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  • P&G: The Choice

    Multicultural Excellence Awards   January 15, 2021  

    When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.

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  • Gillette Treo

    Multicultural Excellence Awards   January 15, 2021  

    Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

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  • OLAY: Elevate Voices

    Multicultural Excellence Awards   January 15, 2021  

    OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.

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  • American Family Insurance “Rowing”

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.

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  • AT&T DIRECTV

    Multicultural Excellence Awards   January 15, 2021  

    AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.

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  • Toyota Prius AWD

    Multicultural Excellence Awards   January 15, 2021  

    Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.

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  • OREO

    Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • #WashTheHate

    Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • #312Soul/Black History Month

    Multicultural Excellence Awards   January 15, 2021  

    To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.

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  • Pantene

    Multicultural Excellence Awards   January 15, 2021  

    Pantene’s “Home for the Holidays” campaign brought awareness to the challenges many LGBTQ+ people face during the family-centric holiday season, while celebrating individuality, love, and true beauty.

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  • Gillette

    Multicultural Excellence Awards   January 15, 2021  

    To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

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  • Dove

    Multicultural Excellence Awards   January 15, 2021  

    Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

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  • Not a Gun/Not a Crime

    Multicultural Excellence Awards   January 15, 2021  

    The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.

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  • Los Angeles LGBT Center

    Multicultural Excellence Awards   January 15, 2021  

    On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.

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  • Love Calls Back

    Multicultural Excellence Awards   January 15, 2021  

    Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.

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  • Crayola Colors of the World Skin Tone Crayons

    Multicultural Excellence Awards   January 15, 2021  

    Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

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  • Celebrating Mexican Heritage Through Music

    Multicultural Excellence Awards   January 15, 2021  

    Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.

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  • Find Your Park

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • Let's #TalkAboutBias

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Big Brother Big Sister of Middle Tennessee

    Multicultural Excellence Awards   January 15, 2021  

    Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

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