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  • Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer

    Knowledge Partners   August 13, 2020  

    Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.

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  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

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  • Back to School 2020 Trend Guide

    Knowledge Partners   August 4, 2020  

    This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.

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  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

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  • How Brands Can Progress in Times of Crisis

    Event Recaps   July 20, 2020  

    In this talk, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.

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  • Women Are Ambitious

    Event Recaps   July 20, 2020  

    In this session, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.

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  • A Matter of Principle: Reassessing Your Strategy In Today’s Environment

    Knowledge Partners   July 17, 2020  

    This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.

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  • Production Best Practices During COVID-19

    Ask the Expert Answers   July 15, 2020  

    How has production been affected by COVID-19? How can companies adapt?

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  • Respond, Recover, and Thrive: Aligning with Human Values

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provided a perspective on American values and how they’ve been shaped by the shared experience of the COVID-19 pandemic.

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  • Anticipated Consumer Trends for the 2020 Holiday Season

    Event Recaps   July 8, 2020  

    Meredith and Walmart discussed their partnership and how they are planning for the 2020 winter holiday season.

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  • Effective Social Media Strategy for B2B and B2C Audiences

    Event Recaps   July 8, 2020  

    Targeting consumers across social networks can be an interesting challenge but adding in an additional layer of B2B and B2C audiences makes it further complicated.

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  • Back to School Shopper Personas

    Knowledge Partners   July 8, 2020  

    Inmar Intelligence identifies four types of back to school shoppers and outlines five opportunities for brands looking to connect with these consumers.

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  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • How Molson Coors Evolved

    Event Recaps   July 7, 2020  

    Molson Coors shared how to reshape its approach to recruiting the next generation by delivering breakthrough marketing with greater speed and agility.

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  • Using TikTok to Increase Your Return on Influencers

    Webinars   July 7, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.

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  • AI Can Make the World Better—Here’s How

    Industry Insights   July 2, 2020  

    Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • Email Marketing in Sensitive Times

    Event Recaps   June 30, 2020  

    This session focuses on the best email marketing techniques to utilize during this period of unease.

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  • Three Ways to Leverage Tech and Data

    Event Recaps   June 30, 2020  

    Resonate shared insights into how to engage with consumers during turbulent times, and how to use data to understand what consumers need.

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