Log in Search

Search Results for All Content (access may be restricted)

Search returned: 1181 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Using Social Media to Drive Public Health Outcomes

     Knowledge Partners   October 3, 2023  

    SBCC is the strategic use of communication to promote positive health outcomes based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation and monitoring, and evaluation.

    view

  • Can Ad Buyers Trust the Numbers They’re Given?

     Industry Insights   October 2, 2023  

    Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?

    view

  • Public Relations Calendar 2024

     Tools   September 29, 2023  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

    view

  • Agency Creativity Is Essential for Best Client Outcomes

     Industry Insights   September 28, 2023  

    Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the agency world to task for worrying more about awards than delivering performance and creating thoughtful business models.

    view

  • Can Movie Theaters Still Reel in Advertisers?

     Champions of Growth Podcast   September 27, 2023  

    Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.

    view

  • When Actual Practice Deviates from Contract Terms

     Industry Insights   September 26, 2023  

    Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.

    view

  • The People-First Advertising Lessons of the Hollywood Strikes

    Industry Insights   September 22, 2023  

    The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.

    view

  • Do Ads Wear Out?

     Knowledge Partners   September 22, 2023  

    There are numerous reasons why brands frequently refresh their advertising. Marketers often worry that their ads will quickly feel repetitive to the public because they themselves tire of the advertising after a short period of time. If audiences tune out these messages, the opportunity for driving sales and brand building is greatly diminished.

    view

  • Can You See Me Now? Why Adtech MUST Embrace Transparency

     Webinar Rewinds   September 21, 2023  

    Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.

    view

  • How to Construct a Next-Level Agency Roster

     Event Recaps   September 20, 2023  

    Novo Nordisk’s Kelley Mehan and Marilyn Simeon reviewed their process for developing the organization’s first-ever studio agency model, covering how the agency roster was constructed and their strategy for reviewing agency partners, both at the outset of the relationship and on an ongoing basis.

    view

  • Quantifying the Value of the In-House Agency

     Knowledge Partners   September 17, 2023  

    Blum Consulting shares insights quantifying the value of in-house agencies.

    view

  • The Future of CX Starts In-House

     Forward   September 14, 2023  

    The future of customer experience (CX) is promising, and its impact on in-house marketing and creative teams in Fortune 500 companies is set to be transformative. As businesses recognize the importance of CX in driving customer loyalty, differentiation, and revenue growth, these teams will evolve into vital contributors to a company's success in the CX era.

    view

  • Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

     Event Recaps   September 13, 2023  

    Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

    view

  • Trends in Agency Ecosystems

     Knowledge Partners   September 13, 2023  

    R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.

    view

  • Creating Agency KPIs

     Knowledge Partners   September 13, 2023  

    Agency Mania Solutions co-founder Bruno Gralpois discusses the significance of Key Performance Indicators (KPIs) in agency partnerships, emphasizing their role beyond mere metrics. He stresses the importance of communication, collaboration, and continual improvement in fostering strong, mutually beneficial relationships between agencies and clients.

    view

  • Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

     Conference Session Videos   September 13, 2023  

    In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

    view

  • The Costs of an Agency Review

     Money Slides   September 11, 2023  

    The ANA shares the results of a research study that breaks down the costs that an agency review poses to the client, to the incumbent agency, and to the newly pitching agency.

    view

  • Staffing the Internal Agency

     Knowledge Partners   September 8, 2023  

    Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.

    view

  • ExxonMobil Helps Shape the Path of Mining Excellence

     B2 Awards   September 8, 2023  

    An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.

    view

  • MARSS Shows How It Defends the Skies

     B2 Awards   September 8, 2023  

    MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.

    view

1234567 >>  Last (50)