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  • A Guide to Data Clean Rooms

    Industry Insights   September 20, 2023  

    The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.

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  • How to Improve Marketing’s Value Within the Organization

    Podcast POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

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  • How AI Can Cultivate Empathy

    Beyond Profit Podcast   September 19, 2023  

    In this episode of the Beyond Profit podcast, Minter Dial joins host Ken Beaulieu to discuss why the world needs to invest in and cultivate empathy and the role artificial empathy can play in overcoming the threats in business and in society at large.

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  • B2B Brand Purpose

    ASK Answers   September 19, 2023  

    How can B2B brands leverage brand purpose?

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  • Cyclists Put Cities on Notice

    Greater Good   September 18, 2023  

    Through its City Ratings program, the nonprofit PeopleForBikes seeks to make biking safer and more accessible to people across the U.S.

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  • The Latest on Talent & Employee Trends

    Industry Insights   September 13, 2023  

    On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

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  • Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

    Event Recaps   September 13, 2023  

    Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

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  • How Helping Up Mission Connected with a Hard-to-Reach Audience

    Event Recaps   September 13, 2023  

    Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

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  • Three Ways Upper Management Can Build Stronger Employee Relationships

    Podcast Clips   September 13, 2023  

    Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

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  • ANA SeeHer Global Perceptions of Progress in Gender Equality

    Webinar Rewinds   September 13, 2023  

    SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.

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  • Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

    Conference Session Videos   September 13, 2023  

    In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

    view
  • How Helping Up Mission Connected with a Hard-to-Reach Audience

    Conference Session Videos   September 13, 2023  

    In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

    view
  • Creating Value by Doing Good

    Beyond Profit Podcast   September 12, 2023  

    In this episode of the Beyond Profit podcast, Phil White, cofounder at Grounded World, joins host Ken Beaulieu to discuss purpose, sustainability marketing, and driving social impact.

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  • These ANA Speakers Talked AI, Liability & Measurement

    Industry Insights   September 12, 2023  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel

    Industry Insights   September 12, 2023  

    Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.

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  • Using Social Impact to Innovate Media Practices

    Event Recaps   September 12, 2023  

    The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.

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  • What Is the Difference Between Brand Purpose and Brand Positioning Anyway?

    Podcast Clips   September 12, 2023  

    Phil White, co-founder of Grounded World, gives a very simple and straightforward explanation for how brand purpose and brand positioning are differentiated.

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  • Avoiding Penalties: Staying Compliant On and Off the Playing Field

    Webinar Rewinds   September 12, 2023  

    Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this webinar, Davis+Gilbert attorneys shared slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers.

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  • How Slurpee is Building 7-Eleven’s Culture-First Approach

    Event Recaps   September 12, 2023  

    7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose as the driving force behind all of its marketing, leveraged partnerships that drove engagement for the brand, and capitalized on niche cultural moments to create more authentic connections with its biggest fans.

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  • How Slurpee is Building 7-Eleven’s Culture-First Approach

    Conference Session Videos   September 12, 2023  

    In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.

    view