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  • The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed

    Webinars   July 24, 2020  

    This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.

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  • How John’s Crazy Socks Spreads Happiness and Inclusion Through Purpose

    Event Recaps   June 23, 2020  

    Mark and John Lee Cronin shared the journey of how they built a multi-million-dollar business while spreading happiness and shattering stereotypes about people with differing abilities.

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  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

    Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

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  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

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  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

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  • Nike Designed Awesome SpongeBob SquarePants Product Line

    REGGIE Awards   May 16, 2020  

    In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

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  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

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  • How Walmart Encouraged Giving

    REGGIE Awards   May 16, 2020  

    Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.

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  • The Crocs Renaissance

    Event Recaps   March 6, 2020  

    By embracing its polarizing nature, re-invigorating its icon, and igniting loyalists around the world, Crocs has enjoyed a brand renaissance.

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  • The Latest Advancements in Commerce Marketing

    Event Recaps   March 4, 2020  

    Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.

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  • Curating Immersive Retail Experiences that Drive Results

    Event Recaps   February 20, 2020  

    SHOWFIELDS described how it is using experiences to reinvent retail.

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  • Anheuser-Busch’s Innovation Journey

    Event Recaps   December 10, 2019  

    Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

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  • How Gravity Products Pushes its Weight

    Event Recaps   December 10, 2019  

    Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Session Videos   November 8, 2019  

    In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Event Recaps   November 8, 2019  

    Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and discussed how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • What a Denny's Booth Can Tell You About Where America Is Going

    Public Videos   November 8, 2019  

    To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Biti’s Smart — A Shoe Can Make Kids Smarter!

    Smarties Awards   November 7, 2019  

    Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.

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  • Keurig Dr Pepper’s Innovation Strategy

    Event Recaps   October 24, 2019  

    Todd Newman, VP of innovation at Keurig Dr Pepper, shared how the company fosters and boosts innovation.

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