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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   September 15, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • How to Get Sustainers Committed for the Long Haul

    Session Videos   August 28, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

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  • Getting in the Esports Game

    Knowledge Partners   August 28, 2019  

    As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.

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  • How to Get Sustainers Committed for the Long Haul

    Public Videos   August 28, 2019  

    Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.

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  • How to Get Sustainers Committed for the Long Haul

    Event Recaps   August 28, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

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  • Meeting the Next Generation Where They Are

    Session Videos   August 27, 2019  

    In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.

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  • How Charities Work with Brands to Raise Funds and Awareness

    Session Videos   August 27, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

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  • How Charities Work with Brands to Raise Funds and Awareness

    Event Recaps   August 27, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

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  • Meeting the Next Generation Where They Are

    Public Videos   August 27, 2019  

    Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.

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  • The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy

    Knowledge Partners   August 27, 2019  

    Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

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  • Closing the Gender Gap Is Good for Business

    Industry Insights   August 27, 2019  

    Forty percent of women do not identify “at all” with the women they see in advertising.

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  • The Asian American Market Report: Understanding The New American Mainstream

    Knowledge Partners   August 26, 2019  

    Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

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  • Four Ways Marketers Can Best Engage Gen Z

    ANA Magazine   August 22, 2019  

    Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

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  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

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  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Uncapping Brand Love

    Event Recaps   August 7, 2019  

    Heinz showcased the power of social listening in influencer marketing and discussed how the company has tapped social media to give voice to its biggest brand advocates.

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  • Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019

    Knowledge Partners   August 7, 2019  

    Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

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