Search Marketing Knowledge Center

Beyond Profit Podcast: Purpose-Driven Gen Z, with Brad Brinegar

Beyond Profit September 13, 2021

In this episode of Beyond Profit, host Ken Beaulieu catches up with Brad Brinegar to discuss a study on Gen Z and what it means to marketers, the expectations of Gen Zers, how brands can achieve sustained growth through a focus on purpose and values, and more.

view

B2 Awards Showcase How Brands Responded to the Pandemic

Industry Insights September 10, 2021

The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

view

Global Day of Learning Certificate from 42 Courses/Cannes Lions

CMO Content September 9, 2021

This exclusive ANA Growth Agenda Certificate Program includes a collection of virtual courses and resources to enable marketers to perform at full potential with the core priorities of the ANA Growth Agenda.

view

The Rise of Product Placement and Influencer Marketing

Knowledge Partners September 8, 2021

For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.

view

The Key to CMO Impact? Bolster All Dimensions of the Person Behind the Title

CMO Content September 3, 2021

Impact for CMOs today requires access to resources and a community that support, empower, and promote them, not just as professionals, but as people. That will drive not only individual performance, but, as a consequence, the performance of the brand and business.

view

Marketers Must Join the Fight Against Cyberattacks

ANA Magazine September 3, 2021

With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.

view

Strategizing and Activating on Social Justice

Ask the Expert Answers September 1, 2021

ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

view

Beyond Profit Podcast: Reach Mobile CEO Harjot Singh Saluja

Beyond Profit August 30, 2021

In this episode of Beyond Profit, Harjot Singh Saluja, cofounder and CEO of Reach Mobile, shares the backstory on the launch of the company, the importance of being a values-driven business, its partnerships with nonprofits, and more.

view

When Will Art Better Imitate Life?

Knowledge Partners August 29, 2021

Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.

view

Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference

Session Videos August 27, 2021

In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.

view

Examples of Exceptional Donor Experiences in Direct Response

Event Recaps August 27, 2021

Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

view

Postal Rates and Data Privacy — Summer Heat for Top Issues

Public Videos August 27, 2021

One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.

view

Postal Rates and Data Privacy — Summer Heat for Top Issues

Session Videos August 27, 2021

In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.

view

Examples of Exceptional Donor Experiences in Direct Response

Session Videos August 27, 2021

In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

view

Overview of the 2021 ANA Nonprofit Federation Summer Conference

Public Videos August 27, 2021

In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.

view

Keynote Presentation: Revitalizing a Legacy Brand in an Increasingly Competitive Landscape

Session Videos August 27, 2021

In this video, learn how President and CEO Angela F. Williams is putting the spotlight on issues that impact the lives of the people, families, and communities served by Easterseals through earned media, thought leadership, and strategic partnerships.

view

Keynote Presentation: Revitalizing a Legacy Brand in an Increasingly Competitive Landscape

Public Videos August 27, 2021

A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.

view

Nonprofit Organization of the Year Award Celebration

Session Videos August 26, 2021

In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.

view

Digital Transformation: Building a Program for the Road Ahead

Session Videos August 26, 2021

Thanks to Google, Amazon, and Facebook, people expect a higher level of sophistication from nonprofit organizations today. In this video, take a closer look at how digital transformation is crucial for building a successful fundraising program for the years ahead.

view