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What can a brand do to differentiate itself and deliver exceptional customer experiences? It starts with connecting data and getting it into an actionable state. Here are four capabilities marketing organizations need to develop insights and take action.

In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.

Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.

In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.

In this webinar, Angela Laubmeier Schema, vice president of advertising and sponsorships at Lincoln Financial Group, shared how Lincoln has combated budget cuts and bold moves by big-name competitors to maintain awareness and protect corporate reputation in response to the COVID-19 crisis.

Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centered experiences that drive purpose, affinity, and revenue.

With most every brand having to recalibrate its digital capabilities, CMOs have a new opportunity to help shape their company’s future — and increase the overall value of marketing.

Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.

In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.

In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.

In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.

When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.

Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.

This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.