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To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

Social psychologist Otis Fulton explained how to write copy using all of the tools of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.

How are brands ensuring diversity among their suppliers and partners?

In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

A crisis may not be the best time for companies to stress test their brand purpose. However, the past few months have forced companies to reexamine why their brand exists, or perhaps more important, what’s needed to better articulate their purpose.

In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

For July’s meeting Venable LLP will discuss recent FTC developments, NAD and NARB decisions, and Lanham Act and class action false advertising updates. Presenting from Venable LLP will be Partner Melissa Steinman and Associates Shahin Rothermel, William Lawrence, and Renato Perez.

Deloitte Digital provided a perspective on American values and how they’ve been shaped by the shared experience of the COVID-19 pandemic.

This panel brought together attorneys to discuss the significant number of case filings stemming from COVID-19-related business disputes.

Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?

Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.

In this webinar, Carol Cone examined the growing influence of purpose in B2B companies, a trend driven by fundamental shifts in society, the marketplace, and people’s expectations.

Winterberry Group Senior Managing Partner Bruce Biegel shared the ins-and-outs of the rapidly evolving market segment of identity, including its current state and future outlook in marketing and advertising.

Brands are cutting back on producing commercials as marketing budgets are curtailed and social distancing measures remain in place. The good news is that scaling back on ad shoots can have broader benefits.

How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

Plant-based food products continue to expand, along with a marketing strategy that goes beyond a green or environmentally correct message and focuses on what consumers crave: taste. Big brands like IKEA and Disney join the fray.

In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.

In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.