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Search returned: 199 document(s).

  • In-House Media

    Public Videos   April 11, 2019  

    In-housing media services can enhance the agency/client relationship by aligning expertise to boost efficiency.

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Chobani: Building an In-House Agency from Scratch

    Session Videos   March 15, 2019  

    In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.

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  • Chobani: Building an In-House Agency from Scratch

    Event Recaps   March 15, 2019  

    Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.

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  • Hatching Creative at Cisco

    Session Videos   March 15, 2019  

    Hear about how and why Cisco’s internal agency was hatched, the efficiencies gained since their inception, the global projects they work on, their content studio, and how they produce great work.

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  • Risk Management for In-House Agencies

    Event Recaps   March 15, 2019  

    Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.

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  • Bank of America’s In-House Agency Experiments with Agile

    Session Videos   March 15, 2019  

    In this video, learn how Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.

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  • Hatching Creative at Cisco

    Public Videos   March 15, 2019  

    Cisco’s in-house agency is responsible for setting the tone of the brand experience and personality.

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  • Bank of America’s In-House Agency Experiments with Agile

    Event Recaps   March 15, 2019  

    Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.

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  • Overview of the 2019 In-House Agency Conference

    Public Videos   March 15, 2019  

    Get a two-minute overview of the 2019 In-House Agency Conference.

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  • Risk Management for In-House Agencies

    Session Videos   March 15, 2019  

    In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.

    view
  • Chobani: Building an In-House Agency from Scratch

    Public Videos   March 15, 2019  

    In 2016, Chobani recruited Leland Maschmeyer as their Chief Creative Officer to build an internal creative capability from scratch. In this video, learn how what began as an effort to bring creativity in-house quickly grew into a re-imagination of more than just campaigns.

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  • Meet Clorox’s In-House Agency, Electro Creative Workshop

    Event Recaps   March 14, 2019  

    Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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  • How Verizon’s In-House Agency Quickly Found Success

    Event Recaps   March 14, 2019  

    Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.

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  • How Verizon’s In-House Agency Quickly Found Success

    Public Videos   March 14, 2019  

    Establish swim lanes to achieve productive collaboration with external agency partners.

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  • Be More Wonderful

    Session Videos   March 14, 2019  

    With a little courage and just a few key rules, any brand can build a wonderful in-house agency worthy of admiration and jealous sniping.

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  • The Good, the Bad, and the Ugly of In-Housing

    Session Videos   March 14, 2019  

    In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.

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  • The Good, the Bad, and the Ugly of In-Housing

    Public Videos   March 14, 2019  

    Electronic Arts’ in-house media group avoids the agency label to emphasize its team role and not cost.

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  • How Verizon’s In-House Agency Quickly Found Success

    Session Videos   March 14, 2019  

    In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.

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  • Combining Curiosity and Creativity Within a Fortune 100 Company

    Session Videos   March 14, 2019  

    In this video, Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.

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