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  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omni-commerce.”

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

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  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

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  • Power to the Queens

    Smarties Awards   October 1, 2018  

    Maybelline New York hired Hong Kong star William Chan as its brand ambassador to promote the Color Sensational lipstick collection and attract new consumers.

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  • Share a Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar, and Google Assistant

    Smarties Awards   October 1, 2018  

    To reach young consumers through India’s most engaging platforms, Coca-Cola rebranded its logo and gave India’s consumers the opportunity to “Share a Coke” and celebrate their relationships.

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  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

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  • Retail Reformation: The Technology That’s Revolutionizing Stores

    Event Recaps   September 6, 2018  

    McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

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  • Future of Retail

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • Using Digital to Drive In-Store Shopping

    Event Recaps   June 21, 2018  

    Crisp/Quotient shared some digital tactics for prompting in-store purchases.

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  • Ways to Leverage Media to Impact Retail Purchases In-Store and Online

    Webinars   June 7, 2018  

    Find out which individual ad platforms influenced consumers during their retail purchase decision process throughout the 2017 holiday season according to a study by TVB and GfK.

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  • Future of Retail

    Ask the Expert Answers   June 6, 2018  

    ANA’s Ask the Expert research service answers the question, “What are some innovations and best practices for attracting shoppers to brick-and-mortar stores?”

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  • Personalizing Innovation: How MoA Engages with Guests to Deliver Memorable Experiences

    Event Recaps   May 15, 2018  

    The Mall of America continues to drive innovation throughout its expansive halls, creating a streamlined shopping experience for more than 40 million annual guests.

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  • Top Retail Marketing Trends for 2018

    Event Recaps   May 15, 2018  

    Michelle Skupin, senior director of corporate communications at RetailMeNot, shared stats and insights about the evolution of retail marketing in 2018 and beyond.

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  • Capitalizing on Customer-Generated Content

    Public Videos   April 18, 2018  

    Kimberly-Clark finds that it’s building consumer trust with more user-generated content.

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  • Capitalizing on Customer-Generated Content

    Event Recaps   April 18, 2018  

    Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Capitalizing on Customer-Generated Content

    Session Videos   April 18, 2018  

    In this video, Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Quaker Overnight Oats Launch

    REGGIE Awards   April 16, 2018  

    Quaker launched a strategic 360-degree shopper marketing campaign designed to introduce consumers to Quaker Overnight Oats and turn a breakfast innovation into a breakfast staple.

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  • Caesars Entertainment: Brand Activations and Partnerships

    Event Recaps   April 16, 2018  

    Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

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  • Crayola Dandelion Retirement and Bluetiful Introduction

    REGGIE Awards   April 16, 2018  

    Crayola launched a campaign around the retirement of one of its iconic 24-count pack colors by creating a conversation around its new shade and driving consumers to connect emotionally with the brand.

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