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  • How and Why Brands Need to Up Their Influencer Game

    Industry Insights   September 29, 2022  

    Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.

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  • Real Ways to Deliver ROI with Data Enrichment

    Industry Insights   September 29, 2022  

    The modern marketer’s job now extends beyond eye-catching creative, impression volume, and engagement metrics. Marketing teams must define customer bases with the highest lifetime value — and then deliver those audiences at appropriately scaled acquisition and retention costs. As the ad industry looks for ways to maximize the use of data and audience insights amid cookie deprecation, data enrichment is moving to the forefront.

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  • Marketing to Veterans

    Ask the Expert Answers   September 27, 2022  

    How can my brand effectively market to the veteran community?

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  • Data: Seeing the Big Picture

    Industry Insights   September 27, 2022  

    Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.

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  • Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

    Industry Insights   September 26, 2022  

    Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.

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  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

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  • What's the Right Agency Support Model for Your Organization?

    Event Recaps   September 23, 2022  

    Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.

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  • How NI Used Change Management to Sell Its Updated Brand Purpose Internally

    Podcast Shorts   September 20, 2022  

    Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.

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  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

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  • These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs

    Podcast Shorts   September 20, 2022  

    What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.

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  • Powering Chipotle with Insights and Analytics

    Conference Highlights   September 15, 2022  

    The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.

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  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

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  • 2022 In-House Creative Report

    Knowledge Partners   September 13, 2022  

    This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.

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  • Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach

    Conference Sessions   September 9, 2022  

    In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.

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  • Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach

    Event Recaps   September 9, 2022  

    David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.

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  • Brands Seek Secret Formula for Attracting Talent

    ANA Magazine   September 2, 2022  

    As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.

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  • Finding Purpose While Making a Profit

    Conference Sessions   August 31, 2022  

    In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.

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  • Finding Purpose While Making a Profit

    Event Recaps   August 31, 2022  

    NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.

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  • The Latest Trends When It Comes to Hybrid and Remote Work

    Industry Insights   August 30, 2022  

    Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).

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  • Tips To Attract and Retain the Best Agency Talent

    Industry Insights   August 25, 2022  

    No doubt we’ve all grown weary from reading endless articles about the current talent drain in agencies. It is tiring, and quite frankly, depressing to constantly read about broken agency models. Staff turnover. The great resignation.

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