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Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.

Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.

Balancing one time and monthly giving strategies can be challenging as it often requires vigilance in balancing immediate and future outcomes. However, committing to investments in both programs will ultimately have the greatest long-term payoff for the organization.

In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.

In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

Forty percent of women do not identify “at all” with the women they see in advertising.

The ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

Nonprofit organizations are positioned to lead the conversation about purpose.

In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

In this video, Bill Tucker, ANA Group Executive Vice President, delivered the opening remarks of the 2019 ANA Chicago Nonprofit Conference.

Chief Marketing and Experience Officer Emily Callahan explored ways that St. Jude Children’s Research Hospital is unlocking the power of purpose in its mission, and how others in the nonprofit community can apply these insights as a pathway for their own growth and sustainability.

Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.