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  • Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?

    Webinars   November 7, 2019  

    Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.

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  • The Ultimate Payoff

    Knowledge Partners   November 6, 2019  

    Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • The State of Local Marketing Report 2019

    Knowledge Partners   November 1, 2019  

    Brandmuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

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  • Expert Advice on Salary Transparency and Negotiations

    Industry Insights   October 31, 2019  

    Diane Domeyer, executive director of The Creative Group, shared insights and advice on how companies can foster a transparent and healthy work environment when it comes to salary transparency and negotiations. The Creative Group just released its 2020 Salary Guide, revealing current hiring trends and wants.

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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • Understanding Connected TV

    Forward   October 22, 2019  

    Marketers are looking for ways to take advantage of this expanding new medium to drive results and deliver important KPIs in ways that traditional linear television cannot.

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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Driving Digital Transformation at Spark44

    Event Recaps   October 16, 2019  

    After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

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  • Managing the Business of Bringing Work In-House at Bank of America

    Event Recaps   October 16, 2019  

    Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.

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  • Operating an In-House Agency at The Home Depot

    Event Recaps   October 16, 2019  

    The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.

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  • Trust in Production Management

    Event Recaps   October 15, 2019  

    Industry experts shared their thoughts on how to promote trust between brands and agencies.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Building Trust and Transparency in Data

    Event Recaps   October 15, 2019  

    Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.

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  • The Pursuit of a Clean Supply of Media

    Event Recaps   October 15, 2019  

    A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.

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  • Using Log Data to Achieve Transparency in Programmatic Media Buying

    Event Recaps   October 15, 2019  

    A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

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  • Disruption Is the True Framework for Innovation

    Event Recaps   October 15, 2019  

    City of Hope, Topgolf, Club Pilates, Roku, Fullscreen, and pocket.watch shared insights on how to innovate and experiment.

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  • Fraud in The Digital Advertising Ecosystem

    Event Recaps   October 15, 2019  

    A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.

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