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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • HP is Reinventing Mindsets

    Event Recaps   December 13, 2018  

    HP is proud of its strong diversity legacy. From hiring some of the first female engineers to launching the first LGBTQ resource group in Silicon Valley, HP is a company of action and continues to reinvent its efforts in diversity and inclusion (D&I). Having a meaningful impact on the planet, its people and its communities is not just a moral imperative – it's a business one as well. HP is taking action through a range of programs to help transform the world. In this session, Tom Suiter will share insights behind their Reinvent Mindsets campaign that focused on unconscious bias in today's hiring environment to help cultivate a future talent pool. The message is simple yet powerful: HP is hiring and talent is our only criteria.

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  • Type with Pride

    Event Recaps   December 13, 2018  

    In 1978, artist and activist Gilbert Baker created the rainbow flag, one of the world's most powerful cultural symbols. In 2017, he sadly passed away. To honor his memory the Ogilvy Design team partnered with NewFest to create 'Gilbert', a free font inspired by the design language of his iconic symbol of pride. In this session, the Ogilvy and NewFest team will share insights behind this award winning campaign.

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  • How the Canadian Down Syndrome Society Turned Sorry into Congratulations

    Event Recaps   December 13, 2018  

    Every baby deserves a warm welcome. But for parents of a newborn with Down Syndrome, they hear "I'm sorry" not "Congratulations. A hurtful comment that implies they should be pitied. CDSS had one goal - to ensure none of these parents ever heard "Sorry" again. In this session, Nancy Crimi-Lamanna, Chief Creative Officer of FCB Toronto and Ben Tarr, Board Director at the Canadian Down Syndrome Society and father of Leo the Lion, his son who lives with Down Syndrome, will explain how they turned "sorry" into a bad word - not only because of the damaging effect it had on parents, but because it was reflective of the stigma and unequal standing that people with Down syndrome still experience. These insights made "Anything but Sorry" Grand Prize winner at the 2018 ANA Multicultural Excellence Awards.

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  • #Hispanic Twitter is Happening

    Event Recaps   December 13, 2018  

    Twitter is where the conversation is happening and connects you to the most valuable audiences when they're most receptive. It is also where Hispanics turn to connect with news, celebrities, friends & brands. In fact, 60% Hispanics are actively using Twitter to post/participate with content. Marco Botero, Head of US Hispanic will share research and insights on the impact of the Hispanic audience on Twitter. He will also touch on how brands have been (and should be) engaging with Hispanics on Twitter.

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  • Verizon 140: New In-House on the Block

    Event Recaps   December 11, 2018  

    In-house agencies can take on many different shapes and sizes and can often change in scope. In this session, we'll get an in-depth look at Verizon 140, their new in-house agency. They'll share how they built their first in-house agency, the approach they took and why, and lessons learned.

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  • SEI: Fostering Creativity in a Corporate Environment

    Event Recaps   December 11, 2018  

    In some industries, it can be hard to ensure your in-house agency has the creativity and culture needed to thrive. Jennifer Pouchot, VP digital and creative at SEI, will share how their in-house agency has been able to overcome the barriers to creativity in a corporate environment.

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  • Engineering the Creative Workflow

    Event Recaps   December 11, 2018  

    Attendees will participate in an interactive discussion as they are guided through the various phases of a workflow engineering and receive tips on navigating dependencies, managing stakeholders, and more. We'll discuss strategies to keep projects on track in spite of common challenges and be able to measure results, explore the phases of a workflow reengineering, and learn a framework that can help you build your own project plan.

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  • The Continued Rise of the In-House Agency

    Event Recaps   December 11, 2018  

    Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we'll walk through the survey results and share the more interesting data points from the survey.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • Building an In-House Analytics Team

    Event Recaps   December 5, 2018  

    Over many years, The Clorox Co. has built out its in-house analytics capabilities. Along the way, it uncovered key elements of success.

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  • Meet Clorox’s In-House Agency, Electro Creative Workshop

    Event Recaps   November 29, 2018  

    Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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  • Innovative Storytelling Inside a 125-Year-Old Company

    Event Recaps   November 29, 2018  

    General Electric has a long history of innovation, a heritage of which they are proud. In the past 6 years GE has been creating innovative video content in-house. Whether its attaching cameras to a freight train, building an Instagram feed, or interacting with a Digital Twin, the approach always changes. In this session, Philip Stockton, Senior Director of Video – GE Digital will share the innovative techniques and practices they use, what it means to produce content in-house, best practices and lessons learned.

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  • Connecting the Data Dots

    B-to-B Marketer   November 29, 2018  

    Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

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  • Gorilla Glue's Journey to Best-in-Class Broadcast Production

    Event Recaps   November 29, 2018  

    Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.

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  • The Commercial Directors Diversity Program

    Event Recaps   November 29, 2018  

    The Commercial Directors Diversity Program (CDDP) reflects the commitment of both the AICP and DGA to effect change and increase the representation of minority and women directors specializing in commercials and marketing communications. Since its start, four CDDP participants have been singed for commercial representation. Matt Miller, President and CEO of AICP, will discuss the importance of brining diverse voices into the brand storytelling space, and how the CDDP is positioning directors to successfully break in to advertising.

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  • How to Launch and Advance an In-House Video Team

    Event Recaps   November 29, 2018  

    Cella offered advice for developing video-production teams.

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  • The Essential Role of Employee Communications in Shaping Culture and Driving Performance

    Industry Insights   November 28, 2018  

    In the face of increased business challenges, an organization's employee communications can help strengthen corporate culture and increase business performance.

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  • Yamaha: Connecting with Customers in the Digital Age

    Event Recaps   November 28, 2018  

    Established in 1960, Yamaha Corporation of America offers a full line of musical instruments and audio/visual products to the U.S. market. In this session, Will Gresham, Social Media Specialist at Yamaha Corporation of America will share how the brand reaches and engages with their consumers and the evolution of their innovative digital media campaigns.

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  • Cisco Systems Process for Agency Consolidation

    Event Recaps   November 28, 2018  

    In 2017 Cisco started to review their content & creative agency roster and implemented a process to consolidate that roster globally. In this session, Aarti Mittal, Senior Manager, Cisco will share what triggered the company's decision create a roster, how they went about it, and will share lessons learned along the way.

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