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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

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  • State of Media 2019 — Trends to Watch

    Public Videos   April 11, 2019  

    Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.

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  • Decluttering the Marketing Process, One Step at a Time

    B-to-B Marketer   April 10, 2019  

    As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

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  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Salary Benchmarks

    Ask the Expert Answers   April 1, 2019  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Six Ways to Ensure a Happy Workforce

    ANA Magazine   March 29, 2019  

    Six things every marketing organization should do to ensure a happy workforce.

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  • The State of Email Teams

    Webinars   March 28, 2019  

    In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.

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  • Job Descriptions

    Ask the Expert Answers   March 21, 2019  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Marketing to African-American Consumers: Some Examples from Hallmark

    Event Recaps   March 20, 2019  

    Hallmark explained a number of its multicultural marketing efforts.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Public Videos   March 20, 2019  

    Corporate attorneys should take an active role in establishing best practices for diversity and inclusion.

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  • Four Steps to Break Down Silos at Your B2B Organization

    B-to-B Marketer   March 20, 2019  

    Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

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  • We Deserve Better

    Knowledge Partners   March 20, 2019  

    Agency Mania Solutions shared advice for how to improve client/agency collaborations.

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  • A Mandate for Diversity and Inclusion

    Event Recaps   March 19, 2019  

    A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.

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  • Bank of America’s In-House Agency Experiments with Agile

    Event Recaps   March 15, 2019  

    Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.

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  • Risk Management for In-House Agencies

    Session Videos   March 15, 2019  

    In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.

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  • Bank of America’s In-House Agency Experiments with Agile

    Session Videos   March 15, 2019  

    In this video, learn how Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.

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  • Risk Management for In-House Agencies

    Event Recaps   March 15, 2019  

    Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.

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  • Agencies and the Velocity of Change

    Event Recaps   March 14, 2019  

    Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.

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