Search Results for All Content (access may be restricted)
Search returned: 1512 document(s).
-
Slowly, Brands Are Improving Their Digital Accessibility
ANA Magazine June 18, 2021There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.
view -
MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
view -
Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
view -
ANA/Swayable ESG Brand Perception Index
Industry Insights June 9, 2021Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.
view -
How Better Cybersecurity Creates Better Customer Experiences
Webinars June 9, 2021In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.
view -
Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinars June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
view -
5 Groundbreaking LGBTQ+ Campaigns
Industry Insights June 2, 2021Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.
view -
Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Public Videos May 26, 2021Tecate’s influencer marketing program is designed to drive a new narrative about Mexican-American culture.
view -
Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Session Videos May 26, 2021In this video, learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
view -
How Influencers Helped New York #FightCOVIDNYC
Session Videos May 26, 2021In this video, learn how NYC Health + Hospitals was able to connect with diverse audiences through trusted messengers they actively follow to incentivize action for the public good.
view -
Celebrating Dia De Los Muertos with Hershey
REGGIE Awards May 21, 2021A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.
view -
This Crayola Campaign Pushes Diversity Forward
REGGIE Awards May 21, 2021Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.
view -
Simmons Snoozzzapalooza
REGGIE Awards May 21, 2021The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”
view -
The First-Ever TikTok Reality Show: Eyes. Lips. Famous.
REGGIE Awards May 21, 2021With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.
view -
AARP’s COVID-19 Response
REGGIE Awards May 21, 2021Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.
view -
Pockets 4 Bits: Gamer Snacks Level Up
REGGIE Awards May 21, 2021Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.
view -
Why Cheetos Partnered with Musician Bad Bunny
REGGIE Awards May 21, 2021To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.
view -
AARP Gamifies Rewards
REGGIE Awards May 21, 2021AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.
view -
The CROWN Act
REGGIE Awards May 21, 2021Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.
view -
From Insight to Action: Key Issues of Gender Equality in the U.S. and How Marketers Can Make an Impact
Webinars May 20, 2021In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.
view