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  • What Do CFOs Want from CMOs?

    ANA Magazine   June 2, 2023  

    As difficult as it may be when it comes to aligning marketing with financial outcomes, there is a path for CMOs and CFOs to have a more productive relationship.

  • DEI in Marketing

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

  • DEI Internally

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

  • Virtual Diversity Fair: Meet Women-Owned Companies

    Event Recaps   June 1, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

  • Increasing Equity and Impact Through Targeted and Diverse-Owned Media

    Webinar Rewinds   May 25, 2023  

    For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.

  • Will Brands Abandon DEI When the Going Gets Tough?

    ANA Magazine   May 19, 2023  

    While there are an ample number of diversity, equity, and inclusion (DEI) success stories, business leaders' short-term concerns about the economy and their companies' financial health could stall their commitment to DEI — even as industry observers warn against putting such initiatives on hold.

  • The Top 5 Can’t-Miss Sessions at the 2023 In-House Agency Conference

    Industry Insights   May 17, 2023  

    In four weeks, from June 12 to 14, in-house agency leaders will meet in Orlando, Florida for the annual In-House Agency Conference. Industry leaders will take the stage to discuss a wide spectrum of in-house capabilities, emblematic of the growing and evolving skillsets being developed inside many of today’s most successful marketing teams.

  • Marketing to Veterans

    ASK Answers   May 16, 2023  

    How can my brand effectively market to the veteran community?

  • Gender Breakdown by Marketing Job Level

    Money Slides   May 16, 2023  

    The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.

  • Tapping into the Liquid Talent Revolution to Drive Hypergrowth

    Industry Insights   May 9, 2023  

    2023 rolled in with a bang. FUD-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed have shifted in short order.

  • Supplier Diversity

    ASK Answers   May 2, 2023  

    How are brands ensuring diversity among their suppliers and partners?

  • Navigating the New Uncertainty

    Knowledge Partners   May 2, 2023  

    To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.

  • How to Lead with Marketing Procurement

    Event Recaps   May 2, 2023  

    A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.

  • The Future of Procurement and AI

    Conference Highlights   May 2, 2023  

    Marketers and agencies should strive for compensation models that drive the best talent and outcomes.

  • HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership

    Conference Highlights   May 2, 2023  

    At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.

  • A Giant in Cyber Safety Rebrands Itself

    Conference Highlights   April 28, 2023  

    After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.

  • A Path to Influencer Pay Equity

    Event Recaps   April 27, 2023  

    Most marketers are aware of the inequity that plagues the influencer industry, and its roots go deeper than just pay. Fortunately, there are concrete actions marketers can take to create more fair and equitable practices in the end-to-end process of influencer marketing.

  • Putting DEIB Front and Center

    Greater Good   April 24, 2023  

    Since the murder of George Floyd in 2020, many nonprofit organizations have re-examined their efforts to integrate DEIB into everyday practices. From creating toolkits to improving recruiting and hiring activities to being more accountable, nonprofits are improving the culture of their organizations.

  • The Home Depot's Commitment to HBCUs

    Event Recaps   April 20, 2023  

    The Home Depot described how it supports HBCUs by providing funds for campus improvements.

  • Bridging the Chasm of Growing Your Email Career and Email Program

    Webinar Rewinds   April 19, 2023  

    In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.