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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • A Marketer's Guide to Navigating a Rapidly Changing World

    Knowledge Partners   May 28, 2020  

    Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.

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  • Marketing in Anxious Times: People’s Psychology Is Changing

    Webinars   May 26, 2020  

    In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.

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  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • How Multicultural Marketers are Navigating Covid-19

    Event Recaps   May 22, 2020  

    ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • Don't Market To Gen Z, Engage Them

    Webinars   May 20, 2020  

    This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   May 20, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • How to Create a Successful Influencer Program

    Event Recaps   May 19, 2020  

    Working with meticulously picked influencer talent, Finish Detergent was able tap-into a cultural insight and authentically integrate into a Hispanic woman’s household story; thereby evolving mindsets and driving proven sales from the influencer effort.

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  • Using Influencers to Celebrate Life’s Moments

    Event Recaps   May 19, 2020  

    Bosch Automotive Aftermarket group and Bailey Lauerman teamed up in a campaign for the brand’s high-performance windshield wipers. The campaign called “No Rain Checks” celebrates the people who go out and experience life’s important moments, whatever the weather and was supported through a broadcast, radio, digital and social media plan. Learn how Bosch shifted its national messaging from product feature to lifestyle-focused to better address its audience - and hear from Bailey Lauerman’s influencer marketing experts on what it took to speak authentically to the brand’s followers.

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  • This Company Is Promoting Economic Mobility and Diversity

    REGGIE Awards   May 16, 2020  

    Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

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  • The Powerful Way This Beer Company Celebrated Día de los Muertos

    REGGIE Awards   May 16, 2020  

    During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

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  • Keeping America Safe

    REGGIE Awards   May 16, 2020  

    Air National Guard organized a major media takeover of one of the most iconic transportation hubs in the world, Penn Station, with more than 135 ad units for 14 weeks during peak travel season to showcase the brand and reach potential recruits.

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  • How Planet Fitness Got Teens Excited About Exercise

    REGGIE Awards   May 16, 2020  

    Planet Fitness created a program that offered teens free memberships all summer long.

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  • This Brand Relaunched an Old Favorite

    REGGIE Awards   May 16, 2020  

    Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

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  • Jeep's Tips for Successful Experiential Marketing

    REGGIE Awards   May 16, 2020  

    Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.

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  • TUMS or Dare: A New Challenge with Millennials

    REGGIE Awards   May 16, 2020  

    To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.

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  • Heineken's Alcohol-Free Campaign

    REGGIE Awards   May 16, 2020  

    From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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