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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 7, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Payment Terms: Current Practices for Marketing Services

    Webinars   March 23, 2020  

    In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

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  • Payment Terms: Current Practices for Marketing Services

    Research Reports   March 10, 2020  

    ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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  • Toyota: Marketing Procurement Case Study

    Event Recaps   March 6, 2020  

    A case study of Toyota’s marketing procurement business.

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  • Why Media Measurement Must Change

    Forward   February 25, 2020  

    CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.

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  • Creative Is Data Too

    Forward   February 20, 2020  

    Each piece of ad creative holds a wealth of metadata. This data can help marketers at each stage of the creative workflow — if they have a centralized way to organize, manage, and maintain control of their assets. Here’s a look at the layers of data available within a marketer’s ad assets, and how that data can help drive more effective marketing and better ROI while ensuring precise compliance with talent and rights.

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  • Financial Resource Request Form

    Tools   February 1, 2020  

    A form that allows staff to explain and justify why they would like to spend money.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Solving Content Marketing Challenges by Putting Customers Front and Center

    Forward   January 14, 2020  

    With brands looking to achieve higher degrees of personalization while running multiple personalized campaigns in multiple markets, they won’t be able to keep up with the volume unless they have the right approach to content production.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • Managing Consumer Insights Agencies at John Hancock

    Event Recaps   December 4, 2019  

    John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

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  • Procurement Tips for Experiential Marketing

    Event Recaps   December 4, 2019  

    APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.

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  • Estimating Website Design Costs

    Tools   November 1, 2019  

    A guide to help you estimate the costs associated with website design.

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  • Analyzing Competitive Ad vs. PR Spending

    Tools   November 1, 2019  

    A guide to help you track and analyze your ad and PR spending.

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  • United Healthcare: Managing Media Agency Relations

    Event Recaps   October 29, 2019  

    UnitedHealthcare created a “playbook” to improve agency/client relations. By providing detailed and accurate briefs, and maintaining honest and constant communication between both parties, agencies can set their clients up for success.

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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • A Futurist Prepares for the Future

    Event Recaps   October 4, 2019  

    Ford offered advice for forecasting and preparing for the future.

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