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  • How to Improve Lead Scoring

    Ask the Expert Answers   August 3, 2022  

    How can I improve my lead scoring process to identify the strongest leads?

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  • Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands

    Webinars   August 3, 2022  

    In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.

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  • How Automation & AI Can Enhance Customer Experience

    Industry Insights   August 2, 2022  

    Across all industries, most successful companies now rely on artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.

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  • How to Tailor Your DTC Website to Attract & Convert the Modern Consumer

    Industry Insights   August 2, 2022  

    As a DTC business, your brand’s website is the very heart of your operations. It introduces prospects to your products, showcases your brand, and keeps your shop up and running 24/7 — no matter where your customers are based.

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  • The Customer's Journey into the Future, with Shiva Mirhosseini of AAA

    Marketing Futures Podcast   July 29, 2022  

    Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.

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  • Integrating Accessibility into Marketing & Tech

    Industry Insights   July 28, 2022  

    Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.

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  • How Companies Are Responding to the Reversal of Roe v. Wade

    Industry Insights   July 27, 2022  

    Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

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  • Marketing to Generation X

    Ask the Expert Answers   July 27, 2022  

    Who is generation X, and how can my brand authentically connect with them?

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  • Powerfully Inclusive Marketing Visuals

    Knowledge Partners   July 21, 2022  

    MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.

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  • Radically Inclusive Marketing Research

    Knowledge Partners   July 21, 2022  

    Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.

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  • How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth

    Webinars   July 20, 2022  

    This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.

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  • Why the Metaverse Matters for Multicultural Audiences

    Event Recaps   July 19, 2022  

    During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

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  • Denny’s Feeds a New Generation of Creators

    Event Recaps   July 19, 2022  

    Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.

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  • Marketing to Generation Z

    Ask the Expert Answers   July 19, 2022  

    Who is gen Z? How are brands marketing to this generation?

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  • How to Reach Moviegoers This Summer

    Industry Insights   July 18, 2022  

    Things have been heating up this summer at the box office. Top Gun: Maverick topped the $1 billion mark in global box-office revenue over the course of its five-week run in theaters. It’s not the only film that’s earning the attention of moviegoers – Paramount’s Top Gun was in a dead heat with Warner’s “Elvis” biopic on its opening weekend, and Universal’s Jurassic World: Dominion has also been a top grosser.

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  • Boston Marathon Jimmy Fund Walk Puts Participants at the Heart of New Campaign

    B2 Awards   July 16, 2022  

    Using a tailored pitching process and homing in on stories about participants, the Boston Marathon Jimmy Fund Walk was able to overcome the challenges created by the pandemic and leverage a wealth of media coverage to inspire thousands of people to participate in 2021’s virtual edition of the annual fundraising event.

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  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

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  • How New York’s Tourism Boomed During COVID-19

    B2 Awards   July 14, 2022  

    The cause campaign brought the state’s tourism industry together under the New York State Tourism Industry Association (NYSTIA) umbrella like never before, creating bridges where walls had previously existed.

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  • How Mastercard Helped Black Women Business Owners

    B2 Awards   July 14, 2022  

    Equipped with optimal tools and resources, Mastercard was well-positioned to help Black women-owned small businesses through the challenges created and exacerbated by the pandemic. However, these valuable resources were being underutilized.

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  • 100 Stories of Women and Girls from Russia’s War Against Ukraine, Part II

    Knowledge Partners   July 14, 2022  

    The second edition of 100 Stories by Ukrainian Marketing Association compiled more accounts from women and girls about their struggles during the Russian war against Ukraine.

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