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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • Life Insurance 101: Where Life Insurance Meets Social Media

    Event Recaps   January 30, 2019  

    New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • Energy Broadcast System

    Echo Awards   December 21, 2018  

    The goal of the campaign and the Energy Broadcast System was simple: drive more millennial participtation in the Flying Pig Marathon, both as runners and spectators.

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  • McDonald's McGoal

    Echo Awards   December 21, 2018  

    McDonald's Canada partnered with Montreal's favorite NHL hockey team to offer fans McGoal — a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

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  • Pedigree SelfieSTIX

    Echo Awards   December 21, 2018  

    To demonstrate the irresistibility of Pedigree DentaSTIX, MARS NZ created SelfieSTIX, a specially designed phone accessory that attaches DentaSTIX to your phone, so you can capture the perfect dog selfie.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • KPN Safe Lock

    Cannes Mobile Lions Awards   December 15, 2018  

    Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

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  • Live Moment of Silence

    Cannes Mobile Lions Awards   December 15, 2018  

    Sandy Hook Promise used Facebook live to encourage users to share a moment of silence for the Sandy Hook Elementary School shooting and donate to help stop gun violence.

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  • Corruption Detector

    Cannes Mobile Lions Awards   December 15, 2018  

    In light of the 2018 election in Brazil, ReclameAQUI created a mobile app powered by facial recognition technology to help voters identify corrupt candidates.

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  • Snapchat Music Video

    Cannes Mobile Lions Awards   December 15, 2018  

    Bacardi created the first music video in Snapchat and put fans in the starring role.

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  • Nothing Beats a Londoner

    Cannes Mobile Lions Awards   December 15, 2018  

    Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • Verizon — What You Missed

    Cannes Mobile Lions Awards   December 15, 2018  

    As its competitors’ service failed during March Madness, Verizon promoted itself to their disgruntled customers by providing recaps of the gameplay that they missed while their service was down.

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  • A/R Jordan

    Cannes Mobile Lions Awards   December 15, 2018  

    Jordan Brand capitalized on AR technology and the enduring memory of one of its namesake’s most iconic dunks to promote the release of the Air Jordan III Tinkers.

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  • Dogs for Dogs

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree wanted to give shelter dogs the best possible chance of finally finding a family by exclusively addressing those who could potentially adopt them.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • Emoji Whopper

    Cannes Mobile Lions Awards   December 15, 2018  

    Burger King took over Instagram stories in Argentina by giving its followers the chance to create and post “burgermojis,” while also encouraging users to order a whopper however they wanted.

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