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The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

To improve the quality and transparency of digital ad performance, Media Rating Council (MRC) develops measurement standards and offers audits and accreditations.

In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.

Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.

To make smarter decisions regarding media placement and budgetary allocations, Altice USA used multi-touch attribution (MTA) and media mix modeling (MMM).

ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

In the new age of GDPR, marketers’ dialogue with regulators needs to be more cooperative.

In this video, Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

Working collaboratively with agencies and ad tech partners is often easier said than done. John Hancock has a four-step approach to tackling this challenge.

SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

In this video, SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

Measuring sponsorship program ROI is challenging, the Marketing Accountability Standards Board (MASB) shared research on the topic and suggested ways for brands to improve accountability in this area.

In this video, the Marketing Accountability Standards Board (MASB) shared research on measuring sponsorship program ROI and suggested ways for brands to improve accountability in this area.

A new way to measure a brand’s share of preference is opening new possibilities in pharma.

The first article of the Data Analytics Center’s Measurement Briefing Series discusses the vital role that storytelling plays in communicating insights to senior leadership.

Changes announced by Google to its ad serving product DoubleClick (now called Google Marketing Platform) will have major implications for advertisers’ marketing stack. Here’s what to expect.