Search Results for All Content (access may be restricted)

Search returned: 461 document(s).

  • Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach

    Event Recaps   August 9, 2022  

    Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.

    view
  • How to Design with Inclusivity in Mind

    Knowledge Partners   August 8, 2022  

    Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.

    view
  • Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands

    Webinars   August 3, 2022  

    In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.

    view
  • Radically Inclusive Marketing Research

    Knowledge Partners   July 21, 2022  

    Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.

    view
  • Cultural Moments: Defining a New Era for the Lexus Brand

    Conference Sessions   July 20, 2022  

    In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.

    view
  • Cultural Moments: Defining a New Era for the Lexus Brand

    Event Recaps   July 20, 2022  

    Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.

    view
  • Why the Metaverse Matters for Multicultural Audiences

    Event Recaps   July 19, 2022  

    During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

    view
  • Why the Metaverse Matters for Multicultural Audiences

    Conference Highlights   July 19, 2022  

    Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.

    view
  • Why the Metaverse Matters for Multicultural Audiences

    Conference Sessions   July 19, 2022  

    In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

    view
  • Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands

    Conference Sessions   July 18, 2022  

    Sephora has long been an industry-leading champion of diversity, equity, and inclusion. In this video, learn more about Sephora’s efforts to spotlight the Black beauty community.

    view
  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

    view
  • How Mastercard Helped Black Women Business Owners

    B2 Awards   July 14, 2022  

    Equipped with optimal tools and resources, Mastercard was well-positioned to help Black women-owned small businesses through the challenges created and exacerbated by the pandemic. However, these valuable resources were being underutilized.

    view
  • The Sustainability Leaders Podcast

    B2 Awards   July 14, 2022  

    With sustainable finance a subject that is ever-growing in size, scope and importance to investors, BMO Sustainability Leaders podcast worked this year to not only maintain the heady momentum and achievements in 2019 and 2020, but to stretch in 2021 for more shows on more subjects and at a quicker cadence.

    view
  • Inclusion’s Next Wave

    Knowledge Partners   July 12, 2022  

    Wunderman Thompson Intelligence released a new report exploring emerging trends in inclusion, revealing a powerful role for brands.

    view
  • The Capitalization of Culture

    Industry Insights   July 5, 2022  

    We have become a country of months: Black History Month, Women's History Month, Asian American and Pacific Islander Heritage Month, Latinx Heritage Month, and more. June is, of course, the month-long celebration of LGBTQ+ Pride.

    view
  • Power Up! Growth Through Inclusive Marketing

    Research Reports   June 16, 2022  

    This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

    view
  • New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.

    Knowledge Partners   June 14, 2022  

    A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.

    view
  • How Do Marketers Express Digital Empathy?

    Champions of Growth   June 10, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.

    view
  • The Face of the American Shopper Is Changing

    Forward   June 9, 2022  

    Census data from 2020 shows U.S. population growth is led by multicultural groups, which means brands that haven’t gotten up to speed on shifts in U.S. culture or that don’t understand how these consumers live and shop could be missing the mark.

    view
  • 5 Inspiring Quotes on Diversity and Purpose

    Industry Insights   June 3, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

    view