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Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

Bank of America shared how it utilizes data to serve its customers.

Anheuser-Busch InBev built a marketing capability framework that identifies core skills, learning opportunities, performance expectations, and KPIs for its marketing organization.

Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

Live Nation shared how it is using data, analytics, and technology to understand the ROI and Return on Objective for its partners.

Several companies and organizations that attended SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.

Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.

This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

Mattel shared insights on how to utilize influencers in campaigns authentically.

QDOBA Mexican Eats shared a digital case study on its 2018 National Avocado Day campaign.

Farmers Insurance shared insights on how it used native advertising with storytelling and humor to create relevant stories that engaged its audience to overcome ad blockers.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.