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  • Marketing to Generation Alpha

     ASK Answers   September 14, 2023  

    How can brands connect with gen Alpha?

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  • The Truth About Modern Families in Ten Conversations

     Knowledge Partners   September 14, 2023  

    A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.

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  • The Latest on Talent & Employee Trends

    Industry Insights   September 13, 2023  

    On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

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  • ANA SeeHer Global Perceptions of Progress In Gender Equality

     Webinar Rewinds   September 13, 2023  

    SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.

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  • Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel

     Industry Insights   September 12, 2023  

    Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.

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  • Marketing to Baby Boomers and Older Adults

     ASK Answers   September 12, 2023  

    How can my brand connect with baby boomers?

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  • WeChat 101: A Primer on China’s Most-Used Social Media App

     Money Slides   September 11, 2023  

    Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.

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  • Hispanic Horizons: Transforming Brands and Empowering Growth

     B2 Awards   September 8, 2023  

    TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.

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  • Observing Hispanic Heritage Month

     Industry Insights   September 7, 2023  

    The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.

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  • Marketing to Hispanics

     ASK Answers   September 7, 2023  

    How can my brand effectively market to Hispanics?

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  • Hispanic Marketing and Language Preference

     ASK Answers   September 7, 2023  

    Do Hispanic consumers prefer what language they see advertising in?

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  • Understanding the U.S. Chinese Consumers Digital Habits

     Event Recaps   September 7, 2023  

    With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

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  • Bringing Record-Breaking to Life

     Event Recaps   September 6, 2023  

    Guinness World Records wants to make the world a more interesting, fun, and positive place. To do this the brand needed to take record-breaking from the pages of a book and TV screens to kids and families around the world.

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  • How Maytag Leveraged Customer Stories

     B2 Awards   September 5, 2023  

    Maytag focused on targeting U.S. laundromat owners as well as commercial laundry distributors, investors and media, as they value high-quality equipment brands they can trust to stay up-and-running, without needing to constantly fix or maintain the machines.

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  • Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment

     B2 Awards   September 5, 2023  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.

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  • How Mastercard Helped Black Female Small Business Owners

     B2 Awards   September 5, 2023  

    Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.

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  • The Ultimate Influencer Campaign — But Without the Influencer

     B2 Awards   September 5, 2023  

    Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.

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  • TelevisaUnivision Wins Upfront Event with an Outstanding Immersive Experience

     B2 Awards   September 5, 2023  

    TelevisaUnivision became the hit of an important Upfront event by creating an immersive, multi-sensory experience that not only entertained participants but also smartly highlighted the value of Spanish-language advertising.

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  • Defining Health and Wellness, and the Barriers to Change

     Knowledge Partners   September 5, 2023  

    For the first report of THE 3RD EYE’s Focal Point Series, the agency focused on the evolving landscape of health and wellness. The report aims to help healthcare brands understand these changes and the barriers consumers face, such as access to care and lifestyle choices, in order to build trust and adapt to new needs.

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  • Why This Company Cut Back Demand Leads

     B2 Awards   September 5, 2023  

    Red Wing Shoe Company’s campaign targeted U.S. and Canadian enterprise businesses with $10 million or more in revenue within the energy, manufacturing, construction, services, warehousing, and transportation industries.

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