Search Results for All Content (access may be restricted)

Search returned: 1764 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   February 21, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

    view
  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

    view
  • How Two Brands Used Print to Increase Results and ROI

    Event Recaps   January 31, 2019  

    The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.

    view
  • It’s Not Either/Or: How to Utilize Both Print and Digital

    Event Recaps   January 31, 2019  

    Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.

    view
  • How to Make Agile Marketing Work for You

    Event Recaps   January 29, 2019  

    Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.

    view
  • How Google Used AI and Machine Learning in a Brand Campaign

    Event Recaps   January 24, 2019  

    Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.

    view
  • Five Ways Marketers Will Adapt to Consumer Power in 2019

    Webinars   January 16, 2019  

    Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

    view
  • Five Ways to Rebuild Customer Trust in the Post-Trust Era

    Webinars   January 9, 2019  

    Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

    view
  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

    view
  • Beautifully Bilingual

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

    view
  • Daughter's Diary

    Echo Awards   December 21, 2018  

    Dainik Jagran leveraged its position as India's largest read newspaper to lend a 1st person voice on the gender issue and stir the conscience of Indians.

    view
  • Sunsilk Cheerkada

    Echo Awards   December 21, 2018  

    Sunsilk Philippines wanted to encourage its target audience of young Filipinas to stick to the goals they committed to at the New Year by acting as their personal cheerleader who motivates them to achieve their set goals for the year.

    view
  • #PowerlessQueen

    Echo Awards   December 21, 2018  

    On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

    view
  • Ever After

    Echo Awards   December 21, 2018  

    Ever After is an animated and live action short film with all the stereotypes of the classic fairy tales. But its protagonist wants to drive a brand-new sports car, and she smashes these clichés one by one with the power of her imagination.

    view
  • Aetna We Join You

    Echo Awards   December 21, 2018  

    Dissatisfaction plagues the health insurance industry due to ever-rising costs and poor service. Aetna worked to transform from an insurance company to a health company to align with consumer values.

    view
  • Destination Pride

    Echo Awards   December 21, 2018  

    PFLAG Canada created DestinationPride.org, a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights, and social sentiment.

    view
  • Energy Broadcast System

    Echo Awards   December 21, 2018  

    The goal of the campaign and the Energy Broadcast System was simple: drive more millennial participtation in the Flying Pig Marathon, both as runners and spectators.

    view
  • The Period Challenge

    Echo Awards   December 21, 2018  

    Libresse broke the menstrual taboo within Swedish sports by creating The Period Challenge, an initiative between Libresse, Sweden's most famous National Team-player, Lotta Schelin, and her Swedish football club FC Rosengård.

    view
  • Sanskarshala

    Echo Awards   December 21, 2018  

    With crime and murders being reported, newspapers were seen as carriers of negativity. Dainik Jagran shifted from reporting value erosion to resurrecting value system.

    view

1234567 >>  Last (50)