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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Email Marketing: Design Trends and Best Practices

    Session Videos   April 25, 2019  

    In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

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  • Email Marketing: Design Trends and Best Practices

    Public Videos   April 25, 2019  

    Designers agree that, right now, interactive email isn’t for everyone.

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  • Email Marketing: Design Trends and Best Practices

    Event Recaps   April 25, 2019  

    A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

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  • Data-Driven Television

    Session Videos   April 10, 2019  

    In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Data-Driven Television

    Event Recaps   April 10, 2019  

    The CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Digitalizing a Loyalty Program: The Detroit Lions’ Approach

    Event Recaps   April 2, 2019  

    The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.

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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • Life Insurance 101: Where Life Insurance Meets Social Media

    Event Recaps   January 30, 2019  

    New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.

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  • McDonald's McGoal

    Echo Awards   December 21, 2018  

    McDonald's Canada partnered with Montreal's favorite NHL hockey team to offer fans McGoal — a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

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  • Pedigree SelfieSTIX

    Echo Awards   December 21, 2018  

    To demonstrate the irresistibility of Pedigree DentaSTIX, MARS NZ created SelfieSTIX, a specially designed phone accessory that attaches DentaSTIX to your phone, so you can capture the perfect dog selfie.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • Energy Broadcast System

    Echo Awards   December 21, 2018  

    The goal of the campaign and the Energy Broadcast System was simple: drive more millennial participtation in the Flying Pig Marathon, both as runners and spectators.

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  • Astronaut Reality Helmet

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • Corruption Detector

    Cannes Mobile Lions Awards   December 15, 2018  

    In light of the 2018 election in Brazil, ReclameAQUI created a mobile app powered by facial recognition technology to help voters identify corrupt candidates.

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  • The Paralympic Network

    Cannes Mobile Lions Awards   December 15, 2018  

    Canadian Paralympic Committee’s challenge was to find a way to get Paralympians the coverage they deserved, outside of traditional broadcast.

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  • Emoji Whopper

    Cannes Mobile Lions Awards   December 15, 2018  

    Burger King took over Instagram stories in Argentina by giving its followers the chance to create and post “burgermojis,” while also encouraging users to order a whopper however they wanted.

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