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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Beat the Blitz

    Cannes Mobile Lions Awards   December 15, 2018  

    Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

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  • How These Companies Created Unique Brands

    Event Recaps   December 7, 2018  

    Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • Defining Quality in the Age of Fragmentation

    Industry Insights   November 29, 2018  

    As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

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  • Brand Activation Legal Committee: November 2018

    Event Recaps   November 29, 2018  

    Dorsey & Whitney LLP’s presentation included a federal regulatory update, a discussion of recent federal false advertising cases, and a review of recent NAD, ERSP and CARU cases.

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  • Avoiding Communication Breakdown

    ANA Magazine   November 28, 2018  

    Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.

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  • Establishing Data Ethics in the Age of Accountability

    Industry Insights   November 22, 2018  

    Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams. Here are four steps that companies can take to move closer to that goal.

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  • The Social Voice of Brands: How British and American Consumers Feel About Brands Expressing Opinions on Social Issues

    Knowledge Partners   November 20, 2018  

    YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.

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  • Brand Safety: Leading Brands Still Exposed

    Knowledge Partners   November 19, 2018  

    Ebiquity’s study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.

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  • Cabin Check: An Analysis of U.S. Consumer Perception Towards the Airlines Sector

    Knowledge Partners   November 16, 2018  

    Air travel has evolved from simply being a mode of transportation. Today’s airlines are now considered retailers; booking a flight is akin to signing up for an experience complete with shopping and entertainment. YouGov’s latest data reveals that 48 percent of Americans say they will book a flight at some time in the next year, signifying the market of potential customers.

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  • Future of Programmatic Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Programmatic provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • ANA Legal & Regulatory Webinar: Data Transparency

    Webinars   November 13, 2018  

    Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • 6 Major Contract Clauses Every Marketing Lawyer Can’t Do Without

    Public Videos   November 9, 2018  

    It’s critical that advertising lawyers have the right contract provisions in their tool kits, including talent morals clauses and influencer agreements.

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  • Legislative Year in Review

    Session Videos   November 9, 2018  

    In this video, a leading expert on Washington politics and the economy brings you up-to-date on developments in our industry and the country.

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  • 6 Major Contract Clauses Every Marketing Lawyer Can’t Do Without

    Session Videos   November 9, 2018  

    In this video, Frankfurt Kurnit Klein and Selz PC explored how provisions and contracts get negotiated, and what might happen if you forget to include provisions in your contracts.

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