Search Results for All Content (access may be restricted)

Search returned: 2035 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

    view
  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   July 8, 2019  

    Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

    view
  • Why We Need to Champion Women in Sports

    Industry Insights   July 5, 2019  

    Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

    view
  • How Your Brand Can Really Promote Women

    Industry Insights   July 2, 2019  

    Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

    view
  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

    view
  • How Your Brand Can Really Promote Women

    Industry Insights   June 25, 2019  

    When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

    view
  • Why We Need to Champion Women in Sports

    Industry Insights   June 18, 2019  

    The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

    view
  • With Great Data Comes Great Responsibility

    Event Recaps   June 12, 2019  

    Bank of America shared how it utilizes data to serve its customers.

    view
  • Building True Marketing Analytics Capabilities for Growth

    Event Recaps   June 12, 2019  

    Anheuser-Busch InBev built a marketing capability framework that identifies core skills, learning opportunities, performance expectations, and KPIs for its marketing organization.

    view
  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

    view
  • Measuring Experiences and Quantifying Real-Life Exposure

    Event Recaps   June 12, 2019  

    Live Nation shared how it is using data, analytics, and technology to understand the ROI and Return on Objective for its partners.

    view
  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   June 11, 2019  

    Several companies and organizations that attended SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

    view
  • Data on the Latinx Community

    Event Recaps   June 11, 2019  

    Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.

    view
  • Influencer Marketing: Facts and Figures

    Event Recaps   June 11, 2019  

    Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.

    view
  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

    view
  • How Mattel Increased Kid Engagement with Influencers

    Event Recaps   June 6, 2019  

    Mattel shared insights on how to utilize influencers in campaigns authentically.

    view
  • QDOBA’s 2018 National Avocado Day Digital Case Study

    Event Recaps   June 6, 2019  

    QDOBA Mexican Eats shared a digital case study on its 2018 National Avocado Day campaign.

    view
  • Farmers Insurance Is Overcoming the Ad Blocker Wall with Content Strategy

    Event Recaps   June 6, 2019  

    Farmers Insurance shared insights on how it used native advertising with storytelling and humor to create relevant stories that engaged its audience to overcome ad blockers.

    view
  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

    view
  • Fraud in Digital Advertising

    Event Recaps   June 4, 2019  

    The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.

    view

1234567 >>  Last (50)