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In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.

In this video, explore how Truth Initiative, the national public health organization behind the “truth” youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

Anheuser-Busch is driving brand growth by putting people first.

Marketers need access to experiential data to build customer loyalty and elevate their business operations.

In this video, learn about the current state of marketing and the opportunities in front of brands to adapt and react as marketing matures alongside social media.

It’s critical for marketers to understand the context of the new platforms in order to create effective strategies.

Creating meaningful consumer experiences requires marketing strategies that align with human values.

In this video, learn how the largest brewer in the world is changing everything with one mission: to place people at the center of everything they do.

As the Global CMO of SAP, Alicia Tillman is leading SAP on its journey to be the "Experience Management" (XM) leader. In this video, she uncovered the importance of XM in today’s experience-obsessed economy, as well as how other companies can implement XM approaches to enhance the experiences they deliver every day.

In this video, hear about new research on the value of human experiences to fuel growth and get practical examples that CMOs can take back to their organizations.

Wavemaker shared its top five trends and key learnings from Advertising Week New York 2019.

Ally has used gamification to increase what is traditionally low consumer engagement with banking.

In this video, learn how true creativity can build a unique emotional connection with the consumer and create sustainable change in behavior over the long term.

Learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.

Every year, trick-or-treaters in the U.S. go door-to-door to collect a variety of candy as part of a family-fun tradition. For many food and beverage brands, this holiday is a critical time to boost sales and brand awareness, and can even be one of the most important times of the year to capturing consumer and media attention across the country.

Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.