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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • COVID-19 Legal Impact on Brand Advertising and Marketing

    Webinars   March 31, 2020  

    Douglas Wood and Keri Bruce, partners at Reed Smith LLP, the ANA's General Counsel, presented a webinar on the legal impact the COVID-19 pandemic has on the advertising and marketing plans of brands.

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  • Insights from “The Most Quoted Man in Advertising”

    Webinars   March 30, 2020  

    In this webinar, Brian Wieser from GroupM focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can prepare for what’s next, and how agencies can support their efforts.

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  • Issues to Watch for in Washington and the States

    Webinars   March 27, 2020  

    Even as the country faces a pandemic, there are still key government relations issues impacting the industry. In this webinar, ANA's Dan Jaffe discussed digital advertising taxes, privacy and data security, and an FTC review of guidelines for influencer marketing.

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  • Strategies for Marketing During Coronavirus

    Webinars   March 24, 2020  

    This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.

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  • Strategies for Marketing During Coronavirus

    Webinars   March 20, 2020  

    In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.

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  • Brand Activation Legal Committee: March 2020

    Event Recaps   March 19, 2020  

    For March’s meeting, Davis & Gilbert LLP’s presentation included a discussion of recent FTC developments, Lanham Act and class action false advertising updates, and privacy developments.

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  • The Marketer’s Guide to Coronavirus Response

    Ask the Expert Answers   March 19, 2020  

    As the COVID-19 crisis continues to affect all aspects of business and day-to-day life, how do marketers communicate with their customers? Learn what brands are doing – quickly – to adapt their advertising and processes.

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  • AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

    Webinars   March 19, 2020  

    In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

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  • 4 Companies That Are Inclusive to People with Disabilities

    Industry Insights   March 18, 2020  

    To move into the future, marketers need to make the present moment one that not only speaks to the “now and next” but is a better environment for all. If everyone is included and able to be part of the larger conversation as an equal participant, then everyone can enjoy and work to the same opportunities.

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  • Purposeful People Series: Jackson and Tabitha Kaguri

    Greater Good   March 16, 2020  

    Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • The CCPA Regs: What You Need to Know

    Webinars   March 10, 2020  

    In this webinar, Venable LLP’s Rob Hartwell and Tara Sugiyama Potashnik provided a summary of what advertisers and marketers need to know as we head toward final implementation of the California Consumer Privacy Act (CCPA).

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  • 9 Companies Fighting for Sustainability and Climate Change

    Industry Insights   March 9, 2020  

    Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.

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  • Dove’s Campaign for Real Beauty

    Session Videos   March 5, 2020  

    In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.

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  • IBM: A Leading Brand. A Lasting Brand

    Public Videos   March 5, 2020  

    In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

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  • 2020 ANA Brand Masters Conference — Opening Remarks

    Session Videos   March 5, 2020  

    ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.

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  • Dove’s Campaign for Real Beauty

    Event Recaps   March 5, 2020  

    Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world, but the battle is far from won.

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  • Energizing Engagement in the Nonprofit Workplace

    Event Recaps   March 4, 2020  

    Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.

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  • Tips for Face-to-Face Fundraising

    Event Recaps   March 4, 2020  

    Veterans of the nonprofit sector shared advice for face-to-face fundraising.

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