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  • Get Your Time Back

    Echo Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • Driving Consumers Down the E-Commerce Purchase Funnel: How to Gauge True ROI

    Event Recaps   February 5, 2020  

    The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   November 21, 2019  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • An Influencer Marketing Case Study from Sallie Mae

    Public Videos   November 21, 2019  

    Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

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  • An Influencer Marketing Case Study from Sallie Mae

    Session Videos   November 21, 2019  

    In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • Think Outside the Brand

    Event Recaps   November 15, 2019  

    PepsiCo described some of its marketing efforts around cultural moments that included the Super Bowl, summer, fall football, and the holidays.

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  • Using CRM Data to Enhance the Customer Journey

    Event Recaps   November 8, 2019  

    IRI shared the benefits of uniting first-party data harvested from owned media with transaction data harvested from retailers’ loyalty card programs.

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  • T-Mobile Tuesdays

    Smarties Awards   November 7, 2019  

    To increase T-Mobile Tuesdays’ program engagement, awareness, and participation, T-Mobile announced a new partnership with Taco Bell and leveraged a National Super Bowl ad while also launching a multi-channel activation.

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  • Coke and the Chinese Food Battle

    Smarties Awards   November 7, 2019  

    Coca-Cola generated consumer engagement through an interactive promotion capable of generating sales and increasing Coca-Cola prevalence among China in Box delivery orders.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • Stage Stores’ ’90s-Themed Back-to-School Mobile Campaign

    Smarties Awards   November 7, 2019  

    By generating a creative Back-to-School Trivia campaign that utilized fun ’90s-themed images, graphics, and trivia questions, Stage Stores drove engagement for its mobile marketing program and successfully connected with consumers through nostalgia.

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  • Cric N Coke — ICC Promo Game

    Smarties Awards   November 7, 2019  

    Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.

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  • Sensodyne.com Relaunch

    Smarties Awards   November 7, 2019  

    While Sensodyne’s legacy website was effective in providing product-specific education and easy access to coupons, it needed a refresh to become the authority and primary destination for information on tooth sensitivity and treatment.

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  • Influence the Influencer

    Smarties Awards   November 7, 2019  

    Castrol used a mobile gaming app to enlist local mechanics in China as brand ambassadors for its lubricant oil.

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  • McDonald’s Trick. Treat. Win! Campaign

    Smarties Awards   November 7, 2019  

    McDonald’s discussed a Halloween-themed promotional game that capitalized on scannable QR codes and innovated by giving consumers the ability to choose the prizes for which they played.

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  • Hacking Prime Day

    Smarties Awards   November 7, 2019  

    Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.

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  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

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  • Reviving Target’s Tar-jay Spirit

    Event Recaps   October 3, 2019  

    Target’s laser-like focus on consumers, investments in stores, technology, private label brands, and fresh approaches to marketing all contributed to making Target one of today’s top retailers.

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  • Sports Marketing: Some Examples from the Chicago Cubs

    Event Recaps   September 19, 2019  

    The Chicago Cubs described their approaches for creating young, new fans.

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