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  • How In-House Agencies and External Agency Partners Work Together

    Webinars   June 12, 2019  

    CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Consumer Engagement Is Key for Back-to-School Retail Campaigns

    Forward   June 4, 2019  

    As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

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  • Why Are Advertisers Rapidly Shifting to Custom Software for Managing Partnerships?

    Knowledge Partners   June 4, 2019  

    Agency Mania Solutions diagnosed the shortcomings of generic agency management software.

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  • Marketing Amid Organizational Transformation

    Session Videos   May 31, 2019  

    In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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  • Marketing Amid Organizational Transformation

    Event Recaps   May 31, 2019  

    Industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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  • Co-Creating Success: How One B2B Marketer Drives Growth with Entrepreneurs

    Session Videos   May 29, 2019  

    In this video, hear from Hiscox and gyro, Hiscox's agency partner, about how they have used their strong brand positioning as the business insurance experts and thought leaders to help 21st century entrepreneurs.

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  • Look Before You Leap

    Forward   May 28, 2019  

    Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

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  • Experian: Bringing Broadcast Advertising In-House

    Event Recaps   May 21, 2019  

    Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

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  • Roar: Rebranding an In-House Agency & a New Retainer Model

    Event Recaps   May 21, 2019  

    Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

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  • 2019 Industry Report to In-House Creative Teams: Change Is Constant. Don’t Be Left Behind.

    Knowledge Partners   May 17, 2019  

    Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

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  • In-House Agencies Are Leading a New Way Forward

    Forward   May 16, 2019  

    Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • The Evaluation of the PR Stunt-Events for the Purpose of Content

    Session Videos   May 15, 2019  

    In this video, Corey Evans, Sr. Manager, Content at WestJet, took a look back at some PR stunts over the past 100 years as an introduction to WestJet’s history and where they are today.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • How to Take Your Brand to the Next Level — The Power of Omni-Channel Marketing

    Session Videos   May 15, 2019  

    Henrik Johansson, CEO and Co-Founder of Boundless, and Kelsey Herrett of Carvana discussed how the two partner together to create explosive brand growth utilizing the power of omni-channel marketing.

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  • The New SAG-AFTRA Contract

    Webinars   May 14, 2019  

    In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.

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  • Trust Is Declining Between Marketers and Agencies

    Industry Insights   May 10, 2019  

    The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled. Here’s a breakdown of it.

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  • The Barbie Evolution

    Event Recaps   May 7, 2019  

    Nathan Baynard, senior director of global brand marketing of Barbie and Dolls category at Mattel, shared how the company has rejuvenated the brand and is taking Barbie beyond the doll.

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  • Live Nation’s Tips for Segmentation Success

    Event Recaps   May 7, 2019  

    Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.

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