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  • Wisconsin Dairy Farmer 's Power of Promotion

    B2 Awards   September 1, 2020  

    Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.

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  • Coldwell Banker Listing Concierge

    B2 Awards   September 1, 2020  

    Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • Navigating Sports Partnerships in the Age of COVID-19

    Event Recaps   June 23, 2020  

    Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

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  • This Is How Texas Does S'mores

    REGGIE Awards   May 16, 2020  

    To boost sales among “Shopper Moms” at H-E-B stores in Texas, Hershey created a campaign featuring a locally-themed recipe for making S’mores, supported by an endcap display, influencer content, and in-store events.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • Get Your Time Back

    ECHO Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • Columbia, The Official Soccer Team of Confusion

    ECHO Awards   March 2, 2020  

    Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.

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  • Puppo

    ECHO Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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  • Local Radio Strategy Works Wonders for Brand Lift

    Forward   December 3, 2019  

    Understanding local cultural nuances makes a huge difference in establishing long-term relationships with those consumers.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Blazing into Late Night

    Smarties Awards   November 7, 2019  

    Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

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  • The State of Local Marketing Report 2019

    Knowledge Partners   November 1, 2019  

    BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • Busting Myths About First-Time Broadway Blockbuster Buyers in Pittsburgh's Cultural District

    ANA Genius Awards   October 4, 2019  

    The Pittsburgh Cultural Trust created the smART collaborative marketing database, which allows member organizations to confidentially share their buyer data and target high-probability prospects without overwhelming households with offers of little interest.

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  • Media Case Study from JPMorgan Chase

    Event Recaps   September 12, 2019  

    JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • Why Prioritizing Personalization Is Paramount

    Forward   July 18, 2019  

    Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

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