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  • Under Armour: Engaging Audiences in Modern Marketing Today Via the Second Screen

    Webinars   November 14, 2018  

    Under Armour’s digital agency partner, RED, presented on how to use an understanding of the brand's target audience, and its use of technology, to create one-of-a-kind branded experiences for consumers, brands, and fans alike.

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  • The CMO Perspective on Trust, Quality, and Brand Safety in Advertising

    Industry Insights   November 13, 2018  

    Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

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  • CMO Trend Brief: Future Consumer

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

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  • CMO Trend Brief: Neuroscience

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • V8 — Campbell Soup: Leveraging Consumer Insights to Drive Growth

    Webinars   November 7, 2018  

    Campbell Soup shared how V8 tapped into unlikely sources for consumer insights to dramatically change course for the product and double its household penetration — with no increase in marketing spend.

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  • Toyota’s Approach to Marketing to Multicultural Consumers

    Session Videos   November 6, 2018  

    In this video, hear the details behind Toyota’s holistic approach to reaching and engaging a broad section of multicultural and inclusive segments.

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  • How to Engage LGBTQ Consumers, Authentically

    Session Videos   November 6, 2018  

    In this video, learn from brands targeting LGBTQ consumers; the challenges, the opportunities, and the successes.

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  • Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth

    Session Videos   November 6, 2018  

    In this video, get insights from the recently-released study Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth that will help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth.

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  • Identity in a Polycultural World

    Session Videos   November 6, 2018  

    In this video, Marketing Director Ben Feeney talked about how MillerCoors has advanced from the singular focus of demographics to better understanding all the dimensions that makes us human, so brand connections can become more personal.

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  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

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  • CÎROC and Diageo “Get It” When It Comes to Uplifiting Spirits and Culture

    Session Videos   November 5, 2018  

    Dia Simms, President of Combs Enterprises, shared the creative execution and learnings behind the CÎROC Ultra Premium Vodka “Let’s Get It” campaign that marketed to multicultural audiences, illustrated the importance of hip-hop culture in driving affinity within marketing, and set the precedent for future CÎROC spirit campaigns.

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  • 2018 ANA Multicultural Marketing & Diversity Conference — Opening Remarks

    Session Videos   November 5, 2018  

    ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Multicultural Marketing & Diversity Conference.

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  • Multicultural and Diversity Champions at the Highest Level

    Session Videos   November 5, 2018  

    In this video, learn how Sprint has been extremely successful in driving revenue opportunities in diverse markets by offering innovative products and services designed with different cultures in mind.

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  • Carnival Corporation Embraces Diversity and Inclusion at Sea and on Land

    Session Videos   November 5, 2018  

    Roger Frizzell, Senior Vice Present and Chief Communications Officer at Carnival Corporation & PLC, discussed how they embrace and celebrate diversity and inclusion; from their people, brands, ports of call, customers, and marketing.

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  • Transformational Asian Marketing

    Session Videos   November 5, 2018  

    In this video, learn how brand leaders activate innovative strategies and leverage the global and digital influence of this consumer to take a fresh approach in their Asian marketing.

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  • Diversity in America

    Session Videos   November 5, 2018  

    In this video, learn how National Geographic used its trademark storytelling through photography, graphics, and deep reporting to explore multicultural groups' changing roles at a time when race is at the center of a pointed and often heated national discussion.

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  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

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  • Xfinity Cultural Conduit — Featuring Black Thought

    Multicultural Excellence Awards   November 4, 2018  

    Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • Growing Up with More than One Flavor

    Multicultural Excellence Awards   November 4, 2018  

    Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

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