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4 Privacy-Minded Predictions for Data-Based Marketing in 2022
Industry Insights January 19, 2022Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.
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Toys for Tots Broadens Its Impact
Greater Good January 17, 2022The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.
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Why a Former Navy SEAL Knows a Thing or Two about Driving Better Customer Experiences
Knowledge Partners January 13, 2022In today’s high-tech business environment, it’s easy to focus on technology, data and products as a company’s key value propositions. But because this environment is so dynamic, it is difficult to sustain advantage solely through product features or service innovations. By contrast, differentiated customer experience is both sustainable and hard for competitors to replicate.
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Marketing and Protecting Children
Ethics Issue Alerts January 11, 2022This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an impactful, respectful, and safe manner.
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Maryland Digital Tax Compliance
Webinars January 11, 2022Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.
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Ice Cream Topped with Activism
Greater Good January 10, 2022As head of global activism strategy, Christopher Miller advances numerous social causes to grow the Ben & Jerry's brand.
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How Marketers Can Adapt to Apple’s Mail Privacy Protection Update
Knowledge Partners January 4, 2022Chad White, head of research for Oracle Marketing Consulting, shares key strategies brands can leverage to adopt to Apple’s mail privacy protection.
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Beyond Profit Podcast: Using Purpose to Drive Behavior Change
Beyond Profit January 4, 2022In this episode of Beyond Profit, host Ken Beaulieu sits down with Melissa Anderson, cofounder and president of Public Good, to learn how brands can start a social movement by becoming braver, the keys to driving action for a purpose-driven campaign and measuring success, and much more.
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This Campaign Turned to Moms During COVID-19 — Here’s Why
Multicultural Excellence Awards December 30, 2021Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.
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Pantene Family Pride
Multicultural Excellence Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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Welcome to Our World: Netflix Highlights Asian Diversity
Multicultural Excellence Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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Football Is for Everyone
Multicultural Excellence Awards December 30, 2021To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.
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P&G’s “Widen the Screen” Initiative
Multicultural Excellence Awards December 30, 2021P&G undertook an effort to fight stereotypes by promoting representations of Black life that normalized its everyday beauty.
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How This Campaign Shed Light on Racial Inequalities
Multicultural Excellence Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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Pine-Sol: Empowering Black Women
Multicultural Excellence Awards December 30, 2021Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.
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Unilever Created the First Deodorant for People with Disabilities
Multicultural Excellence Awards December 30, 2021Unilever wanted to revolutionize deodorant design to include everyone, however they are able to move. By co-creating the product with the disabled community themselves, Unilever designed a deodorant that’s easier to handle, easier to identify, easier to open and close, easier to apply.
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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural Excellence Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars
Multicultural Excellence Awards December 30, 2021Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.
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Share Something Real with Facebook Portal
Multicultural Excellence Awards December 30, 2021To combat Asian stereotypes and a surge in COVID-19-fueled Asian hate, Netflix created a video leveraging Asian celebrities and illustrating the diverse nature of the Asian American and Pacific Islander community.
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