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  • Bridging Business and Creativity, with Thas Naseemuddeen of Omelet

    Marketing Futures   January 12, 2022  

    We're busting down silos in the studio with our guest Thas Naseemuddeen, CEO of Omelet. Thas explained why great marketing is the sum of creativity and business savvy and shared the "secret sauce" behind her agency's success.

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  • How Proof Turned Maker’s Mark into the Perfect Bourbon for Any Holiday Celebration

    In-House Excellence Awards   December 21, 2021  

    Proof designed a multichannel campaign for its Maker’s Mark brand that highlighted individuals around the world who put in the extra effort to make the holidays special every year and encouraged them to include its bourbon in their 2020 festivity planning.

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  • Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

    In-House Excellence Awards   December 21, 2021  

    Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

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  • How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser

    In-House Excellence Awards   December 21, 2021  

    St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.

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  • Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign

    In-House Excellence Awards   December 21, 2021  

    Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.

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  • New Frontiers for Marketers and Agencies

    Event Recaps   December 15, 2021  

    As we head into 2022, the agency R3 considered the ways marketers are changing, the ways they are approaching the task of making their marketing materials, and how agencies are reacting. R3 concluded by offering several action steps for marketers.

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  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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  • 8 Inspiring Quotes from Marketing Leader John Durham

    Industry Insights   November 18, 2021  

    This was just one of the 2,874 social-media musings of John Durham, a leading voice in the digital marketing and advertising industry who passed away November 16, 2021 at the age of 70.

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  • In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey

    Webinars   November 17, 2021  

    In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.

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  • Walmart’s Focus on DEI in Production and Creative

    Event Recaps   November 16, 2021  

    Marketers from Walmart outlined an internal roadmap Walmart designed to help achieve its DEI goals and discussed the brand’s recently established DEI creative review board, which provides feedback on production and creative for every single campaign the brand develops.

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  • Earned Media and Advertising: Legal Issues and Mitigation Strategies

    Session Videos   November 15, 2021  

    In this session, Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.

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  • Earned Media and Advertising: Legal Issues and Mitigation Strategies

    Event Recaps   November 15, 2021  

    Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.

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  • Developing an Internal Agency Winning Team Culture

    Webinars   November 10, 2021  

    In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.

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  • Leveraging Always-On Influencers to Build the Next Generation of Lasting Brands

    Event Recaps   November 9, 2021  

    Social Studies shared key tips for elevating influencer marketing out of the awareness game and toward lower-funnel KPIs and some predictions for where the practice is headed in 2022 and beyond.

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  • Agency Management Playbook

    Playbooks   November 8, 2021  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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  • ANA Ask the Expert: The Creative Feedback Playbook

    Ask the Expert Answers   November 1, 2021  

    This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.

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  • Media Choices Have Started to Change As a Result of COVID-19

    ANA Magazine   October 29, 2021  

    The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV may be on the wane, they still command the biggest audiences.

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  • Agency Management as a Risk Mitigation Tool

    Webinars   October 28, 2021  

    Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.

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  • Lionsgate In-House Marketing’s Martech Hollywood Story

    Event Recaps   October 20, 2021  

    Lionsgate shared insights on how it successfully migrated legacy data and project management systems into a new, singular hub that took all of the film studio’s disparate data sources and project management tools and housed them on a cloud accessible to any team member at any time.

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  • Setting a Strong Foundation for In-Housing Success

    Event Recaps   October 20, 2021  

    Using lessons learned during a successful in-housing partnership with Sprint, Media.Monks shared its “in-housing” framework for brands, outlining key questions featured within the framework and actions brands can take to ensure in-housing improves overall marketing efforts.

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