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  • The Fever Of Fandom: Leveraging The Superfan

    Event Recaps   March 19, 2020  

    Fandom has been much talked about in marketing and pop culture circles in recent years. It gives brands the recurring platform to take consumers on a larger journey. In this session, Delmus Credle, Head of Strategy at IW Group, explores the underlying motivations and behaviors of fans to understand how an average consumer becomes a superfan. And most importantly, how brands can apply lessons from this fan-first view to their efforts. He'll share the highlights and best practices by brands such as McDonald's and Paramount Pictures, from their recent deep dive into Fandom culture. You'll learn about the stages of Fandom, the types of fans and useful strategies to leverage Fandom for increased marketing success.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • Creating an In-House Agency: Penguin Random House’s Story

    Event Recaps   March 12, 2020  

    Penguin Random House shared its experience with developing an in-house agency.

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  • An In-Depth Look at a Hybrid In-House Agency Model

    Event Recaps   December 10, 2019  

    Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.

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  • Align Technology’s In-House Agency

    Event Recaps   November 21, 2019  

    Align Technology shared a behind-the-scenes look at its in-house agency.

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  • How Chevron Launched a Digital Asset Management Tool

    Event Recaps   November 21, 2019  

    Chevron offered an in-depth look at its robust digital asset management tool and the team that runs it.

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  • Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?

    Webinars   November 7, 2019  

    Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.

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  • Operating an In-House Agency at The Home Depot

    Event Recaps   October 16, 2019  

    The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.

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  • Managing the Business of Bringing Work In-House at Bank of America

    Event Recaps   October 16, 2019  

    Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.

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  • Building a Case for In-House Media at Electrolux

    Event Recaps   October 16, 2019  

    After building a business case and determining the correct strategy, home appliance brand Electrolux brought its digital media in-house.

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  • Driving Digital Transformation at Spark44

    Event Recaps   October 16, 2019  

    After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

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  • Chobani: Building an In-House Agency from Scratch

    Session Videos   October 4, 2019  

    In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.

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  • Chobani: Building an In-House Agency from Scratch

    Event Recaps   October 4, 2019  

    Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • Six Reasons Organizations Discontinue In-House Agencies

    Event Recaps   September 25, 2019  

    Deloitte’s Green Dot Agency identified a number of ways that in-house agencies disappoint their organizations and its own approaches to ensuring that its contributions remain valuable.

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  • Developing a New Retainer Model for an In-House Agency

    Event Recaps   September 25, 2019  

    MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.

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  • Three Challenges to Surmount on the Way to In-House Agency Success

    Event Recaps   September 25, 2019  

    As it developed an in-house agency, Coldwell-Banker sought to foster an environment that made room for creativity while enforcing brand standards.

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  • In-House Like an Intrapreneurial Start-Up

    Event Recaps   September 25, 2019  

    There are so many facets of advertising that can fall under the term "in-house," including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.

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  • Establishing a Focus for Your In-House Agency

    Event Recaps   September 19, 2019  

    The capabilities of in-house agencies are growing. Bayer’s team focuses on programmatic media, and Unilever’s full-service agency has a dedicated area for managing and engaging online communities.

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  • Agency Relationships and Rosters: Where Are They Today, and Where Are They Likely to Go?

    Ask the Expert Answers   September 13, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

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