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  • 4 Secrets to Delighting Your Customers Using Data Connectivity

    Webinars   August 20, 2020  

    Daniella Harkins, GM at Strategic and Media Alliances and Michelle Dooley, Managing Director at Vertical Expansion from LiveRamp, explored how to utilize data partnerships to access the right data and reach people where they are.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust

    Webinars   June 15, 2020  

    In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.

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  • How to Build an Attribution Model for TV in 2020

    Forward   April 7, 2020  

    Attributing the results of linear TV advertising is different than digital advertising, but it’s very possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. Here is a comprehensive guide for how to create one’s very own TV attribution model.

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  • New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment

    Event Recaps   March 4, 2020  

    The explosion of marketing technology and data privacy laws has forced marketers to rethink how they handle their data, including the technologies they use to collect, manage, and transact on that information.

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  • The Union of SiriusXM and Pandora

    Public Videos   March 3, 2020  

    Consistent accountability standards throughout an organization are critical to driving growth.

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  • Moving Public Relations Forward Through a New Level of Measurement

    Forward   March 3, 2020  

    Public relations metrics need to focus less on what’s been done and more on what’s been accomplished. A data-driven approach to PR can make a difference for brands.

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  • The Union of SiriusXM and Pandora

    Event Recaps   March 3, 2020  

    Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

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  • Marketing in the Era of Privacy, Regulation, and Disappearing Cookies

    Event Recaps   March 2, 2020  

    With the collection and measurement of aggregate data, customer-centric marketing is still a possibility in the era of privacy, regulation, and disappearing cookies.

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  • Why Media Measurement Must Change

    Forward   February 25, 2020  

    CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.

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  • What Do All These Indices Tell Us?

    Event Recaps   February 20, 2020  

    Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.

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  • What Do All These Indices Tell Us?

    Session Videos   February 20, 2020  

    In this video, Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.

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  • Creating a Marketing Performance Story that Matters

    Event Recaps   January 30, 2020  

    How do you tell your marketing organization’s performance story in a way that matters to your CEO?

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  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • United Healthcare: Managing Media Agency Relations

    Event Recaps   October 29, 2019  

    UnitedHealthcare created a “playbook” to improve agency/client relations. By providing detailed and accurate briefs, and maintaining honest and constant communication between both parties, agencies can set their clients up for success.

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  • The CCPA and Digital Advertising

    Event Recaps   October 29, 2019  

    The CCPA has had a significant impact on the digital advertising landscape. The privacy law grants new rights to California consumers, including the right to when consumer information can be collected, the right to deletion, and the limited right to sue if personal information is breached.

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  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

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