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Brands Still Relying on Cookies This Holiday Season Are Lagging Behind
Industry Insights November 30, 2022Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.
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Hispanic Marketing and Language Preference
Ask the Expert Answers November 30, 2022Do Hispanic consumers prefer what language they see advertising in?
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Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life
Industry Insights November 30, 2022In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.
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Marketers Take a Perpetual View of Women's History Month
ANA Magazine November 25, 2022As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.
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How to Navigate Inflation This Holiday Season
Industry Insights November 22, 2022The holidays are on the horizon, but so too is the growing impact of the worst inflation in 40 years. With financial concerns putting a strain on the festivities, many may be wondering how to afford the usual holiday expenditures — presents, travel and produce, to name a few. Fortunately, necessity sparks innovation, and there are several ways for consumers to save money, while finding gifts for everyone on their list.
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6 Holiday Ads That Bring People Together
Industry Insights November 16, 2022The holidays are a time of celebration and love — both to celebrate the people we love and to cherish the moments we have with them. Regardless of which holiday, any time we carve out a moment to be present and enjoy each other’s company is a gift — and a gift we need to do more of. The best ads don’t just try to sell stuff (and yes, every ad is selling something) but hopefully inspire us and remind us of our own humanity.
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4 Simple Guidelines to Provide Outstanding Digital Customer Experiences
Industry Insights November 16, 2022Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?
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Brands Need Music to Connect with Multicultural Audiences
Industry Insights November 15, 2022Today’s brands are increasingly seeking to reach diverse, multicultural audiences to drive revenue. We have seen it with Coca-Cola’s “America is Beautiful” ads and Adobe’s “When I See Black.” However, attempts to reach new audiences can feel inauthentic or simply ineffective.
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Creative Needs to Catch Up
Industry Insights November 15, 2022Since its inception, the internet has allowed us to generate creative ideas together, from across continents, keeping lines of communication open through a vast advertising landscape even during a global pandemic and myriad lockdowns.
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Programmatic CTV Should Be Content-First, Not Audience-First
Industry Insights November 15, 2022“Audience-first” was in some ways a reaction to “content is king.” A decade ago, as the programmatic space was reaching critical mass, the industry glommed onto the glory of cherry-picking audiences based on fancy new algorithms that allowed us to “personalize” impressions.
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How to Overcome the Brand Suitability Challenge
Industry Insights November 14, 2022Advertising has a dire brand suitability problem and needs a systematic solution. The advertising-fueled attention economy has incentivized publishers and social platforms to support the loudest and angriest voices with few safeguards in place to allow brands to exclude false, misleading, and divisive content while prioritizing the suitability factors most important to their business.
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Which Generation Is the Most Brand Loyal? The Answer May Surprise You
Knowledge Partners November 14, 2022CM Group explores the generational differences associated with consumer loyalty.
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For More Marketers, 'Black History Month' Goes Beyond a Point in Time
ANA Magazine November 11, 2022With Black History Month around the corner, a growing number of brands are moving beyond a four-week window tied to the celebration to forge deeper relationships with Black-owned businesses and Black communities. The efforts range from hands-on training to help companies go to market faster to making people aware of rapidly changing demographics in the U.S.
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Overview of the 2022 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 8, 2022In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.
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Driving Brand Growth Through Cultural Effectiveness Measures
Conference Highlights November 8, 2022Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.
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Target: Growing the Circle Wider
Conference Highlights November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
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Banner Health on Being Representative and Inclusive in Healthcare Communications
Conference Highlights November 8, 2022For Banner Health, listening and responding are critical to building trust with diverse communities.
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Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy
Event Recaps November 8, 2022During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.
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Driving Brand Growth Through Cultural Effectiveness Measures
Event Recaps November 8, 2022AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.
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The NFL and Multicultural Marketing
Conference Highlights November 7, 2022The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.
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