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Search returned: 221 document(s).

  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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  • How Will Brands Remain Committed to Inclusive Marketing?

    Public Videos   October 25, 2021  

    While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.

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  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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  • Are Your Dollars Spent Against Diverse Audiences Really Working?

    Session Videos   October 7, 2021  

    As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.

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  • Marketers Are Tightening Their Belts

    B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

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  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Up, Up, and Away!

    Session Videos   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • Up, Up, and Away!

    Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • No Mo’ Silos! The Importance of Planning Holistically

    Event Recaps   August 25, 2021  

    Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.

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  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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  • Brand Activation Legal Webinar: August 2021

    Webinars   August 10, 2021  

    In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

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  • Back to a Future...Where Relationships Matter

    Knowledge Partners   July 22, 2021  

    Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.

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  • Overview of the 2021 ANA Advertising Financial Management Conference

    Public Videos   June 30, 2021  

    In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.

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  • Make Your Marketing Investments Efficient

    Public Videos   June 29, 2021  

    Effective cross-functional spend management requires internal and external collaboration.

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  • Media for Growth

    Event Recaps   June 29, 2021  

    Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Make Your Marketing Investments Efficient

    Session Videos   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

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  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Public Videos   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

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  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

    Session Videos   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

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  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Media for Growth

    Session Videos   June 29, 2021  

    In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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