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  • Slowly, Brands Are Improving Their Digital Accessibility

    ANA Magazine   June 18, 2021  

    There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.

  • This Company Supports Sustainability and Drives Business Growth by Recycling Clothing

    Industry Insights   June 17, 2021  

    The fashion industry is quietly the second largest polluter in the world after the oil industry. It accounts for 10 percent of global carbon emissions, generating more carbon than international flights and maritime shipping combined. With more consumers demanding that brands be socially and environmentally responsible, more and more fashion brands are participating in the circular fashion industry.

  • Fighting Poverty Sustainably

    Greater Good   June 14, 2021  

    The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

  • Advertisers Must Get on the Right Side of Privacy

    Forward   June 10, 2021  

    Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

  • ANA/Swayable ESG Brand Perception Index

    Industry Insights   June 9, 2021  

    Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.

  • Crisis Energizes New Marketing Efforts

    B2B Marketer   June 9, 2021  

    The Paycheck Protection Program (PPP) required big banks to reach more small businesses, and those located in underserved communities in particular. The effort has led Chase to significantly expand the company’s products, advertising, and content marketing.

  • Raising Funds and Awareness for Sick and Injured Kids

    Event Recaps   June 8, 2021  

    Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.

  • Brands and Sustainability

    Ask the Expert Answers   June 8, 2021  

    How are brands embracing and promoting sustainability?

  • Beyond Profit Podcast: Seth Maxwell on Youth Activism

    Beyond Profit   June 8, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

  • How Carhartt is Building a Better World with Purpose

    Event Recaps   June 8, 2021  

    Carharrt discussed how it lives out its brand purpose.

  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

  • 5 Groundbreaking LGBTQ+ Campaigns

    Industry Insights   June 2, 2021  

    Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.

  • Brand Activation Legal Webinar: June 2021

    Webinars   June 1, 2021  

    The FTC just held a workshop on Dark Patterns, including manipulative user interface design, intentional or unintentional, on web site sites and mobile apps. In this webinar, learn about what laws, rules, or norms these involve and how they will be regulated going forward.

  • The Essential Guide to Signal Loss for Digital Marketers

    Knowledge Partners   June 1, 2021  

    VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.

  • Saving the Family Farm

    Greater Good   May 31, 2021  

    Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.

  • Dark Patterns and Ethical Marketing Practices

    Industry Insights   May 29, 2021  

    Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.

  • The Pot Market Is Blazing New Trails

    ANA Magazine   May 28, 2021  

    A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.

  • Influencer Contract Must-Haves

    Session Videos   May 26, 2021  

    In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.

  • Influencer Contract Must-Haves

    Event Recaps   May 26, 2021  

    The law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.

  • How Electric Vehicle Charging Stations Can Drive Business Growth for Retailers

    Industry Insights   May 24, 2021  

    The electric vehicle (EV) trend is here to stay. More consumers are choosing electric vehicles as consumers grow more cognizant of their carbon footprint. EVs play a critical role in fighting climate change.