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Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.

Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.

At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.

In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.

Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

Forty percent of women do not identify “at all” with the women they see in advertising.

Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

Heinz showcased the power of social listening in influencer marketing and discussed how the company has tapped social media to give voice to its biggest brand advocates.

Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.