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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   December 7, 2016  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

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  • Marriott’s M Live: Content Marketing Without Reservations

    Event Recaps   December 7, 2016  

    Marriott shared how content can drive commerce with real-life examples and strategies to help take social media and content efforts to the next level.

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  • Is There "Content Marketing Life" on MARS?

    Event Recaps   December 7, 2016  

    National Geographic Channel shared how it used a multi-platform, cross-channel campaign to build excitement around its new show and engage a larger audience with the brand.

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  • People-Based Marketing: What’s New?

    MediaPost   December 5, 2016  

    In the future, people-based marketing is going to force marketers to look at consumer data differently, invest in it differently, look at activating that data differently.

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  • Love My Color

    Multicultural Excellence Awards   December 1, 2016  

    L’Oreal’s Dark and Lovely hair color brand created the multi-channel #lovemycolor campaign to celebrate women of color who love to explore and express their style.

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  • Jorge Ramos: One of the 50 Greatest Leaders in the World

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.

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  • Farmers Insurance: Cross-Platform Programs

    Event Recaps   November 17, 2016  

    In this session, attendees heard from Beth Mayall-Traglia, Director, Content Marketing and Social Media at Farmers Insurance about its premise -- unbelievable but true claims agents have really covered.

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  • Media Transparency - Update for Media Leadership Committee

    Event Recaps   November 17, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Event Recaps   November 16, 2016  

    Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Webinars   November 16, 2016  

    In this webinar, Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • Digital 3.0: Cross-Device and Attribution

    Event Recaps   November 15, 2016  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • Ready to Boost Your Sales?

    Event Recaps   November 9, 2016  

    Salesforce discussed how the relationship between B-to-B marketers and salespeople has changed in recent years, and offered best practices for marketing in a non-linear sales journey.

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  • Microsoft: Refining Your Brand’s Social Storytelling

    Event Recaps   November 8, 2016  

    Microsoft shared its take on social storytelling and how organizations can use their brand voice to drive engagement.

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  • Change4Life

    Cannes Mobile Lions Awards   October 24, 2016  

    To help parents visualize and reduce their children’s sugar consumption, Public Health England created a cross-media campaign to promote the Smart Sugar mobile app.

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