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  • Get Smarter on Measuring Purpose

    Greater Good   September 14, 2020  

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

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  • Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

    Webinars   September 14, 2020  

    This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • Nonprofits and Donor-Advised Funds

    Event Recaps   September 3, 2020  

    Nonprofits received an introduction to Donor-Advised Funds (DAFs) from Jack Doyle of Amergent and Amy Pirozzolo of Fidelity Charitable.

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  • Dell Client Solutions Group at Dell Technologies World 2019

    B2 Awards   September 1, 2020  

    To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

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  • Code and Response

    B2 Awards   September 1, 2020  

    IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.

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  • Intel HOOBOX- What if a smile could move a wheelchair?

    B2 Awards   September 1, 2020  

    Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.

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  • The Caring Gene: Building Demand For Careers In Long-Term Care

    B2 Awards   September 1, 2020  

    Iroquois Healthcare Association undertook a campaign to attract caring individuals to the field of long-term care.

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  • The Power to Do More

    B2 Awards   September 1, 2020  

    Corteva earned brand recognition and increased audience engagement by creating a contest for farmers, culminating in the winner being featured in a moving documentary and having a donation made to their favorite community organization.

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  • Dell's Unforgettable Holiday Experience

    B2 Awards   September 1, 2020  

    Dell Technologies gave people with visual impairments an unforgettable holiday experience, leveraging visual technology that enabled them to enjoy a presentation of “The Nutcracker” like never before.

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  • Pitch to Win

    B2 Awards   September 1, 2020  

    “Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.

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  • Wisconsin Dairy Farmer 's Power of Promotion

    B2 Awards   September 1, 2020  

    Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.

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  • Social Determinants of Health

    B2 Awards   September 1, 2020  

    PwC Health Industries launched an integrated, global, multi-channel marketing initiative to spur the health care industry toward addressing social determinants of health.

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  • Code and Response: Call for Code

    B2 Awards   September 1, 2020  

    IBM connected with developers by challenging them to create technology-powered solutions for societal problems.

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  • How Big Trends Affect Business Insurance

    B2 Awards   September 1, 2020  

    Traveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.

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  • How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

    Webinars   August 24, 2020  

    To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live.

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  • How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis

    Webinars   August 18, 2020  

    In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, took a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value.

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  • Inside Target Creative

    Event Recaps   August 12, 2020  

    Target Creative, the in-house agency for the Target Corporation, shared three lessons that help guide its work.

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  • 5 Ways the Media Landscape Will Transform Post COVID-19

    Webinars   August 12, 2020  

    A PR pro with over a decade of experience, Annie Scranton, shared her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.

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  • The North Face’s Partnership with the Girl Scouts

    Event Recaps   August 11, 2020  

    The North Face and Girl Scouts of the U.S.A. described the partnership they undertook to promote gender parity in the realm of outdoor exploration.

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