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  • How Digital Integration Helps Direct Mail Deliver

    Forward   August 29, 2019  

    Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media

    Session Videos   July 25, 2019  

    In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.

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  • Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media

    Public Videos   July 25, 2019  

    MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.

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  • How Inventive Experiences Power New Balance’s Success

    Event Recaps   July 24, 2019  

    New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

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  • How Inventive Experiences Power New Balance’s Success

    Session Videos   July 24, 2019  

    In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Consumer Engagement Is Key for Back-to-School Retail Campaigns

    Forward   June 4, 2019  

    As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

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  • Gary Vee on B2B

    Event Recaps   May 29, 2019  

    Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.

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  • Gary Vee on B2B

    Session Videos   May 29, 2019  

    In this video, Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, shared his unique perspective on how to engage customers in a B2B environment to stimulate business growth.

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  • Gary Vee on B2B

    Public Videos   May 29, 2019  

    In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.

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  • The Risk Business

    B2 Awards   May 29, 2019  

    Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.

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  • How to Make the Most of Stories on Social Media

    ANA Magazine   May 24, 2019  

    If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

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  • Futures Forward Studio: How AI-Enabled Technology Transforms the Personalization of Retail

    Session Videos   May 17, 2019  

    In this video, Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.

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  • Futures Forward Studio: How AI-Enabled Technology Transforms the Personalization of Retail

    Event Recaps   May 17, 2019  

    Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.

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  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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  • Dunkin’ Go2s for Go-Getters

    REGGIE Awards   May 15, 2019  

    Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

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  • Giving in to Blue Bunny Ice Cream

    REGGIE Awards   May 15, 2019  

    The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.

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  • Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart

    REGGIE Awards   May 15, 2019  

    Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.

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