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In this insight brief, the ANA highlighted how brands are leveraging influencer marketing for brand growth, and how it can be integrated into marketing strategies.

This session outlined how brands can craft campaigns that reach their customers in the earliest stages of discovery, when people are most open to advertising.

The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

The Zyrtec Muddle Shop campaign used satire to point out the silly things people do to compensate for inadequate allergy relief.

The OLX Vogon campaign’s objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app.

Nicotex’s campaign was to make smokers in India believe that it is possible to quit smoking, demonstrate success stories of people who’ve already quit smoking and simultaneously inspire other smokers who want to quit.

Buavita shared insight into how it strengthened its brand awareness among consumers.

Samsung, the market leader in 360-degree hardware, knew that in order to grow the category, the company needed to normalize watching and creating 360-degree content.

Wall’s invited consumers to vote on their favorite brand of Wall’s ice cream to determine which one was the most popular.

During its 2018 campaign, Méliuz’s main objective was to engage its users during shopping experiences at its affiliate supermarkets by displaying the best offers with geo-targeted push notifications.

Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

Sprite wanted to turn boring formulas students have to learn by heart into catchy songs that also helped promote Sprite’s new formula.

Pepsodent created a campaign to encourage night brushing before going to bed in Indonesia.

Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

L’Oréal Paris wanted to make its Magic Retouch the most popular hair dye in China, particularly for women over age 40.

Visits to McDonald’s restaurants in Spain decreased by 6.3 percent from 2014 to 2016. To drive its relevance up again, McDonald’s redesigned its app, My McDonald’s in 2016, aiming to design extremely personalized customer experiences.