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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Using Log Data to Achieve Transparency in Programmatic Media Buying

    Event Recaps   October 15, 2019  

    A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • ANA Trust Summit Town Hall

    Event Recaps   October 15, 2019  

    A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.

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  • Building Trust and Transparency in Data

    Event Recaps   October 15, 2019  

    Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.

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  • Fraud in The Digital Advertising Ecosystem

    Event Recaps   October 15, 2019  

    A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.

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  • Getting Back to Basics

    Forward   September 5, 2019  

    The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

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  • Fraud in Digital Advertising

    Session Videos   July 24, 2019  

    In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Fraud in Digital Advertising

    Event Recaps   July 24, 2019  

    Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Implementing a New Media Supply Chain

    Session Videos   April 11, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

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  • Implementing a New Media Supply Chain

    Event Recaps   April 11, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.

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  • Measuring Progress on Measurement

    Session Videos   March 20, 2019  

    In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.

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  • Measuring Progress on Measurement

    Event Recaps   March 20, 2019  

    To improve the quality and transparency of digital ad performance, Media Rating Council (MRC) develops measurement standards and offers audits and accreditations.

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  • Measuring Progress on Measurement

    Public Videos   March 20, 2019  

    Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.

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  • Media Mix Modeling and Measurement at Altice USA

    Event Recaps   February 14, 2019  

    To make smarter decisions regarding media placement and budgetary allocations, Altice USA used multi-touch attribution (MTA) and media mix modeling (MMM).

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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