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  • Safety First: How to Approach and Execute Safe Media Buying Online

    Webinars   November 15, 2018  

    Fullscreen provided a deeper look into brand safety and transparency and their impact on the advertising marketplace.

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  • Bose: Leveraging a Consistent Brand Message to Drive Impact Across Partnerships

    Event Recaps   November 15, 2018  

    Leading audio brand Bose sponsors properties such as the NFL, Mercedes-AMG Formula 1 Team, and US Ski & Snowboard Team. Core to Bose marketing is a telling a cohesive story across all mediums. This year, Bose launched its "Focus. On." marketing campaign in support of its best in class noise-cancelling headphones. In this session, head of global alliances Courtney Tincher will detail how this message was leveraged and measured across Bose's sponsorships.

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  • RBC Takes Sponsorship Evaluation Process to the Bank

    Event Recaps   November 15, 2018  

    RBC is Canada's largest bank, with sizable presence in the US, UK, Asia, and the Caribbean. With an organization of this size comes literally thousands of sponsorships of events and programs ranging from tier 1 properties like PGA Golf and the Canadian Olympic Committee to grassroots local community sponsorships and events. Over the past three years, they have integrated a method and process for standardized evaluation of their sponsorships enterprise-wide to aid with decision making. This session will share not only the RBC sponsorship story, but measurement methods you can use in your business immediately.

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  • What's Your Heresy?

    Event Recaps   November 15, 2018  

    Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

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  • Adidas: Leveraging User Research on Social to Drive Engagement

    Event Recaps   November 15, 2018  

    Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director, Managing Editor US Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.

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  • Understanding Generation Alpha

    Event Recaps   November 15, 2018  

    How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • CMO Trend Brief: Artificial Intelligence

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Blockchain

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • GDPR and Digital Advertising

    Event Recaps   November 8, 2018  

    In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • Social Media Best Practices to Drive ROI

    Event Recaps   November 8, 2018  

    Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

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  • Programmatic Digital Media Reforms: Too Little, Too Late?

    Knowledge Partners   November 7, 2018  

    The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • Diverse, Global, and Glamorous’: Cîroc’s Brand Identity

    Session Videos   November 5, 2018  

    In this video, Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

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  • Diverse, Global, and Glamorous’: Cîroc’s Brand Identity

    Event Recaps   November 5, 2018  

    Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

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  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • ANA Agency Compensation Webinar 10

    Webinars   November 2, 2018  

    In this webinar, Dodie Martz with Eleven, Inc. provided an agency perspective on the current state of agency compensation and how compensation may change over the next few years.

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