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  • How These Nonprofits Pivoted During the Pandemic

    Industry Insights   March 5, 2021  

    The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

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  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Pray for Kay

    Smarties Awards   December 21, 2020  

    As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

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  • L’Oréal Paris Infallible Hotpot Challenge

    Smarties Awards   December 21, 2020  

    With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.

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  • Lay's 4 Seasons Digital OOH

    Smarties Awards   December 21, 2020  

    Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

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  • Hindustan Unilever Limited

    Smarties Awards   December 21, 2020  

    Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.

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  • Heineken — When You Drive Never Drink

    Smarties Awards   December 21, 2020  

    Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?

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  • Lay's 4 Seasons Digital OOH

    Smarties Awards   December 21, 2020  

    Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

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  • Pond's Face Your Hesitations and #SeeWhatHappens

    Smarties Awards   December 21, 2020  

    With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.

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  • Keeping America Safe

    Event Recaps   December 1, 2020  

    Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.

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  • Keeping America Safe

    Session Videos   December 1, 2020  

    In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.

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  • Retail Re-Up: The Next Normal of Social Advertising

    Webinars   September 30, 2020  

    This webinar offered insights into the next generation of omnichannel retail.

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  • Coldwell Banker Listing Concierge

    B2 Awards   September 1, 2020  

    Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

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  • Wisconsin Dairy Farmer's Power of Promotion

    B2 Awards   September 1, 2020  

    Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.

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  • PepsiCo’s Strategy in Reaching the Heartland Customer

    Session Videos   July 23, 2020  

    In this video, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.

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  • PepsiCo’s Strategy in Reaching the Heartland Customer

    Event Recaps   July 23, 2020  

    In this session, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • Navigating Sports Partnerships in the Age of COVID-19

    Event Recaps   June 23, 2020  

    Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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