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Search returned: 215 document(s).

  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Up, Up, and Away!

    Session Videos   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • Up, Up, and Away!

    Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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  • Brand Activation Legal Webinar: August 2021

    Webinars   August 10, 2021  

    In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

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  • Back to a Future...Where Relationships Matter

    Knowledge Partners   July 22, 2021  

    Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.

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  • Overview of the 2021 ANA Advertising Financial Management Conference

    Public Videos   June 30, 2021  

    In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.

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  • Media for Growth

    Event Recaps   June 29, 2021  

    Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Make Your Marketing Investments Efficient

    Session Videos   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

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  • Financial Automation in Media

    Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

    Session Videos   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

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  • Make Your Marketing Investments Efficient

    Public Videos   June 29, 2021  

    Effective cross-functional spend management requires internal and external collaboration.

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  • Leveraging Attribution

    Public Videos   June 29, 2021  

    The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

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  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Public Videos   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

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  • Media for Growth

    Session Videos   June 29, 2021  

    In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework

    Event Recaps   June 28, 2021  

    Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.

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  • Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework

    Session Videos   June 28, 2021  

    In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.

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  • Opening Remarks of the 2021 ANA Advertising Financial Management Conference

    Session Videos   June 28, 2021  

    ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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