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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

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  • 0 to 60 in Two Years

    Session Videos   October 4, 2019  

    Is it possible to build a soup-to-nuts in-house agency in just two years? Leland Maschmeyer, chief creative officer, shared how Chobani did just that.

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  • Taping TV’s Fractured Viewership Back Together

    Forward   October 3, 2019  

    For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B-to-B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • You Can’t Shrink Your Way to Greatness

    Knowledge Partners   September 30, 2019  

    Agency Mania Solutions reflected on the risks of recklessly cutting agency fees.

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  • How Talent and Rights Management Impacts Your Creative Investment

    Webinars   September 26, 2019  

    In this webinar, learn more about the impact of talent and rights on the cost of producing commercials and what should be considered before you even begin to shoot.

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  • In-House Like an Intrapreneurial Start-Up

    Event Recaps   September 25, 2019  

    There are so many facets of advertising that can fall under the term "in-house", including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.

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  • Developing a New Retainer Model for an In-House Agency

    Event Recaps   September 25, 2019  

    MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.

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  • Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem

    Research Reports   September 24, 2019  

    In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.

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  • Handicapping the Race for Political Advertising in 2020

    Forward   September 19, 2019  

    Although there are significant differences in campaign spending, more than half of campaign budgets target paid media — and that share is expected to grow in 2020.

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  • Starbucks Nitro Cold Brew Case Study

    Event Recaps   September 19, 2019  

    The agency Big Spaceship discussed three different marketing approaches that it undertook to support Starbucks’ new Nitro Cold Brew product.

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  • Getting Buy-In for Your Media Plan

    Webinars   September 18, 2019  

    In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

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  • The Evolution of UGC: Advertisers’ Attitudes on Sourced Content as a Medium

    Knowledge Partners   September 16, 2019  

    Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.

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  • Media Agency Compensation Practices

    Research Reports   September 16, 2019  

    Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   September 15, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Agency Relationships and Rosters: Where Are They Today, and Where Are They Likely to Go?

    Ask the Expert Answers   September 13, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

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  • Microsoft: Talent Development for In-House Agencies

    Event Recaps   September 12, 2019  

    When it comes to in-house agencies there are ALWAYS questions on process, efficiency, billing, and operations. But what about the true subject matter that will drive in-house agency innovation, which is talent? In this session we'll go through three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.

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  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

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