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Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.

PepsiCo’s experiential marketing activations for its Pepsi and Mountain Dew brands tapped into people’s motivations and emotions.

Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

MedMen uses hyperlocal marketing tactics to build awareness of its chain of cannabis stores.

In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.

Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.

Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.

Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.

Learn how the SickKids Foundation broke its own fundraising record by reaching $100 million in donations during a single campaign period.

Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

Eat Soccer shared how it created a unique Morning Match experiential event for Kellogg’s NYC Café to help FIFA World Cup supporters celebrate their passion for the global tournament.

The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers in order to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them by the Ontario government that can help them quit smoking.

Gordon’s used text messaging to market its canned Gin & Tonic to travelers.

Visit Austin used a mobile campaign to target potential tourists in specific locations.

MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

In order to convince Florida men to become Big Brothers, Big Brothers Big Sisters of Tampa Bay recruited the help of an unexpected ally: The Florida Man. Known around the internet for outrageous feats, we created our own clickbait that surprised users with meaningful mentorships.

ABInBev’s Lime-A-Rita team unearthed an opportunity that bigger brand marketers completely missed. We partnered with bodegas to provide them with a program that allowed Lime-A-Rita to stand out, drive awareness, and support an undervalued channel.