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The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

You’ve decided you want a new agency. Who should be on your search team? What should the timetable be? What should your initial agency screening criteria be? This playbook answers these questions and many more.

You’re thinking you need a new agency. Have you thoroughly assessed what’s gone wrong in the incumbent relationship? Weighed the cost-benefit of conducting an agency search? Identified the right agency resources in an evolving agency landscape? This playbook answers these questions and many more.

You’ve decided you want to search for a new agency. But how, exactly, do you go about the process of identifying a group of agency candidates and then selecting a winner in a way that’s both efficient, cost-effective, fruitful — and painless? This playbook will show you the way.

You’ve decided your plans to conduct a search for a new agency need to move forward despite a national emergency such as a pandemic. How do you hold credentials and pitch meetings remotely? How do you evaluate the chemistry with agency search participants? This playbook answers these questions and many more.

While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).

How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.

Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.

Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.

Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.

Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.