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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • Growing Giving Series: V Foundation

    Greater Good   January 13, 2020  

    To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • B2B and Brand Purpose Study: How Does Your Company Stack Up?

    Webinars   January 8, 2020  

    In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

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  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

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  • Four Things B2B Marketers Should Do to Prep for 2020

    B2B Marketer   December 23, 2019  

    The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

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  • The Best Quotes from the 2019 ANA Masters of Marketing Week

    ANA Magazine   December 21, 2019  

    With a record-breaking number of attendees and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees. These were our 10 favorite quotes from speakers during the event.

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  • Brands Doing Good Series: Procter & Gamble

    Greater Good   December 20, 2019  

    Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

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  • Is 2020 Going to Be the Start of a New Hiring Trend?

    Industry Insights   December 17, 2019  

    According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

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  • Brand Activation Legal Webinar: December 2019

    Event Recaps   December 17, 2019  

    In this webinar, a panel explored the latest COPPA, CARU, State AG, and Congressional actions that will impact the children's industry in 2020.

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  • How Gravity Products Pushes its Weight

    Event Recaps   December 10, 2019  

    Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.

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  • Driving Brand Love in a World of Brand Purpose

    Event Recaps   December 10, 2019  

    Jeff Fromm, partner at Barkley, shared how to create brand preference and competitive advantage among today’s time-pressed modern consumers, who lean toward brands whose values align with their own.

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  • Brand Activation Legal Committee: December 2019

    Event Recaps   December 9, 2019  

    Loeb & Loeb’s presentation included a federal regulatory update, a discussion of recent state and federal false advertising cases, a review of recent NAD/CARU cases, statutory updates.

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  • The 2020 Olympics Are a Huge Moment for Women — Here’s Why

    Industry Insights   December 5, 2019  

    Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

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  • Purposeful People Series: Mark Johnson

    Greater Good   December 4, 2019  

    Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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