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  • Conversant in the C-suite

    B-to-B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • ADA Title III Website and Mobile App Accessibility

    Webinars   September 10, 2019  

    In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.

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  • Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

    Webinars   September 4, 2019  

    Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

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  • The Year of Inclusivity, Creativity, and Letting Go

    Forward   September 3, 2019  

    CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • Attribution Techniques for Fundraising

    Event Recaps   August 28, 2019  

    PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

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  • Organizational Transformation: A Nonprofit Case Study

    Session Videos   August 28, 2019  

    In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Diversify to Win: Balancing One Time and Monthly Giving

    Event Recaps   August 28, 2019  

    Balancing one time and monthly giving strategies can be challenging as it often requires vigilance in balancing immediate and future outcomes. However, committing to investments in both programs will ultimately have the greatest long-term payoff for the organization.

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  • Attribution Techniques for Fundraising

    Session Videos   August 28, 2019  

    In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

    view
  • Luncheon Fireside Chat — Data Privacy Challenges

    Public Videos   August 28, 2019  

    As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.

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  • Overview of the 2019 ANA Chicago Nonprofit Conference

    Public Videos   August 28, 2019  

    In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.

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  • Organizational Transformation: A Nonprofit Case Study

    Event Recaps   August 28, 2019  

    The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Closing the Gender Gap Is Good for Business

    Industry Insights   August 27, 2019  

    Forty percent of women do not identify “at all” with the women they see in advertising.

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  • Bolster Your Planned Gift-Giving

    Event Recaps   August 27, 2019  

    The ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

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  • 2019 ANA Chicago Nonprofit Conference — Opening Remarks

    Session Videos   August 27, 2019  

    In this video, Bill Tucker, ANA Group Executive Vice President, delivered the opening remarks of the 2019 ANA Chicago Nonprofit Conference.

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  • Bolster Your Planned Gift-Giving

    Session Videos   August 27, 2019  

    In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

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  • The Journey to Leadership

    Event Recaps   August 26, 2019  

    In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • The Journey to Leadership

    Public Videos   August 26, 2019  

    Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

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  • The Journey to Leadership

    Session Videos   August 26, 2019  

    In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • Creature Comfort

    ANA Magazine   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

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