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  • A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

    Industry Insights   August 9, 2022  

    Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.

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  • The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

     Knowledge Partners   April 4, 2022  

    DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.

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  • A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research

     Knowledge Partners   December 15, 2021  

    A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.

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  • Welcome Remarks at the 2021 ANA Measurement and Accountability Conference

     Conference Sessions   December 8, 2021  

    Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.

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  • Global CMO Growth Council Survey Results

     Research Reports   November 4, 2021  

    This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.

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  • Privacy and the Consumer: A Market Research Overview

     Research Reports   October 18, 2021  

    This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.

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  • New Meal Plan for Marketers

     Forward   October 14, 2021  

    Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Chrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

     Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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  • Consumer Consent 2021: Key Principles Driving Best Practices for Brands

     Research Reports   October 1, 2021  

    This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies.

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  • Managing User Privacy in Enterprise Media Operations

     Conference Sessions   September 15, 2021  

    In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.

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  • Managing User Privacy in Enterprise Media Operations

     Event Recaps   September 15, 2021  

    Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.

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  • Preventing the Perils of Programmatic for Premium Video

     Forward   September 14, 2021  

    The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

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  • Consumer Perspectives on Online Activity Tracking

     Research Reports   August 12, 2021  

    This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.

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  • ROI Calculators

     B2 Awards   August 12, 2021  

    Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.

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  • Partnership for Responsible Addressable Media: Community Update

     Webinars   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

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  • Neutronian Quality Index

     Knowledge Partners   June 3, 2021  

    Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.

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  • Media KPIs That Matter

     Research Reports   May 18, 2021  

    Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.

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  • Will This Decade Be the New Roaring ’20s?

     Forward   May 6, 2021  

    The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?

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  • What’s New with Data Privacy?

     Event Recaps   May 5, 2021  

    In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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  • What’s New with Data Privacy?

     Conference Sessions   May 5, 2021  

    In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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