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The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.

Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.

Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?

Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.

Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.

In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.

This webinar offered insights into the next generation of omnichannel retail.

Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.

In this video, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.

In this session, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.

The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.