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  • "Why Did The Chicken Cross The Road?" – The Church's Chicken Digital Transformation Story

    Event Recaps   September 29, 2020  

    Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.

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  • Central Garden & Pet: Using Data To Create Content For Any Audience

    Event Recaps   September 29, 2020  

    In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.

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  • 2020 Holiday Marketing Trends & Best Practices

    Ask the Expert Answers   September 24, 2020  

    How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare

    Webinars   September 23, 2020  

    In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.

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  • California Consumer Privacy Act: What It Means for Modern Marketers

    Knowledge Partners   September 22, 2020  

    This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.

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  • Decoding Data Dynamics: Digital Society Index 2020

    Knowledge Partners   September 22, 2020  

    The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.

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  • The Power of Data: An Adobe Report on the State of Consumer Data

    Knowledge Partners   September 21, 2020  

    Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.

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  • How Brands are Encouraging People to Vote

    Ask the Expert Answers   September 17, 2020  

    How are brands using voter turnout initiatives to connect to consumers and support employees?

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  • Navigating For Collective Trauma

    Event Recaps   September 17, 2020  

    As we increasingly look to companies for leadership, how can brands design for the future as we navigate a collective social trauma? In this talk, Alain Sylvain, founder and CEO of Sylvain Labs, will dive into the psychology of shared trauma in this moment and, as a result, what consumers are really craving from brands as we collectively recover from it.

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  • To Produce or Not to Produce

    Event Recaps   September 15, 2020  

    Stacy Marcus, chief negotiator for the Joint Policy Committee and Matthew Miller, president of and CEO at the Association of Independent Commercial Producers (AICP), discussed the return of production after COVID-19 and the challenges facing brands, production companies, and actors in the new environment.

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  • Ad Industry Economic Update

    Event Recaps   September 15, 2020  

    In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies.

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  • Centralize and Automate Production Data and Reporting

    Event Recaps   September 15, 2020  

    Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content creators.

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  • Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

    Webinars   September 14, 2020  

    This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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  • Get Smarter on Measuring Purpose

    Greater Good   September 14, 2020  

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

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  • Personalized Messaging and Consumer Privacy

    Ask the Expert Answers   September 10, 2020  

    How can marketers deliver effective personalized messaging without invading consumer privacy?

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • National Wildlife Federation: A Rebranding Story

    Event Recaps   September 9, 2020  

    In this session, we'll take a look at the National Wildlife Federation's new brand strategy, brand identity, and marketing strategy.

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  • TikTok: How a Video Sharing Platform Became a National Security Threat

    Webinars   September 8, 2020  

    This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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