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Beyond Profit Podcast: How Dana-Farber Is Raising Brand Awareness
Beyond Profit August 15, 2022In this episode of Beyond Profit, Donna Lee discusses with host Ken Beaulieu the latest campaigns from Dana Farber, the importance of brand value, how the organization supports local communities, and more.
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The Customer's Journey into the Future, with Shiva Mirhosseini of AAA
Marketing Futures Podcast July 29, 2022Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.
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Integrating Accessibility into Marketing & Tech
Industry Insights July 28, 2022Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.
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Beyond Profit Podcast: A Movement to Increase Voter Turnout
Beyond Profit July 26, 2022In this episode of Beyond Profit, host Ken Beaulieu discusses the Time To Vote movement with Patagonia's J.J. Huggins and Bart Myers, CEO of Countable. Time To Vote is a nonpartisan movement meant to encourage company leaders to provide employees with the time they need to cast their ballots.
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Bringing a 45-Year-Old Women’s Organization into a New Era
B2 Awards July 22, 2022TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.
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Pursuing Gender Equality in Esports and Gaming
Conference Sessions July 20, 2022In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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Pursuing Gender Equality in Esports and Gaming
Event Recaps July 20, 2022Verizon shared some of its approaches to elevating women in the field of esports.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinars July 20, 2022This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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Pursuing Gender Equality in Esports and Gaming
Conference Highlights July 20, 2022Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.
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Equity@Work: Fighting Work Discrimination
B2 Awards July 18, 2022Kelly Services portrayed employment discrimination through the eyes of children to inspire Fortune 500 C-Suite members and human resource departments to do away with outdated discriminatory requirements.
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Degree’s “Trainers for Hire” Campaign Challenges Fitness Brands to Be More Inclusive
B2 Awards July 18, 2022With its multi-faceted “Trainer for Hire” campaign, Degree made the exercise world a little more inclusive by helping well-known fitness brands to hire differently abled trainers via an easy-to-use online recruiting tool built and maintained by the deodorant brand.
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In Pursuit of Racial Justice, Deloitte Spotlights Its Black Employees’ Experiences
B2 Awards July 17, 2022Motivated to act following the heinous murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, Deloitte launched a content program that spotlighted the stories of some of its Black employees, allowing them to openly share their experiences with racial injustice, which were then distributed across Deloitte’s internal and external channels.
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Intergenerational Wealth Transfer Campaign
B2 Awards July 16, 2022Vanguard Financial Advisor Services created an integrated, multichannel campaign that provided financial advisors with an ecosystem of relevant content highlighting challenges, opportunities, and potential solutions behind the $68 trillion wealth transfer from baby boomers to their children and grandchildren.
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Boston Marathon Jimmy Fund Walk Puts Participants at the Heart of New Campaign
B2 Awards July 16, 2022Using a tailored pitching process and homing in on stories about participants, the Boston Marathon Jimmy Fund Walk was able to overcome the challenges created by the pandemic and leverage a wealth of media coverage to inspire thousands of people to participate in 2021’s virtual edition of the annual fundraising event.
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Mastercard Recognizes Small-Business Excellence with an Awards Program
B2 Awards July 16, 2022Mastercard, in association with Bank of America, created the Small Business Impact Awards to honor small businesses excellence in the areas of innovation, diversity and inclusion, sustainability, and giving.
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Trane Technologies Uses Omni-Channel Campaign to Share New Purpose and Engage Key Audiences
B2 Awards July 16, 2022With the goal of raising awareness of itself as the enterprise brand for Trane and ThermoKing, Trane Technologies developed a new brand purpose and produced a campaign to share it that was centered around engaging video creative, which was served to key audiences via a number of different channels.
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Health Care’s Search for Talent with the “Caring Gene”
B2 Awards July 15, 2022Iroquois Healthcare Association leveraged data to home in on the segments that might contain ideal candidates for working in the industry.
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100 Stories of Women and Girls from Russia’s War Against Ukraine, Part II
Knowledge Partners July 14, 2022The second edition of 100 Stories by Ukrainian Marketing Association compiled more accounts from women and girls about their struggles during the Russian war against Ukraine.
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100 Stories of Women and Girls from Russia’s War Against Ukraine, Part I
Knowledge Partners July 14, 2022The Ukrainian Marketing Association compiled more than 100 stories from Women and Girls about their struggles during the Russian war against Ukraine.
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Beyond Profit Podcast: Winning Trust in an Age of Distrust
Beyond Profit July 13, 2022In this episode of Beyond Profit, host Ken Beaulieu catches up with Dr. Yoram Solomon to learn why trust is rapidly eroding throughout the country, the habits of the most trusted organizations, the role trust plays in driving brand purpose, and more.
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