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Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.

MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.

New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.

In this video, Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.

In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.

Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.

If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

In this video, Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.

Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.

Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.

Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.