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  • The Extraordinary Example

    Multicultural Excellence Awards   January 15, 2020  

    Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

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  • Your Best Never Comes Easy

    Multicultural Excellence Awards   January 15, 2020  

    Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • We La Gente

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • The Future of Retargeted Marketing Is Direct Mail

    Forward   November 28, 2019  

    Digital technology has made a profound impact on marketing. Using retargeting ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging.

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  • Influencing Travel with Oneika Raymond

    Public Videos   November 20, 2019  

    A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.

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  • Influencing Travel with Oneika Raymond

    Event Recaps   November 20, 2019  

    Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

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  • Influencing Travel with Oneika Raymond

    Session Videos   November 20, 2019  

    In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • The Perfect 10 Is Now the 8

    Smarties Awards   November 7, 2019  

    To reach its target audience, push past competition, and raise the BMW 8 Series to the top of consumers’ consideration set, BMW created a campaign that showcased the luxury experience through a mobile-first approach.

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  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

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  • T-Mobile Tuesdays

    Smarties Awards   November 7, 2019  

    To increase T-Mobile Tuesdays’ program engagement, awareness, and participation, T-Mobile announced a new partnership with Taco Bell and leveraged a National Super Bowl ad while also launching a multi-channel activation.

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  • How AI Can Shape the Future of Direct Mail Marketing

    Forward   October 31, 2019  

    By leveraging artificial intelligence for direct mail, marketers can create highly relevant, engaging messaging that speaks to specific consumer interests and behavior, keeps their brands top-of-mind, increases overall engagement, and, ultimately, boosts the bottom line. Here’s how.

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  • Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint

    Webinars   October 31, 2019  

    In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.

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  • Habitat for Humanity International: Give Habitat a Lift! On Giving Tuesday

    Event Recaps   October 24, 2019  

    Habitat for Humanity shared insights from its Giving Tuesday 2018 campaign: “Give Habitat a Lift!”

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  • Reviving Target’s Tar-jay Spirit

    Event Recaps   October 3, 2019  

    Target’s laser-like focus on consumers, investments in stores, technology, private label brands, and fresh approaches to marketing all contributed to making Target one of today’s top retailers.

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  • Taping TV’s Fractured Viewership Back Together

    Forward   October 3, 2019  

    For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

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  • Gallant Problem-Slaying in the Wayside World of Sports

    Event Recaps   September 25, 2019  

    To promote its new film Hobbs & Shaw during the NBA playoffs, Universal Pictures partnered with ESPN, a division of The Walt Disney Co., for a cross-platform content campaign starring NBA draft prospects R.J. Barrett and Zion Williamson.

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  • How Digital Integration Helps Direct Mail Deliver

    Forward   August 29, 2019  

    Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.

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