Search Results for All Content (access may be restricted)

Search returned: 1816 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • The Future of Marketing Belongs to Consumers

    Industry Insights   January 21, 2022  

    This is a pivotal moment in marketing. Today’s consumers have an increasingly sophisticated relationship with brands and digital content. They don’t take what companies say at face value, instead evaluating their behavior across multiple channels — and they have a nuanced understanding of the tradeoffs they face. For example, they may want personalized offers but may be loath to share their data unless they have complete control.

    view
  • Your Ad Frequency Is Driving Me Insane

    Industry Insights   January 19, 2022  

    With the pandemic cresting yet another wave, I spent the 2021 holiday season mostly at home in my Brooklyn apartment, avoiding people and resuming many of the habits that got me through the early days of COVID-19 when we were all locked down.

    view
  • How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

    Webinars   January 13, 2022  

    In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

    view
  • Marketing to Generation Alpha, the Newest and Youngest Cohort

    Pulse   January 13, 2022  

    The new kids on the block are generation Alpha, kids born after 2010 to predominantly Millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

    view
  • Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences

    Knowledge Partners   January 13, 2022  

    In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.

    view
  • ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

    Session Videos   January 12, 2022  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

    view
  • Marketing and Protecting Children

    Ethics Issue Alerts   January 11, 2022  

    This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an impactful, respectful, and safe manner.

    view
  • 2022 Marketing Predictions

    Ask the Expert Answers   January 5, 2022  

    ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”

    view
  • Beyond Profit Podcast: Using Purpose to Drive Behavior Change

    Beyond Profit   January 4, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu sits down with Melissa Anderson, cofounder and president of Public Good, to learn how brands can start a social movement by becoming braver, the keys to driving action for a purpose-driven campaign and measuring success, and much more.

    view
  • Welcome to Our World: Netflix Highlights Asian Diversity

    Multicultural Excellence Awards   December 30, 2021  

    To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.

    view
  • Fighting for Equity in Blood Donations

    Multicultural Excellence Awards   December 30, 2021  

    Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.

    view
  • How Don Julio Celebrated Cinco de Mayo

    Multicultural Excellence Awards   December 30, 2021  

    The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.

    view
  • How Unilever Built Community Through Tea

    Multicultural Excellence Awards   December 30, 2021  

    The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.

    view
  • Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.

    view
  • TikTok Celebrates Pride Digitally

    Multicultural Excellence Awards   December 30, 2021  

    TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.

    view
  • Football Is for Everyone

    Multicultural Excellence Awards   December 30, 2021  

    To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.

    view
  • Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry

    Multicultural Excellence Awards   December 30, 2021  

    Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.

    view
  • Can-Am On-Road Created a Women's Mentorship Program

    Multicultural Excellence Awards   December 30, 2021  

    Reversing a 10-year downward trajectory for the motorsports category required some aggressive education and recruitment targets. Can-Am On-Road needed to know that the company was arming women with the tools and knowledge to get licensed and on the road.

    view
  • Pine-Sol: Empowering Black Women

    Multicultural Excellence Awards   December 30, 2021  

    Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.

    view
  • How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020

    Multicultural Excellence Awards   December 30, 2021  

    With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.

    view