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  • Pitch Perfect: Are Star-Studded Super Bowl Commercials on Key?

    Nielsen   February 1, 2017  

    Nielsen analyzed the effectiveness of Super Bowl advertisements, focusing specifically on ads that featured celebrities.

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  • Harvesting the Millennial Through Multiple Channels

    Event Recaps   February 1, 2017  

    Terlato Wines connected with Millennial wine drinkers using a multichannel campaign.

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  • Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood

    Nielsen   January 30, 2017  

    A Nielsen study revealed the TV and device habits of mothers across the U.S.

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  • Digital 3.0: Transitioning from Channel-Based to User-Level Marketing

    Webinars   January 18, 2017  

    In this webinar, iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • Digital 3.0: Transitioning from Channel-Based to User-Level Marketing

    Event Recaps   January 18, 2017  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

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  • And Airbus Has Just One Thing to Say to Boeing

    Internationalist Digital Solutions   December 15, 2016  

    To celebrate Boeing’s 100th anniversary and engage the aviation audience, Airbus created a digital video campaign congratulating Boeing on its anniversary.

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  • Life Well Traveled

    Internationalist Digital Solutions   December 15, 2016  

    To engage with the target audience of business and leisure travelers, Cathay Pacific created the “Life Well Traveled” campaign which featured multimedia content across several digital platforms.

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  • Super REGGIE Winner: Valspar "Color for the Colorblind"

    Event Recaps   December 8, 2016  

    Valspar partnered with startup EnChroma to create the “Color for All” campaign, which enabled colorblind people to see the full spectrum of colors for the first time.

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  • REGGIE Awards Study Presented by Qoints

    Event Recaps   December 8, 2016  

    Qoints presented its analysis of the 2016 REGGIE Award winners, including the best practices shared by the most successful marketers.

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  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   December 7, 2016  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

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  • Is There "Content Marketing Life" on MARS?

    Event Recaps   December 7, 2016  

    National Geographic Channel shared how it used a multi-platform, cross-channel campaign to build excitement around its new show and engage a larger audience with the brand.

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  • Marriott’s M Live: Content Marketing Without Reservations

    Event Recaps   December 7, 2016  

    Marriott shared how content can drive commerce with real-life examples and strategies to help take social media and content efforts to the next level.

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  • People-Based Marketing: What’s New?

    MediaPost   December 5, 2016  

    In the future, people-based marketing is going to force marketers to look at consumer data differently, invest in it differently, look at activating that data differently.

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