Search Marketing Knowledge Center

The Future of Marketing Belongs to Consumers

Industry Insights January 21, 2022

This is a pivotal moment in marketing. Today’s consumers have an increasingly sophisticated relationship with brands and digital content. They don’t take what companies say at face value, instead evaluating their behavior across multiple channels — and they have a nuanced understanding of the tradeoffs they face. For example, they may want personalized offers but may be loath to share their data unless they have complete control.

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Your Ad Frequency Is Driving Me Insane

Industry Insights January 19, 2022

With the pandemic cresting yet another wave, I spent the 2021 holiday season mostly at home in my Brooklyn apartment, avoiding people and resuming many of the habits that got me through the early days of COVID-19 when we were all locked down.

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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

Webinars January 13, 2022

In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

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Marketing to Generation Alpha, the Newest and Youngest Cohort

Pulse January 13, 2022

The new kids on the block are generation Alpha, kids born after 2010 to predominantly Millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

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Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences

Knowledge Partners January 13, 2022

In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.

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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

Session Videos January 12, 2022

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

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Marketing and Protecting Children

Ethics Issue Alerts January 11, 2022

This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an impactful, respectful, and safe manner.

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2022 Marketing Predictions

Ask the Expert Answers January 5, 2022

ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”

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Beyond Profit Podcast: Using Purpose to Drive Behavior Change

Beyond Profit January 4, 2022

In this episode of Beyond Profit, host Ken Beaulieu sits down with Melissa Anderson, cofounder and president of Public Good, to learn how brands can start a social movement by becoming braver, the keys to driving action for a purpose-driven campaign and measuring success, and much more.

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