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Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.

Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

Brandmuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.

Diane Domeyer, executive director of The Creative Group, shared insights and advice on how companies can foster a transparent and healthy work environment when it comes to salary transparency and negotiations. The Creative Group just released its 2020 Salary Guide, revealing current hiring trends and wants.

Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

Marketers are looking for ways to take advantage of this expanding new medium to drive results and deliver important KPIs in ways that traditional linear television cannot.

New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.

The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.

Industry experts shared their thoughts on how to promote trust between brands and agencies.

In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.

A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.

A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.

City of Hope, Topgolf, Club Pilates, Roku, Fullscreen, and pocket.watch shared insights on how to innovate and experiment.

A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.