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Doritos Cool Ranch — Lessons Learned at the Ranch
Event Recaps November 16, 2021Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.
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Five Easy Website Updates to Boost Holiday Sale Conversions
Knowledge Partners November 16, 2021Making a few of these light-lift website updates grounded in your Black Friday/Cyber Monday strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your website.
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ANA Virtual Supplier Diversity Fair: Meet LGBT-Owned Companies
Session Videos November 10, 2021The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. November’s Virtual Supplier Diversity Fair highlighted LGBT-owned companies, including media companies, agencies, and marketing services providers.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Webinars November 4, 2021In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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AAPI Marketing Leadership: An “Industry ERG”
Session Videos November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Event Recaps November 3, 2021The American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions
Ethics Alerts November 1, 2021Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.
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Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them
Knowledge Partners October 28, 2021In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson at Walton Isaacson and Claritas' Ron Cohen about the importance of this loyal and growing consumer segment.
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Coloring a Diverse and Inclusive World
Session Videos October 26, 2021Crayola's Colors of the World pack includes 24 specifically formulated colors representing over 40 global skin tones. In this video, learn how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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An Overview of the Once and For All Coalition
Event Recaps October 26, 2021The Once and For All Coalition shared its guiding principles and key objectives.
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Injecting Inclusion into the Creative Process
Session Videos October 26, 2021In this video, learn about an industry model designed to inject inclusion into the creative process end-to-end in order to maximize purchase intent and ROI.
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SeeHer Promotes Storytelling with Authentic Representation
Event Recaps October 26, 2021SeeHer shared advice for how to create accurate representations of women of color.
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Powering Potential Through Cultural and Diversity Marketing
Event Recaps October 26, 2021Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver impactful engagement and results.
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The System is Broken: Marketing to the Now America
Public Videos October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Session Videos October 26, 2021In this video, Age Wave shared insights on why and how to market to older adults.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Event Recaps October 26, 2021Age Wave shared insights on why and how to market to older adults.
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Coloring a Diverse and Inclusive World
Public Videos October 26, 2021Tips for the diversity journey — use your voice, trust your gut, celebrate the wins, be uncomfortable.
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SeeHer Promotes Storytelling with Authentic Representation
Session Videos October 26, 2021In this video, SeeHer shared advice for how to create accurate representations of women of color.
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Building More Equal, Inclusive, and Active Communities: A Look at Nike’s Multi-Faceted Approach to Supporting Native American and Indigenous Communities
Session Videos October 26, 2021In this session, learn about the origins and success of Nike’s N7 programs, as well as its Native American Employee Network — plus why this work is important to Nike as a brand, a business and a community builder.
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