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What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

This report covers the DMA Privacy Shield Program’s activities from August 1, 2017 through July 31, 2018 including a background of the Privacy Shield Framework; the role, responsibilities, and overview of the DMA Privacy Shield Program; and a summary and statistics of participants and complaints received through the Privacy Shield process.

Barnes & Thornburg LLP’s presentation included a federal regulatory update; a discussion of recent state attorney general activity; Lanham Act false advertising cases, and; a review of recent NAD, ERSP, and CARU cases.

Jason Gordon, Partner at Reed Smith LLP, and Jennifer MacDougall, Vice President, Associate General Counsel and Assistant Secretary at Jack in the Box, Inc., provided an overview of some of the most pressing legal and business concerns related to influencer marketing.

Members of the Global Advertising Lawyers Alliance from the Canada, Colombia, Hungary, Mexico, South Africa & Switzerland covered hot topics on advertising and marketing in their jurisdictions over the last few months.

In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

In an increasingly interconnected world, brands have a host of opportunities to simultaneously better their business and society, according to Carlos Abler, a leader of content marketing and strategy.

In this webinar, Katten Muchin Rosenman LLP provided a practical overview of the impact of false advertising laws on trademarks and brands.

Mastercard’s marketing leaders shared how the latest iteration of the brand’s iconic “Priceless” campaign is inspiring customers to effect change in their communities.

CMI released its 2018 LGBTQ community survey results in a study.

The ANA Marketing Futures Report on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

Airbnb shared the instrumental guidelines that it follows to continue engaging consumers and resonating with new audiences through its influencer and content marketing.

The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

In this video, learn how Hilton’s in-house corporate social media operations team created unique strategies by developing resources for a community of internal social media channel owners to find best practices, education, and guidance.

Hilton’s in-house corporate social media operations team created unique strategies by developing resources for a community of internal social media channel owners to find best practices, education, and guidance.

This webinar provided an update on where things stand with the California Consumer Privacy Act of 2018, and what the advertising industry is doing to work with allies in California to mitigate some of the numerous serious issues with the legislation.

Kilpatrick Townsend’s presentation included a federal regulatory update; a discussion of recent state attorney general activity, false advertising class actions, and Lanham Act cases; and a review of recent NAD, ERSP and CARU cases.