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Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

Digital technology has made a profound impact on marketing. Using retargeting ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging.

A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.

Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

To reach its target audience, push past competition, and raise the BMW 8 Series to the top of consumers’ consideration set, BMW created a campaign that showcased the luxury experience through a mobile-first approach.

Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

To increase T-Mobile Tuesdays’ program engagement, awareness, and participation, T-Mobile announced a new partnership with Taco Bell and leveraged a National Super Bowl ad while also launching a multi-channel activation.

By leveraging artificial intelligence for direct mail, marketers can create highly relevant, engaging messaging that speaks to specific consumer interests and behavior, keeps their brands top-of-mind, increases overall engagement, and, ultimately, boosts the bottom line. Here’s how.

In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.

Habitat for Humanity shared insights from its Giving Tuesday 2018 campaign: “Give Habitat a Lift!”

Target’s laser-like focus on consumers, investments in stores, technology, private label brands, and fresh approaches to marketing all contributed to making Target one of today’s top retailers.

For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

To promote its new film Hobbs & Shaw during the NBA playoffs, Universal Pictures partnered with ESPN, a division of The Walt Disney Co., for a cross-platform content campaign starring NBA draft prospects R.J. Barrett and Zion Williamson.

Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.