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  • Brands Doing Good Series: Operation Walk

    Greater Good   February 24, 2020  

    Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.

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  • 5 Brands Successfully Marketing to Gen Z

    Industry Insights   February 13, 2020  

    The marketing industry is always trying to be at least one step ahead. Part of thinking ahead to the “new and next” is understanding the younger generations — and what they want, how they feel, and where they look for products, inspiration, and information.

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  • Finding Purpose

    The Nonprofit Journal   February 10, 2020  

    Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.

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  • Purposeful People Series: Beth Ford

    Greater Good   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

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  • Building a More Inspired Internet

    Event Recaps   February 5, 2020  

    Pinterest has a unique position in the social media landscape. Despite social networking sites often being a source of anxiety, 91 percent of people say Pinterest is positive. By designing its platform to be compassionate and inclusive, Pinterest delivers on creating an experience that fuels connections and inspires its users.

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  • How Waze Empowers a Community to Change the Way the World Moves

    Event Recaps   February 5, 2020  

    Waze puts people at the center of its marketing strategy, leveraging its marketing platform to engage and transform its customer base into a community of connected drivers that improves commutes, creates real-world impact, and offers unique opportunities to advertisers.

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  • Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors

    Webinars   February 5, 2020  

    In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

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  • 5 Marketing Leaders Talk About How to Be Inclusive

    Industry Insights   February 5, 2020  

    Five marketing leaders and experts weighed in on how to be a supportive and inclusive leader — and how to foster a diverse community.

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  • The Privacy for America Framework for Federal Privacy Legislation

    Webinars   February 4, 2020  

    In this webinar, learn why the ANA has been leading the effort to pass a federal law that will protect consumers nationwide while preserving the responsible use of data.

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  • CTV Overview

    Event Recaps   February 4, 2020  

    In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.

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  • Transforming Video in a Connected World

    Event Recaps   February 4, 2020  

    In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.

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  • 2018 Data Privacy and GDRP Report

    Tools   February 1, 2020  

    Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.

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  • 2 Women in Marketing Share Their Tips on How to Create Diversity

    Industry Insights   January 31, 2020  

    A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster.

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  • Creating a Marketing Performance Story that Matters

    Event Recaps   January 30, 2020  

    How do you tell your marketing organization’s performance story in a way that matters to your CEO?

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  • Illumina and Genomics for Good

    Event Recaps   January 30, 2020  

    Illumina shared its approach to promoting the message of Genomics for Good.

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  • eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020

    Webinars   January 29, 2020  

    Prepare for upcoming trends, and get ahead of the curve, by listening to eMarketer’s co-founder and Chief Evangelist Geoff Ramsey as he explains what’s happening as we begin 2020, points to where things are headed over the course of the year, and provides a clear roadmap for how to respond.

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  • Privacy Consent Management: Understanding Marketing’s Role in Privacy Compliance

    Webinars   January 28, 2020  

    In this webinar, learn about the privacy and consent management landscape and the drivers affecting its evolution.

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  • An Insider’s Guide to the ANA Nonprofit Conference in Washington, D.C.

    Webinars   January 24, 2020  

    In this webinar, experts in the nonprofit field shared valuable information on how to get the most out of the upcoming ANA Nonprofit Conference in Washington, D.C.

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  • 3 Companies with Strong Brand Purposes That’ll Inspire You

    Industry Insights   January 24, 2020  

    Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.

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  • Activating a Purpose-Driven Brand

    Event Recaps   January 23, 2020  

    Brita shared its journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose.

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