Search Results for All Content (access may be restricted)

Search returned: 284 document(s).

  • KISS Products Launches Bold Social Media Campaign

    Event Recaps   January 30, 2019  

    KISS Products shared its innovative digital and social work as well as key lessons learned.

    view
  • Digital Commerce Trends for Marketers

    Event Recaps   January 17, 2019  

    This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.

    view
  • The Ultimate Data Machine

    Echo Awards   December 21, 2018  

    BMW found a solution to the industry-wide issue of fragmented, flawed, and volatile data by developing a centralized data warehouse for gathering information from all sources along the customer path to purchase.

    view
  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omni-commerce.”

    view
  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

    view
  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

    view
  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

    view
  • Share a Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar, and Google Assistant

    Smarties Awards   October 1, 2018  

    To reach young consumers through India’s most engaging platforms, Coca-Cola rebranded its logo and gave India’s consumers the opportunity to “Share a Coke” and celebrate their relationships.

    view
  • Power to the Queens

    Smarties Awards   October 1, 2018  

    Maybelline New York hired Hong Kong star William Chan as its brand ambassador to promote the Color Sensational lipstick collection and attract new consumers.

    view
  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

    view
  • Retail Reformation: The Technology That’s Revolutionizing Stores

    Event Recaps   September 6, 2018  

    McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

    view
  • Tylenol RRG — Walgreens

    Effie Awards   September 1, 2018  

    This execution of the Tylenol Rapid Release Gels campaign identified the intersection between a key strength of the brand’s product (speed) and Walgreens' strength (convenience) to create a single-retailer program.

    view
  • From Big Box to Food Boutiques

    Effie Awards   September 1, 2018  

    One year ago, Whirlpool told the world about Care Counts, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools participating for the 2016-2017 school year.

    view
  • Glade Plugins Car: New Product Launch

    Effie Awards   September 1, 2018  

    In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade®.

    view
  • Treat Yourself

    Effie Awards   September 1, 2018  

    By understanding the cultural significance of beauty for Hispanic moms and identifying the difference between her as a consumer and a shopper, Unilever changed her buying behavior entirely by creating a platform that inspired her to buy beauty and personal care products for herself while shopping for groceries for her family.

    view
  • It's Never Just a Cough

    Effie Awards   September 1, 2018  

    Robitussin was routinely outspent by the multi-symptom medication giants and largely known for cough, a symptom that often goes untreated. We needed to make ourselves “AND cough” relevant in a world where people prefer to treat many symptoms over one.

    view
  • Miles: A Pump with Personality

    Effie Awards   September 1, 2018  

    Millennials don't care about gas the same way their parents did, and they think of the experience at the pump as a "necessary evil". So BP created Miles, an interactive gas pump that transformed the tedious act of getting gas into a fun experience.

    view
  • Taste of the Tournament for Kroger, Hershey's, Mondelez, and The Coca-Cola Company

    Effie Awards   September 1, 2018  

    During the month of March, The Coca-Cola Company, Mondelez International, and Hershey’s executed a marketing campaign to drive sales among Kroger shoppers who were looking for fun and easy foods and beverages for home viewing occasions — specifically March Madness games.

    view
  • Xfinity Mobile Launch

    Effie Awards   September 1, 2018  

    We know that shoppers are consuming data like never before, and that they seek to outsmart data plans with WiFi. Xfinity Mobile's solution enabled users to jump on and off WiFi driving shopper consideration, traffic, and conversion.

    view
  • Strangewich Challenge

    Effie Awards   September 1, 2018  

    To combat flat sales at Walmart, Hellman's engaged Dale Earnhardt, Jr., a NASCAR hero with a reputation for making strange sandwiches.

    view

1234567 >>  Last (15)