Search Results for All Content (access may be restricted)

Search returned: 2373 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Leveraging Influencers to Advance Brand Purpose

    Industry Insights   April 14, 2021  

    When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

    view
  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

    view
  • Beyond the Cookie: The Future of Advertising for Marketers and Publishers

    Knowledge Partners   April 14, 2021  

    Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

    view
  • How These Brands Responded After Going Viral for the Wrong Reasons

    Industry Insights   April 12, 2021  

    If a company finds itself subject to unwanted attention, due to consumers using their products irresponsibly, it’s important for brands to reinforce instruction for use, express empathy for any victims and try to help resolve the issue at hand.

    view
  • Your Data Needs to Be Diverse, Too

    Industry Insights   April 9, 2021  

    To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

    view
  • The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future

    Webinars   April 8, 2021  

    In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.

    view
  • Nike & Facebook Responses to #StopAAPIHate Set Promising Example

    Industry Insights   April 1, 2021  

    Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.

    view
  • Stop the Hate — The Rise in Violence Against Asian Americas

    CMO Content   March 30, 2021  

    This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.

    view
  • How These Nonprofits Pivoted During the Pandemic

    Industry Insights   March 5, 2021  

    The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

    view
  • Verzuz TV: How Two Legendary Producers Created a Brand from Celebrating Black Music During a Pandemic

    Industry Insights   March 2, 2021  

    Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.

    view
  • Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power

    Knowledge Partners   February 28, 2021  

    In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.

    view
  • The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women

    Knowledge Partners   February 27, 2021  

    SeeHer and Dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

    view
  • The State of Women’s Equality in the U.S.: Differences in Perception by Gender

    Knowledge Partners   February 27, 2021  

    SeeHer, in collaboration with Dentsu, conducted a study to understand consumers’ attitudes around gender equality.

    view
  • How to Grow a Brand with Purpose

    Event Recaps   February 26, 2021  

    General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.

    view
  • The Future of Events Is Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

    view
  • Remote Work Is Here to Stay — But It Requires Empathy

    Industry Insights   February 22, 2021  

    A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

    view
  • Speed to Second Gift: The Metric That Will Make Your Retention Soar!

    Session Videos   February 18, 2021  

    In this video, speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.

    view
  • DISASTER DONORS OR HERE TO STAY?

    Session Videos   February 18, 2021  

    The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

    view
  • Expanding Authentically into Diverse Audiences

    Public Videos   February 17, 2021  

    GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.

    view
  • iOS 14: Breaking Down Apple’s New Privacy Policies

    Ask the Expert Answers   February 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

    view

1234567 >>  Last (50)