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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • Purposeful People Series: Frank O’Brien-Bernini

    ANA Magazine   January 31, 2019  

    A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.

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  • John Deere: An Original Content Marketer

    Event Recaps   January 29, 2019  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • Brand Activation Legal Committee: January 2019

    Event Recaps   January 24, 2019  

    Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.

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  • Legal Issues Affecting Marketers in 2019

    Event Recaps   January 23, 2019  

    The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.

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  • Washington Update: January 23, 2019

    Event Recaps   January 23, 2019  

    The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.

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  • Social Media Marketing for the Environment

    Event Recaps   January 17, 2019  

    Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.

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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • 2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars

    Webinars   January 8, 2019  

    Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.

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  • Blink To Speak

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

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  • Safe Cap

    Echo Awards   December 21, 2018  

    Ford Trucks of Brazil worked with its agency to develop a safe cap, alerting drivers when they were starting to get tired, allowing them to stop driving and rest before an accident could happen.

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  • Addressing The Problem

    Echo Awards   December 21, 2018  

    A campaign from What3words worked to create an addressing infrastructure for the 75% of the world's population has no reliable system of addressing and receiving mail.

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  • Adha Glass Pani

    Echo Awards   December 21, 2018  

    Through a unique campaign on water conservation, Dainik Jagran endeared itself to its readers, and the brand gained on all image parameters and also maintained its leadership position in the city.

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  • Daughter's Diary

    Echo Awards   December 21, 2018  

    Dainik Jagran leveraged its position as India's largest read newspaper to lend a 1st person voice on the gender issue and stir the conscience of Indians.

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  • The Stagecoach of the Desert Cowboys

    Echo Awards   December 21, 2018  

    SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

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  • #PowerlessQueen

    Echo Awards   December 21, 2018  

    On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

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  • Help "Someone Else"

    Echo Awards   December 21, 2018  

    In order to increase donations, the Rhode Island Blood Center created a living, breathing embodiment of the 5% of the population who donate the 200 pints per day/75,000 pints per year necessary to meet the state's demand for blood donations.

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  • Type with Pride

    Echo Awards   December 21, 2018  

    To honor the memory of Gilbert Baker, creator of the LGBTQ flag, Newfest and NYC Pride decided to give his flag a voice. They created Gilbert a font inspired by the iconic Rainbow flag.

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  • USPS Operation Santa

    Echo Awards   December 21, 2018  

    When a child writes a letter to Santa, they put their wishes into words. USPS created a full user journey — for people adopting letters and Postal Service staff — that moved from letter to delivery on Christmas Eve.

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