Search Results for All Content (access may be restricted)

Search returned: 1594 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

    view
  • Dove Deo Dry Serum Mobile Campaign

    Smarties Awards   December 21, 2020  

    For the release of its new and innovative deodorant product, Dove created an interactive mobile ad campaign targeted at hip, urban women.

    view
  • Biti’s Hunter Canvas of Pride

    Smarties Awards   December 21, 2020  

    Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

    view
  • Heineken — When You Drive Never Drink

    Smarties Awards   December 21, 2020  

    Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?

    view
  • JBS AdapTable Meals 2020 Mobile Advertising Campaign

    Smarties Awards   December 21, 2020  

    JBS AdapTable Meals' ran a mixture of cross-device display, rich media, and video to raise awareness of AdapTable Meals and encourage visits to grocers selling them.

    view
  • L.A. Rams AR Uniform Reveal

    Smarties Awards   December 21, 2020  

    The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.

    view
  • “Bring Good Home” Mobile Advertising Campaign

    Smarties Awards   December 21, 2020  

    Goodwill used geo-targeted ads to increase store visitation.

    view
  • Overcoming Taboo Topics

    Smarties Awards   December 21, 2020  

    As a challenger brand, Kotex needed to break down stereotypes to break through to its target audience on Russia’s most popular social network.

    view
  • COVID-19: How Vietnam Beat Rest of the World

    Smarties Awards   December 21, 2020  

    To help prevent the spread of COVID-19 in Vietnam, Lifebuoy built hand sanitizing stations and promoted proper handwashing technique in a viral TikTok video.

    view
  • Pray for Kay

    Smarties Awards   December 21, 2020  

    As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

    view
  • Dove #ShowUs Russia

    Smarties Awards   December 21, 2020  

    Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

    view
  • Sonic the Hedgehog Speeds to Mobile Success

    Smarties Awards   December 21, 2020  

    Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog.

    view
  • Nivea #SentuhanIbu World of Imagination

    Smarties Awards   December 21, 2020  

    As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.

    view
  • Nike Live: Just Don't Quit

    Smarties Awards   December 21, 2020  

    Nike needed to quickly find a way to help its audience once it realized COVID's impact, while keeping athletes inspired to keep moving and not give up on their fitness goals.

    view
  • Practicing the New Normal with Swag

    Smarties Awards   December 21, 2020  

    With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.

    view
  • Preparation H "Back There Care" Campaign

    Smarties Awards   December 21, 2020  

    Preparation H launched a social media campaign on mobile devices to target younger audiences.

    view
  • Mobile-First and Hyper-Local: A Strategy for All Seasons

    Smarties Awards   December 21, 2020  

    OAK + FORT enacted a paid digital ad campaign to expand its audience.

    view
  • Real-Time Infection Alert System

    Smarties Awards   December 21, 2020  

    Lifebuoy created an alert system to help prevent the spread of disease in Vietnam by alerting Vietnamese mothers of potential outbreaks based on weather signals and disease patterns.

    view
  • ZaloPay Tet 2020

    Smarties Awards   December 21, 2020  

    Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.

    view
  • Fanta Music Is Ours

    Smarties Awards   December 21, 2020  

    Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

    view

1234567 >>  Last (50)