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  • How Data Stole the Show at Cannes Lions 2022

    Industry Insights   July 1, 2022  

    Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.

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  • Now That June Is Over, Your Brand’s Commitment to Pride Really Begins

    Industry Insights   July 1, 2022  

    Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.

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  • Ageism in Marketing Is a Problem — Let’s Fix It

    Industry Insights   June 30, 2022  

    Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?

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  • Beyond Profit Podcast: The Resolve of the Ukrainian Marketing Association

    Beyond Profit   June 28, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu and Iryna Lylyk, president of the Ukrainian Marketing Association, discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.

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  • Marketing Planning Amid Uncertainty

    Ask the Expert Answers   June 28, 2022  

    How can marketers plan for uncertainty?

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  • The CMO’s Guide to Programmatic Transparency

    Research Reports   June 28, 2022  

    The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

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  • The New CMO Toolkit, with Katie Klumper of Black Glass Consulting

    Marketing Futures   June 27, 2022  

    Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.

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  • The Brands Marketing Mental Health

    Ask the Expert Answers   June 23, 2022  

    How can my brand support consumers’ mental health and wellness?

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  • How to Recruit and Retain Diverse Marketing Talent

    Industry Insights   June 23, 2022  

    Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

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  • 4 Marketing Leaders on Hiring and Retaining Talent

    Industry Insights   June 21, 2022  

    In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

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  • Connecting to Gen Z Purposefully

    Greater Good   June 20, 2022  

    An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.

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  • Power Up! Growth Through Inclusive Marketing

    Research Reports   June 16, 2022  

    This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

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  • How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

    Session Videos   June 15, 2022  

    In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

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  • Mental Health and the Marketing Industry

    Ask the Expert Answers   June 15, 2022  

    How can marketers cope with burnout and stress?

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  • How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

    Event Recaps   June 15, 2022  

    Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

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  • NFTs and the Metaverse: Key Claim Substantiation and Brand Protection Issues to Watch Out For

    Webinars   June 14, 2022  

    Presenters from the law firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP discussed a number of issues related to NFTs and the Metaverse including comparative claims, contract negotiations implicating multiple rightsholders, counterfeiting, and more.

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  • When It Comes to Privacy, It’s Time to See the Forest for the Trees

    Industry Insights   June 14, 2022  

    Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection Act Discussion Draft has so much in it that most everyone is trying to grasp the issues, with most of the discussion on preemption and a private right of action. But, in doing that, are we failing to focus on one other?

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  • Turning Trash into Jet Fuel? How United is Leveraging Green Initiatives to Build Better Campaigns

    Podcast Highlights   June 14, 2022  

    United' sMaggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.

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  • Beyond Profit Podcast: United Airlines Takes Off with Purpose

    Beyond Profit   June 14, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu and Maggie Schmerin, managing director and head of global advertising and social media at United, discuss the airline's "Good Leads the Way" campaign.

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  • The Art of Campaigns: Create Your Own Moment

    Session Videos   June 9, 2022  

    You don’t have to wait until GivingTuesday or year-end to make a fundraising splash. In this video, look at how to creatively connect donors with your mission and increase the number of gifts you receive any time of the year.

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