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  • Transcending the Transaction: Resurrecting Customer Experience Post-COVID

     Industry Insights   September 19, 2021  

    Digital Experience and Marketing Technology Executive Shiva Mirhosseini shared her thoughts on how COVID-19 disrupted the healthcare industry, what organizations are doing to harness that disruption, and what it all means for marketers.

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  • Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities

     Webinars   September 16, 2021  

    In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.

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  • How Television is Coping with COVID

     Knowledge Partners   September 14, 2021  

    “Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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  • Beyond Profit Podcast: Purpose-Driven Gen Z, with Brad Brinegar

     Beyond Profit   September 13, 2021  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Brad Brinegar to discuss a study on Gen Z and what it means to marketers, the expectations of Gen Zers, how brands can achieve sustained growth through a focus on purpose and values, and more.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

     Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • Reaching Gen Z and Millennials on Yahoo

     CMO Content   September 10, 2021  

    Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

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  • The Rise of Product Placement and Influencer Marketing

     Knowledge Partners   September 8, 2021  

    For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.

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  • A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

     Webinars   September 2, 2021  

    Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.

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  • Strategizing and Activating on Social Justice

     Ask the Expert Answers   September 1, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

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  • When Will Art Better Imitate Life?

     Knowledge Partners   August 29, 2021  

    Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.

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  • Pave the Way for a Cookie-Less World

     Session Videos   August 27, 2021  

    After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.

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  • How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy

     Session Videos   August 27, 2021  

    To target a custom audience of potential online donors, Defenders of Wildlife and Data Axle created a CTV ad to drive brand awareness and a display retargeting ad with similar creative and messaging. Learn more in this video.

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  • Connecting Across Cultures: Marketing Authentically to Diverse Donors

     Public Videos   August 26, 2021  

    To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.

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  • What People Really Want from Brands in This Post-Pandemic Moment

     Webinars   August 26, 2021  

    In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.

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  • Connecting Across Cultures: Marketing Authentically to Diverse Donors

     Session Videos   August 26, 2021  

    In this video, hear from nonprofit pioneers who developed their organizations' multicultural marketing and fundraising programs using the best and most authentic campaigns to reach donors of diverse communities.

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  • 6 Companies Successfully Marketing to Diverse Families

     Industry Insights   August 24, 2021  

    Families are diverse. What a family needs and wants is both universal and unique: All parents and kids want and need is to feel a sense of belonging, a community to be part of and to feel supported by—besides having basic necessities met seamlessly.

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  • The 2021 International Travel and Tourism Report: The Road Back to Normality

     Knowledge Partners   August 23, 2021  

    In this report, YouGov shares the views of approximately 185,000 survey respondents from 25 markets around the globe to highlight global travel demand, health and safety concerns, travel restrictions, and rising sensitivities around the price of travel.

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  • Corporate Communications Teams: Structures and Functions

     Ask the Expert Answers   August 18, 2021  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • Strategies That Reset the Data and Technology Stage for 2022

     Session Videos   August 17, 2021  

    Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.

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  • dentsu Report on Black People’s Relationship with Media

     Knowledge Partners   August 16, 2021  

    Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.

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