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MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
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Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
ANA Magazine June 11, 2021Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.
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Brands Commit to Diversity, Equity, and Inclusion
Forward June 3, 2021While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Industry Insights June 1, 2021To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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Marketing Organization
Ask the Expert Answers May 19, 2021What are best practices and common structures for the organization of marketing and digital in companies today?
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Overview of the 2021 ANA In-House Agency Conference
Public Videos May 13, 2021In this video, get a two-minute overview of the 2021 ANA In-House Agency Conference.
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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey
Public Videos May 13, 2021Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.
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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey
Session Videos May 13, 2021In this video, Tom Kuhn, vice president of marketing, shared some of the key lessons the PGA TOUR has learned and what’s next for the TOUR in the continuing evolution of their in-house capability.
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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Expanding Your In-House Agency’s Capabilities
Session Videos May 13, 2021In this video, hear from in-house agency leaders about their in-house journey. They covered new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.
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Be Like Water: Transforming to In-House
Public Videos May 13, 2021Agility — being shapeless like water — is key for an in-house team to pivot quickly in a competitive marketplace.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Session Videos May 13, 2021In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and ever-evolving when in-house.
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From "Brand Police" to Strategic Advisers
Session Videos May 13, 2021In this video, PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Be Like Water: Transforming to In-House
Session Videos May 13, 2021In this video, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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From "Brand Police" to Strategic Advisers
Event Recaps May 13, 2021PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Ford’s Journey in Automating their Agency Management Process
Webinars May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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From "Brand Police" to Strategic Advisers
Public Videos May 13, 2021PwC UK built its in-house team around strategy, creative, and governance to deliver the best brand experience.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Public Videos May 12, 2021An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
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