Search Results for All Content (access may be restricted)

Search returned: 140 document(s).

  • Programmatic Digital Media Reforms: Too Little, Too Late?

    Knowledge Partners   November 7, 2018  

    The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

    view
  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

    view
  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

    view
  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

    view
  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

    view
  • How a Storied Brand Journeyed into Content

    Session Videos   October 27, 2018  

    In this video, learn how The Hershey Co. embarked on two distinct paths, creating an in-house branded content studio and using content to transcend the physical boundaries of its experiences in Hershey, Pa.

    view
  • In-House: Challenging Myths to Build a New Type of Agency

    Session Videos   October 26, 2018  

    In this video, learn how 140, the in-house agency for Verizon, debunked the six most common in-house agency myths.

    view
  • Brands As Publishers: Building Multi-Channel Publishing Programs that Work

    Event Recaps   October 16, 2018  

    Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

    view
  • How Autodesk Went from Pilot to Powerhouse in Content Marketing

    Event Recaps   October 16, 2018  

    Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

    view
  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

    view
  • Transparency in the Programmatic Supply Chain: An R3 White Paper

    Knowledge Partners   October 14, 2018  

    This white paper from R3 explains that top brands are moving their programmatic buying in-house to gain more control and six steps CMOs can take when determining the best model and a digital transparency checklist.

    view
  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

    view
  • Dream Big, Focus Small

    Event Recaps   September 25, 2018  

    What do guitars, heavy-metal influencers, paper-shredders and taxes have in common? In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the how her team created the world’s first guitar-powered, document-shredding event on Facebook Live. Find out how H&R Block took a big idea with lofty goals and focused to create a big splash in the heart of tax season.

    view
  • Worldwide Breast Cancer: Lessons in Creating Innovative Digital Content

    Event Recaps   September 25, 2018  

    Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

    view
  • ANA In-House Agency Fact Book — Q3 2018

    Industry Insights   September 13, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

    view
  • How IMAX Repositioned Its In-House Agency

    Event Recaps   September 5, 2018  

    IMAX shared how the company repositioned its in-house agency for success amid its transition and launch.

    view
  • Agency 2020: What Does the Future Hold for In-House Agencies?

    Event Recaps   September 5, 2018  

    R3 shared insights on in-house agencies and how to maximize efficiency, passion, and cost.

    view
  • How to Select Your Workflow Management Tool

    Event Recaps   September 5, 2018  

    The Boeing Co. shared how the company has found greater success with a new workflow management tool installation.

    view
  • How Kaiser Permanente Improved Its In-House Agency

    Event Recaps   September 5, 2018  

    Kaiser Permanente shared the company’s journey and future plans for building a stronger in-house agency.

    view
  • 2018 In-House Creative Industry Report

    Knowledge Partners   August 1, 2018  

    Cella and The BOSS Group reported on the latest trends and areas of interest such as agile, account and project management practices, and emerging technologies.

    view

1234567 >>