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To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.

Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

Giving thanks, showing gratitude, and helping people aren’t always things you think of when you think about marketing campaigns.

Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

In this session, Temeka Easter shared how the nation’s leading private student lender created an in-house influencer campaign with rapper Dee-1 and leveraged his social audience to boost brand awareness and engagement with high schoolers.

Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?

Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.

At the ANA’s Brand Management Committee Meeting in November 2019, the Tory Burch Foundation shared tips and tricks on how to create a deep connection to consumers through its mission.

At the ANA’s Brand Management Committee Meeting in November 2019, experts from the United Nations and A+E shared tips and tricks on how to create noteworthy and powerful brands.

The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

In this video, learn how the Human Rights Campaign helped shape and create a digital movement that amassed into million-dollar fundraising brand partnerships and an unforgettable digital brand, and educated a generation about inequalities and the power they have to do something about it.

To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.

In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.