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Search returned: 2249 document(s).
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Marketing in a Cookie-Less World
Ask the Expert Answers May 19, 2022What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners
Pulse May 19, 2022With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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'What They Said' at the 2022 ANA Content Marketing Conference
Industry Insights May 13, 2022ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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Big Change Starts Small: Activating Purpose Across Communities
Session Videos May 12, 2022In this video, learn about several purpose initiatives at Mailchimp that support small businesses and diverse entrepreneurs.
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Driving Purpose as a Core Business Strategy
Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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OREO Showcases Long-Time Allyship
Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Winning the War for Talent through Purpose
Session Videos May 12, 2022In this video, learn how leading with purpose and connecting with employees on a human level can improve business performance and lead to disruptive success in the war for talent.
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Driving Purpose as a Core Business Strategy
Event Recaps May 12, 2022Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Beyond Profit Podcast: Unlocking the Purpose of Purpose
Beyond Profit May 11, 2022In this episode of Beyond Profit, host Ken Beaulieu and authors from the Harvard Business Review discuss an article that surmises that purpose remains a confusing subject and that companies too often struggle to authentically articulate and act on their reason for being beyond turning a profit.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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Endorsements and Testimonials
Knowledge Partners May 6, 2022Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.
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The Current Consent Model Is Broken — Let’s Give Consumers Something Better
Industry Insights May 6, 2022They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.
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5 Marketing Leaders on the Future of Marketing
Industry Insights May 5, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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