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  • Love Over Bias

    Multicultural Excellence Awards   November 4, 2018  

    Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

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  • Xfinity Cultural Conduit — Featuring Black Thought

    Multicultural Excellence Awards   November 4, 2018  

    Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

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  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

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  • Anything But Sorry

    Multicultural Excellence Awards   November 4, 2018  

    To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

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  • Circles

    Multicultural Excellence Awards   November 4, 2018  

    Levi’s developed a campaign that advocated for greater unity and rose above politics by connecting with consumers on an emotional, human level.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • Tongue-Tied

    Multicultural Excellence Awards   November 4, 2018  

    Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

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  • Honoring Cultural Traditions

    Multicultural Excellence Awards   November 4, 2018  

    Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

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  • Connected by Pride

    Multicultural Excellence Awards   November 4, 2018  

    To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

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  • Xfinity Behind the Mask

    Multicultural Excellence Awards   November 4, 2018  

    Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

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  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

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  • Comcast Visions of King

    Multicultural Excellence Awards   November 4, 2018  

    As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

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  • It's Marketing's Moment to Shine

    Public Videos   October 26, 2018  

    To make your brand purpose a force for good, it’s critical to have a shared culture with consumers.

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  • Global CMO Growth Council Priority: Society and Sustainability

    Public Videos   October 26, 2018  

    We will take actions that drive industry growth and societal good.

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  • A Brand Purpose Can Change the World

    Event Recaps   October 25, 2018  

    Ancestry leveraged its brand purpose to create a movement and an entirely new category: consumer genomics.

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  • Starting a Small Business Revolution

    Public Videos   October 25, 2018  

    By championing the success of the small business community through storytelling, Deluxe has proved that it can do well by doing good.

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  • A Brand Purpose Can Change the World

    Public Videos   October 25, 2018  

    Ancestry.com’s brand purpose spawned a movement that created a new category.

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  • A Brand Purpose Can Change the World

    Session Videos   October 25, 2018  

    In this video, learn how Ancestry leveraged its brand purpose to create a movement and an entirely new category: consumer genomics.

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  • Making Wisdom Go Viral

    Event Recaps   October 3, 2018  

    Influencer Jay Shetty shares wisdom on how brands can establish authentic partnerships with influencers.

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  • Rexona Movement for Movement

    Smarties Awards   October 1, 2018  

    To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

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