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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   October 23, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Event Recaps   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • When Finance and Marketing Unite

    Session Videos   October 6, 2020  

    In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

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  • From Marketing Procurement to CPO

    Public Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

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  • From Marketing Procurement to CPO

    Session Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view
  • When Finance and Marketing Unite

    Event Recaps   October 6, 2020  

    When procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

    view
  • From Marketing Procurement to CPO

    Event Recaps   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view
  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Session Videos   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

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  • Supplier Diversity: A Call to Action

    Public Videos   October 6, 2020  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Event Recaps   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

    view
  • Income Statement Template

    Tools   October 1, 2020  

    Use this tool to determine net income or (loss) by recording income and expenses.

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  • Cash Flow Forecast

    Tools   October 1, 2020  

    Use this template and to monitor forecasted and actual cash flow.

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  • Promise To Pay Template

    Tools   October 1, 2020  

    A form to secure a promise to make a payment from a customer.

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  • Balance Sheet Template

    Tools   October 1, 2020  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • Expense Reporting Tool

    Tools   October 1, 2020  

    We created the Expense Reporting Tool to help you keep track and record monthly expenses.

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  • Department Budget Template

    Tools   October 1, 2020  

    Use this tool to accurately project your costs for the next fiscal period.

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  • Vendor Consolidation Checklist

    Tools   October 1, 2020  

    A matrix to evaluate potential trade promotion campaigns.

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  • AdTech Billable Events and Where Digital Media Budgets Leak

    Webinars   September 22, 2020  

    In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.

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  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

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