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Search returned: 1043 document(s).
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The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
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Analytics and Insights Teams: Structures and Roles
Ask the Expert Answers September 8, 2021How can I structure my organization to effectively leverage my analytics team?
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How to Automate a Scope of Work Program
Forward September 2, 2021An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinars August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinars August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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Love Can’t Wait, with Alan Gravely of Signet Jewelers
Marketing Futures August 18, 2021Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.
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Corporate Communications Teams: Structures and Functions
Ask the Expert Answers August 18, 2021ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.
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ANA In-House Agency Fact Book — 2021
Industry Insights August 13, 2021The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Sales Enablement Program — Trelleborg Docking and Mooring
B2 Awards August 12, 2021The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.
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Mower’s Bring Your Work to Kids Day
B2 Awards August 12, 2021In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.
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LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
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The Proliferation of In-House Agencies
Champions of Growth August 11, 2021The ongoing proliferation of in-house agencies has sent a severe chill blowing through Madison Avenue. In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field.
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The Hershey Company’s Approach to Media Agency Pitching
Event Recaps August 10, 2021Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.
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Media Agency Partnerships in a New Age
Event Recaps August 10, 2021MediaSense offered advice for working with agencies in a reshaped media landscape.
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Industry Interrupted, with Dave Mering of the Mering Agency
Marketing Futures July 29, 2021We’re talking with Dave Mering of the Mering Agency, an expert on marketing travel and tourism. Suffice it to say, Dave and his clients had a rough 2020, but that didn’t stop them from coming together and creating some of their most innovative work to date.
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Cultivating Creativity to Increase B2B Impact
Public Videos July 22, 2021Deloitte's in-house B2B agency is cultivating creativity by investing in the agility of its team.
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Cultivating Creativity to Increase B2B Impact
Session Videos July 22, 2021As a winner of the 2021 ANA B2 Award for Large In-House Agency of the Year, the Green Dot Agency has found success by creating a culture that empowers employees and places them at the center of the business. In this video, Director Kim McNeil-Downs shared some of the ways that this culture was achieved.
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Cultivating Creativity to Increase B2B Impact
Event Recaps July 22, 2021As a winner of the 2021 ANA B2 Award for Large In-House Agency of the Year, the Green Dot Agency has found success by creating a culture that empowers employees and places them at the center of the business. Director Kim McNeil-Downs shared some of the ways that this culture was achieved.
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The ANA Programmatic RFP
Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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