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Search returned: 118 document(s).

  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Getting Back to Basics

    Forward   September 5, 2019  

    The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

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  • Fraud in Digital Advertising

    Event Recaps   July 24, 2019  

    Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Fraud in Digital Advertising

    Session Videos   July 24, 2019  

    In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Implementing a New Media Supply Chain

    Session Videos   April 11, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

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  • Implementing a New Media Supply Chain

    Event Recaps   April 11, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

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  • Measuring Progress on Measurement

    Session Videos   March 20, 2019  

    In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.

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  • Measuring Progress on Measurement

    Public Videos   March 20, 2019  

    Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.

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  • Measuring Progress on Measurement

    Event Recaps   March 20, 2019  

    To improve the quality and transparency of digital ad performance, Media Rating Council (MRC) develops measurement standards and offers audits and accreditations.

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  • Media Mix Modeling and Measurement at Altice USA

    Event Recaps   February 14, 2019  

    To make smarter decisions regarding media placement and budgetary allocations, Altice USA used multi-touch attribution (MTA) and media mix modeling (MMM).

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • The GDPR, CCPA, and Digital Advertising

    Event Recaps   October 26, 2018  

    Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

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  • The GDPR, CCPA, and Digital Advertising

    Session Videos   October 26, 2018  

    In this video, Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it, along with the CCPA.

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  • The GDPR, CCPA, and Digital Advertising

    Public Videos   October 26, 2018  

    In the new age of GDPR, marketers’ dialogue with regulators needs to be more cooperative.

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  • How to Effectively Measure Conversions from Multi-Touch Campaigns

    Session Videos   September 14, 2018  

    In this video, SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

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  • How to Effectively Measure Conversions from Multi-Touch Campaigns

    Event Recaps   September 14, 2018  

    SunTrust explained how marketers can use multi-touch modeling attribution to effectively measure conversions.

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  • Improve Your Partnerships with Agencies and Ad Tech Giants

    Event Recaps   September 14, 2018  

    Working collaboratively with agencies and ad tech partners is often easier said than done. John Hancock has a four-step approach to tackling this challenge.

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