Search Results for All Content (access may be restricted)

Search returned: 2249 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

    view
  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

    view
  • To Spur Change, CMOs Need More Managerial Discretion

    Industry Insights   May 19, 2022  

    CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

    view
  • The Future of Marketing: A Roadmap to Hypergrowth

    Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

    view
  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

    Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

    view
  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

    view
  • 'What They Said' at the 2022 ANA Content Marketing Conference

    Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

    view
  • Big Change Starts Small: Activating Purpose Across Communities

    Session Videos   May 12, 2022  

    In this video, learn about several purpose initiatives at Mailchimp that support small businesses and diverse entrepreneurs.

    view
  • Driving Purpose as a Core Business Strategy

    Session Videos   May 12, 2022  

    In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

    view
  • OREO Showcases Long-Time Allyship

    Event Recaps   May 12, 2022  

    OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

    view
  • OREO Showcases Long-Time Allyship

    Session Videos   May 12, 2022  

    In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

    view
  • Winning the War for Talent through Purpose

    Session Videos   May 12, 2022  

    In this video, learn how leading with purpose and connecting with employees on a human level can improve business performance and lead to disruptive success in the war for talent.

    view
  • Driving Purpose as a Core Business Strategy

    Event Recaps   May 12, 2022  

    Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

    view
  • Beyond Profit Podcast: Unlocking the Purpose of Purpose

    Beyond Profit   May 11, 2022  

    In this episode of Beyond Profit, host Ken Beaulieu and authors from the Harvard Business Review discuss an article that surmises that purpose remains a confusing subject and that companies too often struggle to authentically articulate and act on their reason for being beyond turning a profit.

    view
  • Puffery 101

    Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

    view
  • Black Glass Issue 002: Real Marketing Teams

    Knowledge Partners   May 10, 2022  

    Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

    view
  • Demystifying 3 Questions About Data Clean Rooms

    Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

    view
  • Endorsements and Testimonials

    Knowledge Partners   May 6, 2022  

    Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

    view
  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

    Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

    view
  • 5 Marketing Leaders on the Future of Marketing

    Industry Insights   May 5, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

    view