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  • How to Build an Attribution Model for TV in 2020

    Forward   April 7, 2020  

    Attributing the results of linear TV advertising is different than digital advertising, but it’s very possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. Here is a comprehensive guide for how to create one’s very own TV attribution model.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 7, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Building Stronger Partnerships with e-Training

    Knowledge Partners   April 6, 2020  

    Agency Mania Solutions described a number of the benefits of using e-training methods to onboard agency personnel.

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  • Internal vs. External Agencies: Bridging the Divide

    Webinars   April 1, 2020  

    As interest in internal agencies continues to rise, many marketers are wondering where to begin. The truth is, most brands have needs that require both an internal and external agency. The challenge is bridging the divide.

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  • A Potentially Useful Resource For Shooting Brand Content In Today's Complex Environment

    Event Recaps   April 1, 2020  

    MOFILM's dispersed global community of filmmakers (based in almost every city and state, in over 150 countries) could be a useful resource for brands who need to produce video or photographic original content in these uncertain times. In this session, learn how MOFILM's unique process works, and how it's not only a geographic solution, but one that better connects brands with their consumers by generating highly authentic and relatable content.

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  • Vollrath: A B2B Digital Transformation Story

    Event Recaps   April 1, 2020  

    Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.

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  • Coldwell Banker: Creating An Agency Mindset In-House

    Event Recaps   April 1, 2020  

    Coldwell Banker is in the early stages of moving from a regionalized marketing group to a centralized in-house agency. In this session, Mike Fischer, chief marketing officer at Coldwell Banker NRT, will share how they've embraced cultural change to try and create an agency mindset within a traditional organization.

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  • Insights from “The Most Quoted Man in Advertising”

    Webinars   March 30, 2020  

    In this webinar, Brian Wieser from GroupM focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can prepare for what’s next, and how agencies can support their efforts.

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  • How to Optimize Your Agency Relationship vs. an Agency Review

    Webinars   March 25, 2020  

    In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."

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  • COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?

    Webinars   March 23, 2020  

    In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

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  • Payment Terms: Current Practices for Marketing Services

    Webinars   March 23, 2020  

    In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

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  • The Fever Of Fandom: Leveraging The Superfan

    Event Recaps   March 19, 2020  

    Fandom has been much talked about in marketing and pop culture circles in recent years. It gives brands the recurring platform to take consumers on a larger journey. In this session, Delmus Credle, Head of Strategy at IW Group, explores the underlying motivations and behaviors of fans to understand how an average consumer becomes a superfan. And most importantly, how brands can apply lessons from this fan-first view to their efforts. He'll share the highlights and best practices by brands such as McDonald's and Paramount Pictures, from their recent deep dive into Fandom culture. You'll learn about the stages of Fandom, the types of fans and useful strategies to leverage Fandom for increased marketing success.

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  • What’s Your Risk Profile?

    Knowledge Partners   March 18, 2020  

    Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • Creating an In-House Agency: Penguin Random House’s Story

    Event Recaps   March 12, 2020  

    Penguin Random House shared its experience with developing an in-house agency.

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  • How to Create an In-House Agency: IKEA’s Story

    Event Recaps   March 12, 2020  

    IKEA described its approach to developing an in-house agency to handle digital and social media.

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  • Influencer Marketing Efficiency: How to Work with Your Agency to Reduce Risk and Waste in Your Influencer Marketing Programs

    Event Recaps   March 11, 2020  

    Erick Schwab, co-founder of and co-CEO at Sylo, talked about how brands can work with agencies to reduce waste and fraud in influencer marketing programs, making these campaigns more effective.

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  • Bid Management: Are We Asking Too Much of Our Agencies?

    Event Recaps   March 11, 2020  

    Ben Haynes and Michael Lorenzi from Haynes-Vozza discussed the production house bidding process.

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  • Payment Terms: Current Practices for Marketing Services

    Research Reports   March 10, 2020  

    ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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