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The People-First Advertising Lessons of the Hollywood Strikes
Industry Insights September 22, 2023The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.
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How to Improve Marketing’s Value Within the Organization
Podcast POVs September 20, 2023Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.
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The Truth About Modern Families in Ten Conversations
Knowledge Partners September 14, 2023A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.
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How Marketers Foster Employee Relations
Champions of Growth Podcast September 13, 2023Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.
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The Latest on Talent & Employee Trends
Industry Insights September 13, 2023On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.
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Three Ways Upper Management Can Build Stronger Employee Relationships
Podcast Clips September 13, 2023Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.
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ANA SeeHer Global Perceptions of Progress in Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel
Industry Insights September 12, 2023Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.
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Staffing the Internal Agency
Knowledge Partners September 8, 2023Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.
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The Main Reason Why Purpose Initiatives Fail
Podcast POVs September 7, 2023Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.
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Guidelines for Getting Started When Investing with Diverse Media Companies
Research Reports September 6, 2023The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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How Guardian Enlightened Employers with a Modern Approach to Mental Health Care
B2 Awards September 5, 2023Guardian’s target were employers in high stress/high burnout industries (such as education, finance, technology), and with higher than average employer assistance program (EAP) usage in San Francisco, Chicago, Kansas City, Boston, and New York City. Guardian aimed to reach employers with modern, proactive and personalized mental health benefits for their employees and their families.
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Blog Policy Template
Tools September 1, 2023A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
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Events Manager Job Description
Tools September 1, 2023A template to quickly document the role and responsibilities for this position.
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Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion
Champions of Growth Podcast August 30, 2023BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.
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Why Do We Keep Having the Same Conversation Around DEI?
Podcast Clips August 30, 2023Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.
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You Get the Agency You Deserve
Knowledge Partners August 25, 2023There are really only two types of accounts at an agency. There are accounts where A+ players want to run to and work on, and then there are accounts where people raise their hands by the minute to rotate off. It’s that simple. You may have never thought about or heard this, but it’s 100 percent true.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Event Recaps August 23, 2023Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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