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  • playMGM

    Smarties Awards   October 1, 2018  

    MGM entered the crowded New Jersey online gambling market with a brand-heavy campaign that evoked the excitement of Las Vegas, driving consumers to the playMGM app in moments of downtime.

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  • The Commuter Mini Game

    Smarties Awards   October 1, 2018  

    Target Media designed a short mobile game to drive ticket sales for the film The Commuter.

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  • Beating the Unbeatable

    Smarties Awards   October 1, 2018  

    Doritos appealed to the gaming community by giving consumers the chance to play against an esports superstar in a special gaming challenge.

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  • An Election of a Lifetime

    Smarties Awards   October 1, 2018  

    Wall’s invited consumers to vote on their favorite brand of Wall’s ice cream to determine which one was the most popular.

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  • Peter Rabbit

    Smarties Awards   October 1, 2018  

    Sony Pictures Animation designed a mobile campaign and mini-game to drive familiarity with Peter Rabbit characters and encourage movie ticket sales.

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  • Turning KFC into Gamer's Playground

    Smarties Awards   October 1, 2018  

    KFC was able to resonate with young gamers in China by executing an augmented reality gaming collaboration that brought popular video game Onmyoji to life.

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  • Fall Out Boy Story Mode

    Smarties Awards   October 1, 2018  

    Island Records partnered with Gameloft to promote the latest Fall Out Boy album through one of the video game manufacturer’s products.

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  • E-Sports Partnerships: Toyota’s Approach

    Event Recaps   September 26, 2018  

    Toyota described the work it has done with the Overwatch League to promote the crossover SUV C-HR.

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  • Industry Group Finds Consumers Love "Rewarded" Ads: Marketers, Less So

    MediaPost   July 26, 2018  

    Consumers respond positively to opt-in or “rewarded” advertising that awards special offers in exchange for watching an ad.

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  • Alight Solutions: Race to Thrive

    B2 Awards   June 6, 2018  

    Alight used an innovative approach to gamification to attract visitors to its conference booth.

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  • A Safe Passage to Awareness

    B2 Awards   June 6, 2018  

    Trelleborg Marine Systems created a digital game and a targeted social media campaign to introduce its newest ship navigation system.

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  • Experiential Marketing that Goes Beyond Brick-and-Mortar

    Public Videos   April 17, 2018  

    American Express uses experiences to reinforce its focus on cardholder relationships.

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  • Experiential Marketing that Goes Beyond Brick-and-Mortar

    Session Videos   April 17, 2018  

    In this video, American Express offered examples of how a brand without physical stores can still reach consumers with experiential marketing.

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  • Experiential Marketing that Goes Beyond Brick-and-Mortar

    Event Recaps   April 17, 2018  

    American Express offered examples of how a brand without physical stores can still reach consumers with experiential marketing.

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • Gamification Technology Overview

    Tools   April 1, 2018  

    Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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  • Gamification Vendors Matrix

    Tools   April 1, 2018  

    Use this matrix to obtain information about key vendors in the Gamification technology space.

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  • Gamification Vendor Evaluation

    Tools   April 1, 2018  

    Use this matrix to compare Gamification platforms based on your requirements.

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  • Gamification System RFP Template

    Tools   April 1, 2018  

    Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

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  • Engaging Users with Gamification

    Tools   April 1, 2018  

    Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

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