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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • ANA Legal & Regulatory Webinar: Data Transparency

    Webinars   November 13, 2018  

    Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

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  • Inclusive Marketing and Design: A CoverGirl Case Study

    Event Recaps   November 6, 2018  

    CoverGirl described its approach to becoming more inclusive in its communications with consumers as well as in its approach to designing products that reflected their diversity.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • A Diversity Report for the Advertising/Marketing Industry

    Research Reports   November 5, 2018  

    This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

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  • A Diversity Report for the Advertising/Marketing Industry

    Session Videos   November 5, 2018  

    Three recent ANA studies help provide an understanding of diversity at ANA member companies. This session shared results of those studies and issue a call to action for a broader public industry measurement.

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  • Circles

    Multicultural Excellence Awards   November 4, 2018  

    Levi’s developed a campaign that advocated for greater unity and rose above politics by connecting with consumers on an emotional, human level.

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  • Connected by Pride

    Multicultural Excellence Awards   November 4, 2018  

    To help commemorate Pride month, Verizon created a touching ad featuring videos of people coming out to their parents over the phone.

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  • Anything But Sorry

    Multicultural Excellence Awards   November 4, 2018  

    To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • Love Over Bias

    Multicultural Excellence Awards   November 4, 2018  

    Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

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  • Xfinity Behind the Mask

    Multicultural Excellence Awards   November 4, 2018  

    Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

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  • Honoring Cultural Traditions

    Multicultural Excellence Awards   November 4, 2018  

    Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

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  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

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  • Reinvent Mindsets by HP

    Multicultural Excellence Awards   November 4, 2018  

    HP promoted diversity in the workplace in its “Reinvest Mindsets” campaign, which aimed to recruit, retain, and promote diverse talent both in-house and within agency partner teams.

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  • Tongue-Tied

    Multicultural Excellence Awards   November 4, 2018  

    Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

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  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

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