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Search returned: 121 document(s).

  • How to Automate a Scope of Work Program

    Forward   September 2, 2021  

    An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.

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  • Commercial Relationships with Agencies Post-Pandemic

    Event Recaps   June 29, 2021  

    FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Session Videos   May 26, 2021  

    In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Event Recaps   May 26, 2021  

    DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • The Ins and Outs of Brand Campaign Activation

    Session Videos   May 13, 2021  

    In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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  • The Ins and Outs of Brand Campaign Activation

    Event Recaps   May 13, 2021  

    Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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  • How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable

    Event Recaps   April 6, 2021  

    Representatives of the Green the Bid initiative described the organization’s work on behalf of sustainable production and what brands and agencies can do to support the effort.

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  • Establishing a Sustainable Commercial Production Program

    Event Recaps   April 6, 2021  

    Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.

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  • Managing Digital, Content, And Social Agencies

    Event Recaps   March 25, 2021  

    Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.

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  • Member Discussion: In-House Agencies

    Event Recaps   March 25, 2021  

    In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Mastercard: Automating Data Collection and Reporting Via AI Technology

    Event Recaps   February 9, 2021  

    Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.

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  • Martech and Procurement

    Event Recaps   February 2, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Update On Privacy and Data Regulations

    Event Recaps   February 2, 2021  

    Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

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  • New ANA Agency Search and Selection Playbook

    Event Recaps   January 28, 2021  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.

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  • Diverse Suppliers for Marketing and Advertising

    Event Recaps   January 26, 2021  

    Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.

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  • The Power of Supplier Diversity

    Event Recaps   January 26, 2021  

    Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • A Diversity Report for the Advertising/Marketing Industry

    Event Recaps   December 14, 2020  

    In mid-November ANA released its third annual diversity report for the advertising/marketing industry. The report, based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino. This session will dive into the detailed findings of the report and also cover action steps offered by ANA members that have helped their companies improve diversity within their marketing departments.

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