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  • A True and Open Partnership: A Warner Bros. Discovery Case Study

    Industry Insights   August 10, 2022  

    In July ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” In that report, Sebastien Slek, executive director, global sourcing marketing at Warner Bros. Discovery contributed the following case study.

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  • A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

    Industry Insights   August 9, 2022  

    Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.

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  • Inflation and the Advertising Industry

    Ask the Expert Answers   August 3, 2022  

    How is inflation affecting the ad industry and media spend?

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  • Now Is the Time for Brands to Clean Up Their Ad Supply Chain

    Industry Insights   August 3, 2022  

    More than halfway through 2022, the world is still feeling the effects of global supply chain issues. These woes are impacting the production of everything from planes to cars to Halloween candy. Every time an industry is hit with supply chain slowdowns, there is a trickle-down effect in ad spend.

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  • Procurement’s Definition of Value Must Be Maximum Growth and Impact

    Industry Insights   August 3, 2022  

    Last week ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” One of the most fundamental debates about procurement is their definition of value. Is it lowest cost or maximum growth and impact? In the new report we asked procurement, as well as marketing and agencies, “Please indicate where on the continuum below the marketing procurement group stands in terms of its definition of what constitutes value.”

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  • Procurement 2022: The Good, the Bad, and the Ugly

    Industry Insights   July 29, 2022  

    In 2010, the ANA published a landmark report, “Procure¬ment: The Good, the Bad, and the Ugly.” The work took the pulse of the industry on the state of marketing procurement at that time, and measured practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. In 2022, we repeated and built upon that prior research to track progress (or lack thereof). Results were just released!

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  • Procurement 2022: The Good, the Bad, and the Ugly

    Research Reports   July 28, 2022  

    In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

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  • Bank and Financial Services Marketing in 2022

    Pulse   July 27, 2022  

    Despite significant investment in AI, only 8 percent of banks are able to apply predictive insights from their machine-learning (ML) models to inform campaigns. And although banks know that time to insight matters, just 16 percent have standard protocols for algorithm development. By codifying, unifying, and centralizing key analytics and supporting processes, these organizations generate 5 to 15 percent higher revenue from their campaigns and launch them two-to-four times faster. The secret to at-scale personalization isn’t just the analytics. It’s the ecosystem organizations set up to use the analytics well.

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  • What Happens When Brands Go Dark

    Ask the Expert Answers   June 30, 2022  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • The CMO’s Guide to Programmatic Transparency

    Research Reports   June 28, 2022  

    The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

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  • ABM Changes the Game — If You Can Make It Work

    Knowledge Partners   June 17, 2022  

    Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

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  • Reach Out: Combining Paid and Organic Social Strategies for Success

    Pulse   June 16, 2022  

    As audiences on major social sites continue to grow, opportunities (as with any other media type) for monetization grow as well. This is especially true for sites like Facebook and Instagram, where advertisers, according to Axios, are paying more for ads, and, as analysis from Ignite Social found, organic reach keeps dropping. In 2022 no brand can eschew social media marketing, but some brands can’t afford to go all-in on paid strategies, and an organic approach leaves little visibility. The solution?

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  • Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments

    Event Recaps   June 7, 2022  

    The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   June 6, 2022  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • How to Use Consumer Data to Guide Marketing Spend and Content Priorities

    Soundbites   May 25, 2022  

    Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.

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  • 'What They Said' at the ANA Advertising Financial Management Conference

    Industry Insights   May 5, 2022  

    ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • A Day in the Life of Marketing Procurement

    Event Recaps   May 4, 2022  

    A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

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  • Overview of the 2022 ANA Advertising Financial Management Conference

    Conference Highlights   May 4, 2022  

    In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.

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  • Procurement: The Good, the Bad, and the Ugly (2022)

    Conference Sessions   May 4, 2022  

    In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.

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  • A Day in the Life of Marketing Procurement

    Conference Sessions   May 4, 2022  

    In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

    view