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  • Brand Activation Legal Committee: April 2019

    Event Recaps   April 18, 2019  

    In this presentation, learn what's happening on the federal and state consumer regulatory front, at the NAD, in the courts, and in California (i.e., CCPA)

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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • 2019: It’s Time to Unite and Act

    Public Videos   April 11, 2019  

    It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.

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  • 2019: It’s Time to Unite and Act

    Session Videos   April 11, 2019  

    We’ve seen what happens with unbridled technology expansion — data misuse and privacy breaches, transparency lapses, fraud, brand safety, and more. In this video, learn why the marketing industry cannot let this happen again and has a duty to get ahead of this next generation of technology.

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  • Brand Activation Legal Webinar: April 2019

    Event Recaps   April 9, 2019  

    This webinar focused on recent copyright cases relevant to the target audience, including graffiti art and music cases.

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  • Email Authentication Guide: Frequently Asked Questions

    Industry Insights   April 8, 2019  

    This resource explains what authentication is and provides some recommendations for what you should do as an email marketer to implement the related guidelines within your organization.

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  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Six Ways to Ensure a Happy Workforce

    ANA Magazine   March 29, 2019  

    Six things every marketing organization should do to ensure a happy workforce.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • Brand Activation Legal Committee: March 2019

    Event Recaps   March 28, 2019  

    Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.

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  • Brand Purpose

    Ask the Expert Answers   March 22, 2019  

    ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis

    MediaPost   March 21, 2019  

    National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.

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  • How the Federal Trade Commission Regulates Deceptive Advertising

    Event Recaps   March 20, 2019  

    Joseph Simons, chairman of the Federal Trade Commission, discussed how the FTC will be more aggressive in pursuing actions against deceptive advertising by national marketers.

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  • How the Federal Trade Commission Regulates Deceptive Advertising

    Session Videos   March 20, 2019  

    In this video, Joseph Simons, chairman of the Federal Trade Commission, discussed how the FTC will be more aggressive in pursuing actions against deceptive advertising by national marketers.

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  • New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards

    Public Videos   March 20, 2019  

    Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Event Recaps   March 20, 2019  

    Leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.

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  • Keynote Address: Businesses, State AGs, and Regulation

    Public Videos   March 20, 2019  

    Good corporate citizenship and self-regulation are the cornerstones of the Utah AG’s consumer protection policies.

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  • Negotiating Contracts with Agencies

    Session Videos   March 20, 2019  

    In this video, explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.

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