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  • The Video Series Celebrating Engineering Accomplishments

    B2 Awards   September 1, 2020  

    HEIDENHAIN, a Germany-based manufacturer of precision measurement and motion control technology created a brand video campaign that celebrated engineering accomplishments

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  • The New Marketing Landscape: Post-COVID-19 and Beyond

    Event Recaps   August 13, 2020  

    Merkle and AARP shared insights on a host of topics ranging from the values held by different age groups in the U.S. to the features that consumers most value in loyalty programs.

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  • How Marketers Must Adjust to the New Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • McDonald's and Coca-Coca Came Together for Football Fans

    REGGIE Awards   May 16, 2020  

    McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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  • What's Not to Love About S'mores Saturday?

    REGGIE Awards   May 16, 2020  

    Hershey’s brought people together through “S’mores Saturday” to increase consumption of Hershey’s S’mores.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

    REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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  • Why This Is L.L. Bean's Most Successful Campaign

    REGGIE Awards   May 16, 2020  

    “S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.

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  • Leverage Mobile Wallet to Amplify Brand Experience

    Event Recaps   May 14, 2020  

    Laillah Rice, CRM and marketing analytics leader at Godiva, explained how Godiva used a mobile wallet initiative to meet key engagement KPIs and amplify the brand.

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  • New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment

    Event Recaps   March 4, 2020  

    The explosion of marketing technology and data privacy laws has forced marketers to rethink how they handle their data, including the technologies they use to collect, manage, and transact on that information.

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  • Get Your Time Back

    ECHO Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • Marketing in the Era of Privacy, Regulation, and Disappearing Cookies

    Event Recaps   March 2, 2020  

    With the collection and measurement of aggregate data, customer-centric marketing is still a possibility in the era of privacy, regulation, and disappearing cookies.

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  • The Art and Science Behind Danone’s Social Strategy

    Event Recaps   February 13, 2020  

    Julie Kerkhof, Senior Director of Marketing at Danone North America, shared how the company’s biggest yogurt brand, Light & Fit, transformed its social strategy by leveraging a mix of marketing technology (insights, targeting, and analytics) and marketing instinct (fantastic storytelling) to reach its targeted audiences in new and engaging ways.

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  • Driving Consumers Down the E-Commerce Purchase Funnel: How to Gauge True ROI

    Event Recaps   February 5, 2020  

    The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   November 21, 2019  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • An Influencer Marketing Case Study from Sallie Mae

    Public Videos   November 21, 2019  

    Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

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  • An Influencer Marketing Case Study from Sallie Mae

    Session Videos   November 21, 2019  

    In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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