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Search returned: 411 document(s).

  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Can Production Consultants Be Part of the Creative Solution?

    Knowledge Partners   June 30, 2020  

    In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,

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  • Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend

    Event Recaps   June 23, 2020  

    Pluris Marketing Chief Strategy Officer Mark Voboril used a case study to show how media mix modeling drives changes in digital investments and direct mail, leading to higher sales and marketing ROI.

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  • Finance Alternatives For In-House Agencies

    Event Recaps   June 18, 2020  

    American Express examined the benefits that paying for ad buys with a credit card might yield for an in-house agency.

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  • Oxygen for Growth: The Art of Doing More with Less with your Marketing Budget

    Webinars   May 28, 2020  

    In this webinar, BCG shares ways to redeploy ad spend and accelerate growth in these challenging times.

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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • Resource List of Diverse Suppliers for Marketing/Advertising

    Industry Insights   May 18, 2020  

    To help the marketing/advertising community, the ANA will curate a list of diverse suppliers that work in our industry, and call on ANA members to contribute.

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  • Fixing the Leaky Bucket: How to Optimize Value from Programmatic Buying

    Knowledge Partners   May 5, 2020  

    The programmatic digital media supply chain is incredibly – and often unnecessarily – complex. In certain areas, it has become this way almost by design. It's no wonder that many marketers struggle to understand how it works.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Payment Terms: Current Practices for Marketing Services

    Webinars   March 23, 2020  

    In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

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  • Payment Terms: Current Practices for Marketing Services

    Research Reports   March 10, 2020  

    ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

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  • How to Create a True Partnership Between Media and Procurement Teams

    Event Recaps   March 10, 2020  

    While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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  • Toyota: Marketing Procurement Case Study

    Event Recaps   March 6, 2020  

    A case study of Toyota’s marketing procurement business.

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  • Why Media Measurement Must Change

    Forward   February 25, 2020  

    CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.

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  • Creative Is Data Too

    Forward   February 20, 2020  

    Each piece of ad creative holds a wealth of metadata. This data can help marketers at each stage of the creative workflow — if they have a centralized way to organize, manage, and maintain control of their assets. Here’s a look at the layers of data available within a marketer’s ad assets, and how that data can help drive more effective marketing and better ROI while ensuring precise compliance with talent and rights.

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  • Financial Resource Request Form

    Tools   February 1, 2020  

    A form that allows staff to explain and justify why they would like to spend money.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Solving Content Marketing Challenges by Putting Customers Front and Center

    Forward   January 14, 2020  

    With brands looking to achieve higher degrees of personalization while running multiple personalized campaigns in multiple markets, they won’t be able to keep up with the volume unless they have the right approach to content production.

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