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When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

If a company finds itself subject to unwanted attention, due to consumers using their products irresponsibly, it’s important for brands to reinforce instruction for use, express empathy for any victims and try to help resolve the issue at hand.

To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.

Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.

This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.

The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.

In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.

SeeHer and Dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

SeeHer, in collaboration with Dentsu, conducted a study to understand consumers’ attitudes around gender equality.

General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.

ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

In this video, speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.

The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.

ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"