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Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

Pedigree wanted to give shelter dogs the best possible chance of finally finding a family by exclusively addressing those who could potentially adopt them.

From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

Canadian Paralympic Committee’s challenge was to find a way to get Paralympians the coverage they deserved, outside of traditional broadcast.

Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

To show phone users how much they spend on data, Xfinity turned six-second pre-roll ads into price tags in its “Data in Dollars” campaign.

From math to science to English and so much more, the Studytracks app currently features over 1,000 tracks that span 55 different subjects – and Including content covered on standardized tests like the SAT (U.S.), GCSE and AS Level (U.K.), and Brevet (France).

Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

In 2019 marketers will progress beyond the momentum of the past year, empowered by new opportunities to reach global audiences with more relevant advertising across every connected device. Here are four things innovative marketers will do in the coming year.

Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.

Campari America shared insights on how to use celebrity influencers to tell stories.

S&P Global discussed how it built its branding frameworks to ensure a consistent voice across communications and to continue its role as a leading place for investors to gather information.

Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

THINX discussed the provocative nature of its “People with Periods” campaign, which shed light on the importance of society’s perspective regarding the menstrual experience.

This webinar looked at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.