Search Marketing Knowledge Center

The Roadmap to an Ideal Future

Beyond Profit May 30, 2023

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, leading sustainability strategist Justin Bean joins host Ken Beaulieu to discuss key aspects of his book, including how business can drive exponential, purposeful change.

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The Stipulations of Each State's Data Privacy Laws Compared

Money Slides May 27, 2023

The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.

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What the Federal Government Can Teach Companies About Commitment

Industry Insights May 25, 2023

The private sector seems to be at an inflection point. Back in 2019, 181 CEOs representing leading U.S. companies — including many of the world’s largest advertisers — declared that the modern corporation had a responsibility to not just shareholders, but to everyone.

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How HMI Has Raised Critical Funds and Staff Morale with This Fun Twist on a CSR Program

Podcast Clips May 24, 2023

On the Beyond Profit podcast, Nora Finnerty, marketing content specialist at HMI, outlined some of the benefits that have resulted from integrating corporate social responsibility into the brand’s travel incentive program, including raising overall staff morale and raising nearly $90,000 for neighborhoods in need.

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An Artful Approach to Activism

Greater Good May 22, 2023

An "artivist" in residence at the purpose agency Grounded World, Savon Bartley documents the human experience as an act of activism. His work in multiple facets is designed to engage, inspire, and change people's hearts.

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It’s Time for Marketing to Take the Lead on Sustainable Business Practices

Industry Insights May 22, 2023

Sustainability is undoubtedly all the rage for B2C and B2B organizations as a new wave of environmentally-conscious consumers puts their money where their mouths are. Some 70 percent of shoppers say they would pay more for environmentally responsible brands.

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Group Incentive Travel for Good

Beyond Profit May 22, 2023

In this episode of Beyond Profit, host Ken Beaulieu catches up with Kate Cardoso, director of strategic services at HMI, and her colleague Nora Finnerty, a marketing content specialist, to learn more about HMI’s purposeful approach to incentive travel.

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The Hidden Cost of Digital Advertising

Knowledge Partners May 22, 2023

"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.

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Dove Combats Hair Discrimination

REGGIE Awards May 20, 2023

Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.

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Northwell Health Takes on Gun Violence with a Purpose-Driven Campaign

REGGIE Awards May 20, 2023

Northwell Health’s “Doesn’t Kill to Ask” gun-violence-prevention campaign urged parents to ask other parents whether they kept an unlocked gun in the house by comparing firearms to a pet tiger.

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Five Ways to Power Brand Purpose with Nonprofit Partnerships

Podcast POVs May 19, 2023

Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

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How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

REGGIE Awards May 19, 2023

Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.

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Are NFTs the Future of Customer Loyalty Programs?

Podcast POVs May 18, 2023

Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.

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An Update from the National LGBT Chamber of Commerce

Event Recaps May 18, 2023

Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.

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Tackling Responsible Media

Knowledge Partners May 18, 2023

Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.

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Marketing to the LGBTQ+ Community

ASK Answers May 17, 2023

How can I reach the LGBTQ+ community in a meaningful way?

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The Future of CTV in Nonprofit Fundraising: Opportunities and Challenges

Event Recaps May 17, 2023

DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.

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Midlevel Fundraising 101

Event Recaps May 17, 2023

This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.

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Take a Break for Advocacy and Policy Updates!

Event Recaps May 17, 2023

In this policy update, learn about the key nonprofit issues ahead that can shape data practices and fundraising campaigns. Nonprofit organizations are in a highly regulated environment and need to learn the latest policy concerns.

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