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  • How to Navigate Inflation This Holiday Season

    Industry Insights   November 22, 2022  

    The holidays are on the horizon, but so too is the growing impact of the worst inflation in 40 years. With financial concerns putting a strain on the festivities, many may be wondering how to afford the usual holiday expenditures — presents, travel and produce, to name a few. Fortunately, necessity sparks innovation, and there are several ways for consumers to save money, while finding gifts for everyone on their list.

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  • Why So Much Data Ends up Sitting in a Vacuum

    ANA Magazine   November 18, 2022  

    Marketers continue to be dogged by all the data they collect. Nearly two-thirds of marketers lack confidence in their data analytics and insights systems, a new survey reveals. Building (and sustaining) cross-functional teams encompassing both marketing and technology is key to remedying the situation.

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  • How Brand Marketers Can Leverage Programmatic in Podcasting

    Pulse   November 17, 2022  

    Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.

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  • Forecasting the Future, with DEFINITION 6

    Marketing Futures Podcast   November 17, 2022  

    Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.

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  • Everything You Need to Know About Programmatic Audio

    Pulse   November 17, 2022  

    Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista

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  • 6 Holiday Ads That Bring People Together

    Industry Insights   November 16, 2022  

    The holidays are a time of celebration and love — both to celebrate the people we love and to cherish the moments we have with them. Regardless of which holiday, any time we carve out a moment to be present and enjoy each other’s company is a gift — and a gift we need to do more of. The best ads don’t just try to sell stuff (and yes, every ad is selling something) but hopefully inspire us and remind us of our own humanity.

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  • 4 Simple Guidelines to Provide Outstanding Digital Customer Experiences

    Industry Insights   November 16, 2022  

    Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?

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  • Brands Need Music to Connect with Multicultural Audiences

    Industry Insights   November 15, 2022  

    Today’s brands are increasingly seeking to reach diverse, multicultural audiences to drive revenue. We have seen it with Coca-Cola’s “America is Beautiful” ads and Adobe’s “When I See Black.” However, attempts to reach new audiences can feel inauthentic or simply ineffective.

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  • Creative Needs to Catch Up

    Industry Insights   November 15, 2022  

    Since its inception, the internet has allowed us to generate creative ideas together, from across continents, keeping lines of communication open through a vast advertising landscape even during a global pandemic and myriad lockdowns.

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  • Programmatic CTV Should Be Content-First, Not Audience-First

    Industry Insights   November 15, 2022  

    “Audience-first” was in some ways a reaction to “content is king.” A decade ago, as the programmatic space was reaching critical mass, the industry glommed onto the glory of cherry-picking audiences based on fancy new algorithms that allowed us to “personalize” impressions.

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  • Year in Review: Fast Food in America

    Knowledge Partners   November 14, 2022  

    Foursquare shares insights from its latest QSR Loyalty Index Report based on foot traffic data.

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  • How to Overcome the Brand Suitability Challenge

    Industry Insights   November 14, 2022  

    Advertising has a dire brand suitability problem and needs a systematic solution. The advertising-fueled attention economy has incentivized publishers and social platforms to support the loudest and angriest voices with few safeguards in place to allow brands to exclude false, misleading, and divisive content while prioritizing the suitability factors most important to their business.

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  • Which Generation Is the Most Brand Loyal? The Answer May Surprise You

    Knowledge Partners   November 14, 2022  

    CM Group explores the generational differences associated with consumer loyalty.

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  • Three Stats That Will Change the Way You Think About Customer Loyalty

    Knowledge Partners   November 11, 2022  

    A report by CM Group highlighted the three most important stats affecting customer loyalty today.

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  • Navigating Legal Risks and the Effective Use of Outside Counsel

    Event Recaps   November 9, 2022  

    A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.

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  • It’s the Giving Season, Are You Ready?

    Industry Insights   November 9, 2022  

    Science confirms it: People who give money to others are happier. Regardless of age, gender, or socio-economic status, giving just makes you feel good. And last year Americans opened their wallets and hearts wide, breaking all records for Giving Tuesday in 2021; 35 million U.S. adults participated in 2021, with total gifts of $2.7 billion, a 9 percent increase from 2020. And for the full year, individuals, bequests, foundations and corporations gave an estimated $484.85 billion to U.S. charities in 2021. That’s a lot of happiness!

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  • How Principal Financial Group Successfully Uses Behavioral Science

    Webinars   November 9, 2022  

    In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.

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  • Trends Come and Go, But Legacy Lasts

    Industry Insights   November 8, 2022  

    Kate Bush is in the top 10. Baggy jeans are all the rage. And there’s a new series launching on Netflix about Blockbuster (dance on the grave much?). It goes without saying, what’s old is new again.

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  • Negotiating Platform and Technology-Enabled Agreements

    Event Recaps   November 8, 2022  

    A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

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  • MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

    Event Recaps   November 8, 2022  

    MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.

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