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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • Meet Clorox’s In-House Agency, Electro Creative Workshop

    Event Recaps   November 29, 2018  

    Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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  • Developing a Collaborative In-House Agency: Walmart’s Story

    Event Recaps   November 29, 2018  

    Walmart’s in-house agency shared learnings gleaned from its work at redesigning and rebranding the company’s website.

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  • How to Launch and Advance an In-House Video Team

    Event Recaps   November 29, 2018  

    Cella offered advice for developing video-production teams.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • Programmatic Digital Media Reforms: Too Little, Too Late?

    Knowledge Partners   November 7, 2018  

    The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • Diverse, Global, and Glamorous’: Cîroc’s Brand Identity

    Session Videos   November 5, 2018  

    In this video, Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

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  • "Diverse, Global, and Glamorous": Cîroc’s Brand Identity

    Event Recaps   November 5, 2018  

    Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

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  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • How a Storied Brand Journeyed into Content

    Session Videos   October 27, 2018  

    In this video, learn how The Hershey Co. embarked on two distinct paths, creating an in-house branded content studio and using content to transcend the physical boundaries of its experiences in Hershey, Pa.

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  • In-House: Challenging Myths to Build a New Type of Agency

    Session Videos   October 26, 2018  

    In this video, learn how 140, the in-house agency for Verizon, debunked the six most common in-house agency myths.

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  • In-House: Challenging Myths to Build a New Type of Agency

    Public Videos   October 26, 2018  

    Verizon’s in-house agency tacked the myths of existing in a corporate bubble and having limited creative range.

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  • Risk: The Most Feared Four-Letter Word in Marketing

    Event Recaps   October 25, 2018  

    Progressive’s Jeff Charney advised marketers on the evaluation and management of risk.

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  • Risk: The Most Feared Four-Letter Word in Marketing

    Session Videos   October 25, 2018  

    In this video, Progressive’s Jeff Charney advised marketers on the evaluation and management of risk.

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  • How Autodesk Went from Pilot to Powerhouse in Content Marketing

    Event Recaps   October 16, 2018  

    Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

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  • Brands As Publishers: Building Multi-Channel Publishing Programs that Work

    Event Recaps   October 16, 2018  

    Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

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