Search Marketing Knowledge Center

OREO Showcases Long-Time Allyship

Event Recaps May 12, 2022

OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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OREO Showcases Long-Time Allyship

Session Videos May 12, 2022

In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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5 Marketing Leaders on the Future of Marketing

Industry Insights May 5, 2022

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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Email's Essential Role in Successful Marketing

Industry Insights May 4, 2022

Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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The Legal and Marketing Partnership

Event Recaps April 27, 2022

A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.

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Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

Industry Insights April 25, 2022

As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.

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How Doritos Disrupted Gaming

REGGIE Awards April 21, 2022

Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.

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How Bud Light Reached Out to a Young Multicultural Audience

REGGIE Awards April 21, 2022

Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.

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This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic

REGGIE Awards April 21, 2022

With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

REGGIE Awards April 21, 2022

State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers

REGGIE Awards April 21, 2022

Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.

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How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

REGGIE Awards April 21, 2022

After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.

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Bush’s Writes a New Bean Song for Millennials

REGGIE Awards April 21, 2022

Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”

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Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

REGGIE Awards April 21, 2022

Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.

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How Epsolòn Went Against the Grain to Find Success in a Competitive Market

REGGIE Awards April 21, 2022

Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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Mobile Barbershop Brings Broadway to the Boroughs

REGGIE Awards April 21, 2022

Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.

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Evolution Reloaded

REGGIE Awards April 21, 2022

One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community

REGGIE Awards April 21, 2022

The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.

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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act

REGGIE Awards April 21, 2022

Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.

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