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  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 8, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

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  • Programmatic Marketing for Nonprofits

    Webinars   August 5, 2019  

    This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Content Marketing Survey and Roundtable

    Event Recaps   August 1, 2019  

    The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

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  • Seven Agency Models Designed for a Digital Age

    ANA Magazine   July 26, 2019  

    Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

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  • Paving the Path to Digital In-Housing Success

    Session Videos   July 26, 2019  

    In this video, Bayer broke down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-housing success.

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  • Paving the Path to Digital In-Housing Success

    Public Videos   July 26, 2019  

    For in-housing digital media to be successful, it has to be embedded in the brand team.

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  • Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management

    Webinars   July 25, 2019  

    In this webinar, Decideware and LinkRFx shared how to move up the value pyramid to deliver more strategic value.

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  • Blockchains in the New Era of Privacy

    Session Videos   July 25, 2019  

    In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

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  • Blockchains in the New Era of Privacy

    Event Recaps   July 25, 2019  

    Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

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  • Target and Roundel Create Media Magic

    Event Recaps   July 25, 2019  

    Target’s footprint has expanded beyond retail, and its new media company, Roundel, shared the ways it’s innovating to serve shoppers and clients better.

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  • Delivering Value Beyond Traditional Agency Management

    Forward   July 25, 2019  

    Like Abraham Maslow’s hierarchy of needs, advertising stakeholders must first deliver on the basic functional aspects of the client-agency relationship before they can deliver on higher-order elements. Here’s what’s needed at each step in developing an optimized client-agency management program.

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  • Fraud in Digital Advertising

    Session Videos   July 24, 2019  

    ANA and White Ops have once again partnered on a study to measure bot fraud in the digital advertising ecosystem. In this video, get the latest survey results along with best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • SAG-AFTRA Updates

    Event Recaps   July 24, 2019  

    Stacy Marcus, the chief negotiator for The Joint Policy Committee, provided an update of what’s happened between the industry and the union since the negotiations over the new contract concluded.

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  • Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads

    Webinars   July 24, 2019  

    Paolo Provinciali, head of US Media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.

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  • Optimize Your Approach to Performance Media Buying

    Webinars   July 17, 2019  

    In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

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  • Managing In-House Agency Creative Content and Legal Concerns

    Research Reports   July 16, 2019  

    ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

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