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  • Catering to Gen Z Means Shunning Traditional Marketing

    ANA Magazine   December 6, 2019  

    To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.

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  • The 2020 Olympics Are a Huge Moment for Women — Here’s Why

    Industry Insights   December 5, 2019  

    Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • It’s Time to Give Thanks

    Industry Insights   November 26, 2019  

    Giving thanks, showing gratitude, and helping people aren’t always things you think of when you think about marketing campaigns.

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  • Future Consumer Infographic, 2019 Edition

    Research Infographics   November 25, 2019  

    Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

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  • Connecting with the MTV Generation

    ANA Magazine   November 22, 2019  

    Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

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  • CMO Trend Brief: Future Consumer, 2019 Edition

    Research Reports   November 21, 2019  

    This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

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  • Future Consumer Report, 2019 Edition

    Research Reports   November 21, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

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  • Sallie Mae Influences with Rapper Dee-1

    Session Videos   November 21, 2019  

    In this session, Temeka Easter shared how the nation’s leading private student lender created an in-house influencer campaign with rapper Dee-1 and leveraged his social audience to boost brand awareness and engagement with high schoolers.

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  • Unexpected Influencers: Delivering Big for Frito-Lay

    Session Videos   November 20, 2019  

    Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?

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  • Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence

    Session Videos   November 20, 2019  

    Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.

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  • Women Are Ambitious

    Event Recaps   November 20, 2019  

    At the ANA’s Brand Management Committee Meeting in November 2019, the Tory Burch Foundation shared tips and tricks on how to create a deep connection to consumers through its mission.

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  • Establishing Consumer Values to Determine Brand Identity

    Event Recaps   November 20, 2019  

    At the ANA’s Brand Management Committee Meeting in November 2019, experts from the United Nations and A+E shared tips and tricks on how to create noteworthy and powerful brands.

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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Giving Boomers the Right Impression

    ANA Magazine   November 15, 2019  

    To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Beyond Marriage Equality

    Session Videos   November 8, 2019  

    In this video, learn how the Human Rights Campaign helped shape and create a digital movement that amassed into million-dollar fundraising brand partnerships and an unforgettable digital brand, and educated a generation about inequalities and the power they have to do something about it.

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  • What a Denny's Booth Can Tell You About Where America Is Going

    Public Videos   November 8, 2019  

    To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Session Videos   November 8, 2019  

    In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues

    Event Recaps   November 8, 2019  

    Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

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