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  • Five Ways Marketers Will Adapt to Consumer Power in 2019

    Webinars   January 16, 2019  

    Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

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  • Five Ways to Rebuild Customer Trust in the Post-Trust Era

    Webinars   January 9, 2019  

    Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

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  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

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  • Nothing Beats a Londoner

    Cannes Mobile Lions Awards   December 15, 2018  

    Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

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  • Dogs for Dogs

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree wanted to give shelter dogs the best possible chance of finally finding a family by exclusively addressing those who could potentially adopt them.

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  • Destination Pride

    Cannes Mobile Lions Awards   December 15, 2018  

    From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • The Paralympic Network

    Cannes Mobile Lions Awards   December 15, 2018  

    Canadian Paralympic Committee’s challenge was to find a way to get Paralympians the coverage they deserved, outside of traditional broadcast.

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  • Welcome to @Apple

    Cannes Mobile Lions Awards   December 15, 2018  

    Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

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  • Data into Dollars

    Cannes Mobile Lions Awards   December 15, 2018  

    To show phone users how much they spend on data, Xfinity turned six-second pre-roll ads into price tags in its “Data in Dollars” campaign.

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  • Studytracks

    Cannes Mobile Lions Awards   December 15, 2018  

    From math to science to English and so much more, the Studytracks app currently features over 1,000 tracks that span 55 different subjects – and Including content covered on standardized tests like the SAT (U.S.), GCSE and AS Level (U.K.), and Brevet (France).

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  • Invisible Friends

    Cannes Mobile Lions Awards   December 15, 2018  

    Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

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  • Four Things Innovative Marketers Will Do in 2019

    Industry Insights   December 13, 2018  

    In 2019 marketers will progress beyond the momentum of the past year, empowered by new opportunities to reach global audiences with more relevant advertising across every connected device. Here are four things innovative marketers will do in the coming year.

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  • The FOMO Phenomenon

    ANA Magazine   December 12, 2018  

    Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

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  • How this Nonprofit Shares Its Brand Story

    Event Recaps   December 10, 2018  

    Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.

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  • How Campari and Wild Turkey Are Reintroducing Bourbon to America

    Event Recaps   December 10, 2018  

    Campari America shared insights on how to use celebrity influencers to tell stories.

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  • This Is How You Can Tell Your Brand Story

    Event Recaps   December 10, 2018  

    S&P Global discussed how it built its branding frameworks to ensure a consistent voice across communications and to continue its role as a leading place for investors to gather information.

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  • How These Companies Created Unique Brands

    Event Recaps   December 7, 2018  

    Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

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  • Why THINX Is Changing the Way We Think About Periods

    Event Recaps   December 7, 2018  

    THINX discussed the provocative nature of its “People with Periods” campaign, which shed light on the importance of society’s perspective regarding the menstrual experience.

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  • A Communicator’s Guide to the Neuroscience of Touch

    Webinars   December 6, 2018  

    This webinar looked at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.

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