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  • DEI in Marketing

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • DEI Internally

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Virtual Diversity Fair: Meet Women-Owned Companies

    Event Recaps   June 1, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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  • Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

    Money Slides   May 27, 2023  

    Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

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  • The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall

    Knowledge Partners   May 26, 2023  

    Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.

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  • Increasing Equity and Impact Through Targeted and Diverse-Owned Media

    Webinar Rewinds   May 25, 2023  

    For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.

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  • Are B2B Brands Out of Touch with Younger Buyers?

    B2B Marketer   May 24, 2023  

    Compared to older buyers (read: baby boomers and gen Xers), gen Zers rely less on vendors and more on independent sources of information. To get in front of buyers doing their own research, B2B marketers need to devote more resources toward improving how their company shows up in search and amplifying positive mentions and ratings in analysts' reports.

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  • Gender and Age Diversity in Global Ad Creative

    Knowledge Partners   May 24, 2023  

    Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.

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  • The Over-Representation of Men and Those Under 40 in Advertising

    Money Slides   May 23, 2023  

    Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.

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  • Measurement Is a Key Driver in Panera’s Customer Loyalty Program

    Event Recaps   May 23, 2023  

    For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

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  • The Secret to Authentically Supporting Your Brand’s Target Audience

    Industry Insights   May 22, 2023  

    TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.

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  • Dove Combats Hair Discrimination

    REGGIE Awards   May 20, 2023  

    Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.

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  • How Walmart Used Roblox to Spice up Its Relationship with Gen Z

    REGGIE Awards   May 20, 2023  

    When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.

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  • How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices

    REGGIE Awards   May 19, 2023  

    To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.

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  • How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign

    REGGIE Awards   May 19, 2023  

    With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.

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  • How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

    REGGIE Awards   May 19, 2023  

    Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.

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  • How Xbox and OPI Created a Campaign That Finally Spotlighted Female Gamers

    REGGIE Awards   May 19, 2023  

    Xbox partnered with the world’s leading nail polish brand, OPI, to create the first ever Xbox-inspired palette for spring of 2022. The collection was released in over 33 countries, brought OPI into the world of gaming, and invited everyone to play and express their creativity through nail art.

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  • SeeHer Research and Member Report — May 2023

    Research Reports   May 19, 2023  

    SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.

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  • How Allstate Uses Tactile Printing to Lift Direct Mail Response

    Event Recaps   May 18, 2023  

    Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.

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  • How to Talk About and Lend Visibility to the LGBTQ+ Community

    Event Recaps   May 18, 2023  

    In a session held during a May 2023 meeting of the ANA’s LGBTQ+ Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.

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