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This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

Fullscreen’s first-ever culture report explores the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens.

Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.

Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.

American Express created a proprietary scorecard for selecting the right social influencers for its brand.

Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.

In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Likeable shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Hilton shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Ferrara Candy Company’s brand Trolli shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Great Wolf Resorts shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Hilton, Second City, Ferrara Candy, Likeable, Great Wolf Resorts, and RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.