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  • How Kohl’s Builds Brand Credibility with Influencer Marketing

    Event Recaps   April 9, 2019  

    Kohl’s uses influencer marketing to increase its visibility and improve its credibility in activewear and wellness.

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  • KISS Products Launches Bold Social Media Campaign

    Event Recaps   January 30, 2019  

    KISS Products shared its innovative digital and social work as well as key lessons learned.

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  • Ten Innovative Trends Happening in Retail

    Event Recaps   January 17, 2019  

    Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.

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  • Digital Commerce Trends for Marketers

    Event Recaps   January 17, 2019  

    This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.

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  • The Ultimate Data Machine

    Echo Awards   December 21, 2018  

    BMW found a solution to the industry-wide issue of fragmented, flawed, and volatile data by developing a centralized data warehouse for gathering information from all sources along the customer path to purchase.

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  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omni-commerce.”

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

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  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

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  • Share a Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar, and Google Assistant

    Smarties Awards   October 1, 2018  

    To reach young consumers through India’s most engaging platforms, Coca-Cola rebranded its logo and gave India’s consumers the opportunity to “Share a Coke” and celebrate their relationships.

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  • Power to the Queens

    Smarties Awards   October 1, 2018  

    Maybelline New York hired Hong Kong star William Chan as its brand ambassador to promote the Color Sensational lipstick collection and attract new consumers.

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  • Retail Reformation: The Technology That’s Revolutionizing Stores

    Event Recaps   September 6, 2018  

    McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

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  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

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  • Bodeg-A-Rita

    Effie Awards   September 1, 2018  

    ABInBev’s Lime-A-Rita team unearthed an opportunity that bigger brand marketers completely missed. We partnered with bodegas to provide them with a program that allowed Lime-A-Rita to stand out, drive awareness, and support an undervalued channel.

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  • Recipe for Gorgeous Hair

    Effie Awards   September 1, 2018  

    When Canadian grocer Loblaws needed to motivate shoppers going in for weekly groceries to buy premium Unilever hair care products, we tapped into our shopper’s food-focused mission and played up the yummy, mouth-watering ingredients within our portfolio of hair care products.

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  • From Big Box to Food Boutiques

    Effie Awards   September 1, 2018  

    One year ago, Whirlpool told the world about Care Counts, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools participating for the 2016-2017 school year.

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  • Baby Dove Launch at Target

    Effie Awards   September 1, 2018  

    Unilever had to transfer women's love for Dove personal care for herself in order to establish trust for Baby Dove as a new Mom in a category where both shoppers and retailers already had a long-standing loyalty with some very big and well-established competitors.

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  • Treat Yourself

    Effie Awards   September 1, 2018  

    By understanding the cultural significance of beauty for Hispanic moms and identifying the difference between her as a consumer and a shopper, Unilever changed her buying behavior entirely by creating a platform that inspired her to buy beauty and personal care products for herself while shopping for groceries for her family.

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  • Sam's Club Halloween Multi-Brand Platform

    Effie Awards   September 1, 2018  

    With 157 million Americans celebrating Halloween and more adults than ever attending or hosting a Halloween party, we identified whitespace for Tyson and Sam’s Club to partner, capturing unexpected Halloween shopper dollars.

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  • 7UP Mix It Up a Little at Hy-Vee

    Effie Awards   September 1, 2018  

    In 2016, DPSG begin building a marketing relationship with Hy-Vee with smaller tactical shopper programs. Due to their love for 7UP, it was the perfect brand to take our relationship to the next level and show the impact a 360 shopper marketing program could have.

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