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  • Managing In-House Agency Creative Content and Legal Concerns

    Research Reports   July 16, 2019  

    ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • A Playbook for Discovering Brand Purpose

    Industry Insights   July 11, 2019  

    Establishing and activating brand purpose is a significant industry challenge. A new playbook from the ANA Center for Brand Purpose provides guidance for uncovering the “why” of a business.

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  • How to Use Social Influencers in New Media Marketing

    Webinars   July 9, 2019  

    In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   July 8, 2019  

    Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

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  • Why We Need to Champion Women in Sports

    Industry Insights   July 5, 2019  

    Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

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  • Purposeful People Series: Helena Barbour

    ANA Magazine   July 5, 2019  

    Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.

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  • How Your Brand Can Really Promote Women

    Industry Insights   July 2, 2019  

    Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

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  • Why All Brands Must Take a Stand

    Forward   June 27, 2019  

    Consumers don’t want a generic crisis response. They want a firm stance. This means not just being reactive; taking a stand on a values-related issue creates a clear point of difference, helping a brand distinguish itself from the competition, new research shows. For B2B brands, it’s time to take a stand.

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  • Taking In-House Virtual: Talent Versus Location

    Event Recaps   June 27, 2019  

    PwC described its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • How Your Brand Can Really Promote Women

    Industry Insights   June 25, 2019  

    When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

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  • Brand Activation Legal Committee: June 2019

    Event Recaps   June 20, 2019  

    In this presentation, Venable attorneys and summer associates covered new cases in FTC, NAD, and NARB actions, Lanham Act and class action lawsuits, privacy developments, and interesting activity by the CFPB, FDA, and FCC.

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  • Why We Need to Champion Women in Sports

    Industry Insights   June 18, 2019  

    The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

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  • Brand Activation Legal Webinar: June 2019

    Event Recaps   June 18, 2019  

    In this webinar, Ed Chansky, Shareholder, Greenberg Traurig LLP, covered the “kNOws” of Communications with Customers and Prospects with a comprehensive overview of the do's and don'ts applicable to e-mail, texting, telephone, recording calls, social media, and push notifications.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   June 11, 2019  

    Several companies and organizations that attended SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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