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Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

Dove campaigned against racially discriminatory practices in the workplace and in the design of search engines.

Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.