Search Results for All Content (access may be restricted)

The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia, is known for his strong opinions and colorful delivery. He delivered a fast-paced session based on audience questions.

Brian Lesser, CEO of Xandr, discussed how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

In-housing media services can enhance the agency/client relationship by aligning expertise to boost efficiency.

It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.

This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

Taco Bell uses a single view of audiences as a North Star in working with media partners.

Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

Six things every marketing organization should do to ensure a happy workforce.

This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.

Leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.

Agency Mania Solutions shared advice for how to improve client/agency collaborations.