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  • 16 Days of Activism

    Smarties Awards   November 7, 2019  

    LegalWise described its campaign against the violence perpetrated on women and children in South Africa.

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  • Less Screen Time, More Play Time

    Smarties Awards   November 7, 2019  

    Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.

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  • When Women Joined Hands to Break Social Shackles

    Smarties Awards   November 7, 2019  

    By driving social commerce to empower the aspirational women of India, Meesho increased its lead generation, transactions, and efficiency.

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  • Hellmann’s Real Food Rescue

    Smarties Awards   November 7, 2019  

    Hellmann’s worked to reduce food waste and serve the hungry.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • Beacons of Hope

    Smarties Awards   November 7, 2019  

    Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docu-series to get more people to consider taking inclusive actions.

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  • Four Tips for Discovering and Sharing Your Brand’s Purpose

    ANA Magazine   November 2, 2019  

    Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.

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  • Brands Doing Good Series: Darn Good Yarn

    Greater Good   November 1, 2019  

    An ethical yarn and clothing business, Darn Good Yarn has achieved a social-purpose trifecta: repurposing waste, improving the livelihoods of struggling families in developing nations, and making a profit.

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  • Content with Purpose: Panera Bread’s Food Interrupted

    Event Recaps   October 30, 2019  

    Panera Bread discussed a content series that it created to promote positive change in the food system.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

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  • Purposeful People Series: Donna Vieira

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

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  • Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape

    Public Videos   October 5, 2019  

    Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.

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  • Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape

    Session Videos   October 5, 2019  

    In this video, explore how Truth Initiative, the national public health organization behind the “truth” youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

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  • Purposeful People Series: Matt Hill

    Greater Good   September 20, 2019  

    One Tree Planted founder Matt Hill aims to reforest the planet to protect the environment.

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  • From a Bad Buzz to a Better One: Volkswagen North America

    Event Recaps   September 19, 2019  

    Marketers discussed how VW worked to rebound from the damage that its emissions scandal did to its brand.

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  • The Year of Inclusivity, Creativity, and Letting Go

    Forward   September 3, 2019  

    CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

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  • Attribution Techniques for Fundraising

    Session Videos   August 28, 2019  

    In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

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  • Organizational Transformation: A Nonprofit Case Study

    Event Recaps   August 28, 2019  

    The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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