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  • Coldwell Banker Launched Its In-House Agency

    B2 Awards   September 1, 2020  

    Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.

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  • John Hancock's In-House Capabilities

    Event Recaps   August 13, 2020  

    John Hancock shared the organizational structure of its in-house agency as well as some examples of its work.

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  • The Role of In-House Agencies within Content Marketing

    Event Recaps   August 12, 2020  

    In this session, we’ll explore those opportunities and best practices. Included in those opportunities are recommendations on the operational benefits and vision for an in-house agency structure which can provide greater success and brand growth.

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  • Inside Target Creative

    Event Recaps   August 12, 2020  

    Target Creative, the in-house agency for the Target Corporation, shared three lessons that help guide its work.

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  • BioPharma Company: Working with Your In-House Agency

    Event Recaps   July 15, 2020  

    Dana Small, senior category manager and head of commercial global strategic sourcing at BioMarin Pharmaceutical, offered a case study of a biopharmaceutical company to elucidate the role of the procurement team and how it collaborates with the in-house agency.

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  • Maximizing Your In-House Budget

    Event Recaps   July 15, 2020  

    Griff Dudley and Leila Garcia from American Express shared finance options for advertising-related payments that in-house agencies may want to use to optimize marketing budgets.

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  • Designing a Sustainable, Scalable Organizational Structure for In-House Teams

    Webinars   July 9, 2020  

    In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.

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  • Designing A Sustainable, Scalable Organizational Structure

    Event Recaps   June 18, 2020  

    Cella offered advice about how to structure and staff an in-house agency.

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  • Aetna's In-House Agency

    Event Recaps   June 18, 2020  

    Aetna described some of the features and work of its in-house agency.

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  • ANA In-House Agency Fact Book — Q2 2020

    Industry Insights   June 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Feeding Kids During a Pandemic

    Event Recaps   May 28, 2020  

    Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.

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  • COVID-19’s Impact on Creative, Marketing, and Digital Teams

    Event Recaps   May 28, 2020  

    Brendon Derr, VP of Strategic Solutions at Cella, shared results of Cella’s recent survey, “COVID-19 Impact Report,” which analyzed the impact of the COVID-19 pandemic on creative, marketing, and digital teams at brands around the country.

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  • Coldwell Banker’s COVID-19 Pivot

    Event Recaps   May 28, 2020  

    When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.

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  • Post Pandemic Predictions: ‘New Normal’ Opportunities for In-House Agencies

    Event Recaps   May 28, 2020  

    In this session, Maureen Boyle, senior director creative services and events for Nordstrom Trunk Club, covered five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

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  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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  • The Modern Marketer’s Media Dilemma: External or In-House Agency?

    Webinars   April 29, 2020  

    Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.

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  • Save Money, Increase Flexibility, and Grow Your Business by Bringing Broadcast Advertising In-House

    Webinars   April 22, 2020  

    Daren Levis, Director of Brand Advertising at Experian, explained how he was able to cut the ties of an AOR relationship and go on a successful four-year run of internal broadcast production.

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  • Managing Change in High Performing Creative Teams

    Webinars   April 15, 2020  

    In this webinar, learn about managing change in high-performing in-house agency creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.

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  • Microsoft: Talent Development for In-House Agencies

    Webinars   April 8, 2020  

    In this webinar, learn about three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.

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  • Vollrath: A B2B Digital Transformation Story

    Event Recaps   April 1, 2020  

    Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.

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