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  • Digital Transformation Report, 2020 Edition

    Research Reports   January 9, 2020  

    The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

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  • CMO Trend Brief: Digital Transformation 2020 Edition

    Research Reports   January 9, 2020  

    This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

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  • Digital Transformation Infographic, 2020 Edition

    Research Infographics   January 9, 2020  

    Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

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  • Is 2020 Going to Be the Start of a New Hiring Trend?

    Industry Insights   December 17, 2019  

    According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

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  • Digital Transformation in Three Phases at STANLEY Healthcare

    Event Recaps   December 12, 2019  

    STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

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  • PwC's Marketing Transformation: More Than Just a New Org Chart

    Webinars   December 11, 2019  

    In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working.

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  • An In-Depth Look at a Hybrid In-House Agency Model

    Event Recaps   December 10, 2019  

    Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.

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  • The Wonderful Company: Fostering a Culture of Continuous Improvement

    Webinars   December 4, 2019  

    Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.

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  • The Future of Work Infographic, 2020 Edition

    Research Infographics   November 27, 2019  

    The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.

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  • CMO Trend Brief: Future of Work, 2020 Edition

    Research Reports   November 27, 2019  

    Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.

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  • Future of Work Report, 2020 Edition

    Research Reports   November 27, 2019  

    Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • Made in NY: Diversifying the Production Talent Pool

    Event Recaps   November 19, 2019  

    Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.

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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   November 15, 2019  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • Creating Competitive Agile Marketing Organizations

    Webinars   November 13, 2019  

    In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.

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  • Why Multicultural Marketing Is Marketing

    Public Videos   November 7, 2019  

    P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

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  • Why Multicultural Marketing Is Marketing

    Session Videos   November 7, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

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  • Laying the Groundwork for Culturally Sensitive Marketing

    Session Videos   November 7, 2019  

    In this video, a panel offered advice for how to promote marketing practices that are respectful of diversity.

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  • Why Multicultural Marketing Is Marketing

    Event Recaps   November 7, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

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