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  • Will Megacasts Become Mega-Popular?

    ANA Magazine   February 19, 2021  

    It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.

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  • The State of Multichannel Marketing in 2021 and Beyond

    Webinars   February 17, 2021  

    In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.

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  • Google AI/Canadian Down Syndrome

    Multicultural Excellence Awards   January 15, 2021  

    To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

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  • P&G: The Choice

    Multicultural Excellence Awards   January 15, 2021  

    When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • URL to IRL (In Real Life)

    Forward   December 29, 2020  

    Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.

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  • Coke Energy — This Energy Is For You

    Smarties Awards   December 21, 2020  

    Coke Energy strayed from the stereotypes of its category to connect with its target audiences across a variety of media channels.

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  • Dove #ShowUs Russia

    Smarties Awards   December 21, 2020  

    Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

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  • Hand Hygiene Delivered

    Smarties Awards   December 21, 2020  

    Lifebuoy hand wash set out to change hand washing norms in India, a change which became increasingly important in wake of COVID-19.

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  • Local Impact Initiative

    Smarties Awards   December 21, 2020  

    Bank of America created an online content campaign to showcase its philanthropic efforts during the COVID-19 pandemic.

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  • The Taste Drive

    Smarties Awards   December 21, 2020  

    To support the launch of its Ice Mint Lozenge and encourage smokers to quit their smoking habit, Nicorette tapped NASCAR legend Dale Earnhardt Jr. for a campaign inviting smokers to take the lozenge on a “Taste Test Drive.”

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  • Google Shopping Answers Made Easy

    Smarties Awards   December 21, 2020  

    Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

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  • Preparation H "Back There Care" Campaign

    Smarties Awards   December 21, 2020  

    Preparation H launched a social media campaign on mobile devices to target younger audiences.

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  • TUMS or Dare

    Smarties Awards   December 21, 2020  

    The multi-channel TUMS or DARE Challenge encouraged millennials to indulge in the hottest foods they love, then cool down and fight their heartburn with the new TUMS Chewy Bites with Cooling Sensation.

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  • The Next Opportunity in Ad Space?

    ANA Magazine   December 18, 2020  

    As space travel revitalizes, NASA wants help from commercial enterprises to support various missions. The move opens up new venues for companies and organizations eager to distinguish their brand on a cosmic scale.

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  • Diversifying with Direct Mail

    Forward   December 17, 2020  

    While some channels perform well across the customer journey, others see drop-offs at various stages. Putting more resources into the same channel probably won’t improve results. Instead, marketers should rely on direct mail to support other channels when they need a boost.

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  • Activating Brand Purpose Through Meaningful Marketing

    Public Videos   December 9, 2020  

    The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.

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  • Activating to Outsmart Cancer

    Public Videos   December 9, 2020  

    The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.

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  • Activating Brand Purpose During COVID-19

    Event Recaps   December 9, 2020  

    Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.

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  • Activating Brand Purpose Through Meaningful Marketing

    Session Videos   December 9, 2020  

    In this video, Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.

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