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Search returned: 1021 document(s).
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Industry Interrupted, with Dave Mering of the Mering Agency
Marketing Futures July 29, 2021We’re talking with Dave Mering of the Mering Agency, an expert on marketing travel and tourism. Suffice it to say, Dave and his clients had a rough 2020, but that didn’t stop them from coming together and creating some of their most innovative work to date.
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Omnichannel Advertising in a Streaming-Centric World
Forward June 29, 2021Like the shift from landlines to mobile devices, society is likely to continue its preference for CTV and digital video over linear TV. For marketers, this requires a shift in media strategy. Though marketers have been operating in an omnichannel world for a while, they must now confront the complexity of a fragmented digital environment and refocus their omnichannel advertising strategies with CTV rather than linear TV at the center.
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Commercial Relationships with Agencies Post-Pandemic
Session Videos June 29, 2021In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.
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A CMO’s Stance on Agencies
Event Recaps June 28, 2021Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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A CMO’s Stance on Agencies
Session Videos June 28, 2021In this video, Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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The New Creative Economy
Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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Agency Management: Learnings from the Past 18 Months
Session Videos June 28, 2021In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.
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The New Creative Economy
Event Recaps June 28, 2021For businesses to capitalize on the potential economic boom that may follow the COVID-19 pandemic, Johannes Leonardo’s Bill Afonso says they’ll have to be creatively brave.
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A New Economic Model for Brands and Their Agencies
Session Videos June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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A New Economic Model for Brands and Their Agencies
Event Recaps June 28, 2021Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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A CMO’s Stance on Agencies
Public Videos June 28, 2021In a complex ecosystem, marketers need to make mutual trust the key to procuring agency partners.
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Optimizing Client and Agency Relationships: 4P's 3.0
Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinars June 24, 2021With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Cisco’s In-House Agency Complements Agency Partnerships
B2B Marketer June 23, 2021Patti Cocciolo, senior director of global brand marketing at Cisco, says starting the company’s in-house agency, The Hatch, took a “leap of faith.” But the move has proved beneficial for the tech giant’s marketing efforts. The in-house team brings an institutional knowledge of the company to the table while relations with outside agencies are a lot closer and more productive.
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The Creative Feedback Playbook
Ask the Expert Answers June 23, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of do’s and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
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Creative Feedback Checklist for Marketers
Ask the Expert Answers June 23, 2021This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational do’s and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
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Stop & Shop’s Creative In-House Agency
Event Recaps June 22, 2021Stop & Shop shared four lessons learned in the course of establishing its own in-house design and production team.
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The ANA Programmatic RFP
Session Videos June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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