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  • Brand Activation Legal Committee: November 2020

    Event Recaps   November 19, 2020  

    For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.

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  • Beyond the Binary

    ANA Magazine   November 18, 2020  

    In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

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  • Marketing to Modern Consumers: How 2020 Has Changed Branding Forever

    Webinars   November 18, 2020  

    In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.

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  • Negotiating with Advertising Agencies

    Webinars   November 17, 2020  

    In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

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  • Best Practices in Sustainability and Eco-Friendly Production

    Webinars   November 4, 2020  

    In this webinar, the APR team discussed how to promote sustainability and eco-friendly practices in ad production.

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  • A Big Help to Small Business

    B2B Marketer   November 4, 2020  

    Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business. To help, a number of B2B brands, including Deluxe, Vistaprint, American Express, and The UPS Store, are developing tools, grants, and resources for SMBs.

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  • Developments in Self-Regulation at the National Advertising Division

    Event Recaps   November 4, 2020  

    Lawyers from Reed Smith discussed some new processes that have been established for bringing challenges to misleading advertisements through the National Advertising Division.

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  • Advertising and the Courts

    Event Recaps   November 4, 2020  

    A veteran lawyer offered an overview of case law relating to commercial speech jurisprudence while also reviewing a number of other legal issues relevant to marketers.

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  • How the 2020 Presidential Election Has Impacted Advertising

    Industry Insights   October 30, 2020  

    Election seasons are a pivotal and challenging time for brands. Finding the right cadence, tone, and ability to engage and connect with consumers is a hard balance to achieve. It’s far easier to isolate and alienate consumers than it is to speak authentically on a universal level.

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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   October 28, 2020  

    How are brands depicting and including individuals with disabilities in their communications?

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  • Connected TV Research Update

    Event Recaps   October 27, 2020  

    The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

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  • The Future of Identity Is Being Decided Today

    Forward   October 27, 2020  

    The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

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  • Honda Levels Up Its Marketing: Reach A More Diversified Audience In Gaming

    Event Recaps   October 27, 2020  

    In an effort to continue driving business outcomes in the modern era, Honda launched an innovative marketing strategy to reach a new type of audience – the younger generation of next car buyers. The growth of esports and particularly, its growing online reach and inherent digital-first nature, presented a key opportunity to engage with an important consumer segment. In the last two years, Honda officially began making its mark by partnering with Team Liquid, a prominent global esports organization, and League of Legends Championship Series (LCS), a top-tier regional esports league run by game developer, Riot Games. The synergy among these two endemic partnerships along with other strategic platforms like Twitch played a pivotal role in their communication plan. In this session, you will learn: • Honda's overall strategy in gaming and esports • Insight into existing programs • Strategic roles of different elements in Honda's partnerships play

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  • Influencers B.C. (Before COVID) And D.C. (During COVID)

    Event Recaps   October 27, 2020  

    In this session, Deloitte Digital's Heat will take you through how influencers have re-positioned themselves as a powerhouse for brands during the pandemic — and which of these themes are expected to last as restrictions begin to lift.

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  • Then & Now: Brand Purpose at General Mills

    Event Recaps   October 22, 2020  

    SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

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  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Session Videos   October 22, 2020  

    In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

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  • 2021 Global Marketing Trends

    Knowledge Partners   October 22, 2020  

    Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

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  • Then & Now: Brand Purpose at General Mills

    Session Videos   October 22, 2020  

    In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.

    view
  • Brand Activation Legal Committee: October 2020

    Event Recaps   October 22, 2020  

    For October’s meeting, Dorsey & Whitney LLP’s presentation included an FTC regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD/NARB decisions, and privacy law developments.

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  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Event Recaps   October 22, 2020  

    Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

    view

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