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  • Introducing Evidence-Based Metrics

    Knowledge Partners   June 19, 2021  

    This guide from Adelaide covers why using an evidence-based approach to determine media KPIs is so crucial, while providing tips, insights, and real-world examples to help your team do so.

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  • MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data

    Knowledge Partners   June 16, 2021  

    Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.

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  • Technology Unleashes Creativity for Brands

    Forward   June 15, 2021  

    For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.

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  • B2B Virtual Events, Re-Imagined

    Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • Advertisers Must Get on the Right Side of Privacy

    Forward   June 10, 2021  

    Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

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  • Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

    Webinars   June 9, 2021  

    In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.

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  • How to Prepare for the Changing Nature of Data

    Forward   June 8, 2021  

    Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.

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  • Neutronian Quality Index

    Knowledge Partners   June 3, 2021  

    Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.

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  • Account Based Marketing Is Alive and Well. Here’s How to Make It Work!

    Webinars   June 2, 2021  

    In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.

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  • How Brand Experiences Drive Customer Experience with First-Party Data

    Webinars   June 2, 2021  

    In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

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  • The Essential Guide to Signal Loss for Digital Marketers

    Knowledge Partners   June 1, 2021  

    VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.

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  • How to Launch an Always-Ready OOH Campaign

    Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

    Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

    Knowledge Partners   May 26, 2021  

    BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.

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  • Building Lifetime Value Is a Long-Term Commitment

    B2B Marketer   May 26, 2021  

    At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.

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  • How Unilever is Using Technology to Drive Brand Through Conversion

    Webinars   May 26, 2021  

    In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.

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  • Which Data Points Most Move the Needle on Influencer Campaigns?

    Session Videos   May 26, 2021  

    In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.

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  • From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

    Session Videos   May 25, 2021  

    In this session, dig into how the right strategy, the right partnerships, and the right technology can elevate and strengthen relationships across all stakeholders and ultimately drive more intention and outcomes from influencer marketing.

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  • IBM Watson Advertising Conversations for State Farm

    REGGIE Awards   May 21, 2021  

    State Farm set out to reach consumers during the volatile 2020 hurricane season to keep them safe with the help of AI-powered IBM Watson Advertising Conversations.

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  • IBM Watson Advertising and CVS

    REGGIE Awards   May 21, 2021  

    CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

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