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  • Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

     Research Reports   May 17, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • Key Learnings from Redesigning Our Creative Services Model

     Event Recaps   May 3, 2022  

    Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

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  • The Value Equation: How to Get the Most Value from Your Agency

     Event Recaps   May 3, 2022  

    In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Seven Building Blocks of Strategic Agency Rosters

     Event Recaps   May 2, 2022  

    At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

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  • 65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms

     Knowledge Partners   April 29, 2022  

    A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.

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  • Standard Media Index on the Industry: 2021 Year in Review and Look Ahead

     Knowledge Partners   April 21, 2022  

    Standard Media Index offered detailed data and benchmarks on media spending.

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  • Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow

     Session Videos   April 19, 2022  

    In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.

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  • Agency Partnerships for a Metaverse World

     Event Recaps   April 13, 2022  

    Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

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  • Are You Paying Competitive Rates for Agency Studio Services?

     Industry Insights   April 12, 2022  

    Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.

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  • Five Tips for the First-Time Programmatic CTV Advertiser

     Knowledge Partners   April 11, 2022  

    As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.

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  • Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection

     Knowledge Partners   April 7, 2022  

    “Digital health data is the oil; programmatic is the engine,” says DeepIntent CEO Chris Paquette, explaining the incredible opportunity at the intersection of anonymized health data and advancements in digital marketing.

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  • Maximizing the Connected TV Opportunity

     Session Videos   April 6, 2022  

    In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.

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  • The Dentsu Global Ad Spend Forecast — January 2022

     Knowledge Partners   March 21, 2022  

    The Dentsu Ad Spend Forecast is a twice-yearly report that combines data from over 50 global markets to accurately predict trends in ad spending across the globe.

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  • 'What They Said' at the ANA In-House Agency Conference

     Industry Insights   March 18, 2022  

    ANA just concluded our 2022 In-House Conference. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • 10 Issues

     Session Videos   March 17, 2022  

    In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.

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  • What a Clear Vision Means for Your In-House Agency

     Event Recaps   March 17, 2022  

    Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.

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  • Overview of the 2022 ANA In-House Agency Conference

     Public Videos   March 17, 2022  

    In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.

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  • 10 Issues

     Public Videos   March 17, 2022  

    In-house agencies need to be agents of change within their organizations and strive for continuous improvement.

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  • The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing

     Session Videos   March 17, 2022  

    What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.

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  • What a Clear Vision Means for Your In-House Agency

     Session Videos   March 17, 2022  

    In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.

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