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Search returned: 84 document(s).

  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Structuring Corporate Communications

    Ask the Expert Answers   March 1, 2019  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • Leveraging Live Video to Drive Business Outcomes

    Event Recaps   February 5, 2019  

    OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.

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  • Help "Someone Else"

    Echo Awards   December 21, 2018  

    In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

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  • Popularity Contest

    ANA Magazine   October 31, 2018  

    Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • Public Relations Calendar 2019

    Tools   September 7, 2018  

    Use this tool to create a public relations calendar for 2019 that will allow you to plan & report on your public relations activities throughout the year.

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  • Five B2B Companies That Are Anything But Boring

    Industry Insights   July 11, 2018  

    These five B2B companies that are changing the ways people engage with brands, and making the B2B experience more dynamic.

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  • Paychex 2017 PR Success

    B2 Awards   June 6, 2018  

    Paychex promoted itself as a thought leader on the various issues that affect the HR field with the launch of a publicly accessible data resource for the industry and a vigorous accompanying PR campaign.

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  • Oleo Sponge: A Revolution in Oil Spill Cleanup

    B2 Awards   June 6, 2018  

    Through PR, video content, and social media, Argonne National Laboratory created a pipeline of qualified leads to license its revolutionary new oil spill clean-up technology.

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  • You Are How You Eat

    B2 Awards   June 6, 2018  

    Ingredion leveraged PR and content marketing to introduce a new idea to the food production industry and to drive sales.

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  • Public Relations Plan Framework

    Tools   April 1, 2018  

    Use this public relations framework to define the activities required to successfully create, plan and execute a public relations plan.

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  • Public Relations Training Course

    Tools   April 1, 2018  

    This course has 6 video modules that will help you develop a comprehensive public relations strategy & plan.

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  • Crisis Communications Team Organizational Chart

    Tools   April 1, 2018  

    Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

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  • Media Response Policy Template

    Tools   April 1, 2018  

    The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.

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  • Public Relations Vendors Matrix

    Tools   April 1, 2018  

    Use this matrix to obtain information about key vendors that provide Public Relations solutions.

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  • Public Relations Agency RFP

    Tools   April 1, 2018  

    A template to help you design a Request for Proposal (RFP) for PR agency selection.

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  • Public Relations Calendar 2018

    Tools   April 1, 2018  

    Use this tool to create a public relations calendar for 2018 that will allow you to plan & report on your public relations activities throughout the year.

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  • Crisis Messaging External Notifications List

    Tools   April 1, 2018  

    Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.

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  • Crisis Messaging Map Tool

    Tools   April 1, 2018  

    Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.

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