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Search returned: 148 document(s).

  • Is Your Brand Loved?

    ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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  • The North Face: Learnings from a Global Loyalty Relaunch

    Event Recaps   October 12, 2021  

    Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”

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  • With New NCAA Policy, Brands Win Big

    ANA Magazine   September 17, 2021  

    Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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  • How Nestlé Won Back its Clients

    B2 Awards   August 12, 2021  

    Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.

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  • The Untapped Potential of B2B Customer Loyalty Programs

    Event Recaps   July 12, 2021  

    Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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  • Love That Game Giveaway

    REGGIE Awards   May 21, 2021  

    Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.

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  • 100 Years of Loyalty

    Event Recaps   May 14, 2021  

    Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.

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  • Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

    Public Videos   April 14, 2021  

    To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.

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  • Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

    Session Videos   April 14, 2021  

    In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.

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  • Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

    Event Recaps   April 14, 2021  

    Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.

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  • A Frictionless Holiday Shopping Experience Is Still a Work in Progress

    ANA Magazine   April 2, 2021  

    Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.

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  • The Opportunity for Influencer Marketing within Retail Media Networks

    Forward   January 28, 2021  

    User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • Biti’s Hunter Canvas of Pride

    Smarties Awards   December 21, 2020  

    Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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  • Cadillac Live

    Smarties Awards   December 21, 2020  

    Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.

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  • Excedrin Take Two

    Smarties Awards   December 21, 2020  

    Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.

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  • Biti’s Hunter Street: The First #ProudlyMadeInVietnam

    Smarties Awards   December 21, 2020  

    Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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  • Blueair Pollution Alert System

    Smarties Awards   December 21, 2020  

    Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.

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  • Berocca — Get Supercharged at 2pm

    Smarties Awards   December 21, 2020  

    Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

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  • How Chipotle Has Been Cultivating Fans

    Event Recaps   December 8, 2020  

    Chipotle shared some examples of the marketing it did in 2020 — both pre- and mid-pandemic — with a heavy emphasis on the use of TikTok.

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