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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • How Chilly Cow Challenged the Health Craze with Its Ice Cream

    REGGIE Awards   May 15, 2019  

    Chilly Cow launched its new low-calorie ice cream with a mission to convince consumers to try its product and “save” health-conscious consumers depriving themselves of delicious treats.

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  • Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart

    REGGIE Awards   May 15, 2019  

    Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.

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  • Cheerios “Moments of Good”

    REGGIE Awards   May 15, 2019  

    Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.

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  • Colgate and Walmart Save Water

    REGGIE Awards   May 15, 2019  

    In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • Drinkworks Home Bar by Keurig

    REGGIE Awards   May 15, 2019  

    Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.

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  • Swedish Fish Shark Week Program

    REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

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  • Dunkin’ Go2s for Go-Getters

    REGGIE Awards   May 15, 2019  

    Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

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  • How Kohl’s Builds Brand Credibility with Influencer Marketing

    Event Recaps   April 9, 2019  

    Kohl’s uses influencer marketing to increase its visibility and improve its credibility in activewear and wellness.

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  • KISS Products Launches Bold Social Media Campaign

    Event Recaps   January 30, 2019  

    KISS Products shared its innovative digital and social work as well as key lessons learned.

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  • Ten Innovative Trends Happening in Retail

    Event Recaps   January 17, 2019  

    Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.

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  • Digital Commerce Trends for Marketers

    Event Recaps   January 17, 2019  

    This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.

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  • The Ultimate Data Machine

    Echo Awards   December 21, 2018  

    BMW found a solution to the industry-wide issue of fragmented, flawed, and volatile data by developing a centralized data warehouse for gathering information from all sources along the customer path to purchase.

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  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omni-commerce.”

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

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  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

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  • Power to the Queens

    Smarties Awards   October 1, 2018  

    Maybelline New York hired Hong Kong star William Chan as its brand ambassador to promote the Color Sensational lipstick collection and attract new consumers.

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