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  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • AI Can Make the World Better—Here’s How

    Industry Insights   July 2, 2020  

    Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Four Steps to Building an Identity-Based Marketing Strategy

    Forward   June 23, 2020  

    The only way to future-proof against the evolving adtech-martech ecosystem is to design a marketing strategy with an identity-based approach at its center. But that’s no easy task. Doing so successfully requires four critical building blocks.

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  • Playing the Long Game: Building Relationships in Times of Uncertainty

    Webinars   June 22, 2020  

    In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

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  • Insights on Shifting Viewing Behavior and Show Discovery

    Webinars   June 22, 2020  

    Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

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  • Driving a Cultural Revolution During a Pandemic

    Event Recaps   June 10, 2020  

    Elizabeth Campbell and Heather Woodard, executives from McDonald’s, discussed the impact of the COVID-19 pandemic on the multicultural consumer.

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  • Note to Brands: Actions Speak Louder Than Words

    Industry Insights   June 9, 2020  

    To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy.

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  • The Changing Face of Beauty During COVID-19

    Forward   June 9, 2020  

    While under stay-at-home orders, fewer women are choosing to wear makeup as often as they were prior to the pandemic, according to a CivicScience study. But that’s not all. Changes in consumer habits brought on by the coronavirus could have long-term implications for the beauty and skincare industries.

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  • Creating Empathetic Content in a Time of Crisis

    Event Recaps   June 9, 2020  

    U.S. Bank pivoted its strategy to reach its customers by creating content with empathy.

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  • The Democratization of Content Marketing

    Event Recaps   June 9, 2020  

    Wattpad discussed how social media platforms are democratizing self-publishing, disrupting entertainment, and enabling brands to tap into its community to create content at scale.

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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • How Gen Z Will Save Us and Their Impact on Business

    Webinars   June 3, 2020  

    In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

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  • The 2020 Alcohol E-Commerce Playbook

    Event Recaps   June 2, 2020  

    Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across categories and online retailers.

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  • Crayola's 'At Home Creativity' During COVID-19

    Event Recaps   June 2, 2020  

    In the age of COVID-19 brands have stepped up to help consumers in as many ways as possible. With the launch of their At Home Creativity Hub, Facebook live broadcasts and weekly content emails, Crayola has been releasing content that’s compliant to social distancing rules. Join us to learn more about adapting to crisis and producing useful content for consumers that drives long term brand value and commerce.

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  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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  • A Marketer's Guide to Navigating a Rapidly Changing World

    Knowledge Partners   May 28, 2020  

    Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.

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