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Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.

The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

In this webinar, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht, and Stein IAS’s Tom Stein discussed the ways in which marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times.

Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

Planet Fitness created a program that offered teens free memberships all summer long.

From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

Humanitarian organization World Vision flipped the script on its popular child sponsorship program, giving kids in need the chance to choose their sponsor.

E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.

Intel shared its approach to social media in the midst of the COVID-19 pandemic.

Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

ANA and Reed Smith have developed a unique Legal Guide: The Impact of COVID-19 on Brand Advertising and Marketing to help companies deal with the unprecedented issues around coronavirus.

This presentation offered a discussion of recent Food and Drug Administration (FDA) and Federal Trade Commission (FTC) enforcement actions, along with state and federal litigation, and provided updates on recent legislation.

The Joint Policy Committee’s Chief Negotiator discussed some of the challenges commercial production is facing due to the Covid-19 global pandemic.