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  • The 2020 Olympics Are a Huge Moment for Women — Here’s Why

    Industry Insights   December 5, 2019  

    Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

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  • Purposeful People Series: Mark Johnson

    Greater Good   December 4, 2019  

    Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • Countdown to CCPA: ANA Guidance for Members

    Webinars   November 25, 2019  

    The countdown to the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020 is getting closer with each passing day. ANA and Vebnable shared newly-released guidance on how ANA members can get ready for CCPA.

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  • Purposeful People Series: Courtney Nichols Gould and Howard Schiffer

    Greater Good   November 23, 2019  

    A strong commitment to making the world healthier has led to a successful partnership between SmartyPants Vitamins and the nonprofit Vitamin Angels.

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  • Brand Activation Legal Committee: November 2019

    Event Recaps   November 21, 2019  

    Frankfurt Kurnit’s presentation included a federal regulatory update; a discussion of recent state and federal false advertising cases; a review of recent NAD/CARU cases; and statutory updates.

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  • Mitigating Influencer Risk

    Session Videos   November 20, 2019  

    In this video, get real-world examples that show the range of influencer risks that brands face — including criminal behavior, lifestyle controversy, political controversy, and divisive comments/hate speech.

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  • Mitigating Influencer Risk

    Public Videos   November 20, 2019  

    Marketers should have diligence strategies to mitigate the risks of using social media influencers.

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  • Avoiding Legal Pitfalls in Influencer Marketing

    Session Videos   November 20, 2019  

    In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.

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  • Fraud and the Future of Influencer Marketing

    Public Videos   November 20, 2019  

    To be more strategic about influencer marketing, brands should take a long-term, holistic approach.

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  • Fraud and the Future of Influencer Marketing

    Session Videos   November 20, 2019  

    Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Beyond Marriage Equality

    Session Videos   November 8, 2019  

    In this video, learn how the Human Rights Campaign helped shape and create a digital movement that amassed into million-dollar fundraising brand partnerships and an unforgettable digital brand, and educated a generation about inequalities and the power they have to do something about it.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Beyond Marriage Equality

    Public Videos   November 8, 2019  

    Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.

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  • Shell Advance Forever Outriders

    Smarties Awards   November 7, 2019  

    Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docu-series to get more people to consider taking inclusive actions.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • Beacons of Hope

    Smarties Awards   November 7, 2019  

    Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.

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