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  • This Company Supports Sustainability and Drives Business Growth by Recycling Clothing

    Industry Insights   June 17, 2021  

    The fashion industry is quietly the second largest polluter in the world after the oil industry. It accounts for 10 percent of global carbon emissions, generating more carbon than international flights and maritime shipping combined. With more consumers demanding that brands be socially and environmentally responsible, more and more fashion brands are participating in the circular fashion industry.

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  • Fighting Poverty Sustainably

    Greater Good   June 14, 2021  

    The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

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  • Brands and Sustainability

    Ask the Expert Answers   June 8, 2021  

    How are brands embracing and promoting sustainability?

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  • 5 Groundbreaking LGBTQ+ Campaigns

    Industry Insights   June 2, 2021  

    Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.

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  • Saving the Family Farm

    Greater Good   May 31, 2021  

    Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.

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  • The KEEN Effect

    Greater Good   May 24, 2021  

    In 2018, footwear specialist brand KEEN eliminated the use of harmful PFCs, or perfluorocarbons, in its product line. Under the leadership of Erik Burbank, KEEN hopes to help others in the industry understand the issues around PFCs and drive awareness.

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  • How Electric Vehicle Charging Stations Can Drive Business Growth for Retailers

    Industry Insights   May 24, 2021  

    The electric vehicle (EV) trend is here to stay. More consumers are choosing electric vehicles as consumers grow more cognizant of their carbon footprint. EVs play a critical role in fighting climate change.

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  • Virtual National Forest

    REGGIE Awards   May 21, 2021  

    Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

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  • How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World

    Webinars   April 28, 2021  

    This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.

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  • Sustainability Agency Family Tree

    Knowledge Partners   April 25, 2021  

    This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.

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  • Primer to Sustainability Agencies

    Knowledge Partners   April 25, 2021  

    Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on impactful sustainability messaging.

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  • Ensuring the Endurance of Purpose-Led Initiatives

    Industry Insights   April 13, 2021  

    In chapter five of the playbook Activating a Purpose Program, learn how companies that lead with purpose and build around it are achieving continued loyalty, consistency, and relevance in the lives of consumers.

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  • Making Purpose a Priority

    Industry Insights   April 13, 2021  

    In chapter two of the playbook Activating a Purpose Program, learn how companies are engaging with customers who seek to engage with brands that help them reach their goals and align directly with causes they support.

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  • Activating a Purpose Program Playbook

    Industry Insights   April 13, 2021  

    For purpose to resonate as real, endure over time, and yield results, it must start deep within an organization, from the beliefs of employees and the manifestation of an engaged corporate culture to the tangible benefits delivered by products or services. Purpose must also be the key criterion by which a company assesses all its actions and consequences for every stakeholder. Activating a Purpose Program, a new playbook from the ANA Center for Brand Purpose, provides the guidance marketers need to create meaningful and purposeful marketing initiatives.

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  • The Role of Company Culture

    Industry Insights   April 13, 2021  

    In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.

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  • Participating in the Purpose Process

    Industry Insights   April 13, 2021  

    In chapter three of the playbook Activating a Purpose Program, learn how brands are establishing their own means for making a difference in the world and contributing to what matters most to their customers.

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  • Driving the Purpose Process

    Industry Insights   April 13, 2021  

    In chapter one of the playbook Activating a Purpose Program, learn how a range of companies in varying industry segments authentically drove the purpose process within their organizations and even across the world.

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  • Plastic for Good

    Greater Good   April 5, 2021  

    After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.

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  • Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers

    Session Videos   March 24, 2021  

    This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.

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  • The Latest in Privacy Legislation and Privacy for America

    Event Recaps   February 24, 2021  

    In this session, Venable shares the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.

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