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New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

Is it possible to build a soup-to-nuts in-house agency in just two years? Leland Maschmeyer, chief creative officer, shared how Chobani did just that.

For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

Agency Mania Solutions reflected on the risks of recklessly cutting agency fees.

In this webinar, learn more about the impact of talent and rights on the cost of producing commercials and what should be considered before you even begin to shoot.

There are so many facets of advertising that can fall under the term "in-house", including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.

MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.

In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.

Although there are significant differences in campaign spending, more than half of campaign budgets target paid media — and that share is expected to grow in 2020.

The agency Big Spaceship discussed three different marketing approaches that it undertook to support Starbucks’ new Nitro Cold Brew product.

In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.

Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

When it comes to in-house agencies there are ALWAYS questions on process, efficiency, billing, and operations. But what about the true subject matter that will drive in-house agency innovation, which is talent? In this session we'll go through three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.

Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.