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Kopari Beauty is a coconut-powered lifestyle-beauty brand based in San Diego. Launched in 2015, Kopari was founded by Hawaiian-born naturalist and certified organic chef, Kiana Cabell, third generation beauty experts and industry veterans Bryce and Gigi Goldman, and health entrepreneur and co-founder of Suja Juice, James Brennan. In this session, hear from Lanie De Pasquale, eCommerce Manager at Kopari Beauty share insights on how they deliver a personalized website experience.

Founded in 2000, Sambazon is the pioneer and global leader of acai products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, hear from Sebastien Marcq, VP Integrated Marketing and Genevieve Andre de la Porte, Community Manager at Sambazon present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

This report provides an overview of the ANA's webinar series on the topic of agency compensation.

A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

Melissa Moschetti, VP and Managing Director of XACTV Network, provided useful insights for TV buying and planning.

Walmart’s in-house agency shared learnings gleaned from its work at redesigning and rebranding the company’s website.

Cella offered advice for developing video-production teams.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

ANA contributors shared five tips for streamlining and otherwise improving the working relationships shared by clients and agencies.

The ANA Marketing Futures Infographic on AI provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

In this webinar, Dave Beals, President and CEO – JLB + Partners, provided perspectives on the current state of agency compensation and any changes he foresees.

The ANA Marketing Futures Infographic on the Future of Programmatic provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

The ANA Marketing Futures Infographic on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.