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Dispelling Myths on Marketing to Older People
Industry Insights March 29, 2023In a world that is often youth-obsessed, and chasing younger generations’ attention spans and interests, older people are overlooked. Even worse, they are cast off as unimportant. And yet, 35 percent of the U.S. population is 50 or older, according AARP, illustrating that much of the population is being left out of crucial moments in media, advertising, and product development.
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A Q&A with Hue Founder & CEO Fahad Khawaja
Industry Insights March 28, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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Breaking the B2B Sales and Marketing Stalemate
Podcast POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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Inside a World-Class Workplace Culture
Beyond Profit March 28, 2023In this episode of Beyond Profit, Parks Blackwell joins host Ken Beaulieu to discuss how PMG prioritizes the personal and professional success of employees and how that translates to award-winning creative work, new business, and customer retention.
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How to Achieve Carbon Neutrality in Ad Production: Each Stakeholder’s Responsibilities
Money Slides March 27, 2023The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
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Attitudes Toward Data Privacy Practices, by the Numbers
Money Slides March 27, 2023R3 offers data illuminating the attitudes toward data privacy practices held by marketers and consumers by age group, revealing the types of data that the latter are most comfortable sharing.
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Sustainability’s Impact on Market Growth
Money Slides March 27, 2023Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.
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Consumers’ Desire for Sustainability: A Data Roundup
Money Slides March 27, 2023Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.
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Know Your Privacy Regulations: The CPCA Versus the CPRA
Money Slides March 27, 2023Law firm Venable LLC provides a chart that distinguishes the stipulations of two recent laws on consumer data privacy: the influential California Consumer Privacy Act (CCPA) and the even stricter California Privacy Rights Act (CPRA).
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Data Privacy and Marketing: How to Balance Both for Maximum Effectiveness
Knowledge Partners March 24, 2023This report from Exclaimer provides some answers for the data privacy conundrum currently facing marketers, outlining existing challenges and ways that marketers can ensure more robust privacy practices.
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Compliance and Risk Management in the New Privacy Environment
Event Recaps March 23, 2023Consumer data privacy regulations have been proliferating across the U.S., with the CCPA having led the way and new statutes in many states having more recently been passed. The ANA’s Legal Affairs Committee convened a panel to help marketers and their partners respond to this raft of legislation and its implications for dealing with vendors.
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Thriving in a Challenging Economy
Knowledge Partners March 22, 2023Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinars March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Soylent’s Drive for More Sustainable Nutrition
Event Recaps March 22, 2023CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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How Akamai Rediscovered the "Why" of its Business
Event Recaps March 22, 2023Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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Placing Purpose at the Heart of the Business
Event Recaps March 21, 2023John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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How Uber Is Working with UNITED24 to Support Ukraine
Industry Insights March 21, 2023On the one-year anniversary of Russia’s invasion of Ukraine, Uber partnered with UNITED24, President Zelenskyy’s global donations platform, to launch a new cartop advertising campaign to raise funds to send life-saving ambulances to Ukraine.
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The Economics of Brand Engagement 360
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger discussed the economic benefits of implementing a “Brand Engagement 360” strategy, which considers all internal and external stakeholders’ well-being.
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Brand 360 Guide to Implementation
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger shared a primer on “Brand Engagement 360,” a strategic brand engagement process that includes its internal and other stakeholders.
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A Program That Chipotle Can Really Sink Its Teeth Into
Greater Good March 20, 2023When Chipotle CMO Chris Brandt met with some of the founders of The Farmlink Project, which connects farmers to food banks to deliver food to people in need, he didn't have to think too long about starting a partnership with the nonprofit. After helping to get the word out via several marketing vehicles in the past few years, Chipotle has lived its brand mission and continues to provide the nonprofit with invaluable support.
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