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  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

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  • What Faithful Followers of Retail Loyalty Programs Want

    Nielsen   November 15, 2016  

    Retailers need to determine who they want to bring into the store or onto the website more, and design a loyalty program for them.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

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  • SNAP KING

    Cannes Mobile Lions Awards   October 24, 2016  

    Burger King used Snapchat to highlight its differentiator: flamed-grilled burgers.

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  • Excellence in Analytics Impact at Hilton Worldwide

    ANA Genius Awards   October 21, 2016  

    Hilton Worldwide was recognized for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics in the category of Analytics Impact.

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  • The Case for Rewards-Based Advertising

    Knowledge Partners   October 6, 2016  

    Jun Group explains how value exchange ads consistently deliver the best results in the industry, especially on mobile.

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  • Tim Hortons Dark Roast

    Effie Awards   October 5, 2016  

    For the launch of the new Dark Roast, the first new coffee blend for Tim Hortons in 50 years, the brand highlighted its distinct flavor profile in a disruptive way.

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  • Happy Honda Days Sales Event

    Effie Awards   October 5, 2016  

    Happy Honda Days tapped into the holiday emotion of receiving toys as a kid in order to overcome lower ad spending and less attractive consumer incentives.

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  • Shopper Marketing

    Insight Briefs   October 1, 2016  

    This Insight Brief brings together the best ANA content around shopper marketing, including new research, tips for optimizing shopper marketing campaigns, and case studies from Pepsi, Mondelez, and Walmart.

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  • #WTFast

    Smarties Awards   September 27, 2016  

    Dunkin’ Donuts launched an integrated mobile video campaign to highlight the speed of its new on-the-go ordering app.

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  • Netshoes. Free and Unlimited Internet Access. On Your Mobile.

    Smarties Awards   September 27, 2016  

    Netshoes worked with all of Brazil’s mobile carriers to develop a sponsorship program that allowed consumers to navigate the brand’s mobile app and website for free.

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  • Nathan’s Famous Ticket to Fun

    Smarties Awards   September 27, 2016  

    To build awareness and drive retail sales during peak summer months, Nathan’s Famous created a mobile-optimized campaign site with gamification elements.

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  • KFC Bucket Ria Promotion

    Smarties Awards   September 27, 2016  

    KFC Malaysia wanted to generate demand for one of its family combo meals and stand out from its competition.

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  • Focus Brands: Using a Loyalty App to Drive Innovation for Schlotzsky’s

    Event Recaps   September 13, 2016  

    Focus Brands shared how social listening and a loyalty app drove guest relations innovation for the Schlotzsky’s restaurant chain.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics

    Nielsen   August 17, 2016  

    For engaging consumers across the generational divide on mobile, marketers should make ads personal, make them relevant, and use coupons and promotions whenever possible.

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  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

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