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Brands are cutting back on producing commercials as marketing budgets are curtailed and social distancing measures remain in place. The good news is that scaling back on ad shoots can have broader benefits.

How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,

Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

Agency Mania Solutions offered advice to organizations for managing their relationships with agencies in the midst of crises such as the one brought on by the COVID-19 pandemic.

Cella offered advice about how to structure and staff an in-house agency.

Aetna described some of the features and work of its in-house agency.

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:

Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.

In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.

The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

In this session, Maureen Boyle, senior director creative services and events for Nordstrom Trunk Club, covered five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.

Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.

With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.