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Search returned: 2225 document(s).
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The Use of D2C by Generation
Money Slides March 29, 2023Insider Intelligence reports on what percentage of each generation has ordered directly from a brand.
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Dispelling Myths on Marketing to Older People
Industry Insights March 29, 2023In a world that is often youth-obsessed, and chasing younger generations’ attention spans and interests, older people are overlooked. Even worse, they are cast off as unimportant. And yet, 35 percent of the U.S. population is 50 or older, according AARP, illustrating that much of the population is being left out of crucial moments in media, advertising, and product development.
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Gen Z’s Favorite Brands, by the Numbers
Money Slides March 29, 2023Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.
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The Leading Concerns of Generation Z
Money Slides March 29, 2023Insider Intelligence shares survey data detailing the personal concerns that weigh heaviest on the minds of generation Z.
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Gen Z's Preference for Social Media Over Other Media, by the Numbers
Money Slides March 29, 2023Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.
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A Q&A with Hue Founder & CEO Fahad Khawaja
Industry Insights March 28, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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Rate of New Entrepreneurs by Race and Ethnicity
Money Slides March 27, 2023The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.
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Gender Breakdown by Marketing Job Level
Money Slides March 27, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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Home Ownership Gap by Race and Ethnicity
Money Slides March 27, 2023The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinars March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Soylent’s Drive for More Sustainable Nutrition
Event Recaps March 22, 2023CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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Placing Purpose at the Heart of the Business
Event Recaps March 21, 2023John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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How New Technology Is Shaping the Consumer Experience
Event Recaps March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. Drawn from their Life Trends 2023 report, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Context Is the Key to Unlock Relevancy
Event Recaps March 15, 2023When it comes to multiculturalism, context matters. The Salon, a newly formed context consultancy within The Interpublic Group, shared new thinking on the importance of context and how it can help marketers reach rapidly changing audiences and drive brand relevance.
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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms
Webinars March 15, 2023In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.
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Danone Expands Their Multicultural Marketing Efforts
Event Recaps March 15, 2023Danone North America prioritizes strategic investment in diverse-owned platforms like Canela Media to drive purposeful reach and relevance across its food and beverage portfolio.
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Marketing to Moms
Ask the Expert Answers March 14, 2023How can my brand effectively connect with mothers?
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Creative Brands Can Find Scale on Black-Owned Content
Industry Insights March 9, 2023Madison Avenue commitments to Black-owned media are continuing strong in 2023. But scale is the biggest challenge advertisers are up against. There are several changes buyers can make to beat the scale problem, reach Black and multicultural audiences, and send more ad revenue to independent multicultural publishers.
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Marketing to Women
Ask the Expert Answers March 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
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