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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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  • Resource List of Diverse Suppliers for Marketing/Advertising

    Industry Insights   May 18, 2020  

    To help the marketing/advertising community, the ANA will curate a list of diverse suppliers that work in our industry, and call on ANA members to contribute.

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  • Production Management During and After Covid-19

    Event Recaps   May 12, 2020  

    Commercial production companies are experiencing rapid change due to the Covid-19 global pandemic.

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  • Joint Policy Committee Update Regarding Commercial Production During Covid-19

    Event Recaps   May 12, 2020  

    The Joint Policy Committee’s Chief Negotiator discussed some of the challenges commercial production is facing due to the Covid-19 global pandemic.

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  • Tackling the Challenges Presented by COVID-19 in Content Development and Production

    Webinars   May 1, 2020  

    COVID-19 is presenting brands and organizations with significant content production challenges. This webinar provided practical, actionable guidance for how these challenges can be tackled in fast, highly cost-effective ways.

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  • Save Money, Increase Flexibility, and Grow Your Business by Bringing Broadcast Advertising In-House

    Webinars   April 22, 2020  

    Daren Levis, Director of Brand Advertising at Experian, explained how he was able to cut the ties of an AOR relationship and go on a successful four-year run of internal broadcast production.

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  • Bid Management: Are We Asking Too Much of Our Agencies?

    Event Recaps   March 11, 2020  

    Ben Haynes and Michael Lorenzi from Haynes-Vozza discussed the production house bidding process.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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  • Shooting for Brand Relevance

    ANA Magazine   January 31, 2020  

    Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.

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  • Agency Production Department Outsourcing: Efficiencies and Saving for Brands and Small to Medium-Sized Ad Agencies

    Event Recaps   January 28, 2020  

    More in-house brand agencies, and small to medium-sized ad agencies, are realizing that it is more cost-effective to engage independent companies to do production all the way through clearance and traffic. These companies are multi-faceted and can manage multiple production roles at the same time for the life of the project, using fewer individual hires and reducing cost.

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  • People-Powered Video Production

    Event Recaps   January 28, 2020  

    People-powered video production is being adopted by many brands as a means to consistently create locally relevant video content at scale for less money without sacrificing quality.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • Best Practices in "Going Green" from Major Brands

    Event Recaps   November 19, 2019  

    EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

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  • Made in NY: Diversifying the Production Talent Pool

    Event Recaps   November 19, 2019  

    Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.

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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • Managing the Business of Bringing Work In-House at Bank of America

    Event Recaps   October 16, 2019  

    Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.

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  • Building a Case for In-House Media at Electrolux

    Event Recaps   October 16, 2019  

    After building a business case and determining the correct strategy, home appliance brand Electrolux brought its digital media in-house.

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  • Operating an In-House Agency at The Home Depot

    Event Recaps   October 16, 2019  

    The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.

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