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  • AFM Conference Co-Chair Discusses Supplier Diversity Strategy

    Industry Insights   March 30, 2023  

    The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.

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  • Getting Global Rights Management Right

    Forward   March 30, 2023  

    Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.

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  • States in Which to Find Commercial Production Incentives

    Money Slides   March 27, 2023  

    The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.

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  • Selecting a CDP Vendor for Email Marketing

    Money Slides   March 27, 2023  

    Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).

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  • Notable Agency Reviews in 2021 and 2022

    Money Slides   March 27, 2023  

    R3 provides a list of organizations that put their agencies out for review in 2021 and 2022, specifying, as well, the focus of the review, the winning agency, and the estimated billings.

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  • Single-Source Agencies: The Pros and Cons

    Money Slides   March 27, 2023  

    A single-source agency is a company that manages multiplatform integrated marketing campaigns from start to finish. Blue Chip laid out the advantages and disadvantages of working with such a partner.

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  • Vendors Available to Track Return on Sponsorship Investments

    Money Slides   March 27, 2023  

    Publicis Sport & Entertainment listed the vendors available to assess the brand exposure achieved through sponsorship investments across channels, providing, in addition, the specific value proposition offered by each one.

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  • New Compensation Structure for Commercial Productions and Renewals

    Event Recaps   March 22, 2023  

    A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so ReedSmith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.

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  • AgencyAgile: Scoping Challenges in Client/Agency Relationships

    Event Recaps   March 21, 2023  

    AgencyAgile CEO Jack Skeels and senior consultant Maya Krauss offered best practices for agencies and clients entering their next scoping conversations to ensure that the work is delivered on time and on budget.

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  • How Brands Across All Categories Are Using Addressable TV

    Knowledge Partners   March 13, 2023  

    DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.

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  • Driving Tune-In and Retention Amid Unprecedented Show Discovery

    Knowledge Partners   March 13, 2023  

    DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.

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  • ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team

    CMO Content   March 9, 2023  

    ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.

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  • The Future of AI in Advertising and Client/Agency Relationships

    Knowledge Partners   March 7, 2023  

    Bruno Gralpois of Agency Mania Solutions surveys the opportunities and challenges that Artificial Intelligence presents advertisers and their agencies. Gralpois concludes with a series of questions that brands should pose to agencies that use AI as a tool in their work.

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  • The Top 5 Reasons for Using Diverse-Owned Media Outlets

    Industry Insights   March 6, 2023  

    In today's increasingly complex business environment, brands are facing market conditions that are profoundly different from generations past. Consumers have more choices than ever, are more brand savvy and are socially invested in the brands they use.

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  • Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum

    Webinars   March 2, 2023  

    In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.

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  • Media Market Update: 2023 Outlook

    Knowledge Partners   February 28, 2023  

    In the February 2023 edition of Cortex Media’s Media Market Update report, the firm predicts a “slowcession” as the most likely scenario for marketing media spend.

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  • Certified Diverse Suppliers for Marketing and Advertising

    Industry Insights   February 21, 2023  

    ANA compiled a list of more than 450 certified diverse suppliers that support the marketing and advertising functions.

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  • From Adolescence to Adulthood — What’s Next for Retail Media Networks

    Event Recaps   February 16, 2023  

    Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.

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  • From Adolescence to Adulthood — What’s Next for Retail Media Networks

    Conference Sessions   February 16, 2023  

    In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.

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  • Investment with Diverse Media Suppliers

    Conference Sessions   February 15, 2023  

    According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.

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