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Purpose Drives Land Rover Awards Program
Greater Good July 19, 2021Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.
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Striking a Positive Tone
ANA Magazine July 16, 2021Marketers are adapting their messaging as the U.S. starts to emerge from a tragic period. But without a single ecstatic moment to mark the pandemic’s end, brands will have to continue to recalibrate their strategies and update their ad creative on a fairly constant basis.
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Privacy, Data, and Consent: Consumer Attitudes
Ask the Expert Answers July 14, 2021ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"
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2021 State Privacy Roundup
Webinars July 13, 2021This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.
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Destigmatizing Mental Health and Addiction
Greater Good July 12, 2021To help improve the lives of those struggling with addiction and mental health disorders, the nonprofit Helio Health, in partnership with the agency Mower, created the “TransformNation” campaign. It aims to change people’s mindset from helplessness to one of hope, drive action, and promote the message of community and connection.
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Making Websites and Digital Content Accessible
Ask the Expert Answers July 8, 2021ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"
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Beyond Profit Podcast: Brian Tomlinson on High-Purpose Companies
Beyond Profit July 7, 2021In this episode of Beyond Profit, Brian Tomlinson with Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinars July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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Role of Self-Regulation in the Digital Ad Space
Industry Insights July 1, 2021Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Event Recaps June 29, 2021Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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The Growing Importance of ESG
Session Videos June 29, 2021Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.
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Rethinking “Brand” for the Rise of Digital Commerce
CMO Content June 29, 2021As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Session Videos June 29, 2021In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.
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Enhancing Enterprise Value Through Purpose-Driven Marketing
Public Videos June 29, 2021Authenticity elevated business results from purpose-driven marketing.
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Public Videos June 28, 2021It’s important to focus on the morals clause when negotiating contracts with influencers.
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Brand Activation Legal Committee: June 2021
Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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Coloring a Diverse and Inclusive World
Event Recaps June 24, 2021Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Beyond Profit Podcast: Minter Dial on Becoming a Better Leader
Beyond Profit June 23, 2021In this episode of Beyond Profit, author Minter Dial joins host Ken Beaulieu to discuss his new book "You Lead: How Being Yourself Makes You a Better Leader," how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.
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Two New Resources to Accelerate Your DEI Initiatives
CMO Content June 20, 2021During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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Slowly, Brands Are Improving Their Digital Accessibility
ANA Magazine June 18, 2021There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.
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