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Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.

Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

For January’s meeting, attorneys from Barnes & Thornburg provided updates on recent false advertising cases, NAD matters, and FTC activity.

A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.

Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.

Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.

Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.

To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.

The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.

To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.