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  • A Better Normal: Activating Live Events During COVID

    Webinars   October 6, 2020  

    In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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  • Growth In Turbulent Times: The Essential Role Marketing Plays in M&A Deals

    Webinars   September 2, 2020  

    The Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.

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  • The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

    Webinars   September 2, 2020  

    In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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  • People Are More Than Just Numbers

    B2 Awards   September 1, 2020  

    Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.

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  • How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

    Webinars   August 24, 2020  

    To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live.

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  • Why Company Culture Is More Important Than Ever

    Event Recaps   August 12, 2020  

    Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.

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  • Navigating Issues and Opportunities in the Mail

    Event Recaps   August 6, 2020  

    In this session you’ll learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • Learnings from Crisis-Mode (Things to Take Forward)

    Webinars   July 9, 2020  

    Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.

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  • A New Norm for Ad Shoots?

    ANA Magazine   July 8, 2020  

    Brands are cutting back on producing commercials as marketing budgets are curtailed and social distancing measures remain in place. The good news is that scaling back on ad shoots can have broader benefits.

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  • From Humble Roots to a Global Brand

    Greater Good   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

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  • AI Can Make the World Better—Here’s How

    Industry Insights   July 2, 2020  

    Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

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  • Plant-Based Brands Turn a New Marketing Leaf

    ANA Magazine   July 1, 2020  

    Plant-based food products continue to expand, along with a marketing strategy that goes beyond a green or environmentally correct message and focuses on what consumers crave: taste. Big brands like IKEA and Disney join the fray.

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  • Marketing Through a Crisis: Three Opportunities for Action

    Webinars   June 30, 2020  

    In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.

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  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.

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  • Building the Cruise Brand Purposefully

    Event Recaps   June 18, 2020  

    As transportation start-up Cruise establishes the foundation of its brand, purpose is at the core.

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  • Brands Are Rallying to Fight the Coronavirus

    ANA Magazine   June 12, 2020  

    A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

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  • Putting the B2B Customer Front and Center: A Holistic Approach

    Webinars   June 3, 2020  

    In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.

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