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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • Maria’s Message

    Smarties Awards   November 7, 2019  

    Movistar, one of the largest telephone companies in Latin America, launched a campaign to create awareness and provide access to a national emergency call center to report incidents of gender violence.

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  • Less Screen Time, More Play Time

    Smarties Awards   November 7, 2019  

    Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.

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  • When Women Joined Hands to Break Social Shackles

    Smarties Awards   November 7, 2019  

    By driving social commerce to empower the aspirational women of India, Meesho increased its lead generation, transactions, and efficiency.

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  • 16 Days of Activism

    Smarties Awards   November 7, 2019  

    LegalWise described its campaign against the violence perpetrated on women and children in South Africa.

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  • Hellmann’s Real Food Rescue

    Smarties Awards   November 7, 2019  

    Hellmann’s worked to reduce food waste and serve the hungry.

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  • Shell Advance Forever Outriders

    Smarties Awards   November 7, 2019  

    Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • Beacons of Hope

    Smarties Awards   November 7, 2019  

    Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.

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  • FlyGreen MIA Energy Efficiency Initiative

    Smarties Awards   November 7, 2019  

    Miami International Airport implemented an energy efficiency program, and partnered with Florida Power & Light Services to inspire travelers to join the cause by making changes at home.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docu-series to get more people to consider taking inclusive actions.

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy

    Webinars   November 4, 2019  

    In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).

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  • Four Tips for Discovering and Sharing Your Brand’s Purpose

    ANA Magazine   November 2, 2019  

    Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.

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  • Brands Doing Good Series: Darn Good Yarn

    Greater Good   November 1, 2019  

    An ethical yarn and clothing business, Darn Good Yarn has achieved a social-purpose trifecta: repurposing waste, improving the livelihoods of struggling families in developing nations, and making a profit.

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  • Content with Purpose: Panera Bread’s Food Interrupted

    Event Recaps   October 30, 2019  

    Panera Bread discussed a content series that it created to promote positive change in the food system.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

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