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  • T-Mobile Goes All-Digital to Drive Sales of 5G

    In-House Excellence Awards   September 28, 2022  

    T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.

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  • Bai Boost Fights Gender Discrimination in Gaming

    In-House Excellence Awards   September 28, 2022  

    Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.

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  • Pepsi Promotes an Alexa-Accessed Sampling Opportunity

    In-House Excellence Awards   September 27, 2022  

    Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.

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  • Pepsi Promotes Itself as the Best Drink for Burgers

    In-House Excellence Awards   September 27, 2022  

    Pepsi sought to promote awareness of how well it pairs with food.

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  • Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers

    In-House Excellence Awards   September 26, 2022  

    To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.

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  • L’Oréal Leverages YouTube and CTV

    In-House Excellence Awards   September 24, 2022  

    L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.

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  • Barefoot Cellars Partners with OREO

    In-House Excellence Awards   September 24, 2022  

    Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.

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  • What's the Right Agency Support Model for Your Organization?

    Event Recaps   September 23, 2022  

    Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.

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  • Giving Teeth to Agency Evaluations

    Forward   September 22, 2022  

    Creating an effective action plan takes a focused effort, but when done well, it can strengthen client–agency relationships and lead to better work with greater returns. Here are the key elements to a good action plan and the steps required to build one.

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  • A Visa Case Study on Transparent Agency Relationships

    Industry Insights   September 14, 2022  

    Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.

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  • 2022 In-House Creative Report

    Knowledge Partners   September 13, 2022  

    This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.

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  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

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  • The Procurement Opportunity: Media

    Industry Insights   September 7, 2022  

    ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies.

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  • The Latest Trends When It Comes to Hybrid and Remote Work

    Industry Insights   August 30, 2022  

    Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).

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  • How Can You Raise Brand Awareness Using OOH?

    Industry Insights   August 29, 2022  

    Brian Rappaport, CEO of Quan Media Group, spoke to the ANA about how OOH (out of home advertising) is a critical way for these brands to reach their target audiences, raise their brand awareness and make a big impact, often at a lower cost. Quan, which is an OOH agency, has worked with DTC brands like Casper, Zelle, Capsule, OpenTable, and FreshDirect.

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  • Stars Shed a Different Light on Advertising

    ANA Magazine   August 26, 2022  

    Celebrity-run ad agencies continue to proliferate, offering brands an unorthodox approach to marketing and advertising strategies. But while celebrity shops run by the likes of Shaquille O'Neal, Dwyane Wade, and Tony Hawk bring a certain glow to the table, brand managers need to approach such agencies with eyes wide open and make sure they're in sync with the brand's goals and objectives.

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  • Conducting the Media Mix Orchestra to Build Brand Success

    Knowledge Partners   August 23, 2022  

    In this short report, Ekimetrics sheds new light on the marketing mix modelling approach, providing the firm’s take on past and future marketing trends.

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  • Is Your Preferred Partner Program Painful or Prosperous?

    Knowledge Partners   August 19, 2022  

    Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.

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  • Trade Groups Collaborate on Guidelines to Help Buyers and Diverse Media Suppliers Strengthen Partnerships

    Industry Insights   August 18, 2022  

    Over the past six months I've had the pleasure of working with industry colleagues on guidelines to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • Looking for Better Agency Relationships? Ask Better Questions.

    Knowledge Partners   August 15, 2022  

    Agency Mania Solutions offered sample questions that can valuably be used to guide planning and scope alignment, briefing, and agency reviews.

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