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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Dove’s Campaign for Real Beauty

    Event Recaps   March 5, 2020  

    Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world, but the battle is far from won.

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  • Dove’s Campaign for Real Beauty

    Session Videos   March 5, 2020  

    In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.

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  • IBM: A Leading Brand. A Lasting Brand

    Public Videos   March 5, 2020  

    In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

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  • Energizing Engagement in the Nonprofit Workplace

    Event Recaps   March 4, 2020  

    Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.

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  • Tips for Sustainer Programs

    Event Recaps   March 4, 2020  

    A panel of experts offered advice to nonprofits on how to pursue monthly giving programs.

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  • Tips for Face-to-Face Fundraising

    Event Recaps   March 4, 2020  

    Veterans of the nonprofit sector shared advice for face-to-face fundraising.

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  • SickKids vs. Crews

    Echo Awards   March 2, 2020  

    The Hospital for Sick Children in Toronto leveraged a network of 52 influencers to create identifiable “crews” to expand its donor base and raise money to build a new facility.

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  • We Make Brand System

    Echo Awards   March 2, 2020  

    Atmosphere Proximity created a brand design system for “we make — Autism at Work,” a workspace for people with autism.

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  • #MakeYourChoice

    Echo Awards   March 2, 2020  

    McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.

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  • Changing the Game

    Echo Awards   March 2, 2020  

    Microsoft described how it promoted an adaptive controller that gave the disabled access to the world of videogame play.

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  • Go Back to Africa

    Echo Awards   March 2, 2020  

    Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.

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  • The Brave Stories Christmas

    Echo Awards   March 2, 2020  

    The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

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  • Free or Persecuted

    Echo Awards   March 2, 2020  

    Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.

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  • HIV on the Agenda

    Echo Awards   March 2, 2020  

    Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.

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  • Uber ZigZag

    Echo Awards   March 2, 2020  

    To announce its sponsorship of the Real Betis Balompié soccer team and promote a socially conscious message about responsible drinking, Uber partnered with the Shackleton agency for an on-field stunt that went viral on social media.

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  • Planet or Plastic: Story that Stays

    Echo Awards   March 2, 2020  

    National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

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  • New National Emergency

    Echo Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • The Sending Machine

    Echo Awards   March 2, 2020  

    A U.K. food poverty crisis has led to a rise in food bank use, putting a strain on their already fragile donation system. Publicis Sapient worked with a local food bank to create a vending machine that allowed for the seamless donation of food items in high demand.

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  • Wheeler Mission: Building for Change

    Echo Awards   March 2, 2020  

    To increase donations for an expansion of the Center for Women & Children, the Wheeler Mission launched a multimedia marketing campaign targeting female donors.

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