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  • Game Better with Butterfinger

    Smarties Awards   December 21, 2020  

    Butterfinger promoted itself to fans of the video game Final Fantasy VII with downloadable content that aided their performance in the game.

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  • Sonic the Hedgehog Speeds to Mobile Success

    Smarties Awards   December 21, 2020  

    Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog.

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  • Bugados no Gloob

    Smarties Awards   December 21, 2020  

    Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

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  • The Rising of New Generation T

    Smarties Awards   December 21, 2020  

    Electric money transfer company Tosla drove new installations of its app by leveraging marketing tactics normally reserved for mobile gaming apps, with the intention of priming gen Z and gen Y gamers into future customers.

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  • Bank the Way You Live by UnionBank

    Smarties Awards   December 21, 2020  

    At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.

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  • Clear Men Swipes All: Hijacking League of Legends

    Smarties Awards   December 21, 2020  

    Clear Men leveraged esports to inspire a new generation of Vietnamese men striving for success.

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  • Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

    Smarties Awards   December 21, 2020  

    Sparkling Ice partnered with Tapjoy to engage Hispanic gamers in a gamified branded experience in an effort to grow its market share.

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  • El Dragón: Promoting a Telenovela with a Gamified Ad

    Smarties Awards   December 21, 2020  

    Univision strove to convert men aged 18 to 34 into telenovela fans.

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  • Brand Activation Legal Webinar: December 2020

    Event Recaps   December 17, 2020  

    For December’s meeting, Edward B. Chansky and Erica L. Okerberg from Greenberg Traurig, LLP discussed how anti-wagering and gambling laws create challenges for online games regardless of skill.

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  • Gaming the System

    ANA Magazine   December 9, 2020  

    As consumers stay home during the pandemic, they are spending more time than ever with screens and video games. The trend, which has sent many brands scrambling for innovative ways to reach their audiences beyond traditional methods of digital marketing, is expected to continue post-pandemic. Here’s how Hellmann’s mayonnaise and Rock the Vote, among others, are engaging consumers in the virtual space.

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  • How Twitch Is Changing the Game

    Webinars   August 28, 2020  

    John Koller, VP of Marketing at Twitch examined how marketers are using the video-streaming platform in live, shared, and other experiences that connect to their audiences.

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  • Three Types of Gamers Marketers Need to Understand

    Event Recaps   July 8, 2020  

    Fullscreen broke down the various types of gamers and explained why brands need to pay attention to this quickly growing audience.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • Got IT Problems? This Company Hilariously Dramatizes Them in Game

    REGGIE Awards   May 16, 2020  

    Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.

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  • Marketers Ante Up for In-Game Advertising

    ANA Magazine   April 24, 2020  

    Once the advertising domain of in-game developers, mobile gaming is starting to attract a growing number of business sectors eager to reach a dedicated audience. New (and non-intrusive) ad formats abound for buyers.

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  • How Augmented Reality Keeps Nickelodeon Current with Its Viewership

    Event Recaps   February 26, 2020  

    Nickelodeon gave viewers a way to engage more deeply with their favorite programs via augmented reality.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Session Videos   November 7, 2019  

    In this video, PQ Media shared recent findings on the state of multicultural media.

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  • Doritos Cool & Hot 360 Interactive Video

    Smarties Awards   November 7, 2019  

    Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Event Recaps   November 7, 2019  

    PQ Media shared recent findings on the state of multicultural media.

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  • Influence the Influencer

    Smarties Awards   November 7, 2019  

    Castrol used a mobile gaming app to enlist local mechanics in China as brand ambassadors for its lubricant oil.

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