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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Lessons Learned from the Samsung Debacle

    Knowledge Partners   April 15, 2019  

    Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

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  • Rethinking Agency Performance: The Value Index

    Knowledge Partners   April 15, 2019  

    Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 14, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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  • It’s Gary Vee!

    Session Videos   April 12, 2019  

    Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia, is known for his strong opinions and colorful delivery. He delivered a fast-paced session based on audience questions.

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  • Data-Driven Television

    Session Videos   April 12, 2019  

    Brian Lesser, CEO of Xandr, discussed how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

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  • In-House Media

    Public Videos   April 11, 2019  

    In-housing media services can enhance the agency/client relationship by aligning expertise to boost efficiency.

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  • 2019: It’s Time to Unite and Act

    Public Videos   April 11, 2019  

    It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.

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  • Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

    Webinars   April 11, 2019  

    This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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  • How Media Is Changing from an Expense to an Investment for Driving Brand Growth

    Public Videos   April 10, 2019  

    Taco Bell uses a single view of audiences as a North Star in working with media partners.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • Six Ways to Ensure a Happy Workforce

    ANA Magazine   March 29, 2019  

    Six things every marketing organization should do to ensure a happy workforce.

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  • Address for Success: How Addressable TV Delivers Full-Funnel Outcomes

    Knowledge Partners   March 29, 2019  

    This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

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  • Purchasing TV Ads in a Post-Digital Age

    Forward   March 28, 2019  

    A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem

    Webinars   March 20, 2019  

    In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Event Recaps   March 20, 2019  

    Leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.

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  • We Deserve Better

    Knowledge Partners   March 20, 2019  

    Agency Mania Solutions shared advice for how to improve client/agency collaborations.

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