Search Results for All Content (access may be restricted)

More than 8 in 10 people with disabilities disregard a business provider because of barriers encountered. Poor web accessibility is one reason cited. If your website is not designed with accessibility in mind, the experience could be very frustrating for these customers. In fact, it is comparable to having a building without wheelchair ramps. In this session, Spiro Papathanasakis, Director - eSSENTIAL Accessibility will discuss how marketers and customer experience professionals can use web accessibility principles to build an inclusive digital experience.

The fastest growing ethnic group, Asian Americans' consumer buying power has grown to $986 billion, up 257% since 2000, versus 97% for the total U.S. Asian consumers represent a lucrative segment yielding increasing influence. In this session, Steven Hunter, Zone and Field Communications Lead, will share how McDonald's is activating innovative strategies to reach this consumer.

Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.

Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.

RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.

A team of traditional CPG marketers delivered strong growth on $1 billion brands by using a mix of old and new tools.

Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.

Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

In this video, learn how M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.

Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.

M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.

Farmers Insurance shared case studies on how native advertising and a soft-sell journalistic approach can improve brand’s effectiveness.

This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

Learn why attribution has become a fundamental organizational priority across most marketing organizations.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.