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  • The Esports Report: The “Area of Effect” for Marketers

    Knowledge Partners   March 15, 2019  

    The Video Advertising Bureau provides an overview of the esports ecosystem in this report.

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  • Esports Catching Marketers’ Attention

    ANA Magazine   March 13, 2019  

    Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.

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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • New Services, New Marketing Techniques: Aetna’s Story

    Event Recaps   February 28, 2019  

    Aetna described its reconceived mission, services, and marketing methods.

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  • New Services, New Marketing Techniques: Aetna’s Story

    Public Videos   February 28, 2019  

    Pivoting from an insurance company to a health brand required Aetna to massively overhaul its marketing.

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  • How Esports Builds Brands Through Storytelling

    Event Recaps   January 17, 2019  

    Charles Cantu led a discussion about the rise in popularity of esports.

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  • enelpremia 3.0

    Echo Awards   December 21, 2018  

    enelpremia 3.0 is the loyalty program targeting all Enel Energia residential customers, which aims to encourage behaviors beneficial for the individual and society. For the second edition of the program, Enel is once again offering customers an innovative, unconventional loyalty scheme.

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  • #PowerlessQueen

    Echo Awards   December 21, 2018  

    On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • Activating Employees on Social to Drive Customer Engagement

    Internationalist Digital Solutions   October 11, 2018  

    Vodafone explained its use of “Enterprise Social,” a platform that gives employees incentives to share the company’s content marketing on their own personal social media channels.

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  • Getting Kids Off the Console

    Internationalist Digital Solutions   October 11, 2018  

    Hasbro launched NerfSport, an outdoor sport resembling a digital game, and leveraged gaming influencers to get children excited about real-world games and Nerf Blasters again.

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  • Peter Rabbit

    Smarties Awards   October 1, 2018  

    Sony Pictures Animation designed a mobile campaign and mini-game to drive familiarity with Peter Rabbit characters and encourage movie ticket sales.

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  • Fall Out Boy Story Mode

    Smarties Awards   October 1, 2018  

    Island Records partnered with Gameloft to promote the latest Fall Out Boy album through one of the video game manufacturer’s products.

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  • playMGM

    Smarties Awards   October 1, 2018  

    MGM entered the crowded New Jersey online gambling market with a brand-heavy campaign that evoked the excitement of Las Vegas, driving consumers to the playMGM app in moments of downtime.

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  • Turning KFC into Gamer's Playground

    Smarties Awards   October 1, 2018  

    KFC was able to resonate with young gamers in China by executing an augmented reality gaming collaboration that brought popular video game Onmyoji to life.

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  • The Commuter Mini Game

    Smarties Awards   October 1, 2018  

    Target Media designed a short mobile game to drive ticket sales for the film The Commuter.

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  • Beating the Unbeatable

    Smarties Awards   October 1, 2018  

    Doritos appealed to the gaming community by giving consumers the chance to play against an esports superstar in a special gaming challenge.

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  • An Election of a Lifetime

    Smarties Awards   October 1, 2018  

    Wall’s invited consumers to vote on their favorite brand of Wall’s ice cream to determine which one was the most popular.

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  • E-Sports Partnerships: Toyota’s Approach

    Event Recaps   September 26, 2018  

    Toyota described the work it has done with the Overwatch League to promote the crossover SUV C-HR.

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  • We Need People Who Can Do This

    Effie Awards   September 1, 2018  

    Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.

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