Search Results for All Content (access may be restricted)

Search returned: 2520 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Beyond the Binary

    ANA Magazine   November 18, 2020  

    In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

    view
  • Marketing to Modern Consumers: How 2020 Has Changed Branding Forever

    Webinars   November 18, 2020  

    In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.

    view
  • Marketers Raise Podcast Volume to Eleven

    ANA Magazine   November 13, 2020  

    The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

    view
  • The Evolution of Social Advertising in 2020

    Webinars   November 11, 2020  

    To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

    view
  • Do The Right Thing: How Diversity and Inclusion Campaigns Drive Brand Outcomes

    Webinars   November 11, 2020  

    In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

    view
  • It’s a Loungewear World Now

    Forward   November 3, 2020  

    With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.

    view
  • How the 2020 Presidential Election Has Impacted Advertising

    Industry Insights   October 30, 2020  

    Election seasons are a pivotal and challenging time for brands. Finding the right cadence, tone, and ability to engage and connect with consumers is a hard balance to achieve. It’s far easier to isolate and alienate consumers than it is to speak authentically on a universal level.

    view
  • Marketers Should Start to Prepare for Post-Pandemic Scenarios Now

    ANA Magazine   October 30, 2020  

    Marketers need to develop a plan for catered messages for different audiences, as consumers have had starkly different experiences during the pandemic based on factors such as geography and income level.

    view
  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   October 28, 2020  

    How are brands depicting and including individuals with disabilities in their communications?

    view
  • The Future of Identity Is Being Decided Today

    Forward   October 27, 2020  

    The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

    view
  • Deck the Halls with Data: A 2020 Holiday Persona Infographic

    Knowledge Partners   October 22, 2020  

    This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

    view
  • 2021 Global Marketing Trends

    Knowledge Partners   October 22, 2020  

    Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

    view
  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Session Videos   October 22, 2020  

    In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

    view
  • Then & Now: Brand Purpose at General Mills

    Event Recaps   October 22, 2020  

    SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

    view
  • Then & Now: Brand Purpose at General Mills

    Session Videos   October 22, 2020  

    In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

    view
  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Event Recaps   October 22, 2020  

    Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

    view
  • Ways Walmart Puts the Customer First

    Event Recaps   October 21, 2020  

    Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.

    view
  • Stepping Up as a Force for Good and a Force for Growth

    Event Recaps   October 21, 2020  

    Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.

    view
  • Stepping Up as a Force for Good and a Force for Growth

    Session Videos   October 21, 2020  

    In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.

    view
  • Ways Walmart Puts the Customer First

    Session Videos   October 21, 2020  

    In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.

    view

1234567 >>  Last (50)