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The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

Not-for-profit organization Share Our Strength used location-based targeting to encourage patronage of restaurants participating in a campaign to raise funds to fight childhood hunger.

STIHL leveraged InMarket’s proprietary GeoLink location-based marketing platform and real-time Moments App Network to drive consumer awareness, consideration and purchase of STIHL products.

IBM Watson Advertising used its AI technology to promote installations of IBM’s Storm Radar app.

SuperNAN identified seven categories of mothers in China, looking to find solutions to their babies’ minor sensitivities, and it developed a hyper-targeted campaign to raise awareness of how its baby formula helps address these issues.

McDonald’s leveraged its partnerships with The Trade Desk and Gojek to better measure the effectiveness of its digital advertising efforts.

Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.

ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.

Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.

Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.

Learn how the COVID-19 pandemic, social unrest, and an economic crisis present marketers with an opportunity to support communities in a way that builds brand affinity and drives business growth.

“Pivot” has been selected by our members as the ANA 2020 Marketing Word of the Year.

In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.

In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.

Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.

The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.

In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.