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Search returned: 1217 document(s).
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The Great Unification of Converged TV
Knowledge Partners November 18, 2022To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.
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The Road to Equity: The Journey from Investment to Impact
Conference Highlights November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
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Creating Connections Between Minority Businesses and Corporate America
Conference Highlights November 7, 2022Marketers can build growth connections to diverse audiences by championing minority-owned suppliers.
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinars October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
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How Client-Agency Teams Build Trust
Forward October 25, 2022There are three key elements to building trust between marketers and their strategic partners in even the most competitive marketing categories. They are rooted in well-defined engagement terms, a belief that bold ideas are welcome, and a consistent dedication to the humans bringing these ideas to life. Here's where marketing and agency partners can invest to develop trust and build long-term relationships that thrive.
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Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners
Podcast Shorts October 17, 2022The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.
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Aligning on Agency Search
Industry Insights October 17, 2022During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.
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Public Relations Calendar 2023
Tools October 15, 2022Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.
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Agency Account Reviews Are Increasing
ANA Magazine October 14, 2022The pandemic jolted many brands into beefing up their digital marketing and some into switching their ad agencies. But while the tumult caused by COVID-19 has subsided, the pace of account reviews has only accelerated.
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Agency Feedback and Performance Evaluation
Ask the Expert Answers October 12, 2022How can I give my agency effective, actionable feedback?
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Procurement 2022: The Good, the Bad, and the Ugly
Webinars October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Sessions October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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Maximizing Your Brand Reach During Ad Week
Industry Insights October 11, 2022There are plenty of things to consider when planning your company’s approach to Advertising Week. Apart from the panels and networking events you’d like to attend, it is important to consider when and where you’d like to promote your brand.
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ANA/4A’s Agency Search Simplification Report
Research Reports September 29, 2022The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.
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Bai Boost Fights Gender Discrimination in Gaming
In-House Excellence Awards September 28, 2022Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.
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T-Mobile Goes All-Digital to Drive Sales of 5G
In-House Excellence Awards September 28, 2022T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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