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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • Achieving Intentional Inclusivity in Email Design

    Webinars   January 13, 2020  

    In this webinar, explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • Google: Easy Questions Don’t Always Have Easy Answers

    Smarties Awards   November 7, 2019  

    Google used hyper-contextual targeting to demonstrate to users in Vietnam how effective and helpful its mobile search capabilities could be.

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  • TummerTime

    Smarties Awards   November 7, 2019  

    TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.

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  • Universal Pain

    Smarties Awards   November 7, 2019  

    Excedrin enjoys a high awareness of 99 percent in the U.S. The challenge? Converting this awareness into sales and convincing consumers to purchase Excedrin, the head pain specialist, when they already have a generalist pain reliever, like Advil and Tylenol, at home.

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  • Swimco Drives 43.6 Percent Lift in Foot Traffic from Targeted Competitor Locations with Simpli.fi

    Smarties Awards   November 7, 2019  

    Prior to partnering with Simpli.fi, Canadian swimwear retailer Swimco was finding it difficult to effectively reach a precise audience in multiple geographic areas while standing out from its competition in a crowded marketplace.

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  • Do What You Can’t Jimmy Fallon

    Smarties Awards   November 7, 2019  

    To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

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  • Connected Coke

    Smarties Awards   November 7, 2019  

    Coca-Cola created Connected Coke to help friends maintain their relationship, even when they weren’t in the same place.

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  • Firehouse Subs FY18 Mobile Campaign

    Smarties Awards   November 7, 2019  

    Going into 2018, Firehouse Subs sales were declining. While declining sales affected the entire Quick-Service Restaurants (QSR) industry, Firehouse Subs was struggling to keep pace with key competitors.

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  • The Shelter Pet Project Campaign

    Smarties Awards   November 7, 2019  

    The Shelter Pet Project used relationship targeting to increase pet adoption.

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  • The Snack Saga

    Smarties Awards   November 7, 2019  

    Fanta described how it created a voice-controlled game to promote its soda.

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  • Beacons of Hope

    Smarties Awards   November 7, 2019  

    Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.

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  • Travel Texas FY’19 Campaign

    Smarties Awards   November 7, 2019  

    While mobile device website visitation was growing, Travel Texas needed to turn travel planners from “lookers to bookers.”

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  • Histories with a Story

    Smarties Awards   November 7, 2019  

    Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

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  • Biti’s Smart — A Shoe Can Make Kids Smarter!

    Smarties Awards   November 7, 2019  

    Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.

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  • When Women Joined Hands to Break Social Shackles

    Smarties Awards   November 7, 2019  

    By driving social commerce to empower the aspirational women of India, Meesho increased its lead generation, transactions, and efficiency.

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  • Pitaya: The Princess Needs No Saving

    Smarties Awards   November 7, 2019  

    Tuenti, a mobile phone company based in Argentina, created an online game to generate brand awareness and presence while reaching female millennials.

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