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  • Mastering Agency Relationships

    Knowledge Partners   January 24, 2020  

    Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • The Attraction of Cultural Magnetism

    Forward   January 16, 2020  

    Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.

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  • The Universal Ad-ID Guide

    Knowledge Partners   January 16, 2020  

    The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

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  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

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  • An In-Depth Look at a Hybrid In-House Agency Model

    Event Recaps   December 10, 2019  

    Whether to go in-house or stay with an external agency has been a popular debate for a long time for marketers.

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  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

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  • A Two-Way Street: Client-Agency Evaluations

    Event Recaps   December 4, 2019  

    Decideware shared insights on some effective approaches to client/agency evaluations.

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  • Managing Consumer Insights Agencies at John Hancock

    Event Recaps   December 4, 2019  

    John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • Innovation with Influencers

    Session Videos   November 21, 2019  

    In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.

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  • Launching Video Campaigns That Can Measure Up

    Forward   November 21, 2019  

    The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

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  • JetBlue Humanized Its Brand by Using Influencers

    Event Recaps   November 21, 2019  

    JetBlue’s VP of marketing, Elizabeth Windram, discussed how the airline has become known for its culture and commitment to service, and has leveraged social influencers across multiple lines of business to reach new target audiences and spark awareness, engagement, and airline travel.

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  • Putting CX Measurement into Action

    Knowledge Partners   November 21, 2019  

    Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

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  • Innovation with Influencers

    Event Recaps   November 21, 2019  

    Liquid-Plumr explained how to work with influencers to create original content that engages consumers.

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  • Building to Scale: 2020 Video | The Value of Addressable TV and OTT

    Webinars   November 21, 2019  

    What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

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  • Made in NY: Diversifying the Production Talent Pool

    Event Recaps   November 19, 2019  

    Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.

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  • Best Practices in "Going Green" from Major Brands

    Event Recaps   November 19, 2019  

    EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

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  • Future of Programmatic Infographic, 2019 Edition

    Research Infographics   November 15, 2019  

    Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.

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