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  • Stop Wasting Your Time

    Knowledge Partners   November 21, 2020  

    Agency Mania Solutions touted the advantages of automation.

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  • In-house vs. Outsourced Marketing

    Forward   November 19, 2020  

    Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

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  • Negotiating with Advertising Agencies

    Webinars   November 17, 2020  

    In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

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  • Redefining Identity for the New Television Landscape

    Forward   November 12, 2020  

    With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

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  • Agency Search and Selection

    Ask the Expert Answers   November 5, 2020  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • More Competition, Fewer Ads

    Forward   November 5, 2020  

    TV is undergoing a generational shift from linear to a fragmented landscape of digital, over-the-top (OTT), and connected TV (CTV). Now it falls on whether walled gardens or advertisers dictate the terms of this massive transition.

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  • Best Practices in Sustainability and Eco-Friendly Production

    Webinars   November 4, 2020  

    In this webinar, the APR team discussed how to promote sustainability and eco-friendly practices in ad production.

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  • In-House Agencies Ascend Amid COVID-19

    Insight Briefs   November 4, 2020  

    With businesses shuttered and budgets cut during the COVID-19 pandemic, brands have put a greater dependence on their salaried marketing teams that can perform comparable work to that of an external agency.

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  • Connected TV Research Update

    Event Recaps   October 27, 2020  

    The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

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  • Honda Levels Up Its Marketing: Reach A More Diversified Audience In Gaming

    Event Recaps   October 27, 2020  

    In an effort to continue driving business outcomes in the modern era, Honda launched an innovative marketing strategy to reach a new type of audience – the younger generation of next car buyers. The growth of esports and particularly, its growing online reach and inherent digital-first nature, presented a key opportunity to engage with an important consumer segment. In the last two years, Honda officially began making its mark by partnering with Team Liquid, a prominent global esports organization, and League of Legends Championship Series (LCS), a top-tier regional esports league run by game developer, Riot Games. The synergy among these two endemic partnerships along with other strategic platforms like Twitch played a pivotal role in their communication plan. In this session, you will learn: • Honda's overall strategy in gaming and esports • Insight into existing programs • Strategic roles of different elements in Honda's partnerships play

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  • Influencers B.C. (Before COVID) And D.C. (During COVID)

    Event Recaps   October 27, 2020  

    In this session, Deloitte Digital's Heat will take you through how influencers have re-positioned themselves as a powerhouse for brands during the pandemic — and which of these themes are expected to last as restrictions begin to lift.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   October 23, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • How to Face the Changed Landscape of Linear and Connected TV

    Forward   October 22, 2020  

    In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

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  • Deciding When to Conduct an Agency Search

    Industry Insights   October 16, 2020  

    You’re thinking you need a new agency. Have you thoroughly assessed what’s gone wrong in the incumbent relationship? Weighed the cost-benefit of conducting an agency search? Identified the right agency resources in an evolving agency landscape? This playbook answers these questions and many more.

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  • Organizing for an Agency Search

    Industry Insights   October 16, 2020  

    You’ve decided you want a new agency. Who should be on your search team? What should the timetable be? What should your initial agency screening criteria be? This playbook answers these questions and many more.

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  • Selecting a New Agency

    Industry Insights   October 16, 2020  

    You’ve decided you want to search for a new agency. But how, exactly, do you go about the process of identifying a group of agency candidates and then selecting a winner in a way that’s both efficient, cost-effective, fruitful — and painless? This playbook will show you the way.

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  • Conducting an Agency Search During a Crisis

    Industry Insights   October 15, 2020  

    You’ve decided your plans to conduct a search for a new agency need to move forward despite a national emergency such as a pandemic. How do you hold credentials and pitch meetings remotely? How do you evaluate the chemistry with agency search participants? This playbook answers these questions and many more.

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  • Why COVID-19 Is Driving a Marketing Revolution

    Forward   October 15, 2020  

    While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

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  • Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?

    Knowledge Partners   October 14, 2020  

    Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).

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  • Driving Action To Fuel Change

    Event Recaps   October 13, 2020  

    Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

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