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  • The Marketer’s Guide to Coronavirus Response

    Ask the Expert Answers   March 19, 2020  

    As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.

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  • Tips for Sustainer Programs

    Event Recaps   March 4, 2020  

    A panel of experts offered advice to nonprofits on how to pursue monthly giving programs.

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  • New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment

    Session Videos   March 4, 2020  

    In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.

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  • Energizing Engagement in the Nonprofit Workplace

    Event Recaps   March 4, 2020  

    Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.

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  • Driving Growth with a Strong Data-Driven Culture

    Event Recaps   March 4, 2020  

    At Diageo, data-driven insights guide decisions related to marketing, innovation, and sales execution.

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  • Taking the Lead on Sales Enablement Is Driving Growth

    B2B Marketer   March 4, 2020  

    Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

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  • Demystifying the Growing and Complex Marketing Technology Ecosystem

    Session Videos   March 3, 2020  

    In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.

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  • Demystifying the Growing and Complex Marketing Technology Ecosystem

    Event Recaps   March 3, 2020  

    Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.

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  • Marketers, Technology, and a Changing Business Landscape

    Public Videos   March 3, 2020  

    The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.

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  • Demystifying the Growing and Complex Marketing Technology Ecosystem

    Public Videos   March 3, 2020  

    Marketing technology and operations should be guided by intuition and empathy with customers.

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  • Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship

    Webinars   February 26, 2020  

    In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

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  • 5 Brands Successfully Marketing to Gen Z

    Industry Insights   February 13, 2020  

    The marketing industry is always trying to be at least one step ahead. Part of thinking ahead to the “new and next” is understanding the younger generations — and what they want, how they feel, and where they look for products, inspiration, and information.

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  • Making Diversity a Priority

    The Nonprofit Journal   February 12, 2020  

    The nonprofit sector has been talking about diversity matters for years, yet little progress has been made. Learn how ALSAC, Special Olympics, and the YMCA of the USA are moving toward diversity, inclusion, and equity.

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  • Marketing’s Call to Action

    The Nonprofit Journal   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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  • Solving the Talent Conundrum

    The Nonprofit Journal   February 9, 2020  

    When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.

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  • The Succession Conundrum

    ANA Magazine   February 7, 2020  

    While an outside perspective can be helpful, fresh ideas readily exist within an organization. The onus is on upper management to encourage those executives who aspire to be the CMO.

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  • A Modern M.B.A.

    Event Recaps   February 6, 2020  

    Representatives of Cornell and Harvard reflected on how best to provide students and early-career employees with the skills needed to succeed in a world where data and cutting-edge technologies are the coins of the realm.

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  • 5 Marketing Leaders Talk About How to Be Inclusive

    Industry Insights   February 5, 2020  

    Five marketing leaders and experts weighed in on how to be a supportive and inclusive leader — and how to foster a diverse community.

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  • What You Need to Know About Gen Z

    Event Recaps   February 4, 2020  

    The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.

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  • Business Model Canvas Template (PowerPoint)

    Tools   February 1, 2020  

    Use this Microsoft PowerPoint template to define your business model.

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