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As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.

The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.

The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.

The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.

Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.

This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.

Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

Ford Trucks of Brazil worked with its agency to develop a safe cap, alerting drivers when they were starting to get tired, allowing them to stop driving and rest before an accident could happen.

A campaign from What3words worked to create an addressing infrastructure for the 75% of the world's population has no reliable system of addressing and receiving mail.

Through a unique campaign on water conservation, Dainik Jagran endeared itself to its readers, and the brand gained on all image parameters and also maintained its leadership position in the city.

Dainik Jagran leveraged its position as India's largest read newspaper to lend a 1st person voice on the gender issue and stir the conscience of Indians.

SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

To honor the memory of Gilbert Baker, creator of the LGBTQ flag, Newfest and NYC Pride decided to give his flag a voice. They created Gilbert a font inspired by the iconic Rainbow flag.

When a child writes a letter to Santa, they put their wishes into words. USPS created a full user journey — for people adopting letters and Postal Service staff — that moved from letter to delivery on Christmas Eve.