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In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.

The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.

Election seasons are a pivotal and challenging time for brands. Finding the right cadence, tone, and ability to engage and connect with consumers is a hard balance to achieve. It’s far easier to isolate and alienate consumers than it is to speak authentically on a universal level.

Marketers need to develop a plan for catered messages for different audiences, as consumers have had starkly different experiences during the pandemic based on factors such as geography and income level.

How are brands depicting and including individuals with disabilities in their communications?

The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.

Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.

In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.

In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.