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  • The Rise, Fall, and Rise of Marketing Technology

    Webinars   December 5, 2018  

    Learn about the path forward for marketers seeking to further master Modern Marketing and step ahead into B2B marketing’s Post-Modern age.

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  • Understanding Generation Alpha

    Event Recaps   December 5, 2018  

    How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

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  • ANA Agency Compensation Findings

    Event Recaps   December 4, 2018  

    Throughout this year, the ANA held regular webinars with advertising thought leaders to understand current approaches and theories surrounding agency compensation. At the culmination of the webinar series, the ANA put together their findings and recommendations on agency compensation.

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  • Johnson & Johnson: Agency Compensation Case Study

    Event Recaps   December 4, 2018  

    In this session, Connie Pincus, senior business manager at Johnson & Johnson, will share their approach to agency compensation. Their case study will share their current model, lessons learned, and factors to consider when looking to change your agency compensation model.

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  • Media Transparency Agreement 2.0

    Event Recaps   December 4, 2018  

    Earlier this year, the ANA and Reed Smith LLP released an updated template for media buying agency contracts which can be used by advertisers in developing their own agency agreement. This is an update to the 2016 template and media transparency report. The new template updates the original, which was issued in July 2016 as a supplement to the ANA’s landmark report on media transparency, conducted with K2 Intelligence, and a follow-up report by Ebiquity and FirmDecisions that provided recommendations on achieving media transparency. In this session, we’ll dive into the changes in the agreement and current challenges to media transparency.

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  • The Continued Rise of the In-House Agency

    Event Recaps   December 4, 2018  

    Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we’ll walk through the survey results and share the more interesting data points from the survey.

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  • The Agency Compensation Equalizer

    Event Recaps   December 4, 2018  

    Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   November 28, 2018  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Managing Agency Relations: Five Tips for Efficiency and Transparency

    Industry Insights   November 20, 2018  

    ANA contributors shared five tips for streamlining and otherwise improving the working relationships shared by clients and agencies.

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  • The Marketing Diet

    Knowledge Partners   October 24, 2018  

    Agency Mania Solutions advised organizations on how to identify, eliminate, and, in the future, avoid costly inefficiencies in their work with agencies.

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  • Infographic: Why Ghosts Cards Are Nothing to Fear

    Industry Insights   October 23, 2018  

    How virtual payment cards can help marketing organizations streamline the reconciliation process, avoid fraud, and more.

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  • Optimizing Agency Compensation: An Analysis of More than Just Hourly Rates

    Event Recaps   October 11, 2018  

    Decideware offered advice for achieving optimal returns on work done by agencies.

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  • Promoting Best Practices for Sourcing in a Decentralized Organization

    Event Recaps   October 11, 2018  

    McDonald’s explained how its Global Strategic Sourcing Services assists regional markets in their negotiations with agencies.

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  • The New Marketing Battlefront: Reducing Waste

    Knowledge Partners   September 24, 2018  

    Agency Mania Solutions advised advertisers on how to seize opportunities for cost savings in their relationships with agencies.

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  • Agency Management: The New CMO Imperative

    Knowledge Partners   September 4, 2018  

    Agency Mania Solutions offered brands advice for improving their approach to agency management and turning what is often treated as an operational function into a valuable element of their marketing strategy.

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  • Four Keys for Optimizing Direct Labor-Based Remuneration Systems

    Knowledge Partners   September 1, 2018  

    AARM shares four key steps to successfully implementing and managing direct labor based remuneration systems.

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  • Agency Compensation: The “More for Less” Trap

    Knowledge Partners   August 31, 2018  

    AARM discusses the risks of cutting agency fees without adjusting the scope of work.

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  • Advertising’s M&A Battle Is On

    Knowledge Partners   August 23, 2018  

    In the first half of 2018, industry leaders have made bold moves to secure top digital talent through acquisitions.

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  • Will Programmatic Ever Address Advertiser Transparency Concerns?

    Knowledge Partners   August 20, 2018  

    AARM discusses the challenges that remain two years after the release of the ANA’s report on Media Transparency.

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  • Validating and Scaling Your Experiential Investment with Content and Media

    Event Recaps   August 16, 2018  

    WHOSAY focused on helping brick-and-mortar and e-commerce retailers spark sales with influence marketing through a process-oriented approach.

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