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The Global CMO Growth Council provided a progress report for Q1 2021 for each of its four Growth Priorities.

In this webinar, discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.

When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

In chapter three of the playbook Activating a Purpose Program, learn how brands are establishing their own means for making a difference in the world and contributing to what matters most to their customers.

In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.

In chapter five of the playbook Activating a Purpose Program, learn how companies that lead with purpose and build around it are achieving continued loyalty, consistency, and relevance in the lives of consumers.

In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.

In chapter two of the playbook Activating a Purpose Program, learn how companies are engaging with customers who seek to engage with brands that help them reach their goals and align directly with causes they support.

In chapter one of the playbook Activating a Purpose Program, learn how a range of companies in varying industry segments authentically drove the purpose process within their organizations and even across the world.

For purpose to resonate as real, endure over time, and yield results, it must start deep within an organization, from the beliefs of employees and the manifestation of an engaged corporate culture to the tangible benefits delivered by products or services. Purpose must also be the key criterion by which a company assesses all its actions and consequences for every stakeholder. Activating a Purpose Program, a new playbook from the ANA Center for Brand Purpose, provides the guidance marketers need to create meaningful and purposeful marketing initiatives.

If a company finds itself subject to unwanted attention, due to consumers using their products irresponsibly, it’s important for brands to reinforce instruction for use, express empathy for any victims and try to help resolve the issue at hand.

Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.

The pandemic has had a devastating effect on the country’s health, economy, and psychological well-being. It’s also contributed to a severe lack of trust in major institutions, according to Edelman’s 2021 Trust Barometer. As the U.S. starts to recover from the virus, people are looking to companies to fix problems the government can’t.

To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".

Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.