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  • 2021 Global Marketing Trends

    Knowledge Partners   October 22, 2020  

    Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

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  • Empowering the Next Generation of Leaders

    Greater Good   October 19, 2020  

    Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

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  • Marketers Search for Light in the ‘Dark Web’

    ANA Magazine   October 16, 2020  

    Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

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  • The Future of Content: How Brands Can Adapt to the New Normal

    Knowledge Partners   October 14, 2020  

    There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.

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  • The New Brand Citizenship: Welcome to the Age of Brand Action

    Webinars   October 14, 2020  

    In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.

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  • Connected TV Research Update

    Event Recaps   October 13, 2020  

    The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

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  • Driving Action To Fuel Change

    Event Recaps   October 13, 2020  

    Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

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  • Brands Are Cultivating New Ways to Help Communities

    ANA Magazine   October 9, 2020  

    Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.

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  • Stay Top-of-Mind with Clients

    Session Videos   October 6, 2020  

    In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.

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  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Event Recaps   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

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  • Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions

    Session Videos   October 6, 2020  

    Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.

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  • Stay Top-of-Mind with Clients

    Event Recaps   October 6, 2020  

    Georgia Pacific shared key advice on how to make the most of a marketing budget.

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  • A Better Normal: Activating Live Events During COVID

    Webinars   October 6, 2020  

    In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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  • "Why Did The Chicken Cross The Road?" – The Church's Chicken Digital Transformation Story

    Event Recaps   September 29, 2020  

    Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.

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  • Central Garden & Pet: Using Data To Create Content For Any Audience

    Event Recaps   September 29, 2020  

    In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • 2020 Holiday Marketing Trends & Best Practices

    Ask the Expert Answers   September 24, 2020  

    How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

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  • How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare

    Webinars   September 23, 2020  

    In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.

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  • Decoding Data Dynamics: Digital Society Index 2020

    Knowledge Partners   September 22, 2020  

    The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.

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  • California Consumer Privacy Act: What It Means for Modern Marketers

    Knowledge Partners   September 22, 2020  

    This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.

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