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AFM Conference Co-Chair Discusses Supplier Diversity Strategy
Industry Insights March 30, 2023The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.
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Getting Global Rights Management Right
Forward March 30, 2023Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.
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States in Which to Find Commercial Production Incentives
Money Slides March 27, 2023The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
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Selecting a CDP Vendor for Email Marketing
Money Slides March 27, 2023Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).
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Notable Agency Reviews in 2021 and 2022
Money Slides March 27, 2023R3 provides a list of organizations that put their agencies out for review in 2021 and 2022, specifying, as well, the focus of the review, the winning agency, and the estimated billings.
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Single-Source Agencies: The Pros and Cons
Money Slides March 27, 2023A single-source agency is a company that manages multiplatform integrated marketing campaigns from start to finish. Blue Chip laid out the advantages and disadvantages of working with such a partner.
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Vendors Available to Track Return on Sponsorship Investments
Money Slides March 27, 2023Publicis Sport & Entertainment listed the vendors available to assess the brand exposure achieved through sponsorship investments across channels, providing, in addition, the specific value proposition offered by each one.
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New Compensation Structure for Commercial Productions and Renewals
Event Recaps March 22, 2023A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so ReedSmith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.
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AgencyAgile: Scoping Challenges in Client/Agency Relationships
Event Recaps March 21, 2023AgencyAgile CEO Jack Skeels and senior consultant Maya Krauss offered best practices for agencies and clients entering their next scoping conversations to ensure that the work is delivered on time and on budget.
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How Brands Across All Categories Are Using Addressable TV
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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Driving Tune-In and Retention Amid Unprecedented Show Discovery
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team
CMO Content March 9, 2023ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.
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The Future of AI in Advertising and Client/Agency Relationships
Knowledge Partners March 7, 2023Bruno Gralpois of Agency Mania Solutions surveys the opportunities and challenges that Artificial Intelligence presents advertisers and their agencies. Gralpois concludes with a series of questions that brands should pose to agencies that use AI as a tool in their work.
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The Top 5 Reasons for Using Diverse-Owned Media Outlets
Industry Insights March 6, 2023In today's increasingly complex business environment, brands are facing market conditions that are profoundly different from generations past. Consumers have more choices than ever, are more brand savvy and are socially invested in the brands they use.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinars March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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Media Market Update: 2023 Outlook
Knowledge Partners February 28, 2023In the February 2023 edition of Cortex Media’s Media Market Update report, the firm predicts a “slowcession” as the most likely scenario for marketing media spend.
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Certified Diverse Suppliers for Marketing and Advertising
Industry Insights February 21, 2023ANA compiled a list of more than 450 certified diverse suppliers that support the marketing and advertising functions.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Sessions February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Investment with Diverse Media Suppliers
Conference Sessions February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.
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