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Search returned: 337 document(s).
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Canada 100 2022
Knowledge Partners May 30, 2023Brand Finance released its annual report on Canada’s most valuable and strongest brands.
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US 500 2022
Knowledge Partners May 25, 2023Brand Finance released its annual report on the US’s most valuable and strongest brands.
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Global 500 2023
Knowledge Partners May 23, 2023Brand Finance released its annual report on the world's most valuable and strongest brands.
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Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
Industry Insights May 18, 2023In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
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An Update from the National LGBT Chamber of Commerce
Event Recaps May 18, 2023Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.
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4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times
Industry Insights May 4, 2023With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.
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A New Leadership Style for Procurement
Event Recaps May 3, 2023During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.
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Intel’s New Approach to Managing Events
Event Recaps May 3, 2023Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.
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Overview of the 2023 ANA Advertising Financial Management Conference
Conference Highlights May 3, 2023In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.
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A New Leadership Style for Procurement
Conference Highlights May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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Intel’s New Approach to Managing Events
Conference Highlights May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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The Future of Procurement and AI
Event Recaps May 2, 2023Mark Penn is the chairman and CEO of Stagwell, a digital-first marketing company that delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology. Agencies in the Stagwell network include 72andSunny, Anomaly, Colle McVoy, and more.
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The Wall Street Perspective
Event Recaps May 2, 2023Brian Nowak is an analyst for Morgan Stanley who covers dozens of stocks in the technology and digital advertising sector. Those include Amazon, Google, Meta and more. Nowak provided his insights on the industry and outlook for the future.
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How Haleon Created a Media Model That Protects Value and Drives Growth
Event Recaps May 2, 2023Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.
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How to Lead with Marketing Procurement
Event Recaps May 2, 2023A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.
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The Win/Win/Win of Media Procurement
Conference Highlights May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Conference Highlights May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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Verizon’s Agency Compensation Approach
Event Recaps May 1, 2023During a session at the ANA’s 2023 Advertising Financial Management Conference, Verizon laid out its approach to agency compensation.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Event Recaps April 13, 2023Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Session Videos April 13, 2023In this video, Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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