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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Biti’s Smart — A Shoe Can Make Kids Smarter!

    Smarties Awards   November 7, 2019  

    Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.

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  • Are You Maximizing Multicultural Influencers?

    Event Recaps   October 24, 2019  

    Kitchen PLAY Live, KitchenAid, and BBDO established influencer strategies for campaigns.

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  • DTC Market Delivers New Opportunities for Traditional Brands

    ANA Magazine   September 6, 2019  

    Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

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  • Optimizing the Retail Experience at McDonald’s

    Event Recaps   August 8, 2019  

    McDonald’s uses a combination of data, creative excellence, and technology to deliver retail experiences that generate brand love and sales.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • How Sephora Creates Digital Content that Sparks Engagement

    Event Recaps   July 25, 2019  

    Sephora’s social media and influencer marketing content strategies have helped create an engaged and inclusive beauty community.

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  • How Sephora Creates Digital Content that Sparks Engagement

    Public Videos   July 25, 2019  

    Sephora is using audience engagement to build a squad of social influencers.

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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • 10-Day Detox Pet Program

    Effie Awards   May 30, 2019  

    Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history.

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  • Recharging Redness Relievers in a Beautiful Way

    Effie Awards   May 30, 2019  

    With the goal of bringing new users into the eye drop category, Bausch + Lomb positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target — the beauty enthusiast.

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  • Robocalls from Humans

    Effie Awards   May 30, 2019  

    The Steve Gleason Enduring Voices Act ensured funding for expensive devices ALS patients rely on to speak, but it was set to expire in October 2018. To build support for this bill, Team Gleason used the very technology ALS patients use to “reverse robocall” politicians and break through the political noise.

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  • Lowes Foods Pair Your RITZ

    Effie Awards   May 30, 2019  

    By showing Lowes Foods shoppers how the many flavors of RITZ Crackers could be a surprising, yet welcome companion to the craft beers available at The Beer Den, the brand established a brand new occasion for RITZ Crackers and drove exploration within the portfolio.

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  • Pretty Simple Drinks

    Effie Awards   May 30, 2019  

    Even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer. Diageo showed them just how easy it is to create Instagram-worthy cocktails in under 60 seconds.

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  • Living Wine Labels

    Effie Awards   May 30, 2019  

    Living Wine Labels created an app that uses augmented reality to disrupt the wine aisle and speak directly to shoppers, by transforming its packaging into a platform for brand storytelling.

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  • Top Your RITZ

    Effie Awards   May 30, 2019  

    Leveraging social content and retailer-specific mobile experiences, the RITZ brand told a versatility story that inspired different uses of RITZ Crackers (whether topped, dipped, or eaten unadorned), partner solutions, and consumption occasions.

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  • Ask the Cloud

    Effie Awards   May 30, 2019  

    Google needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert. By leveraging AI, the brand sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else.

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  • Summer Sizzler Promotion

    B2 Awards   May 29, 2019  

    Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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