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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • Avoiding Pitfalls When Bringing Programmatic In-House

    Event Recaps   February 7, 2019  

    Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.

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  • Agile Marketing in an In-House Environment

    Event Recaps   February 7, 2019  

    In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.

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  • Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact

    Webinars   February 6, 2019  

    Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.

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  • The Journey Toward an In-House Agency: Stanford Health Care’s Story

    Event Recaps   January 31, 2019  

    Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.

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  • What Marketers Need to Know: Optimizing Ad Spend In Programmatic

    Webinars   January 31, 2019  

    Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   January 24, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Washington Update: January 23, 2019

    Event Recaps   January 23, 2019  

    The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.

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  • Legal Issues Affecting Marketers in 2019

    Event Recaps   January 23, 2019  

    The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.

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  • Avoiding Deadly Scope of Work Traps

    Knowledge Partners   January 15, 2019  

    Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

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  • Cross-Device Identity Solutions RFI Template

    Industry Insights   January 3, 2019  

    DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • Help "Someone Else"

    Echo Awards   December 21, 2018  

    In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • The New Brand Safety Crisis

    Knowledge Partners   December 11, 2018  

    A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

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  • Six Principles to Drive In-House Agency Success

    Event Recaps   December 11, 2018  

    SEI offered various pieces of guidance to in-house agencies, along with concrete illustrations drawn from its own experience.

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  • Debunking Five Myths About In-House Agencies

    Event Recaps   December 11, 2018  

    Verizon cast doubt on some of the conventional wisdom that often maligns the reputations of in-house agencies.

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  • Six Tips for In-House Agencies from Revlon’s RedHouse

    Event Recaps   December 11, 2018  

    Revlon’s in-house agency, RedHouse, drew on its own experience to offer advice to similar teams.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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