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  • These Award-Winning Brands Lead with Purpose

    Industry Insights   September 29, 2022  

    Mastercard Chief Marketing and Communications Officer Raja Rajamannar has expounded eloquently on this imperative. In an episode of the ANA Center for Brand Purpose’s podcast Beyond Profit, he explained: “As a marketer, you're in a very privileged position. You have access, you have the resources, you have influence, and you have capabilities to shape the cultures of societies. I think all the privilege comes with responsibility. The responsibility is to do something good for the society. Why do you do it? Because it's politically correct? Or because it gives you some better return for your business? You do good because you're in a position to do good. And in the process you do well.”

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  • Customer Loyalty

    Ask the Expert Answers   September 27, 2022  

    How can I encourage loyalty within my customer base?

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  • Marketing to Veterans

    Ask the Expert Answers   September 27, 2022  

    How can my brand effectively market to the veteran community?

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  • CVS’s One Step Closer COVID-19 Vaccination Campaign

    In-House Excellence Awards   September 26, 2022  

    What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omni-channel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.

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  • LIFEWTR Life Unseen

    In-House Excellence Awards   September 26, 2022  

    To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.

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  • This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media

    In-House Excellence Awards   September 26, 2022  

    To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.

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  • This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch

    In-House Excellence Awards   September 25, 2022  

    After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.

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  • How Pepsi Elevated Historically Black Colleges

    In-House Excellence Awards   September 24, 2022  

    When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.

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  • St. Jude’s Powerful Campaign Raised Millions

    In-House Excellence Awards   September 23, 2022  

    Inspiration4 had a $200 million fundraising goal for St. Jude, which was exceeded thanks to the generosity of Jared Isaacman, who commanded the spaceflight. This historic mission helped fund the Inspiration4 Advanced Research Center on the St. Jude campus in Memphis, Tennessee.

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  • This Exhibit Aimed to Inspire — And It Succeeded

    In-House Excellence Awards   September 23, 2022  

    Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.

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  • Deloitte’s “Move on What Matters”

    In-House Excellence Awards   September 22, 2022  

    “Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.

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  • B2B Customer Experience

    Ask the Expert Answers   September 21, 2022  

    How can I create an effective B2B customer experience?

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  • How Merrell Brought Joy to the Outdoors

    In-House Excellence Awards   September 20, 2022  

    Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.

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  • How Madewell Stole the Summer with #JORTCORE on TikTok

    Event Recaps   September 15, 2022  

    Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.

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  • Foursquare Insights: The Gen Z Report

    Knowledge Partners   September 15, 2022  

    Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

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  • A Visa Case Study on Transparent Agency Relationships

    Industry Insights   September 14, 2022  

    Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.

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  • ANA Awards Live! Part 1 — Content that Starts a Dialogue

    Conference Sessions   September 13, 2022  

    In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.

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  • The Best Advertising Isn’t Advertising At All

    Industry Insights   September 13, 2022  

    As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this ever-evolving climate?

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  • These Brands Capitalized on Gaming with Award-Winning Campaigns

    Industry Insights   September 13, 2022  

    Forget baseball. These days, the national pastime might better be identified as gaming. As a 2022 dentsu consumer sentiment study put it, “Gaming’s growth has been exponential and it is expected to continue,” elaborating that “almost 9 in 10 U.S. consumers game.”

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  • AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace

    Knowledge Partners   September 12, 2022  

    The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

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