Search Marketing Knowledge Center

Six Conclusions About In-House Agencies

Industry Insights June 2, 2023

ANA’s Bill Duggan provides six key conclusions from a new report, The Continued Rise of the In-House Agency: 2023 Edition.

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Virtual Diversity Fair: Meet Women-Owned Companies

Event Recaps June 1, 2023

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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The Rise of Programmatic Attention Metrics

Knowledge Partners May 23, 2023

Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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The Ongoing Appeal of the Household TV

Forward May 23, 2023

While consumer views of what TV is are evolving, the dominance of the largest screen in viewers' homes is not. Here's what it means for advertisers.

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The Hidden Cost of Digital Advertising

Knowledge Partners May 22, 2023

"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.

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Creating a Data Analytics Mindset

Forward May 18, 2023

There are several considerations marketers must make to develop and refine their organization's data and process management strategy to unlock stronger, more accurate data analytics.

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Tackling Responsible Media

Knowledge Partners May 18, 2023

Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.

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The Top 5 Can’t-Miss Sessions at the 2023 In-House Agency Conference

Industry Insights May 17, 2023

In four weeks, from June 12 to 14, in-house agency leaders will meet in Orlando, Florida for the annual In-House Agency Conference. Industry leaders will take the stage to discuss a wide spectrum of in-house capabilities, emblematic of the growing and evolving skillsets being developed inside many of today’s most successful marketing teams.

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Media Contract Guidance for Advertisers: Global Best Practice

Knowledge Partners May 17, 2023

Ebiquity's report, "Media Contract Guidance for Advertisers: Global Best Practice" strives to promote transparency and fair compensation in contracts between advertisers and their agency partners.

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Selecting a CDP Vendor for Email Marketing

Money Slides May 16, 2023

Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).

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Tips for Shooting Video on a Phone

Money Slides May 16, 2023

Anywhere Real Estate’s in-house agency shared seven tips for shooting video using a smartphone, covering topics such as which phone settings to use and what equipment to buy.

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Advanced TV — The Questions to Ask

Knowledge Partners May 16, 2023

Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.

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2023 Media Budgets Flash Survey Results

Knowledge Partners May 15, 2023

The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.

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Global CTV and Creative Insights

Knowledge Partners May 11, 2023

Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.

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Three Weather-based Tactics to Enhance Out-of-Home Ads

Forward May 9, 2023

How brands such as Sea-Doo, Aperol, and Timberland use weather-based digital out-of-home (DOOH) ads to drive awareness and influence consumer behavior.

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4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times

Industry Insights May 4, 2023

With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.

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Every Company is a Media Company

Champions of Growth May 3, 2023

Saul Colt, founder of the Idea Integration Co., a Toronto-based agency specializing in comedic advertising, joins host Matthew Schwartz to talk about his “Laugh, Think, Cry” model, why every company is a media company, and the reason why CMOs and marketers shouldn’t be so quick to poo-poo marketing stunts.

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Intel’s New Approach to Managing Events

Event Recaps May 3, 2023

Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.

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