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  • A Marketer's Guide to Navigating a Rapidly Changing World

    Knowledge Partners   May 28, 2020  

    Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.

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  • Marketing in Anxious Times: People’s Psychology Is Changing

    Webinars   May 26, 2020  

    In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.

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  • Brand Humanity In The Digital Age

    Event Recaps   May 21, 2020  

    Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

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  • Louder Together

    ANA Magazine   May 20, 2020  

    The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

    REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

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  • Acceptance Matters

    REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

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  • The Power to Choose in a Child’s Hands

    REGGIE Awards   May 16, 2020  

    Humanitarian organization World Vision flipped the script on its popular child sponsorship program, giving kids in need the chance to choose their sponsor.

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  • Heineken's Alcohol-Free Campaign

    REGGIE Awards   May 16, 2020  

    From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

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  • How Planet Fitness Got Teens Excited About Exercise

    REGGIE Awards   May 16, 2020  

    Planet Fitness created a program that offered teens free memberships all summer long.

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  • Why Email Hygiene is Mission-Critical During These Challenging Times

    Webinars   May 15, 2020  

    FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.

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  • Intel's Social Media Response Plan For COVID-19

    Event Recaps   May 14, 2020  

    Intel shared its approach to social media in the midst of the COVID-19 pandemic.

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  • Brand, Marketing, and Customer Experience in a Recession

    Knowledge Partners   May 11, 2020  

    Sullivan discusses why brand engagement matters more than ever during times of uncertainty.

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  • Financial Marketers: Keep Going, It’s (Mostly) Working

    Knowledge Partners   May 11, 2020  

    Sullivan shares the different ways financial marketers can communicate with clients in response to COVID-19 the pandemic.

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  • Brands Doing Good Series: TerraCycle

    Greater Good   May 4, 2020  

    “Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

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  • Cultivating Brand Culture

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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