Search Results for All Content (access may be restricted)

Search returned: 508 document(s).

  • Atlanta Braves

    Event Recaps   May 9, 2019  

    In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

    view
  • St. Jude's Children's Research Hospital/ALSAC

    Event Recaps   May 9, 2019  

    In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

    view
  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

    view
  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 30, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • How Telepictures Is Engaging Multicultural Consumers

    Event Recaps   April 17, 2019  

    Telepictures engages multicultural audiences through brand partnerships across all its shows like TMZ, The Real, and Extra.

    view
  • The Evolution of Cultural Celebration Marketing at Wells Fargo

    Event Recaps   April 17, 2019  

    Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.

    view
  • Digital Is Digital in English y en Español

    Event Recaps   April 17, 2019  

    Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.

    view
  • Marketing to Asian-American Consumers: Some Examples from McDonald’s

    Event Recaps   March 20, 2019  

    McDonald’s shared some of its approaches to reaching Asian-American consumers.

    view
  • Marketing to African-American Consumers: Some Examples from Hallmark

    Event Recaps   March 20, 2019  

    Hallmark explained a number of its multicultural marketing efforts.

    view
  • Engaging Culturally Diverse Consumers Through Entertainment

    Event Recaps   March 20, 2019  

    Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.

    view
  • A Mandate for Diversity and Inclusion

    Event Recaps   March 19, 2019  

    A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.

    view
  • Beautifully Bilingual

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

    view
  • Cultural Insights into Hispanic Shoppers

    Event Recaps   November 14, 2018  

    The Collage Group shared anthropological research to help guide marketers.

    view
  • The CMO Perspective on Trust, Quality, and Brand Safety in Advertising

    Industry Insights   November 13, 2018  

    Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

    view
  • Identity in a Polycultural World

    Session Videos   November 6, 2018  

    In this video, Marketing Director Ben Feeney talked about how MillerCoors has advanced from the singular focus of demographics to better understanding all the dimensions that makes us human, so brand connections can become more personal.

    view
  • Multicultural and Inclusive Marketing: Business Imperatives for Long-Term Growth

    Event Recaps   November 6, 2018  

    AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

    view
  • Inclusive Marketing and Design: A CoverGirl Case Study

    Public Videos   November 6, 2018  

    For Coty, having a deep inclusive team behind its products is critical to effective multicultural marketing.

    view
  • ANA 2018 Multicultural Conference in Three Minutes

    Public Videos   November 6, 2018  

    Get a three-minute overview of the 2018 ANA Multicultural Marketing & Diversity Conference.

    view
  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

    view
  • Industry State of the Union

    Public Videos   November 6, 2018  

    Sparked by a recent survey, an industry alliance (ANA/AIMM) is setting out to increase the priority assigned to multicultural marketing.

    view

1234567 >>  Last (26)