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  • Verzuz TV: How Two Legendary Producers Created a Brand from Celebrating Black Music During a Pandemic

    Industry Insights   March 2, 2021  

    Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.

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  • Flour Power

    Greater Good   March 1, 2021  

    King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

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  • The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women

    Knowledge Partners   February 27, 2021  

    SeeHer and Dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

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  • The State of Women’s Equality in the U.S.: Differences in Perception by Gender

    Knowledge Partners   February 27, 2021  

    SeeHer, in collaboration with Dentsu, conducted a study to understand consumers’ attitudes around gender equality.

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  • Insight from Growth Council Task Force on Small/Mid-Sized Companies

    CMO Content   February 26, 2021  

    The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

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  • The Future of Events Are Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • Email Around the World: U.S., Canada, EU, and UK

    Webinars   February 24, 2021  

    In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and UK, and how to navigate and comply.

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Bridging the STEM Gap

    Greater Good   February 22, 2021  

    Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

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  • Remote Work Is Here to Stay — But It Requires Empathy

    Industry Insights   February 22, 2021  

    A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

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  • COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020

    Event Recaps   February 18, 2021  

    To explore the influence of the pandemic on charitable giving, several organizations dug into the data.

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  • COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020

    Session Videos   February 18, 2021  

    In this video, learn how several organizations dug into the data to explore the influence of the pandemic on charitable giving.

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  • Brand Activation Legal Committee: February 2021

    Event Recaps   February 18, 2021  

    For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.

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  • The New Face of Face-to-Face Fundraising

    Event Recaps   February 17, 2021  

    A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

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  • The New Face of Face-to-Face Fundraising

    Session Videos   February 17, 2021  

    In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

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  • A Pandemic Pivot for Earth Day

    Event Recaps   February 17, 2021  

    EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

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  • iOS 14: Breaking Down Apple’s New Privacy Policies

    Ask the Expert Answers   February 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

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  • A Pandemic Pivot for Earth Day

    Session Videos   February 17, 2021  

    In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   February 16, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • Creating Awesome Brand Experiences During COVID-19

    Event Recaps   February 10, 2021  

    Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.

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