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  • Influencer Marketing

    Insight Briefs   October 17, 2018  

    In this insight brief, the ANA highlighted how brands are leveraging influencer marketing for brand growth, and how it can be integrated into marketing strategies.

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  • Pinterest: Delivering Personalized Social Content to Consumers

    Webinars   October 17, 2018  

    This session outlined how brands can craft campaigns that reach their customers in the earliest stages of discovery, when people are most open to advertising.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Top Streaming Shows During the First Half of 2018

    Knowledge Partners   October 2, 2018  

    This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

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  • Millennial Mothers in Asia: How Marketers Can Engage with this Growing Demographic

    Knowledge Partners   October 2, 2018  

    This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

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  • The Muddle Shop

    Smarties Awards   October 1, 2018  

    The Zyrtec Muddle Shop campaign used satire to point out the silly things people do to compensate for inadequate allergy relief.

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  • OLX Vogon

    Smarties Awards   October 1, 2018  

    The OLX Vogon campaign’s objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app.

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  • I Can You Can

    Smarties Awards   October 1, 2018  

    Nicotex’s campaign was to make smokers in India believe that it is possible to quit smoking, demonstrate success stories of people who’ve already quit smoking and simultaneously inspire other smokers who want to quit.

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  • Buavita “Real-Time” Shield

    Smarties Awards   October 1, 2018  

    Buavita shared insight into how it strengthened its brand awareness among consumers.

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  • NowThis x Samsung Gear 360

    Smarties Awards   October 1, 2018  

    Samsung, the market leader in 360-degree hardware, knew that in order to grow the category, the company needed to normalize watching and creating 360-degree content.

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  • An Election of a Lifetime

    Smarties Awards   October 1, 2018  

    Wall’s invited consumers to vote on their favorite brand of Wall’s ice cream to determine which one was the most popular.

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  • Engaging App’s Users Through a Location-Based Strategy

    Smarties Awards   October 1, 2018  

    During its 2018 campaign, Méliuz’s main objective was to engage its users during shopping experiences at its affiliate supermarkets by displaying the best offers with geo-targeted push notifications.

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  • The Digital Dragon Dance

    Smarties Awards   October 1, 2018  

    Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

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  • Lincoln Navigator 360 VR

    Smarties Awards   October 1, 2018  

    Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

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  • Formula Songs

    Smarties Awards   October 1, 2018  

    Sprite wanted to turn boring formulas students have to learn by heart into catchy songs that also helped promote Sprite’s new formula.

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  • Pepsodent Nightbrushing via Storytelling

    Smarties Awards   October 1, 2018  

    Pepsodent created a campaign to encourage night brushing before going to bed in Indonesia.

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  • Adventure Reality

    Smarties Awards   October 1, 2018  

    Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

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  • Magic Retouch — Making the Elder Proud

    Smarties Awards   October 1, 2018  

    L’Oréal Paris wanted to make its Magic Retouch the most popular hair dye in China, particularly for women over age 40.

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  • From Mass McDonald's to My McDonald's

    Smarties Awards   October 1, 2018  

    Visits to McDonald’s restaurants in Spain decreased by 6.3 percent from 2014 to 2016. To drive its relevance up again, McDonald’s redesigned its app, My McDonald’s in 2016, aiming to design extremely personalized customer experiences.

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