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Brands Still Relying on Cookies This Holiday Season Are Lagging Behind
Industry Insights November 30, 2022Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.
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Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life
Industry Insights November 30, 2022In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.
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Hispanic Marketing and Language Preference
Ask the Expert Answers November 30, 2022Do Hispanic consumers prefer what language they see advertising in?
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Marketers Take a Perpetual View of Women's History Month
ANA Magazine November 25, 2022As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.
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Northwestern Mutual’s Drive for a Cultural Awakening
Beyond Profit November 21, 2022In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lynn Teo, CMO at Northwestern Mutual, joins host Ken Beaulieu to discuss key aspects of the company’s innovative campaign and how she’s elevating marketing throughout the organization.
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Collaboration Between CMOs and CFOs Builds Lasting Brands
Industry Insights November 16, 2022Today the c-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.
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6 Holiday Ads That Bring People Together
Industry Insights November 16, 2022The holidays are a time of celebration and love — both to celebrate the people we love and to cherish the moments we have with them. Regardless of which holiday, any time we carve out a moment to be present and enjoy each other’s company is a gift — and a gift we need to do more of. The best ads don’t just try to sell stuff (and yes, every ad is selling something) but hopefully inspire us and remind us of our own humanity.
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Leading with Purpose: Creating a Positive Impact for Clients
Event Recaps November 16, 2022Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
Podcast Shorts November 15, 2022Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.
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Breaking the B2B Sales and Marketing Stalemate
Champions of Growth November 15, 2022Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
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For More Marketers, 'Black History Month' Goes Beyond a Point in Time
ANA Magazine November 11, 2022With Black History Month around the corner, a growing number of brands are moving beyond a four-week window tied to the celebration to forge deeper relationships with Black-owned businesses and Black communities. The efforts range from hands-on training to help companies go to market faster to making people aware of rapidly changing demographics in the U.S.
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How Akamai Answered the 'Why' Regarding Its Brand Purpose
B2B Marketer November 9, 2022Soon after Kim Salem-Jackson was promoted to EVP and CMO at Akamai in 2021, she realized the company was missing its "why," or how to articulate its brand purpose. After getting buy-in from the CEO, she proceeded to build a coalition across the company to answer the question and integrate the brand purpose throughout the organization.
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Navigating Legal Risks and the Effective Use of Outside Counsel
Event Recaps November 9, 2022A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Shorts November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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Surveys in False Advertising Cases
Event Recaps November 9, 2022During a session held at the ANA’s 2022 Masters of Law Conference, a panel of experts discussed the use of surveys in a variety of legal contexts, from the duties of in-house counsel to assessing liability and damages.
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The Rise of Purpose 2.0
Beyond Profit November 9, 2022In this episode of Beyond Profit, Anne Bahr Thompson returns to the show to chat with host Ken Beaulieu about the rise of Purpose 2.0, key lessons from her book that are more important than ever, why companies must truly live their stated purpose, and more.
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It’s the Giving Season, Are You Ready?
Industry Insights November 9, 2022Science confirms it: People who give money to others are happier. Regardless of age, gender, or socio-economic status, giving just makes you feel good. And last year Americans opened their wallets and hearts wide, breaking all records for Giving Tuesday in 2021; 35 million U.S. adults participated in 2021, with total gifts of $2.7 billion, a 9 percent increase from 2020. And for the full year, individuals, bequests, foundations and corporations gave an estimated $484.85 billion to U.S. charities in 2021. That’s a lot of happiness!
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Walking the In-House Counsel Tightrope
Event Recaps November 8, 2022Speakers discussed strategies for building a collaborative relationship between in-house lawyers and marketers.
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Best of the B2 Awards — Part II
Conference Sessions November 8, 2022In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
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Negotiating Platform and Technology-Enabled Agreements
Event Recaps November 8, 2022A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
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