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  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 8, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

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  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Diversity in Advertising

    Knowledge Partners   July 29, 2019  

    Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Data on the Latinx Community

    Event Recaps   June 11, 2019  

    Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.

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  • The Hispanic American Market Report: Understanding The New American Mainstream

    Knowledge Partners   May 22, 2019  

    Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

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  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • How Telepictures Is Engaging Multicultural Consumers

    Event Recaps   April 17, 2019  

    Telepictures engages multicultural audiences through brand partnerships across all its shows like TMZ, The Real, and Extra.

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  • The Evolution of Cultural Celebration Marketing at Wells Fargo

    Event Recaps   April 17, 2019  

    Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.

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  • Digital Is Digital in English y en Español

    Event Recaps   April 17, 2019  

    Intuit shared how TurboTax brings digital into play across its integrated brand campaigns for multicultural and general market audiences.

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  • Marketing to Asian-American Consumers: Some Examples from McDonald’s

    Event Recaps   March 20, 2019  

    McDonald’s shared some of its approaches to reaching Asian-American consumers.

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  • Marketing to African-American Consumers: Some Examples from Hallmark

    Event Recaps   March 20, 2019  

    Hallmark explained a number of its multicultural marketing efforts.

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  • Engaging Culturally Diverse Consumers Through Entertainment

    Event Recaps   March 20, 2019  

    Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.

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  • A Mandate for Diversity and Inclusion

    Event Recaps   March 19, 2019  

    A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.

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  • Beautifully Bilingual

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

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  • Cultural Insights into Hispanic Shoppers

    Event Recaps   November 14, 2018  

    The Collage Group shared anthropological research to help guide marketers.

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