trends

Industry Insights September 13, 2023

On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

view

Three Ways Upper Management Can Build Stronger Employee Relationships

Podcast Clips September 13, 2023

Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

view

ANA SeeHer Global Perceptions of Progress in Gender Equality

Webinar Rewinds September 13, 2023

SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.

view

Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel

Industry Insights September 12, 2023

Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.

view

Staffing the Internal Agency

Knowledge Partners September 8, 2023

Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.

view

The Main Reason Why Purpose Initiatives Fail

Podcast POVs September 7, 2023

Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.

view

Guidelines for Getting Started When Investing with Diverse Media Companies

Research Reports September 6, 2023

The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.

view

Dell Creates a Gamified Educational Platform to Train Its Salespeople

B2 Awards September 5, 2023

Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

view

How Guardian Enlightened Employers with a Modern Approach to Mental Health Care

B2 Awards September 5, 2023

Guardian’s target were employers in high stress/high burnout industries (such as education, finance, technology), and with higher than average employer assistance program (EAP) usage in San Francisco, Chicago, Kansas City, Boston, and New York City. Guardian aimed to reach employers with modern, proactive and personalized mental health benefits for their employees and their families.

view

Blog Policy Template

Tools September 1, 2023

A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

view

Events Manager Job Description

Tools September 1, 2023

A template to quickly document the role and responsibilities for this position.

view

Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

Champions of Growth Podcast August 30, 2023

BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

view

Why Do We Keep Having the Same Conversation Around DEI?

Podcast Clips August 30, 2023

Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.

view

You Get the Agency You Deserve

Knowledge Partners August 25, 2023

There are really only two types of accounts at an agency. There are accounts where A+ players want to run to and work on, and then there are accounts where people raise their hands by the minute to rotate off. It’s that simple. You may have never thought about or heard this, but it’s 100 percent true.

view