Search Results for All Content (access may be restricted)

Search returned: 218 document(s).

  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

    view
  • Marketers Are Tightening Their Belts

    B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

    view
  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

    view
  • Up, Up, and Away!

    Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

    view
  • Up, Up, and Away!

    Session Videos   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

    view
  • No Mo’ Silos! The Importance of Planning Holistically

    Event Recaps   August 25, 2021  

    Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.

    view
  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

    view
  • Brand Activation Legal Webinar: August 2021

    Webinars   August 10, 2021  

    In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

    view
  • Back to a Future...Where Relationships Matter

    Knowledge Partners   July 22, 2021  

    Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.

    view
  • Overview of the 2021 ANA Advertising Financial Management Conference

    Public Videos   June 30, 2021  

    In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.

    view
  • Media for Growth

    Event Recaps   June 29, 2021  

    Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

    view
  • Leveraging Attribution

    Public Videos   June 29, 2021  

    The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

    view
  • Make Your Marketing Investments Efficient

    Public Videos   June 29, 2021  

    Effective cross-functional spend management requires internal and external collaboration.

    view
  • Financial Automation in Media

    Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

    view
  • Make Your Marketing Investments Efficient

    Session Videos   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

    view
  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

    Session Videos   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

    view
  • Media for Growth

    Session Videos   June 29, 2021  

    In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

    view
  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

    view
  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Public Videos   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

    view
  • Opening Remarks of the 2021 ANA Advertising Financial Management Conference

    Session Videos   June 28, 2021  

    ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.

    view