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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   March 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Global Ad Spend Forecast 2021

    Knowledge Partners   February 28, 2021  

    2021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   February 16, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • How to Optimize Your Supply Path in 15 Minutes

    Webinars   January 27, 2021  

    In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Martech Procurement Resources for Marketers and Procurement Specialists

    Webinars   January 21, 2021  

    In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • How Your Brand Can Win When You’re Being Outspent

    Webinars   January 13, 2021  

    In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

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  • Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

    Webinars   January 6, 2021  

    In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

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  • Salary Benchmarks

    Ask the Expert Answers   December 18, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • How to Make the CFO Your Marketing BFF

    Webinars   December 14, 2020  

    Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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  • Supplier Diversity: A Call to Action

    Public Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • Supplier Diversity: A Call to Action

    Session Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • ABM Campaign Plan and Checklist

    Tools   November 15, 2020  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • ABM Program Budget Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Account Plan Canvas

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • From Marketing Procurement to CPO

    Event Recaps   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

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  • From Marketing Procurement to CPO

    Session Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view
  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • From Marketing Procurement to CPO

    Public Videos   October 6, 2020  

    Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.

    view

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