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Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

Levi’s developed a campaign that advocated for greater unity and rose above politics by connecting with consumers on an emotional, human level.

HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

To make your brand purpose a force for good, it’s critical to have a shared culture with consumers.

We will take actions that drive industry growth and societal good.

Ancestry leveraged its brand purpose to create a movement and an entirely new category: consumer genomics.

By championing the success of the small business community through storytelling, Deluxe has proved that it can do well by doing good.

Ancestry.com’s brand purpose spawned a movement that created a new category.

In this video, learn how Ancestry leveraged its brand purpose to create a movement and an entirely new category: consumer genomics.

Influencer Jay Shetty shares wisdom on how brands can establish authentic partnerships with influencers.

To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.