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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • Marketing to the LGBTQ Community

    Ask the Expert Answers   September 24, 2018  

    The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

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  • DMA Privacy Shield Annual Report

    Industry Insights   September 23, 2018  

    This report covers the DMA Privacy Shield Program’s activities from August 1, 2017 through July 31, 2018 including a background of the Privacy Shield Framework; the role, responsibilities, and overview of the DMA Privacy Shield Program; and a summary and statistics of participants and complaints received through the Privacy Shield process.

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  • Brand Activation Legal Committee: September 2018

    Event Recaps   September 20, 2018  

    Barnes & Thornburg LLP’s presentation included a federal regulatory update; a discussion of recent state attorney general activity; Lanham Act false advertising cases, and; a review of recent NAD, ERSP, and CARU cases.

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  • Rules of the Road in Engaging with Celebrities, Influencers, and Fans

    Webinars   September 11, 2018  

    Jason Gordon, Partner at Reed Smith LLP, and Jennifer MacDougall, Vice President, Associate General Counsel and Assistant Secretary at Jack in the Box, Inc., provided an overview of some of the most pressing legal and business concerns related to influencer marketing.

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  • Brand Activation Legal Committee: August 2018

    Event Recaps   August 23, 2018  

    Members of the Global Advertising Lawyers Alliance from the Canada, Colombia, Hungary, Mexico, South Africa & Switzerland covered hot topics on advertising and marketing in their jurisdictions over the last few months.

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  • Talent and Recruitment

    Insight Briefs   August 23, 2018  

    In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

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  • Transparency in Programmatic Advertising Won’t Happen Until Marketers Demand It

    Industry Insights   August 21, 2018  

    Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • Collaborating with Social Entrepreneurs: an Opportunity for Marketers

    Event Recaps   August 15, 2018  

    In an increasingly interconnected world, brands have a host of opportunities to simultaneously better their business and society, according to Carlos Abler, a leader of content marketing and strategy.

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  • Brand Activation Legal Webinar: August 2018

    Event Recaps   August 14, 2018  

    In this webinar, Katten Muchin Rosenman LLP provided a practical overview of the impact of false advertising laws on trademarks and brands.

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  • The Evolution of "Priceless" and a Mastercard Panel Discussion

    Event Recaps   August 7, 2018  

    Mastercard’s marketing leaders shared how the latest iteration of the brand’s iconic “Priceless” campaign is inspiring customers to effect change in their communities.

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  • CMI’s 12th Annual LGBTQ Community Survey

    Knowledge Partners   August 1, 2018  

    CMI released its 2018 LGBTQ community survey results in a study.

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  • Future of Programmatic

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • Airbnb: Growth Fueled by Innovations in Content Marketing and Influencers

    Event Recaps   July 27, 2018  

    Airbnb shared the instrumental guidelines that it follows to continue engaging consumers and resonating with new audiences through its influencer and content marketing.

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  • The Attribution Albatross

    Knowledge Partners   July 26, 2018  

    The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

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  • How Hilton Built a Global Social Media Strategy

    Session Videos   July 26, 2018  

    In this video, learn how Hilton’s in-house corporate social media operations team created unique strategies by developing resources for a community of internal social media channel owners to find best practices, education, and guidance.

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  • How Hilton Built a Global Social Media Strategy

    Event Recaps   July 26, 2018  

    Hilton’s in-house corporate social media operations team created unique strategies by developing resources for a community of internal social media channel owners to find best practices, education, and guidance.

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  • The California Consumer Privacy Act of 2018

    Webinars   July 24, 2018  

    This webinar provided an update on where things stand with the California Consumer Privacy Act of 2018, and what the advertising industry is doing to work with allies in California to mitigate some of the numerous serious issues with the legislation.

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  • Brand Activation Legal Committee: July 2018

    Event Recaps   July 19, 2018  

    Kilpatrick Townsend’s presentation included a federal regulatory update; a discussion of recent state attorney general activity, false advertising class actions, and Lanham Act cases; and a review of recent NAD, ERSP and CARU cases.

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