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  • An Insider’s Guide to the ANA Nonprofit Conference in Washington, D.C.

    Webinars   January 24, 2020  

    In this webinar, experts in the non-profit field shared valuable information on how to get the most out of the upcoming ANA Nonprofit Conference in Washington, D.C.

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  • 3 Companies with Strong Brand Purposes That’ll Inspire You

    Industry Insights   January 24, 2020  

    Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.

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  • Brands Doing Good Series: Vital Farms

    Greater Good   January 20, 2020  

    Since 2015, this pasture-raised eggs producer, founded on principles for the humane treatment of farm animals, has grown its partner network from roughly 50 small family farms to approximately 200.

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  • #DefyTheName

    Multicultural Excellence Awards   January 15, 2020  

    Monica Lewinsky led a campaign to combat bullies by defanging one of their tactics: name-calling.

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  • Your Best Never Comes Easy

    Multicultural Excellence Awards   January 15, 2020  

    Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

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  • We La Gente

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

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  • See Sound

    Multicultural Excellence Awards   January 15, 2020  

    Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.

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  • #RedefineBlack: A Call for Change

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.

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  • The Miami Project

    Multicultural Excellence Awards   January 15, 2020  

    LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • THE LOOK

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

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  • #BLACKGIRLSDO: My Black is Beautiful at Essence Festival 2018

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

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  • The Extraordinary Example

    Multicultural Excellence Awards   January 15, 2020  

    Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

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  • Life Reflected

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • Growing Giving Series: V Foundation

    Greater Good   January 13, 2020  

    To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • B2B and Brand Purpose Study: How Does Your Company Stack Up?

    Webinars   January 8, 2020  

    In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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