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Search returned: 210 document(s).

  • Back to a Future...Where Relationships Matter

    Knowledge Partners   July 22, 2021  

    Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.

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  • Overview of the 2021 ANA Advertising Financial Management Conference

    Public Videos   June 30, 2021  

    In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.

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  • Financial Automation in Media

    Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Public Videos   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

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  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Make Your Marketing Investments Efficient

    Public Videos   June 29, 2021  

    Effective cross-functional spend management requires internal and external collaboration.

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  • Media for Growth

    Session Videos   June 29, 2021  

    In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Leveraging Attribution

    Public Videos   June 29, 2021  

    The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

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  • Media for Growth

    Event Recaps   June 29, 2021  

    Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

    Session Videos   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

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  • Make Your Marketing Investments Efficient

    Session Videos   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

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  • Making Creative Asset Management a Competitive Advantage

    Session Videos   June 28, 2021  

    In this session, learn why seamless campaign activation and management of creative assets is more important than ever as ad spend increases and the world recovers from 2020.

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  • Mad-Vertising: Advertising Effectiveness Through the Lens of the “Mad” Strategy Framework

    Session Videos   June 28, 2021  

    Long-term growth is top of the agenda for today’s business leaders, and advertising is a powerful tool to help achieve that ambition. In this video, learn how the MAD Strategy framework explores the strategic opportunities that advertising can create.

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  • Opening Remarks of the 2021 ANA Advertising Financial Management Conference

    Session Videos   June 28, 2021  

    ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   June 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • The Growth of Supplier Diversity

    Research Reports   May 26, 2021  

    This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

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  • Update On SAG-AFTRA Commercials Contract And New Influencer Contract

    Event Recaps   April 13, 2021  

    The Joint Policy Committee represents advertisers and advertising agencies who have authorized them to collectively bargain on their behalf with SAG-AFTRA. In this session, we'll hear an update on schedule and process for the next SAG-AFTRA Commercials Contract, the new influencer contract and waiver, and additional updates.

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  • Saying Goodbye To Cookies

    Event Recaps   April 13, 2021  

    Last year, Google announced its plan to end support for third-party tracking cookies in its browser by 2022. Apple already blocks third-party cookies in its browser by default. What impact will this have on advertisers? Will recent identity changes from Google complicate digital advertising further? In this session, we'll dive into cookies, why they're going away, and what might replace them.

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   March 11, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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