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  • Clubhouse: Social Media's Hottest Club

    Event Recaps   April 9, 2021  

    Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.

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  • Make Your Social Sweeter: Using Life Moments To Connect With Your Audience

    Event Recaps   April 9, 2021  

    Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".

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  • Cox Communications, Inc. How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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  • Heineken: How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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  • Establishing a Sustainable Commercial Production Program

    Event Recaps   April 6, 2021  

    Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.

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  • How Brands, Agencies & Their Partners Can Green The Bid + Make Advertising Sustainable

    Event Recaps   April 6, 2021  

    The advertising industry is remarkably creative - and creates a remarkable amount of carbon and waste. Green The Bid brings together stakeholders from brand, agency, production and post to share how to be part of transforming the production landscape for good and help shift our industry to one that is net carbon-neutral and zero-waste. Green The Bid was founded to break down barriers to enacting environmentally responsible production practices. In this session, learn how this initiative has brought the entire production ecosystem together like never before to make positive change for the future of our industry.

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  • Member Discussion: In-House Agencies

    Event Recaps   March 25, 2021  

    In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!

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  • When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future

    Public Videos   March 25, 2021  

    Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.

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  • Managing Digital, Content, And Social Agencies

    Event Recaps   March 25, 2021  

    Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.

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  • When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future

    Session Videos   March 25, 2021  

    Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.

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  • In-House Ad Agencies Are Gaining Room to Maneuver

    ANA Magazine   March 12, 2021  

    Having earned the trust of internal stakeholders, in-house agencies at The Hershey Co., Walgreens, and other mega retailers are quickly expanding their roles and responsibilities. Amid the pandemic, new tasks range from producing ads to selling them.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   March 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Global Ad Spend Forecast 2021

    Knowledge Partners   February 28, 2021  

    2021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.

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  • McDonald’s Plans for Agency Diversity

    Event Recaps   February 25, 2021  

    McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Will Megacasts Become Mega-Popular?

    ANA Magazine   February 19, 2021  

    It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Mastercard: Automating Data Collection and Reporting Via AI Technology

    Event Recaps   February 9, 2021  

    Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.

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  • Transacting TV in 2021 and Beyond

    Forward   February 4, 2021  

    Technology and data are accelerating TV’s digitalization, transforming it from a monolithic channel to a multifaceted, dynamic medium. With that evolution comes more sophisticated transaction practices, and conflicting priorities for buyers and sellers.

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  • Martech and Procurement

    Event Recaps   February 2, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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