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  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • The Growth of Supplier Diversity

    Session Videos   June 28, 2021  

    The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.

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  • The Evolution of Gender-Related Marketing

    Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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  • The Growth of Supplier Diversity

    Public Videos   June 28, 2021  

    Marketers need to do a better job of onboarding diverse suppliers.

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  • Two New Resources to Accelerate Your DEI Initiatives

    CMO Content   June 20, 2021  

    During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.

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  • Slowly, Brands Are Improving Their Digital Accessibility

    ANA Magazine   June 18, 2021  

    There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.

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  • Getting Representation Right

    Event Recaps   June 9, 2021  

    This session highligted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • Marketing to People with Disabilities

    Insight Briefs   May 31, 2021  

    This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.

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  • The Growth of Supplier Diversity

    Research Reports   May 26, 2021  

    This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

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  • One Year Later: Humana Case Study

    Event Recaps   May 5, 2021  

    Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.

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  • Diversity and Inclusion in Marketing

    Session Videos   May 5, 2021  

    In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • Fireside Chat on Diversity and Inclusion in Marketing

    Public Videos   May 5, 2021  

    To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.

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  • The Growth Of Supplier Diversity

    Event Recaps   May 5, 2021  

    The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.

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  • Diversity and Inclusion in Marketing

    Event Recaps   May 5, 2021  

    HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • Supplier Diversity

    Ask the Expert Answers   May 4, 2021  

    How are brands ensuring diversity among their suppliers and partners?

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  • Journey to the Top

    The Nonprofit Journal   April 28, 2021  

    Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

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  • ANA Nonprofit Journal Spring 2021

    Industry Insights   April 27, 2021  

    In the Spring 2021 edition of the ANA Nonprofit Journal, learn about why nonprofits would be wise to target gen X, how social media influencers can help nonprofits reach a more engaged audience, and how four people of color pushed boundaries to achieve nonprofit leadership roles.

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  • The Real Work on Diversity and Inclusion Is Just Starting

    ANA Magazine   April 21, 2021  

    While diversity has been moving to the forefront in recent years, the reality is that the marketing industry remains mostly white, particularly within the C-suite. To stay viable, a growing number of agencies and brands are taking concrete steps to build more diverse teams and respond to a rapidly changing country demographically.

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