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Search returned: 983 document(s).

  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • The Growth of Supplier Diversity

    Public Videos   June 28, 2021  

    Marketers need to do a better job of onboarding diverse suppliers.

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  • The Growth of Supplier Diversity

    Session Videos   June 28, 2021  

    The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.

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  • The Evolution of Gender-Related Marketing

    Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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  • Two New Resources to Accelerate Your DEI Initiatives

    CMO Content   June 20, 2021  

    During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.

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  • Slowly, Brands Are Improving Their Digital Accessibility

    ANA Magazine   June 18, 2021  

    There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.

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  • Getting Representation Right

    Event Recaps   June 9, 2021  

    This session highligted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

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  • ANA/Swayable ESG Brand Perception Index

    Industry Insights   June 9, 2021  

    Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • Marketing to People with Disabilities

    Insight Briefs   May 31, 2021  

    This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.

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  • The Three Paths to Marketing Operations Maturity

    Knowledge Partners   May 28, 2021  

    BrandMaker explains how marketing operations maturity can afford marketers greater agility.

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  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimainge how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

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  • The Growth of Supplier Diversity

    Research Reports   May 26, 2021  

    This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

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  • Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

    Knowledge Partners   May 26, 2021  

    BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.

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  • How Marketers Can Bridge the Creative/Media Divide

    Webinars   May 19, 2021  

    Creative and Media teams must work together, but they are not always aligned. In this webinar, learn about the challenges, strategies, and solutions that work to bridge gaps in collaboration and communication as the pace of marketing requires ever more agility.

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  • Marketing Organization

    Ask the Expert Answers   May 19, 2021  

    What are best practices and common structures for the organization of marketing and digital in companies today?

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  • How to Stay Relevant: In-House Lessons Learned in Five Years

    Public Videos   May 13, 2021  

    Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.

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  • Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness

    Public Videos   May 12, 2021  

    An effective in-house agency model mandates a shift from hiring generalists to those with special skills.

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  • Fireside Chat on Diversity and Inclusion in Marketing

    Public Videos   May 5, 2021  

    To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.

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