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Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.

King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

SeeHer and Dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.

SeeHer, in collaboration with Dentsu, conducted a study to understand consumers’ attitudes around gender equality.

The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.

ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and UK, and how to navigate and comply.

As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

To explore the influence of the pandemic on charitable giving, several organizations dug into the data.

In this video, learn how several organizations dug into the data to explore the influence of the pandemic on charitable giving.

For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.

A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.

Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.