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  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

  • Preparing for the Next Normal

    B2B Marketer   July 15, 2020  

    The ongoing and dramatic changes in the workplace offer B2B marketers new opportunities to jump-start their digital communications, both internally and externally.

  • Rethinking Your Business With Human-Centered Design

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provides a framework for customer experience design that accounts for human nature.

  • Learnings from Crisis-Mode (Things to Take Forward)

    Webinars   July 9, 2020  

    Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.

  • Designing a Sustainable, Scalable Organizational Structure for In-House Teams

    Webinars   July 9, 2020  

    In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.

  • The Future of Customer Experience

    Event Recaps   June 25, 2020  

    SAP offered advice to B2B companies seeking to improve their customer experience.

  • Organizing for Success

    ANA Magazine   June 19, 2020  

    To nurture talent at every level brands need to apply an agile marketing model that holds people accountable for their work and encourages them to step out of their comfort zone.

  • How BD Innovates on Purpose to Change the World

    Event Recaps   June 18, 2020  

    BD is a global organization committed to its purpose of “Advancing the world of health.”

  • ANA In-House Agency Fact Book — Q2 2020

    Industry Insights   June 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

  • E-Commerce Organization

    Ask the Expert Answers   June 11, 2020  

    E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

  • The Power of Supplier Diversity

    Event Recaps   June 10, 2020  

    A new ANA report on supplier diversity provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

  • The Domino Effect: Bracing for Impact

    Knowledge Partners   June 9, 2020  

    Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.

  • Note to Brands: Actions Speak Louder Than Words

    Industry Insights   June 9, 2020  

    To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy.

  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

  • COVID-19’s Impact on Creative, Marketing, and Digital Teams

    Event Recaps   May 28, 2020  

    Brendon Derr, VP of Strategic Solutions at Cella, shared results of Cella’s recent survey, “COVID-19 Impact Report,” which analyzed the impact of the COVID-19 pandemic on creative, marketing, and digital teams at brands around the country.

  • Building an Inclusive Organizational Culture at R/GA

    Event Recaps   May 22, 2020  

    R/GA’s Carl Desir shared ways the agency has been working toward creating an equitable, diversified, and inclusive environment for its employees.

  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  



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