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  • Sanofi Media Agency Search - Lessons Learned Pitching Through A Pandemic

    Event Recaps   April 15, 2021  

    In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Dana Bhargava, Head of Experience Planning at Sanofi CHC and David Strome, Client Director at MediaSense will share what they learned through the process, how they managed to effectively conduct the review remotely, and key learnings that can be applied for the future. They will also provide further insights into the interaction and collaboration among Sanofi stakeholders across multiple business units and departments.

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  • From Authenticity To Accountability: A DE&I Media Investment Framework

    Event Recaps   April 15, 2021  

    The events of 2020, from a global pandemic to the social unrest fueled by moments of profound systemic racism, lead the world's largest companies and their media partners to accelerate the critical work of supporting diverse-owned media companies as part of their supply chain partnerships. Additionally, companies strove to deliver messaging that connected with audiences in authentic and meaningful ways. In this session, Amplifi will discuss how they worked with clients to deliver a media investment framework rooted in DE&I, the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

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  • Update On SAG-AFTRA Commercials Contract And New Influencer Contract

    Event Recaps   April 13, 2021  

    The Joint Policy Committee represents advertisers and advertising agencies who have authorized them to collectively bargain on their behalf with SAG-AFTRA. In this session, we'll hear an update on schedule and process for the next SAG-AFTRA Commercials Contract, the new influencer contract and waiver, and additional updates.

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  • Saying Goodbye To Cookies

    Event Recaps   April 13, 2021  

    Last year, Google announced its plan to end support for third-party tracking cookies in its browser by 2022. Apple already blocks third-party cookies in its browser by default. What impact will this have on advertisers? Will recent identity changes from Google complicate digital advertising further? In this session, we'll dive into cookies, why they're going away, and what might replace them.

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   March 11, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   March 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Global Ad Spend Forecast 2021

    Knowledge Partners   February 28, 2021  

    2021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   February 16, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • New Approaches to Evaluating Procurement

    Event Recaps   February 2, 2021  

    Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.

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  • How to Optimize Your Supply Path in 15 Minutes

    Webinars   January 27, 2021  

    In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Martech Procurement Resources for Marketers and Procurement Specialists

    Webinars   January 21, 2021  

    In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • How Your Brand Can Win When You’re Being Outspent

    Webinars   January 13, 2021  

    In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

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  • Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

    Webinars   January 6, 2021  

    In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

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  • Salary Benchmarks

    Ask the Expert Answers   December 18, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • How to Make the CFO Your Marketing BFF

    Webinars   December 14, 2020  

    Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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  • Supplier Diversity: A Call to Action

    Public Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Session Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • ABM Account Plan Canvas

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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