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  • Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

     Research Reports   August 9, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • The Rise of Programmatic Attention Metrics

     Knowledge Partners   August 3, 2022  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • The Rise of Retail Media Networks

    Industry Insights   August 2, 2022  

    Retail media networks (RMNs) are becoming essential to the modern digital marketing landscape. These advertising platforms run on the digital properties of specific stores, allowing brands to reach consumers near the closest point of sale. For example, a brand like Lay’s or Tostitos can leverage a grocery chain’s RMN to advertise to consumers searching for snacks on the retailer’s website or app.

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  • Procurement 2022: The Good, the Bad, and the Ugly

     Research Reports   July 28, 2022  

    In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

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  • The State of CTV Advertising Mid-Year 2022 Report

     Knowledge Partners   July 27, 2022  

    TVision’s state of CTV advertising report provides statistics on major CTV platforms and discusses what companies like Netflix and Disney+ adding ad-supported tiers of service could mean for advertisers.

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  • Media Inflation Outlook: 2022 and 2023

     Knowledge Partners   July 25, 2022  

    AduitStar and Cortex Media created a media inflation forecast that covers the Americas, Europe, and Asia Pacific.

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  • How to Build an In-House Agency

     Ask the Expert Answers   July 19, 2022  

    How can my brand bring media or creative in-house?

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  • Advancing Black-Owned Media Businesses

     Conference Sessions   July 18, 2022  

    In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.

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  • Using A Data-Driven Media Strategy to Elevate Your Brand

     Knowledge Partners   July 15, 2022  

    As the digital landscape continues to evolve, media and analytics teams need to work together in sharing knowledge and expertise to reach goals and deliver on customer expectations.

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  • 2022 ANA In-House Excellence Awards Virtual Presentation of Winners

     Conference Sessions   July 14, 2022  

    The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.

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  • Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)

     Conference Sessions   July 14, 2022  

    In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

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  • Making Fierce Friends

     B2 Awards   July 12, 2022  

    Mower rebranded its website to inspire authentic and enduring personal connections, a mission the agency calls “Making Fierce Friends.”

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  • What Happens When Brands Go Dark

     Ask the Expert Answers   June 30, 2022  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • In-Housing at T-Mobile: A Story of Transformation and Value Creation

     Event Recaps   June 29, 2022  

    T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.

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  • E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands

     Event Recaps   June 29, 2022  

    Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.

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  • The CMO’s Guide to Programmatic Transparency

     Research Reports   June 28, 2022  

    The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

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  • Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach

     Conference Sessions   June 15, 2022  

    In this video, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.

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  • How To Build Your In-House Agency for True Success

     Industry Insights   June 14, 2022  

    With the promise of higher Marketing Return On Investment, MROI, the shift of work from external agencies to the in-house agency model continues to increase. It’s an easy model to justify — if the in-house delivers.

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  • Why Advertising Talent is Resigning and How Agencies Can Buck the Trend

     Industry Insights   June 13, 2022  

    WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.

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  • Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments

     Event Recaps   June 7, 2022  

    The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.

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