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  • Revamping a Loyalty Program: Shinola’s Approach

    Event Recaps   April 2, 2019  

    Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

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  • How HSBC Generates Loyalty with AI

    Event Recaps   April 2, 2019  

    Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

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  • Digitalizing a Loyalty Program: The Detroit Lions’ Approach

    Event Recaps   April 2, 2019  

    The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.

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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • Marketing to Asian-American Consumers: Some Examples from McDonald’s

    Event Recaps   March 20, 2019  

    McDonald’s shared some of its approaches to reaching Asian-American consumers.

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  • Attribution and Customer Lifetime Value at Publishers Clearing House

    Event Recaps   March 13, 2019  

    Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.

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  • T-Mobile’s Improvements to Customer Experience

    Event Recaps   February 28, 2019  

    Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.

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  • Radio’s Social Influencers

    Forward   February 19, 2019  

    While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.

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  • Building Honda’s Shopping Bot

    Event Recaps   February 5, 2019  

    Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.

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  • Mastering Social Media in 2019

    Event Recaps   January 30, 2019  

    Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.

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  • Going Beyond Brand Marketing at Boxed

    Event Recaps   January 15, 2019  

    Boxed, a wholesale retailer of bulk items, uses online and mobile-driven platforms to stand out from its storefront warehouse competitors.

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  • enelpremia 3.0

    Echo Awards   December 21, 2018  

    enelpremia 3.0 is the loyalty program targeting all Enel Energia residential customers, which aims to encourage behaviors beneficial for the individual and society. For the second edition of the program, Enel is once again offering customers an innovative, unconventional loyalty scheme.

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  • Launch of the Airpoints Partner Coalition

    Echo Awards   December 21, 2018  

    Learn about the launch of the Air New Zealand Airpoints Partner Coalition, which was the culmination of a five-year strategy to transform the already successful frequent flyer programme into the most member-centric loyalty programme in the country.

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  • Consumer Day Brazil Experience

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Asperos (Rough)

    Echo Awards   December 21, 2018  

    Philips needed to devise an action plan to find a balance between branding and performance, without turning to a pricing competition while always showcasing the brand's consistent level of superiority and innovation.

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  • SelfieSTIX

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree engaged dogs and their owners with its smartphone accessory that enabled customers to take socially-sharable selfies with their pets.

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  • Rebate Marketing Basics

    ANA Magazine   November 23, 2018  

    A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

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  • Multicultural and Diversity Champions at the Highest Level

    Event Recaps   November 5, 2018  

    By engaging in multicultural marketing for Hispanic audiences, improving its network, and reshaping its brand, Sprint successfully restored growth to its business.

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  • Multicultural and Diversity Champions at the Highest Level

    Public Videos   November 5, 2018  

    Sprint has deployed a “promotion with emotion” marketing strategy to engage the Hispanic segment — using music across its messaging, soccer sponsorships and supporting the community.

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  • Multicultural and Diversity Champions at the Highest Level

    Session Videos   November 5, 2018  

    In this video, learn how Sprint successfully restored growth to its business by engaging in multicultural marketing for Hispanic audiences, improving its network, and reshaping its brand.

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