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Search returned: 309 document(s).

  • ABM Account Plan Canvas

    Tools   September 29, 2023  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Understanding the CTV Opportunity and Measuring Campaign Performance

    Event Recaps   September 21, 2023  

    Tristan Webster, chief product officer at TVision shared highlights from his company’s bi-annual State of CTV report, looking at important connected TV data from the first half of 2023.

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  • Can You See Me Now? Why Adtech MUST Embrace Transparency

    Webinar Rewinds   September 21, 2023  

    Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.

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  • AI in Marketing Procurement — More Than a Content Generator

    Webinar Rewinds   September 7, 2023  

    In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.

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  • Marketing Budget Template

    Tools   September 1, 2023  

    Use this template to set and track your overall marketing budget.

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  • How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting

    Event Recaps   August 21, 2023  

    SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

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  • Content Marketing Budget Template

    Tools   August 15, 2023  

    Use this template to set and track your content marketing budget.

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  • Global Advertising Production Payment Guidelines

    Knowledge Partners   August 8, 2023  

    APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.

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  • ANA Programmatic Media Supply Chain Transparency Study

    Research Reports   August 3, 2023  

    The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.

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  • Programmatic Town Hall

    Conference Session Videos   July 19, 2023  

    Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.

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  • Pricing Strategies

    ASK Answers   July 18, 2023  

    How can pricing strategies give my brand a competitive advantage in the market?

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  • How a Challenger Brand Taps Data to Outflank the Competition

    Event Recaps   July 18, 2023  

    California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

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  • Target the Rooftops: How South College Found Their Audience with CTV

    Event Recaps   July 18, 2023  

    With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences — to drive measurable outcomes.

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  • How a Challenger Brand Taps Data to Outflank the Competition

    Conference Highlights   July 18, 2023  

    California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.

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  • How a Challenger Brand Taps Data to Outflank the Competition

    Conference Session Videos   July 18, 2023  

    In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

    view
  • Target the Rooftops: How South College Found Their Audience with CTV

    Conference Session Videos   July 18, 2023  

    With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.

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  • Improving the Scoping Process at PepsiCo

    Event Recaps   June 27, 2023  

    Damian Branch, director of agency partnerships at PepsiCo, explained how he improved the organization’s approach to preparing scopes of work to improve communication between marketers and agencies.

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  • New Compensation Structure for Commercial Productions and Renewals

    Event Recaps   June 20, 2023  

    A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so Reed Smith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.

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  • Surviving Inflation

    Knowledge Partners   June 14, 2023  

    This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.

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  • Spending on Diverse Suppliers, by the Numbers

    Money Slides   June 10, 2023  

    American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.

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