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  • Kopari Beauty: Website Personalization Case Study

    Event Recaps   January 17, 2019  

    Kopari Beauty is a coconut-powered lifestyle-beauty brand based in San Diego. Launched in 2015, Kopari was founded by Hawaiian-born naturalist and certified organic chef, Kiana Cabell, third generation beauty experts and industry veterans Bryce and Gigi Goldman, and health entrepreneur and co-founder of Suja Juice, James Brennan. In this session, hear from Lanie De Pasquale, eCommerce Manager at Kopari Beauty share insights on how they deliver a personalized website experience.

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  • Sambazon: Purple for the Planet Case Study

    Event Recaps   January 17, 2019  

    Founded in 2000, Sambazon is the pioneer and global leader of acai products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, hear from Sebastien Marcq, VP Integrated Marketing and Genevieve Andre de la Porte, Community Manager at Sambazon present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

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  • Avoiding Deadly Scope of Work Traps

    Knowledge Partners   January 15, 2019  

    Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

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  • Cross-Device Identity Solutions RFI Template

    Industry Insights   January 3, 2019  

    DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • The New Brand Safety Crisis

    Knowledge Partners   December 11, 2018  

    A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • Meet Clorox’s In-House Agency, Electro Creative Workshop

    Event Recaps   November 29, 2018  

    Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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  • Solving Increasing Cost and Declining Ratings in TV Buying: 5 Key Insights

    Webinars   November 29, 2018  

    Melissa Moschetti, VP and Managing Director of XACTV Network, provided useful insights for TV buying and planning.

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  • Developing a Collaborative In-House Agency: Walmart’s Story

    Event Recaps   November 29, 2018  

    Walmart’s in-house agency shared learnings gleaned from its work at redesigning and rebranding the company’s website.

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  • How to Launch and Advance an In-House Video Team

    Event Recaps   November 29, 2018  

    Cella offered advice for developing video-production teams.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   November 28, 2018  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • Managing Agency Relations: Five Tips for Efficiency and Transparency

    Industry Insights   November 20, 2018  

    ANA contributors shared five tips for streamlining and otherwise improving the working relationships shared by clients and agencies.

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  • Artificial Intelligence Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on AI provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • ANA Agency Compensation Webinar 11

    Webinars   November 16, 2018  

    In this webinar, Dave Beals, President and CEO – JLB + Partners, provided perspectives on the current state of agency compensation and any changes he foresees.

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  • Future of Programmatic Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Programmatic provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Blockchain Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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