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  • Why Media Measurement Must Change

    Forward   February 25, 2020  

    CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.

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  • Creating a Marketing Performance Story that Matters

    Event Recaps   January 30, 2020  

    How do you tell your marketing organization’s performance story in a way that matters to your CEO?

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  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • United Healthcare: Managing Media Agency Relations

    Event Recaps   October 29, 2019  

    UnitedHealthcare created a “playbook” to improve agency/client relations. By providing detailed and accurate briefs, and maintaining honest and constant communication between both parties, agencies can set their clients up for success.

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  • The CCPA and Digital Advertising

    Event Recaps   October 29, 2019  

    The CCPA has had a significant impact on the digital advertising landscape. The privacy law grants new rights to California consumers, including the right to when consumer information can be collected, the right to deletion, and the limited right to sue if personal information is breached.

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  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Building Trust and Transparency in Data

    Event Recaps   October 15, 2019  

    Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.

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  • Using Log Data to Achieve Transparency in Programmatic Media Buying

    Event Recaps   October 15, 2019  

    A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

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  • ANA Trust Summit Town Hall

    Event Recaps   October 15, 2019  

    A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.

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  • Fraud in The Digital Advertising Ecosystem

    Event Recaps   October 15, 2019  

    A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Getting Back to Basics

    Forward   September 5, 2019  

    The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

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  • Fraud in Digital Advertising

    Session Videos   July 24, 2019  

    In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Fraud in Digital Advertising

    Event Recaps   July 24, 2019  

    Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Implementing a New Media Supply Chain

    Event Recaps   April 11, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

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