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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • How Burger King Drove Customers to Its Stores

    REGGIE Awards   May 16, 2020  

    Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.

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  • Are Shoppable Posts Clicking with Consumers?

    ANA Magazine   May 15, 2020  

    Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

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  • Leverage Mobile Wallet to Amplify Brand Experience

    Event Recaps   May 14, 2020  

    Laillah Rice, CRM and marketing analytics leader at Godiva, explained how Godiva used a mobile wallet initiative to meet key engagement KPIs and amplify the brand.

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  • Kupu

    ECHO Awards   March 2, 2020  

    With just 3 percent of the New Zealand population speaking te reo (the Māori language) fluently, the Kupu app was designed to make te reo learning easy and accessible for everyone by putting bite-sized language learning in the palm of every smartphone user in New Zealand in an engaging, visual way.

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  • My Special Aflac Duck

    ECHO Awards   March 2, 2020  

    Aflac set out to enhance its perceived connection to the cancer cause, infuse deeper meaning into its iconic duck, and build an association with its desired brand archetype of innovation and care.

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  • María’s Message

    ECHO Awards   March 2, 2020  

    Movistar, one of the largest telephone companies in Latin America, created a campaign to generate awareness and communicate the telephone line 144: the assistance line for victims of gender-based violence.

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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • Achieving Intentional Inclusivity in Email Design

    Webinars   January 13, 2020  

    In this webinar, explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • Doritos Cool & Hot 360 Interactive Video

    Smarties Awards   November 7, 2019  

    Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

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  • Cric N Coke — ICC Promo Game

    Smarties Awards   November 7, 2019  

    Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.

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  • Rennovative Test Drive

    Smarties Awards   November 7, 2019  

    Renault partnered with a mobile shopping app to allow car buyers to order test drives that would originate from their doorsteps.

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  • Pronamel Intensive Enamel Repair — New Product Launch

    Smarties Awards   November 7, 2019  

    GSK’s job was to promote the launch of Pronamel Intensive Enamel Repair (PIER) by positioning it as a step change in oral care.

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  • Shell Advance Forever Outriders

    Smarties Awards   November 7, 2019  

    Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

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  • The AI Dentist

    Smarties Awards   November 7, 2019  

    In Vietnam, beauty is intrinsic to social fabric of the country, and the need for a superior toothpaste for the perfect white smile was an opportunity for P/S.

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  • Creating Retail Traffic Through Intelligent GPS Data Customer Mapping

    Smarties Awards   November 7, 2019  

    Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

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  • TummerTime

    Smarties Awards   November 7, 2019  

    TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.

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  • SAY

    Smarties Awards   November 7, 2019  

    Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

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