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  • A New Norm for Ad Shoots?

    ANA Magazine   July 8, 2020  

    Brands are cutting back on producing commercials as marketing budgets are curtailed and social distancing measures remain in place. The good news is that scaling back on ad shoots can have broader benefits.

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  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Agency Rosters: How Are They Changing?

    Ask the Expert Answers   July 1, 2020  

    ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

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  • Can Production Consultants Be Part of the Creative Solution?

    Knowledge Partners   June 30, 2020  

    In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,

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  • Navigating Sports Partnerships in the Age of COVID-19

    Event Recaps   June 23, 2020  

    Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

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  • Successfully Managing Agency Partnerships in Tumultuous Times

    Knowledge Partners   June 22, 2020  

    Agency Mania Solutions offered advice to organizations for managing their relationships with agencies in the midst of crises such as the one brought on by the COVID-19 pandemic.

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  • Designing A Sustainable, Scalable Organizational Structure

    Event Recaps   June 18, 2020  

    Cella offered advice about how to structure and staff an in-house agency.

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  • Aetna's In-House Agency

    Event Recaps   June 18, 2020  

    Aetna described some of the features and work of its in-house agency.

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  • Media Agency Search

    Ask the Expert Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • ANA In-House Agency Fact Book — Q2 2020

    Industry Insights   June 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • COVID-19 Industry Impact on Production and Content Creation: What’s Next?

    Webinars   June 10, 2020  

    In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:

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  • The Domino Effect: Bracing for Impact

    Knowledge Partners   June 9, 2020  

    Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.

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  • Six Ways to Redesign Scope of Work Programs in Uncertain Times

    Webinars   June 5, 2020  

    In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.

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  • Media Transformation and the Television Upfront

    Industry Insights   May 29, 2020  

    The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

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  • Post Pandemic Predictions: ‘New Normal’ Opportunities for In-House Agencies

    Event Recaps   May 28, 2020  

    In this session, Maureen Boyle, senior director creative services and events for Nordstrom Trunk Club, covered five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

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  • Coldwell Banker’s COVID-19 Pivot

    Event Recaps   May 28, 2020  

    When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.

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  • Feeding Kids During a Pandemic

    Event Recaps   May 28, 2020  

    Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.

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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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