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Visit Austin used a mobile campaign to target potential tourists in specific locations.

Gordon’s used text messaging to market its canned Gin & Tonic to travelers.

MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

Major League Soccer team Atlanta United FC shared its experiences cultivating a robust fan culture from scratch.

Maker’s Mark used experiential marketing to deepen its brand’s association with artisanal craftsmanship.

VISIT PHILADELPHIA shared how it stays culturally relevant through content marketing.

Ferguson appealed to new customers and strengthened relationships with existing customers with its “Ultimate Van Giveaway” campaign and sweepstakes.

In response to its lackluster conversion numbers, Equipment Depot audited its paid search strategy, revamped its landing page, localized its online ads, and revised its ad copy.

Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

Cricket Wireless shared its experience with cultivating brand partnerships.

Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

Katie Rahn, director of marketing and public affairs at the Art Institute of Chicago, and Clifford Schwandner, EVP at Leo Burnett USA, shared the details behind the award-winning “Van Gogh’s Bedroom” campaign.

In this video, Katie Rahn, director of marketing and public affairs at the Art Institute of Chicago, and Clifford Schwandner, EVP at Leo Burnett USA, shared the details behind the award-winning “Van Gogh’s Bedroom” campaign.

Buckley’s campaign, “Cure for the Common Media Plan,” drove brand engagement and awareness while positioning Buckley’s as top of mind during the Canadian cold and flu season.

The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them from the Ontario government that can help them quit smoking.

BMW promoted and advertised its On-Street Parking Information digital service by making the feature available to drivers in real time through an innovative out-of-home advertising execution.

CertaPro Painters discussed how it revitalized its 25-year-old brand.

Anheuser-Busch InBev tapped into the media consumption habits and content topic preferences of its consumers to expand reach and capture attention.