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  • 5 Brands Successfully Marketing to Gen Z

    Industry Insights   February 13, 2020  

    The marketing industry is always trying to be at least one step ahead. Part of thinking ahead to the “new and next” is understanding the younger generations — and what they want, how they feel, and where they look for products, inspiration, and information.

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  • Making Diversity a Priority

    The Nonprofit Journal   February 12, 2020  

    The nonprofit sector has been talking about diversity matters for years, yet little progress has been made. Learn how ALSAC, Special Olympics, and the YMCA of the USA are moving toward diversity, inclusion, and equity.

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  • Marketing’s Call to Action

    The Nonprofit Journal   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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  • Solving the Talent Conundrum

    The Nonprofit Journal   February 9, 2020  

    When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.

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  • The Succession Conundrum

    ANA Magazine   February 7, 2020  

    While an outside perspective can be helpful, fresh ideas readily exist within an organization. The onus is on upper management to encourage those executives who aspire to be the CMO.

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  • A Modern M.B.A.

    Event Recaps   February 6, 2020  

    Representatives of Cornell and Harvard reflected on how best to provide students and early-career employees with the skills needed to succeed in a world where data and cutting-edge technologies are the coins of the realm.

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  • 5 Marketing Leaders Talk About How to Be Inclusive

    Industry Insights   February 5, 2020  

    Five marketing leaders and experts weighed in on how to be a supportive and inclusive leader — and how to foster a diverse community.

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  • What You Need to Know About Gen Z

    Event Recaps   February 4, 2020  

    The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.

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  • Product Lifecycle Matrix Boston Square

    Tools   February 1, 2020  

    Use this to determine which stage of the product lifecycle each of your products falls under.

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  • Business Model Canvas Template (PowerPoint)

    Tools   February 1, 2020  

    Use this Microsoft PowerPoint template to define your business model.

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  • Account Executive Job Description

    Tools   February 1, 2020  

    A template to quickly document the role and responsibilities for this position.

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  • Business Model Canvas Template (Word)

    Tools   February 1, 2020  

    Use this template to define your business model.

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  • Business Model Canvas Template (Excel)

    Tools   February 1, 2020  

    Use this Microsoft Excel template to define your business model.

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  • Marketing Campaign Planning Checklist

    Tools   February 1, 2020  

    Use this Marketing Campaign Planning Checklist to document your campaign details and organize execution.

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  • Financial Resource Request Form

    Tools   February 1, 2020  

    A form that allows staff to explain and justify why they would like to spend money.

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  • Social Media Strategy Scorecard

    Tools   February 1, 2020  

    A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

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  • Graphics Policy Exemption Form

    Tools   February 1, 2020  

    A form that documents requests for exemptions to the graphic use policy.

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  • Product Business Case

    Tools   February 1, 2020  

    Use this template for any corporate product investment and as a formal communication document.

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  • Product Feature Release Schedule

    Tools   February 1, 2020  

    Use this to program delivery dates for product feature releases.

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  • Nonprofit Maturity Assessment

    Tools   February 1, 2020  

    Use this tool if you're a Nonprofit and want to evaluate your marketing program maturity.

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