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Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.

In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.

Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.

Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.

Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.

The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.

Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

This report provides an overview of the ANA's webinar series on the topic of agency compensation.

A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

SEI offered various pieces of guidance to in-house agencies, along with concrete illustrations drawn from its own experience.

Verizon cast doubt on some of the conventional wisdom that often maligns the reputations of in-house agencies.

Revlon’s in-house agency, RedHouse, drew on its own experience to offer advice to similar teams.

Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.