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Search returned: 1979 document(s).
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Marketing to Generation Alpha
ASK Answers September 14, 2023How can brands connect with gen Alpha?
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The Truth About Modern Families in Ten Conversations
Knowledge Partners September 14, 2023A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.
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The Latest on Talent & Employee Trends
Industry Insights September 13, 2023On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.
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ANA SeeHer Global Perceptions of Progress In Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel
Industry Insights September 12, 2023Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.
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Marketing to Baby Boomers and Older Adults
ASK Answers September 12, 2023How can my brand connect with baby boomers?
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WeChat 101: A Primer on China’s Most-Used Social Media App
Money Slides September 11, 2023Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.
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Hispanic Horizons: Transforming Brands and Empowering Growth
B2 Awards September 8, 2023TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.
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Observing Hispanic Heritage Month
Industry Insights September 7, 2023The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.
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Marketing to Hispanics
ASK Answers September 7, 2023How can my brand effectively market to Hispanics?
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Hispanic Marketing and Language Preference
ASK Answers September 7, 2023Do Hispanic consumers prefer what language they see advertising in?
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Understanding the U.S. Chinese Consumers Digital Habits
Event Recaps September 7, 2023With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.
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Bringing Record-Breaking to Life
Event Recaps September 6, 2023Guinness World Records wants to make the world a more interesting, fun, and positive place. To do this the brand needed to take record-breaking from the pages of a book and TV screens to kids and families around the world.
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How Maytag Leveraged Customer Stories
B2 Awards September 5, 2023Maytag focused on targeting U.S. laundromat owners as well as commercial laundry distributors, investors and media, as they value high-quality equipment brands they can trust to stay up-and-running, without needing to constantly fix or maintain the machines.
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Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment
B2 Awards September 5, 2023Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.
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How Mastercard Helped Black Female Small Business Owners
B2 Awards September 5, 2023Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.
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The Ultimate Influencer Campaign — But Without the Influencer
B2 Awards September 5, 2023Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.
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TelevisaUnivision Wins Upfront Event with an Outstanding Immersive Experience
B2 Awards September 5, 2023TelevisaUnivision became the hit of an important Upfront event by creating an immersive, multi-sensory experience that not only entertained participants but also smartly highlighted the value of Spanish-language advertising.
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Defining Health and Wellness, and the Barriers to Change
Knowledge Partners September 5, 2023For the first report of THE 3RD EYE’s Focal Point Series, the agency focused on the evolving landscape of health and wellness. The report aims to help healthcare brands understand these changes and the barriers consumers face, such as access to care and lifestyle choices, in order to build trust and adapt to new needs.
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Why This Company Cut Back Demand Leads
B2 Awards September 5, 2023Red Wing Shoe Company’s campaign targeted U.S. and Canadian enterprise businesses with $10 million or more in revenue within the energy, manufacturing, construction, services, warehousing, and transportation industries.
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