Search Results for All Content (access may be restricted)

Search returned: 582 document(s).

  • Diversity and Inclusion in Fundraising

    Event Recaps   September 17, 2020  

    Kerux Group examined the latest demographic data and fundraising intelligence on the rapidly growing Hispanic market.

    view
  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

    view
  • MarTech Stacks

    Ask the Expert Answers   August 20, 2020  

    What are considerations for building a tech stack?

    view
  • Customer Journey Maps

    Ask the Expert Answers   August 14, 2020  

    For brands to move forward in challenging times, effectively utilizing customer journey maps is the first step to creating a holistic, omnichannel approach.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

    view
  • Bringing Brand Purpose to Life

    Event Recaps   July 28, 2020  

    In this session, VP of Marketing, Tia Cummings, will share how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.

    view
  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

    view
  • Finding New Ways to Engage Your Brand

    Event Recaps   July 20, 2020  

    Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.

    view
  • Building a Multicultural Brand with Purpose

    Event Recaps   July 20, 2020  

    In this session, learn how Walker & Company built a brand with purpose from the ground-up.

    view
  • A Matter of Principle: Reassessing Your Strategy In Today’s Environment

    Knowledge Partners   July 17, 2020  

    This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.

    view
  • Driving a Cultural Revolution During a Pandemic

    Event Recaps   June 10, 2020  

    Elizabeth Campbell and Heather Woodard, executives from McDonald’s, discussed the impact of the COVID-19 pandemic on the multicultural consumer.

    view
  • Do the Right Thing: How Diversity and Inclusion Drives Brand Outcomes

    Knowledge Partners   June 4, 2020  

    In this guide, VAB turned its attention to the bottom-line benefits of campaigns that champion diversity; those that elevate authentic voices, promote empowerment and celebrate modern society.

    view
  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

    view
  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

    view
  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

    view
  • How Multicultural Marketers are Navigating COVID-19

    Event Recaps   May 22, 2020  

    ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

    view
  • TD Ameritrade: Using WeChat to Connect with Chinese-American Customers

    Event Recaps   May 22, 2020  

    TD Ameritrade developed campaigns targeted at Chinese-American consumers, namely through the use of the social networking app WeChat.

    view
  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

    view
  • The Powerful Way This Beer Company Celebrated Día de los Muertos

    REGGIE Awards   May 16, 2020  

    During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

    view

1234567 >>  Last (30)