Search Marketing Knowledge Center

Beyond Profit Podcast: How Dana-Farber Is Raising Brand Awareness

Beyond Profit August 15, 2022

In this episode of Beyond Profit, Donna Lee discusses with host Ken Beaulieu the latest campaigns from Dana Farber, the importance of brand value, how the organization supports local communities, and more.

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An AI-Driven Future, with Mari Joller of Snackable

Marketing Futures Podcast August 12, 2022

Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.

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Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side

Webinars August 9, 2022

Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.

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B2B Going Green

Industry Insights August 4, 2022

If the peril currently faced by the planet was not enough to impress upon marketers the importance of sustainable business practices, they have had that importance underscored for them by one of their industry’s leaders, namely, Marc Pritchard. ANA Newsstand has quoted the chief brand officer of Procter & Gamble insisting that "marketing is in a state of disruption, and people expect more from brands and companies. They expect us to do good for society and for the planet. Brands really have the opportunity and responsibility to step up and do good — and do so in a way that's good for growth."

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The Customer's Journey into the Future, with Shiva Mirhosseini of AAA

Marketing Futures Podcast July 29, 2022

Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.

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California Online Platform Fundraising — Changes Ahead

Event Recaps July 28, 2022

The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

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Integrating Accessibility into Marketing & Tech

Industry Insights July 28, 2022

Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.

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Procurement 2022: The Good, the Bad, and the Ugly

Research Reports July 28, 2022

In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

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How Companies Are Responding to the Reversal of Roe v. Wade

Industry Insights July 27, 2022

Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

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Navigating the 2022 Martech Landscape

Webinars July 27, 2022

In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.

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Key Updates in False Advertising Litigation

Event Recaps July 27, 2022

At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

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Beyond Profit Podcast: A Movement to Increase Voter Turnout

Beyond Profit July 26, 2022

In this episode of Beyond Profit, host Ken Beaulieu discusses the Time To Vote movement with Patagonia's J.J. Huggins and Bart Myers, CEO of Countable. Time To Vote is a nonpartisan movement meant to encourage company leaders to provide employees with the time they need to cast their ballots.

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Bringing a 45-Year-Old Women’s Organization into a New Era

B2 Awards July 22, 2022

TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.

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Brand Activation Legal Committee: July 2022

Conference Sessions July 21, 2022

For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.

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How the ANA’s Marketer-Led Initiative Is Progressing

Industry Insights July 21, 2022

The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.

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Pursuing Gender Equality in Esports and Gaming

Conference Sessions July 20, 2022

In this video, Verizon shared some of its approaches to elevating women in the field of esports.

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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues

Conference Sessions July 20, 2022

In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.

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Tapping into the Psychology of Clean Label

B2 Awards July 20, 2022

Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.

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