Search Results for All Content (access may be restricted)

Search returned: 178 document(s).

  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

    view
  • Alleviating Frustration at the Station

    Smarties Awards   October 1, 2018  

    Gordon’s used text messaging to market its canned Gin & Tonic to travelers.

    view
  • MINI USA: Driving Hope

    Event Recaps   September 27, 2018  

    MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

    view
  • Paid vs. Earned Media: Two Case Studies

    Event Recaps   August 7, 2018  

    Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

    view
  • Building a Brand for a New Sports Team: An Atlanta United FC Case Study

    Event Recaps   June 20, 2018  

    Major League Soccer team Atlanta United FC shared its experiences cultivating a robust fan culture from scratch.

    view
  • An Experiential Marketing Case Study: The "Makers Wanted" Campaign

    Event Recaps   June 14, 2018  

    Maker’s Mark used experiential marketing to deepen its brand’s association with artisanal craftsmanship.

    view
  • VISIT PHILADELPHIA: Content Marketing with Cultural Relevance

    Event Recaps   June 13, 2018  

    VISIT PHILADELPHIA shared how it stays culturally relevant through content marketing.

    view
  • Ultimate Van Giveaway

    B2 Awards   June 6, 2018  

    Ferguson appealed to new customers and strengthened relationships with existing customers with its “Ultimate Van Giveaway” campaign and sweepstakes.

    view
  • Equipment Depot PPC Campaign

    B2 Awards   June 6, 2018  

    In response to its lackluster conversion numbers, Equipment Depot audited its paid search strategy, revamped its landing page, localized its online ads, and revised its ad copy.

    view
  • What Marketers Can Learn from Political Campaigns

    ANA Magazine   May 16, 2018  

    Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

    view
  • Brand Partnerships, the Cricket Wireless Way

    Event Recaps   May 8, 2018  

    Cricket Wireless shared its experience with cultivating brand partnerships.

    view
  • Walmart Oreo World Record Dunk

    REGGIE Awards   April 16, 2018  

    Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

    view
  • PNA Program (Pet Nutrition Ambassador Program)

    REGGIE Awards   April 16, 2018  

    Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

    view
  • Making It Real: The Power of an Immersive Idea

    Event Recaps   March 27, 2018  

    Katie Rahn, director of marketing and public affairs at the Art Institute of Chicago, and Clifford Schwandner, EVP at Leo Burnett USA, shared the details behind the award-winning “Van Gogh’s Bedroom” campaign.

    view
  • Making It Real: The Power of an Immersive Idea

    Session Videos   March 27, 2018  

    In this video, Katie Rahn, director of marketing and public affairs at the Art Institute of Chicago, and Clifford Schwandner, EVP at Leo Burnett USA, shared the details behind the award-winning “Van Gogh’s Bedroom” campaign.

    view
  • Cure for the Common Media Plan

    Internationalist Innovation in Media   March 21, 2018  

    Buckley’s campaign, “Cure for the Common Media Plan,” drove brand engagement and awareness while positioning Buckley’s as top of mind during the Canadian cold and flu season.

    view
  • Smoking Cessation

    Internationalist Innovation in Media   March 21, 2018  

    The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them from the Ontario government that can help them quit smoking.

    view
  • The Parking Space Search Feature. Live Premiere in Berlin.

    Internationalist Innovation in Media   March 21, 2018  

    BMW promoted and advertised its On-Street Parking Information digital service by making the feature available to drivers in real time through an innovative out-of-home advertising execution.

    view
  • Brand Refresh: CertaPro Painters

    Event Recaps   March 8, 2018  

    CertaPro Painters discussed how it revitalized its 25-year-old brand.

    view
  • Challenging Channels

    Event Recaps   February 8, 2018  

    Anheuser-Busch InBev tapped into the media consumption habits and content topic preferences of its consumers to expand reach and capture attention.

    view

1234567 >>  Last (9)