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  • Programmatic Trends and Best Practices

    Ask the Expert Answers   January 25, 2023  

    What are some trends and best practices in programmatic media buying?

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  • ANA In-House Agency Fact Book — 2023

    Research Reports   January 25, 2023  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023

    Knowledge Partners   January 19, 2023  

    It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.

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  • Going Dark: The Consequences of Pausing Ad Spend

    Ask the Expert Answers   January 18, 2023  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • A Happy Medium in the Agency Search Process Is Still Hard to Find

    ANA Magazine   January 18, 2023  

    While there were many points of agreement between clients and agency prospects, sharply different views emerged in multiple areas including IP ownership, budget size, and establishing a timeline for success, according to a recent ANA/4A's survey. Industry observers say the solution to many of the issues that pit agencies against their clients often comes down to overcoming the lack of clarity in communication between the two parties.

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  • Industry Perspectives on the Transition to a Multi-currency TV Market

    Research Reports   January 12, 2023  

    Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.

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  • New Stage for B2B Advertising?

    Champions of Growth   January 9, 2023  

    Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.

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  • Ford's Marla Skiko on Inclusion, Diversity, and Gaming

    Industry Insights   January 6, 2023  

    Marla Skiko is Global Head of Consumer Connections, Marketing at the Ford Motor Company. She will be a speaker at the ANA Media Conference in February. Bill Duggan, Group Executive Vice President at ANA, sat down with Marla for this interview.

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  • U.S. Commercial Production Tax Incentives

    Industry Insights   December 27, 2022  

    Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.

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  • The Top 15 Agencies in the World by 2021 Revenue

    Knowledge Partners   December 22, 2022  

    Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.

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  • The Ultimate Article Archive

    Knowledge Partners   December 21, 2022  

    Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.

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  • Marketing Organization: Teams and Structures

    Ask the Expert Answers   December 21, 2022  

    How are modern marketing teams structured?

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  • Globally Recognized Collection of Advertising and Marketing Awards

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.

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  • Industry Update from Agency Mania Solutions: December 2022

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.

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  • Avoiding One of the Biggest In-House Agency Mistakes

    Knowledge Partners   December 13, 2022  

    Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.

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  • Combating the Never-Ending Demand for Creative Content

    Knowledge Partners   December 13, 2022  

    Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.

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  • Lack of Transparency Limits Trust

    Industry Insights   December 7, 2022  

    The question often asked of senior marketers by their C-suite peers and in turn by marketers of their agency partners is: “Are we getting optimal value in return for our marketing investment?” This is a simple question, but one that is not easily answered given the breadth and intricacies of an advertisers marketing communications investment.

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  • Can't Find What You're Looking For? Try the ASK Research Service.

    Ask the Expert Answers   December 6, 2022  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • How to Avoid In-Housing Purgatory

    Industry Insights   December 6, 2022  

    What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.

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  • Trends in Agency Compensation, 18th Edition

    Research Reports   November 30, 2022  

    For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.

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