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  • The Three Social Media Waves of the Black Lives Matter Movement

    Webinars   April 14, 2021  

    In this webinar, discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.

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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Your Data Needs to Be Diverse, Too

    Industry Insights   April 9, 2021  

    To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

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  • Nike & Facebook Responses to #StopAAPIHate Set Promising Example

    Industry Insights   April 1, 2021  

    Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.

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  • Stop the Hate — The Rise in Violence Against Asian Americas

    CMO Content   March 30, 2021  

    This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.

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  • Verzuz TV: How Two Legendary Producers Created a Brand from Celebrating Black Music During a Pandemic

    Industry Insights   March 2, 2021  

    Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.

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  • How to Grow a Brand with Purpose

    Event Recaps   February 26, 2021  

    General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.

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  • Remote Work Is Here to Stay — But It Requires Empathy

    Industry Insights   February 22, 2021  

    A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

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  • Expanding Authentically into Diverse Audiences

    Public Videos   February 17, 2021  

    GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.

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  • Inside PUMA’s Influencer Partnership with Dua Lipa

    Event Recaps   February 11, 2021  

    PUMA has tapped global pop star Dua Lipa as its new brand ambassador. PUMA discussed how the athletic brand is channeling the influential power of a celebrity to make an impact with consumers.

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  • The Diversity of Curls and Developing Authentic Multicultural Influencer Marketing

    Event Recaps   February 11, 2021  

    Maui Moisture set out to show the world that curly hair comes in all shapes, sizes, and colors and not one level of moisture fits all with its “Diversity of Curls” campaign and the creation of the Maui Moisture Curl Squad.

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  • Marching the March

    Event Recaps   February 8, 2021  

    American Family Insurance discussed its award-winning campaigns (which won in some categories of ANA’s 2020 Multicultural Excellence Awards) — campaigns that included "Keep People Fearless."

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  • Expanding Diversity in the Wine Industry Through Community Support and Inclusion

    Event Recaps   February 8, 2021  

    Barefoot Wines discussed how the brand has taken a stance to expand diversity in the wine industry through community support and inclusion.

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  • Brand Activation Legal Webinar: February 2021

    Event Recaps   February 2, 2021  

    Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.

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  • Crayola Colors of the World Skin Tone Crayons

    Multicultural Excellence Awards   January 15, 2021  

    Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

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  • This Campaign Showcased the Black History Behind National Parks

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • Big Brother Big Sister of Middle Tennessee

    Multicultural Excellence Awards   January 15, 2021  

    Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

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  • OREO

    Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

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