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  • Corporate Communications Teams: Structures and Functions

    Ask the Expert Answers   August 18, 2021  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • Sales Enablement Program — Trelleborg Docking and Mooring

    B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

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  • Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door

    Event Recaps   December 8, 2020  

    To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.

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  • Public Relations Calendar 2021

    Tools   October 1, 2020  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • The Launch of The Macallan Edition No. 5

    Event Recaps   May 12, 2020  

    The Macallan brand launched a new whisky with support from a campaign that incorporated elements of social media, media engagement, and experiential marketing.

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  • COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?

    Webinars   March 23, 2020  

    In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

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  • Moving Public Relations Forward Through a New Level of Measurement

    Forward   March 3, 2020  

    Public relations metrics need to focus less on what’s been done and more on what’s been accomplished. A data-driven approach to PR can make a difference for brands.

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  • Halloween at Liseberg

    ECHO Awards   March 2, 2020  

    A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.

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  • Xmas Mode

    ECHO Awards   March 2, 2020  

    Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.

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  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

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  • Public Relations System RFP Template

    Tools   November 1, 2019  

    Use this tool to help you design an RFP for a Public Relations system.

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  • Public Relations Crisis Framework

    Tools   November 1, 2019  

    Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

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  • Public Relations System Vendor Evaluation

    Tools   November 1, 2019  

    Use this evaluation to compare Public Relations vendor solutions based on your requirements.

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  • Driving SEO with Press Releases

    Tools   November 1, 2019  

    This How-To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

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  • Analyzing Competitive Ad vs. PR Spending

    Tools   November 1, 2019  

    A guide to help you track and analyze your ad and PR spending.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • Launching the Nation’s First-Ever On-Demand Health Insurance Plan

    B2 Awards   May 29, 2019  

    Healthcare start-up Bind used a comprehensive public relations and social media program to raise its brand awareness on a national scale.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Leveraging Live Video to Drive Business Outcomes

    Event Recaps   February 5, 2019  

    OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.

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