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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 14, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Five Ways to Engage Gen Z for Life

    Webinars   April 10, 2019  

    In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.

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  • The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer

    Event Recaps   April 4, 2019  

    The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

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  • The Future of Search: Voice & Visual

    Event Recaps   April 4, 2019  

    Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 4, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Snackable Content Strategies to Win with Gen Z

    Webinars   April 3, 2019  

    In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

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  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services

    Webinars   March 28, 2019  

    Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.

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  • BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers

    Event Recaps   March 27, 2019  

    BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.

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  • Online to Offline: Measuring the Impact of Social Content on Sales

    Event Recaps   March 20, 2019  

    Fullscreen shared insights on how an innovative approach to valuing social media can help marketers evaluate and optimize their marketing mix and drive cash register sales.

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  • Maximizing your Brand Showcase on Amazon

    Event Recaps   March 20, 2019  

    LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.

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  • Marketing to Asian-American Consumers: Some Examples from McDonald’s

    Event Recaps   March 20, 2019  

    McDonald’s shared some of its approaches to reaching Asian-American consumers.

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  • From Kickstarter to Consumer Product Model

    Event Recaps   March 20, 2019  

    With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.

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  • Engaging Culturally Diverse Consumers Through Entertainment

    Event Recaps   March 20, 2019  

    Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.

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  • Marketing to African-American Consumers: Some Examples from Hallmark

    Event Recaps   March 20, 2019  

    Hallmark explained a number of its multicultural marketing efforts.

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  • Shopper Marketing: The Good, the Bad, and the Ugly

    Event Recaps   March 20, 2019  

    WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.

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  • A Mandate for Diversity and Inclusion

    Event Recaps   March 19, 2019  

    A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.

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