Search Results for All Content (access may be restricted)

CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.

The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

Agency Mania Solutions diagnosed the shortcomings of generic agency management software.

In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

Industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

In this video, hear from Hiscox and gyro, Hiscox's agency partner, about how they have used their strong brand positioning as the business insurance experts and thought leaders to help 21st century entrepreneurs.

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

In this video, Corey Evans, Sr. Manager, Content at WestJet, took a look back at some PR stunts over the past 100 years as an introduction to WestJet’s history and where they are today.

L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

Henrik Johansson, CEO and Co-Founder of Boundless, and Kelsey Herrett of Carvana discussed how the two partner together to create explosive brand growth utilizing the power of omni-channel marketing.

In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.

The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled. Here’s a breakdown of it.

Nathan Baynard, senior director of global brand marketing of Barbie and Dolls category at Mattel, shared how the company has rejuvenated the brand and is taking Barbie beyond the doll.

Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.