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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • Achieving Intentional Inclusivity in Email Design

    Webinars   January 13, 2020  

    In this webinar, explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • AdColony and Toyota Team Up to Drive Greater Vehicle Awareness

    Smarties Awards   November 7, 2019  

    Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.

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  • Connected Coke

    Smarties Awards   November 7, 2019  

    Coca-Cola created Connected Coke to help friends maintain their relationship, even when they weren’t in the same place.

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  • Cadillac CT5 ASMR Reveal

    Smarties Awards   November 7, 2019  

    Cadillac reimagined the process of announcing a new model through a mobile and social-first approach that increased brand awareness and created excitement among fans and followers for the CT5.

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  • The Snack Saga

    Smarties Awards   November 7, 2019  

    Fanta described how it created a voice-controlled game to promote its soda.

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  • Gas-X Would You Rather?: Hacking the IG Stories Platform

    Smarties Awards   November 7, 2019  

    To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

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  • McDonald’s Trick. Treat. Win! Campaign

    Smarties Awards   November 7, 2019  

    McDonald’s discussed a Halloween-themed promotional game that capitalized on scannable QR codes and innovated by giving consumers the ability to choose the prizes for which they played.

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  • DIMES Voice Command

    Smarties Awards   November 7, 2019  

    Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.

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  • Isbank’s Personal Assistant “Maxi” Launch Campaign

    Smarties Awards   November 7, 2019  

    Turkish bank Isbank launched an AI-based personal assistant named “Maxi” to provide 24/7 one-on-one financial assistance.

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  • Biti’s Smart — A Shoe Can Make Kids Smarter!

    Smarties Awards   November 7, 2019  

    Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.

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  • Ready Player: Mom

    Smarties Awards   November 7, 2019  

    In 2018, P/S established a dual objective: to launch and to upgrade consumers to its new premium anti-cavity product and increase consumption.

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  • Top Up and Keep Moving!

    Smarties Awards   November 7, 2019  

    FastPay became a utility payment app which Turkish customers used every day.

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  • Yapı Kredi Digital Onboarding via Video Assistant

    Smarties Awards   November 7, 2019  

    A Turkish bank created a way for new customers to create accounts via its mobile app.

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  • Travel Texas FY’19 Campaign

    Smarties Awards   November 7, 2019  

    While mobile device website visitation was growing, Travel Texas needed to turn travel planners from “lookers to bookers.”

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  • FriesList

    Smarties Awards   November 7, 2019  

    McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

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  • Samsung S10 — Innovation at the Next Level

    Smarties Awards   November 7, 2019  

    Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.

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  • TummerTime

    Smarties Awards   November 7, 2019  

    TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.

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