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Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.

In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.

Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

Humanitarian organization World Vision flipped the script on its popular child sponsorship program, giving kids in need the chance to choose their sponsor.

From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

Planet Fitness created a program that offered teens free memberships all summer long.

FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.

Intel shared its approach to social media in the midst of the COVID-19 pandemic.

Sullivan discusses why brand engagement matters more than ever during times of uncertainty.

Sullivan shares the different ways financial marketers can communicate with clients in response to COVID-19 the pandemic.

“Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.