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  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Event Recaps   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

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  • When Finance and Marketing Unite

    Event Recaps   October 6, 2020  

    When procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

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  • Supplier Diversity: A Call to Action

    Event Recaps   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • From Marketing Procurement to CPO

    Event Recaps   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

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  • From Marketing Procurement to CPO

    Public Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view
  • When Finance and Marketing Unite

    Session Videos   October 6, 2020  

    In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

    view
  • From Marketing Procurement to CPO

    Session Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view
  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Session Videos   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

    view
  • Supplier Diversity: A Call to Action

    Public Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • Department Budget Template

    Tools   October 1, 2020  

    Use this tool to accurately project your costs for the next fiscal period.

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  • AdTech Billable Events and Where Digital Media Budgets Leak

    Webinars   September 22, 2020  

    In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.

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  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

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  • Will Three Times Be the Charm?

    Event Recaps   September 15, 2020  

    Reed Smith’s Keri Bruce and PwC’s Sam Tomlinson discussed why the industry needs to fix its measurement issues concerning brand investments in digital and programmatic advertising to avoid ongoing inefficiencies.

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  • The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

    Webinars   September 2, 2020  

    In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   August 26, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • 2020 Best Practice Guidelines for Agency Search Consultants

    Research Reports   August 10, 2020  

    Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

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  • Media Spending in an Uncertain Environment

    ANA Magazine   August 7, 2020  

    The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

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  • BioPharma Company: Working with Your In-House Agency

    Event Recaps   July 15, 2020  

    Dana Small, senior category manager and head of commercial global strategic sourcing at BioMarin Pharmaceutical, offered a case study of a biopharmaceutical company to elucidate the role of the procurement team and how it collaborates with the in-house agency.

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