Search Results for All Content (access may be restricted)

This report provides an overview of the ANA's webinar series on the topic of agency compensation.

The non-profit Cybersmile campaigned against cyberbullying.

Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

“Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

Dorsey & Whitney LLP’s presentation included a federal regulatory update, a discussion of recent federal false advertising cases, and a review of recent NAD, ERSP and CARU cases.

Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.

Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams. Here are four steps that companies can take to move closer to that goal.

YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.

Ebiquity’s study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.

Air travel has evolved from simply being a mode of transportation. Today’s airlines are now considered retailers; booking a flight is akin to signing up for an experience complete with shopping and entertainment. YouGov’s latest data reveals that 48 percent of Americans say they will book a flight at some time in the next year, signifying the market of potential customers.

The ANA Marketing Futures Infographic on the Future of Programmatic provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

It’s critical that advertising lawyers have the right contract provisions in their tool kits, including talent morals clauses and influencer agreements.

In this video, a leading expert on Washington politics and the economy brings you up-to-date on developments in our industry and the country.

In this video, Frankfurt Kurnit Klein and Selz PC explored how provisions and contracts get negotiated, and what might happen if you forget to include provisions in your contracts.