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The New CMO: Tenure, Transitions, the First 90 Days, and Other Concerns
Ask the Expert Answers October 20, 2021What kind of strategies and practices should I be looking at as the new CMO at an organization?
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On the Front Lines of Change
The Nonprofit Journal October 20, 2021Philanthropy plays a key role in the fight for gender equality and bringing an end to structural racism. But more than ever, with challenges at every corner of society, these organizations are taking broader actions to step up their game.
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Stepping Up
The Nonprofit Journal October 20, 2021The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.
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A Legacy of Leadership
The Nonprofit Journal October 20, 2021Five questions for Yael Eckstein, president and CEO of the International Fellowship of Christians and Jews (The Fellowship), 2021 Nonprofit Organization of the Year.
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For Love of Fundraising
The Nonprofit Journal October 20, 2021This year, three giants of nonprofit fundraising — and past winners of the Max Hart Nonprofit Achievement Award — retired. Larry May (2007 winner), Kelly B. Browning (2008), and Susan Loth (2017), who exemplified the professionalism, leadership, and innovation throughout their careers, share insights on their remarkable journeys and offer some advice to the next generation of nonprofit leaders.
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Doritos Builds Brand Partnerships with Diverse Creators
Event Recaps October 19, 2021Doritos described its “Gaming While Black” content program.
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A Recipe for Employment
Greater Good October 18, 2021Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.
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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital
Webinars October 13, 2021In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.
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The HP Way: Supplier Diversity Strategy Within Marketing
Event Recaps October 12, 2021Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.
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Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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What Does the Ascent of the Chief Purpose Officer Mean for CMOs?
ANA Magazine October 8, 2021The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.
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Quantum Marketing and the Power of Purpose
Public Videos October 7, 2021Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.
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Reimagining a More Inclusive YouTube
Event Recaps October 7, 2021YouTube shared lessons learned while striving to promote diversity.
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SeeHer Showcases Representations of Strong Women in Advertising and Media
Event Recaps October 7, 2021Members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.
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Frito Lay's Perspective on Building Community Through Multicultural Marketing
Industry Insights October 7, 2021Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.
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The Power of Brands to Enact Change
Public Videos October 7, 2021For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.
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The Power of Brands to Enact Change
Event Recaps October 7, 2021Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.
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Opening Remarks of the 2021 ANA Masters of Marketing Conference
Public Videos October 6, 2021ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of Marketing Conference.
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Purpose and Positivity: Two Key Elements of Marketing
Event Recaps October 6, 2021Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.
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Inside, Outside, Systemwide: Driving Growth While Doing Good
Public Videos October 6, 2021Citizenship as a force for good and a force for growth needs to be built into brand strategy, not bolted on.
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