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The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

In the new age of GDPR, marketers’ dialogue with regulators needs to be more cooperative.

Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

In this video, Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

In this video, SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

Working collaboratively with agencies and ad tech partners is often easier said than done. John Hancock has a four-step approach to tackling this challenge.

Measuring sponsorship program ROI is challenging, the Marketing Accountability Standards Board (MASB) shared research on the topic and suggested ways for brands to improve accountability in this area.

A new way to measure a brand’s share of preference is opening new possibilities in pharma.

In this video, the Marketing Accountability Standards Board (MASB) shared research on measuring sponsorship program ROI and suggested ways for brands to improve accountability in this area.

The first article of the Data Analytics Center’s Measurement Briefing Series discusses the vital role that storytelling plays in communicating insights to senior leadership.

Changes announced by Google to its ad serving product DoubleClick (now called Google Marketing Platform) will have major implications for advertisers’ marketing stack. Here’s what to expect.

Get the results of a study from the ANA and MASB (Marketing Accountability Standards Board) designed to provide greater insight and guidance into sponsorship measurement.

In making the transformation to the new digital landscape, marketers need to invest in consumer-friendly content, analytics and insights, and martech stacks.

Cisco explained the five pillars of its approach to digital marketing.

In this video, Cisco explained the five pillars of its approach to digital marketing.

Optimal Net Effect and BERA discussed “Brand Growth Modeling,” a method marketers can tie their efforts to business performance and brand valuation.

In this Q&A, learn more about how A+E Networks and Data+Math are working to improve TV advertising attribution.

Mobile ad fraud is growing, and according to mobile attribution provider Adjust, e-commerce and gaming are the two verticals most affected.

The issue of transparency plagues the marketing industry, so what can marketers can do to better protect their brands?