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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • The Social Media Hangover: How Brands Can Break Through the Digital Detox

    Webinars   August 1, 2019  

    Fullscreen’s first-ever culture report explores the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens.

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  • Overview of the 2019 Digital & Social Media Conference

    Public Videos   July 26, 2019  

    In this video, get a two-minute overview of the 2019 Digital & Social Media Conference.

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  • Domino’s: From Bad Pizza to Machine Learning

    Session Videos   July 25, 2019  

    In this video, Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.

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  • Domino’s: From Bad Pizza to Machine Learning

    Event Recaps   July 25, 2019  

    Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • Brand Activation Legal Webinar: June 2019

    Event Recaps   June 18, 2019  

    In this webinar, Ed Chansky, Shareholder, Greenberg Traurig LLP, covered the “kNOws” of Communications with Customers and Prospects with a comprehensive overview of the do's and don'ts applicable to email, texting, telephone, recording calls, social media, and push notifications.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Swedish Fish Shark Week Program

    REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

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  • Email Marketing: Design Trends and Best Practices

    Event Recaps   April 25, 2019  

    A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

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  • Email Marketing: Design Trends and Best Practices

    Public Videos   April 25, 2019  

    Designers agree that, right now, interactive email isn’t for everyone.

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  • Email Marketing: Design Trends and Best Practices

    Session Videos   April 25, 2019  

    In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

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  • Data-Driven Television

    Session Videos   April 10, 2019  

    In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Data-Driven Television

    Event Recaps   April 10, 2019  

    The CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Digitalizing a Loyalty Program: The Detroit Lions’ Approach

    Event Recaps   April 2, 2019  

    The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.

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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • Life Insurance 101: Where Life Insurance Meets Social Media

    Event Recaps   January 30, 2019  

    New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.

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  • McDonald's McGoal

    Echo Awards   December 21, 2018  

    McDonald's Canada partnered with Montreal's favorite NHL hockey team to offer fans McGoal — a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • Energy Broadcast System

    Echo Awards   December 21, 2018  

    The goal of the campaign and the Energy Broadcast System was simple: drive more millennial participation in the Flying Pig Marathon, both as runners and spectators.

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