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  • 2019 Industry Report to In-House Creative Teams: Change Is Constant. Don’t Be Left Behind.

    Knowledge Partners   May 17, 2019  

    Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

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  • The New SAG-AFTRA Contract

    Webinars   May 14, 2019  

    In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.

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  • Purposeful People Series: Nancy Frates

    ANA Magazine   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

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  • Trust Is Declining Between Marketers and Agencies

    Industry Insights   May 10, 2019  

    The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled. Here’s a breakdown of it.

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  • Organizing for Data and Brand Safety: Johnson & Johnson’s Approach

    Event Recaps   May 9, 2019  

    Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.

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  • How Much Do You Make? Most Advertising and Marketing Managers are on Board with Sharing Compensation Information

    Knowledge Partners   May 6, 2019  

    This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Xandr: A Media Case Study

    Event Recaps   May 2, 2019  

    Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.

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  • Fraud in Digital Advertising

    Event Recaps   May 2, 2019  

    The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.

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  • 2018-2019 Bot Baseline: Fraud in Digital Advertising

    Research Reports   April 30, 2019  

    Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.

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  • You’ve Been Served

    Session Videos   April 29, 2019  

    In this video, hear about a whirlwind of topics that may well make your head spin, including digital fraud, the latest on the FBI investigation of the media buying industry, an update on the commercials contract negotiations with SAG-AFTRA, how best to deal with celebrity talent and influencers, and more.

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  • 7 Marketing Jobs That Are Trending Right Now

    Industry Insights   April 27, 2019  

    Want to work in marketing but don’t know what to do exactly? Are you someone who loves merging tech and creativity? There are plenty of advertising jobs that intersect data, tech, creativity, planning, and strategy.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Event Recaps   April 26, 2019  

    A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Public Videos   April 26, 2019  

    Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Session Videos   April 26, 2019  

    In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.

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  • #SeeHer Drives Growth for eBay and Anheuser-Busch

    Industry Insights   April 24, 2019  

    Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.

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  • Brand Activation Legal Committee: April 2019

    Event Recaps   April 18, 2019  

    In this presentation, learn what's happening on the federal and state consumer regulatory front, at the NAD, in the courts, and in California (i.e., CCPA)

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  • The Evolution of Cultural Celebration Marketing at Wells Fargo

    Event Recaps   April 17, 2019  

    Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.

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  • Digital Is Digital in English y en Español

    Event Recaps   April 17, 2019  

    Wells Fargo shared its development of its cultural celebration marketing toward a holistic creative platform grounded in a universal insight that guides how the company shows up during cultural and celebratory moments, creating consistency and building equity over time.

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  • How Telepictures Is Engaging Multicultural Consumers

    Event Recaps   April 17, 2019  

    Telepictures engages multicultural audiences through brand partnerships across all its shows like TMZ, The Real, and Extra.

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