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Agency Management As a Risk-Management Advantage
Forward October 19, 2021When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.
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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital
Webinars October 13, 2021In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.
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The Unnecessary Tradeoffs Marketers May Make
Forward October 12, 2021Without the ability to execute strategies that are both flexible and simple, marketers are missing out on an opportunity to learn about and engage their customers in the real world — to be where audiences actually are and optimize across platforms, or even to understand which digital campaigns are successfully driving offline sales.
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Public Relations Calendar 2022
Tools October 1, 2021Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.
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IHG’s Approach to Agency Management
Event Recaps September 23, 2021IHG described its new model for agency management and the collaboration it involves with procurement.
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2021 ANA In-House Excellence Awards Virtual Presentation of Winners
Session Videos September 21, 2021The 2021 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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2021 In-House Creative Industry Report
Knowledge Partners September 17, 2021In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.
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Be Like Water: Fuel Your Targeting
Session Videos September 15, 2021In this video, Chief Marketing Officer Jarrod Jordan discusses how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers.
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The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
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Analytics and Insights Teams: Structures and Roles
Ask the Expert Answers September 8, 2021How can I structure my organization to effectively leverage my analytics team?
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How to Automate a Scope of Work Program
Forward September 2, 2021An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinars August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinars August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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Corporate Communications Teams: Structures and Functions
Ask the Expert Answers August 18, 2021ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.
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Love Can’t Wait, with Alan Gravely of Signet Jewelers
Marketing Futures August 18, 2021Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.
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ANA In-House Agency Fact Book — 2021
Industry Insights August 13, 2021The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Sales Enablement Program — Trelleborg Docking and Mooring
B2 Awards August 12, 2021The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.
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LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
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Mower’s Bring Your Work to Kids Day
B2 Awards August 12, 2021In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.
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