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Search returned: 149 document(s).

  • Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities

    Webinars   September 16, 2021  

    In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.

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  • Strategizing and Activating on Social Justice

    Ask the Expert Answers   September 1, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

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  • Keynote Panel: Making DEI a Journey, Not a Destination

    Public Videos   August 26, 2021  

    For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.

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  • Keynote Panel: Making DEI a Journey, Not a Destination

    Session Videos   August 26, 2021  

    Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.

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  • Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing

    Webinars   August 11, 2021  

    What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.

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  • Recruiting and Onboarding in a Virtual or Hybrid Environment

    Webinars   August 5, 2021  

    In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.

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  • How Marketers Can Lead the DE&I Business Transformation Journey

    Webinars   August 4, 2021  

    Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.

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  • Build a Bigger Table: Diversity and Marketing

    Session Videos   August 3, 2021  

    In this video, Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.

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  • Build a Bigger Table: Diversity and Marketing

    Event Recaps   August 3, 2021  

    Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.

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  • Build a Bigger Table: Diversity and Marketing

    Public Videos   August 3, 2021  

    Investing in diversity equity and entrepreneurship is good for business.

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  • Cultivating and Developing Diverse Talent

    Insight Briefs   July 31, 2021  

    The structural necessities of facilitating hiring and orientation programs have become even more complicated during the pandemic, but new opportunities present themselves. For instance, with remote work, geography doesn’t have to determine hires, thus broadening the hiring landscape and making it more inclusive.

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  • From ERGs to BRGs: How Clorox Recruits Experienced Diverse Talent

    Webinars   July 28, 2021  

    In this webinar, Rob Ferguson, senior talent acquisition manager at Clorox, shared the process of how the company has leveraged its Employee Resource Groups (ERGs) as Business Resource Groups (BRGs) to drive the talent acquisition process for mid- to senior-level executives.

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  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • The Growth of Supplier Diversity

    Public Videos   June 28, 2021  

    Marketers need to do a better job of onboarding diverse suppliers.

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  • The Evolution of Gender-Related Marketing

    Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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  • The Growth of Supplier Diversity

    Session Videos   June 28, 2021  

    The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.

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  • Two New Resources to Accelerate Your DEI Initiatives

    CMO Content   June 20, 2021  

    During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.

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  • Slowly, Brands Are Improving Their Digital Accessibility

    ANA Magazine   June 18, 2021  

    There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.

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  • Getting Representation Right

    Event Recaps   June 9, 2021  

    This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

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