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  • AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

    Webinars   March 19, 2020  

    In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

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  • 4 Companies That Are Inclusive to People with Disabilities

    Industry Insights   March 18, 2020  

    To move into the future, marketers need to make the present moment one that not only speaks to the “now and next” but is a better environment for all. If everyone is included and able to be part of the larger conversation as an equal participant, then everyone can enjoy and work to the same opportunities.

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  • What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design

    Webinars   March 4, 2020  

    It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.

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  • Go Back to Africa

    Echo Awards   March 2, 2020  

    Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.

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  • Diversity Needs to Happen, No Matter What the Cost

    Event Recaps   February 20, 2020  

    Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

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  • How Penguin Random House Celebrated Latinx Heritage Month

    Event Recaps   January 29, 2020  

    To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.

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  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

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  • The Miami Project

    Multicultural Excellence Awards   January 15, 2020  

    LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.

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  • Kim Jung Gi

    Multicultural Excellence Awards   January 15, 2020  

    To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

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  • We La Gente

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

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  • #RedefineBlack: A Call for Change

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.

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  • THE LOOK

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • See Sound

    Multicultural Excellence Awards   January 15, 2020  

    Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.

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  • Altuve Quits

    Multicultural Excellence Awards   January 15, 2020  

    DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

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  • #BLACKGIRLSDO: My Black is Beautiful at Essence Festival 2018

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Animales Místicos

    Multicultural Excellence Awards   January 15, 2020  

    Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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