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  • Using Comedy in Marketing and Advertising

    Champions of Growth   January 19, 2022  

    Matthew Schwartz, host of ANA Champions of Growth podcast, talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) about using comedy in marketing and advertising and why finding the funny can be serious business.

  • Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences

    Knowledge Partners   January 13, 2022  

    In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.

  • ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

    Session Videos   January 12, 2022  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

  • Promoting COVID Safety with a Graphic Novel

    In-House Excellence Awards   December 21, 2021  

    The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.

  • Salary Benchmarks

    Ask the Expert Answers   December 16, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

  • Nestlé’s Supplier Diversity Program

    Event Recaps   December 15, 2021  

    Nestlé’s Jonathan Stine described the launch of an Employee Resource Group (ERG) and how it influenced the organization’s approach to supplier diversity.

  • 10 Tactics to Authentically Launch Your Brand’s LGBTQ+ Marketing

    Industry Insights   December 15, 2021  

    Earlier this week, the ANA released the results from the first LGBTQ+ Marketing Inclusion survey as part of a report on LGBTQ+ Marketing Inclusion, including best practices. The survey results are overall positive with half of respondents stating that had at least one ad that featured an identifiable LGBTQ+ community member in the past year. However, the survey results showed that there is still hesitation from brands to embrace inclusive marketing. Moreover, that hesitation could be hindering brand growth.

  • Consumers Want Companies to Be More Empathetic, Study Shows

    Industry Insights   December 15, 2021  

    People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”

  • ANA Nonprofit Journal Fall 2021

    Industry Insights   December 14, 2021  

    The Fall 2021 Issue of the ANA Nonprofit Journey features an interview with CEO Yael Eckstein, stories of nonprofits stepping up during the darkest days of the pandemic, and tips for digital fundraising.

  • Bridging the Gap Between Marketing Strategy and the Customer Experience

    Forward   December 14, 2021  

    There is no doubt that marketing operations — the layer between marketing strategy and customer experience — is making an impact today. However, marketing ops is ripe for exponential improvements in both efficiency and effectiveness through next-generation technology. A new study from BrandMaker offers insights into how to move forward.

  • LGBTQ+ Marketing Inclusion Report

    Research Reports   December 13, 2021  

    This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.

  • 2021 and Beyond: Year in Review and What’s Next in Commerce

    Event Recaps   December 10, 2021  

    Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.

  • The Importance of Channeling Millennial Diversity

    Forward   December 9, 2021  

    As businesses continue to embrace their digital-first future, marketing executives must integrate millennial marketers in a way they never have, engaging them as key contributors in their marketing discussions. In fact, their business' survival may depend on it.

  • ANA 2021 Marketing Word of the Year: Diversity

    Industry Insights   December 6, 2021  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2021 winner is “Diversity.”

  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

  • What is the Customer Experience?

    Champions of Growth   December 1, 2021  

    In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?

  • Building a Culture of Innovation

    Forward   November 30, 2021  

    Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.

  • What a Hot Job Market Means for Brand Teams

    ANA Magazine   November 19, 2021  

    To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

  • In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

    Webinars   November 17, 2021  

    In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.

  • A Diversity Report for the Advertising/Marketing Industry (2021)

    Research Reports   November 16, 2021  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.