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  • Insight from Growth Council Task Force on Small/Mid-Sized Companies

    CMO Content   February 26, 2021  

    The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

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  • The Future of Events Are Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Bridging the STEM Gap

    Greater Good   February 22, 2021  

    Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

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  • Remote Work Is Here to Stay — But It Requires Empathy

    Industry Insights   February 22, 2021  

    A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

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  • Brand Activation Legal Committee: February 2021

    Event Recaps   February 18, 2021  

    For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.

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  • A Pandemic Pivot for Earth Day

    Event Recaps   February 17, 2021  

    EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

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  • A Pandemic Pivot for Earth Day

    Session Videos   February 17, 2021  

    EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

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  • iOS 14: Breaking Down Apple’s New Privacy Policies

    Ask the Expert Answers   February 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

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  • Creating Awesome Brand Experiences During COVID-19

    Event Recaps   February 10, 2021  

    Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.

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  • A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace

    Webinars   February 10, 2021  

    In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.

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  • Providing Care and Comfort to the Homeless

    Greater Good   February 8, 2021  

    As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

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  • An Insurance Company Takes a Stand for Social Justice

    Event Recaps   February 5, 2021  

    Root Insurance discussed its partnership with NASCAR Driver Bubba Wallace and its support for his stand against the confederate flag.

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  • What the Priorities of the Biden Administration Will Mean for Marketers

    ANA Magazine   February 5, 2021  

    As the Biden administration takes charge, major brands are stepping up their efforts to educate the public about vaccinations and bracing for how the new tone in the nation’s capital will impact their overall marketing strategy.

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  • Update On Privacy and Data Regulations

    Event Recaps   February 2, 2021  

    Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

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  • Marketing Procurement For Good Deep Dive Discussion

    Event Recaps   February 2, 2021  

    Building off her presentation at the 2020 ANA AFM Conference, Tracy Allery of Nestle USA, will lead a discussion on standards of principled sourcing for global agency relationships. We'll also discuss how to rid the profession of bad practices and how marketing procurement positively impacts on our industry. Come prepared to share!

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  • Martech and Procurement

    Event Recaps   February 2, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

    view
  • Brand Activation Legal Webinar: February 2021

    Event Recaps   February 2, 2021  

    Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.

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  • Carhartt Wears Its Brand Purpose Well

    Greater Good   February 1, 2021  

    The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

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  • New ANA Agency Search and Selection Playbook

    Event Recaps   January 28, 2021  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.

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