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Search returned: 1912 document(s).
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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change
Webinars December 1, 2021Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.
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Beyond Profit Podcast: GM’s Drive for an All-Electric Fleet
Beyond Profit November 30, 2021In this episode of Beyond Profit, host Ken Beaulieu welcomes Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM’s path forward, the value of entertainment marketing, and more.
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Constructive Capitalism
Greater Good November 22, 2021Through activism, home-grown fair trade supply chains, and organic products, soapmaker Dr. Bronner’s stays true to its founder’s legacy.
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8 Inspiring Quotes from Marketing Leader John Durham
Industry Insights November 18, 2021This was just one of the 2,874 social-media musings of John Durham, a leading voice in the digital marketing and advertising industry who passed away November 16, 2021 at the age of 70.
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Fighting Disinformation and Ad Fraud
Event Recaps November 17, 2021A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Developments in Advertising Law
Event Recaps November 16, 2021Ronald Urbach of the law firm Davis+Gilbert LLP provided an overview of numerous developments touching on advertising law, including issues related to health matters, the FTC, and data privacy.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Event Recaps November 16, 2021Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Event Recaps November 15, 2021Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers
Webinars November 11, 2021Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.
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Brand Activation Legal Committee: November 2021
Session Videos November 11, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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Beyond Profit Podcast: Dan Grimm on Corporate Social Innovation
Beyond Profit November 9, 2021In this episode of Beyond Profit, host Ken Beaulieu welcomes Dan Grimm, distinguished executive in residence at the Rutgers Institute for Corporate Social Innovation, to discuss its important work and how brands and businesses can become forces for good.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Event Recaps November 3, 2021The American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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AAPI Marketing Leadership: An “Industry ERG”
Session Videos November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions
Ethics Alerts November 1, 2021Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.
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AAPI Marketing Leadership: An “Industry ERG”
Session Videos October 26, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. In this video, learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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The System is Broken: Marketing to the Now America
Public Videos October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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Injecting Inclusion into the Creative Process
Session Videos October 26, 2021In this video, learn about an industry model designed to inject inclusion into the creative process end-to-end in order to maximize purchase intent and ROI.
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SeeHer Promotes Storytelling with Authentic Representation
Event Recaps October 26, 2021SeeHer shared advice for how to create accurate representations of women of color.
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An Overview of the Once and For All Coalition
Session Videos October 26, 2021In this video, the Once and For All Coalition shared its guiding principles and key objectives.
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