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Search returned: 41 document(s).

  • Mastercard: From Global Programmatic Strategy to Local Market Reality

    Event Recaps   April 12, 2019  

    Mastercard discussed how it turned a global programmatic strategy into a local market reality, built a flexible approach that delivered for both large and small markets, and leveraged data to engage users with relevant content.

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  • Amazon: Opportunities and Challenges

    Event Recaps   April 12, 2019  

    Experts explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.

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  • In-House Media 101

    Event Recaps   April 11, 2019  

    GlaxoSmithKline is building in-house capabilities to support media planning and programmatic digital buying, and JPMorgan Chase has been transforming its in-housing agency that includes search, programmatic media buying, and overall media management.

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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • Purposeful People Series: Frank O’Brien-Bernini

    ANA Magazine   January 31, 2019  

    A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.

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  • Social Media Marketing for the Environment

    Event Recaps   January 17, 2019  

    Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.

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  • Global CMO Growth Council Priority: Society and Sustainability

    Public Videos   October 26, 2018  

    We will take actions that drive industry growth and societal good.

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  • Hangar 1 Fog Point

    Effie Awards   September 1, 2018  

    With a low budget and the goal of positioning itself as a local vodka, Hangar 1 found opportunity within adversity, using the Bay Area’s most representative icon to create the first liqueur made from fog: Hangar 1 Fog Point.

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  • The Attribution Albatross

    Knowledge Partners   July 26, 2018  

    The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

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  • Clear the Air

    B2 Awards   June 6, 2018  

    Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact on the environment without negatively impacting the bottom line.

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  • The Business Impact of Empathy

    B2 Awards   June 6, 2018  

    Businessolver, a software-as-a-service benefits technology company, created an empathy-infused platform designed to engage employees with benefits.

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  • Mission 2050 FFA Convention

    B2 Awards   June 6, 2018  

    John Deere created an innovative convention microsite to inspire members of the Future Farmers of America to pledge to its #MISSION2050 cause.

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  • The Never-Ending Forest App

    Cannes Mobile Lions Awards   December 15, 2017  

    Art supply company, Faber-Castell, embraced the cultural shift toward technology by creating an augmented reality app for users of Ecopencils, colored pencils made from reforested wood.

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  • 10 Ways for Brands to Get Cause Marketing Right

    MediaPost   October 12, 2017  

    Discover 10 different ways brands can get involved with causes that matter to their customers.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

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  • Mind the Gap: How Marketers Feel About Sustainability

    Knowledge Partners   March 8, 2017  

    Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.

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  • Diversity and Inclusion at HP

    Event Recaps   March 7, 2017  

    HP discussed the importance of diversity and its plans to monitor and promote ongoing efforts within the workplace.

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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