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  • Five Steps to Establish a Strategic Production Spend Management Program

    Webinars   September 17, 2020  

    This session shared five steps to help establish a strategic production spend management program.

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  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

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  • Navigating For Collective Trauma

    Event Recaps   September 17, 2020  

    As we increasingly look to companies for leadership, how can brands design for the future as we navigate a collective social trauma? In this talk, Alain Sylvain, founder and CEO of Sylvain Labs, will dive into the psychology of shared trauma in this moment and, as a result, what consumers are really craving from brands as we collectively recover from it.

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  • Case Study: Cheetos House Of Flaming Haute

    Event Recaps   September 16, 2020  

    In this session, we'll hear from the brand marketers that led the Cheetos client and agency team (The Marketing Arm) to gold Reggie Awards in experiential and influencer marketing, as well as a bronze in creativity and innovation. Hear how the client team worked with their agency and the processes they put in place to produce award-winning creative.

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  • COVID-19's Impact On Advertising

    Event Recaps   September 16, 2020  

    There is no doubt that COVID-19 has forced many industries to change how they operate. The pandemic has also changed consumers' mindsets, how agencies operate, and how marketers respond. In this session, we'll go through the trends and potential changes Google is seeing in the advertising industry as it relates to agency management.

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  • Ad Industry Economic Update

    Event Recaps   September 15, 2020  

    In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies.

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  • Centralize and Automate Production Data and Reporting

    Event Recaps   September 15, 2020  

    Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content creators.

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  • Navigating the New Video Landscape

    Forward   September 10, 2020  

    Since the pandemic began, video consumption has grown across all categories. But most marketers struggle to take advantage of video because they are caught between traditional linear TV and digital video and they lack the tools to handle both at once.

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  • ADT Security: Commercial Production During A Pandemic

    Event Recaps   September 9, 2020  

    Travel and quarantine restrictions put a damper on most brands’ production plans this year, but that didn’t stop leading security brand ADT and its nimble agency partner from producing 3 new full-funnel bodies of work – and even launching a new product. In this session, Shannon Hendrickson, VP, Marketing at ADT will share the different techniques used to execute this body of work and what might work best for your brand.

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  • National Wildlife Federation: A Rebranding Story

    Event Recaps   September 9, 2020  

    In this session, we'll take a look at the National Wildlife Federation's new brand strategy, brand identity, and marketing strategy.

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  • The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

    Webinars   September 2, 2020  

    In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • How Nationwide Helped Agents Grow Their Businesses

    B2 Awards   September 1, 2020  

    Before making the pivotal move to a fully independent distribution model, Nationwide needed to make marketing changes to help independent agents grow their business. Adding agent summary pages on the locator allowed agents to attract organic traffic using the strength of the Nationwide brand.

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  • Coldwell Banker Launched Its In-House Agency

    B2 Awards   September 1, 2020  

    Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.

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  • Leveraging AI Technology and Cloud-Based Solutions to Automate Production Spend Data and Reporting

    Webinars   August 31, 2020  

    In this webinar, John Lipuma, CEO of Prodigy by PostAds Group, shared insights on how to quickly and successfully transition to AI technology and cloud-based managed service solutions designed specifically for production finance and business functions.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   August 26, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Pinterest Creative Agency Advertising Guide

    Knowledge Partners   August 21, 2020  

    The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.

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  • Connectivity in an Evolved Media Landscape

    Forward   August 20, 2020  

    Partnership breeds trust and collaboration, and there are significant competitive advantages for brands that can establish deep connections with the right set of partners. To help in that selection process, here are three aspects of connectivity that are vital for marketers looking to create stronger integrations and partnerships across media, data, and technology.

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  • How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis

    Webinars   August 18, 2020  

    In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, took a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value.

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  • Are Impressions the Answer to Fragmented TV Measurement?

    Forward   August 18, 2020  

    As traditional television markets are transformed by emerging technologies and world events, the time has come for marketers to set aside the GRP and make the leap to impressions.

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