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  • Virtual Influencers Are Ready to Meet Your Brand

    Event Recaps   March 19, 2020  

    Christopher Travers, co-founder of and chief creative officer at Scout Social, talked through a virtual influencer playbook. How can your brand partner with virtual influencers in a productive, brand-safe, and mutually beneficial way? Travers provided clear answers and guidelines.

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  • The Evolution of Computer-Generated Influencers

    Event Recaps   March 19, 2020  

    Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.

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  • Fad or Fixture? Finding the ROI in Virtual Influencers

    Event Recaps   March 19, 2020  

    R3, an agency, presented a series of case studies that looked at how having a deeper understanding of a brand’s digital ecosystem can help marketers develop the right virtual influencer and maximize digital investment.

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  • AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

    Webinars   March 19, 2020  

    In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

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  • 4 Companies That Are Inclusive to People with Disabilities

    Industry Insights   March 18, 2020  

    To move into the future, marketers need to make the present moment one that not only speaks to the “now and next” but is a better environment for all. If everyone is included and able to be part of the larger conversation as an equal participant, then everyone can enjoy and work to the same opportunities.

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  • Ten-Step Guide to Achieving CX Centric Business Goals

    Webinars   March 11, 2020  

    In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

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  • What You Need to Know About Generation Alpha

    Industry Insights   March 11, 2020  

    Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.

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  • The Crocs Renaissance

    Event Recaps   March 6, 2020  

    By embracing its polarizing nature, re-invigorating its icon, and igniting loyalists around the world, Crocs has enjoyed a brand renaissance.

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  • Reviving the Nesquik Brand for a New Generation

    Public Videos   March 5, 2020  

    Nesquik leveraged platforms and partners to be relevant to its new target audience.

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  • Dove’s Campaign for Real Beauty

    Event Recaps   March 5, 2020  

    Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world, but the battle is far from won.

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  • Reviving the Nesquik Brand for a New Generation

    Event Recaps   March 5, 2020  

    Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • Reviving the Nesquik Brand for a New Generation

    Session Videos   March 5, 2020  

    In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • What The Boston Beer Company Learned About Growth

    Event Recaps   March 5, 2020  

    Boston Beer discussed case studies about launching new brands and how to segment to the right audiences.

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  • Reviving Human Connection in the Age of Digital Domination

    Session Videos   March 5, 2020  

    In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.

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  • Dove’s Campaign for Real Beauty

    Session Videos   March 5, 2020  

    In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.

    view
  • This Company Fueled Brand Growth Through TV

    Session Videos   March 4, 2020  

    In this video, Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.

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  • What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design

    Webinars   March 4, 2020  

    It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.

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  • Trust Is a Privilege: Rethinking How We Use Data to Increase Engagement

    Event Recaps   March 4, 2020  

    Lester Holze, marketing services’ VP of sales and retail/CPG at Experian, discussed how to manage data and technology to ensure your marketing efforts meet customer expectations to solidify a positive, long-term relationship with them.

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  • Technology: The New Mama’s Little Helper

    Event Recaps   March 4, 2020  

    BuzzFeed researched modern motherhood and the ways technology is affecting parenting, household management, and more.

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  • This Company Fueled Brand Growth Through TV

    Event Recaps   March 4, 2020  

    Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.

    view

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