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In this report, Facebook IQ discusses what can go wrong during marketing experimentation and ideas for what to do when it happens.

OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.

Measure your marketing and increase your ROI: sounds simple. Yet the more you investigate the data, methodologies, approaches, business siloes, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.

Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.

The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

In this webinar, learn how B2C marketers can cut through the hype of AI’s role and value in advertising, and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.

American Express created a proprietary scorecard for selecting the right social influencers for its brand.

American Express has a proprietary scorecard for selecting the right social influencers for its brand.

Learn how B2C marketers can cut through the hype of AI’s role and value in advertising and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.

In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

Paolo Provinciali, head of US Media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.

ANA and White Ops have once again partnered on a study to measure bot fraud in the digital advertising ecosystem. In this video, get the latest survey results along with best practices to help combat and minimize the dollars lost to digital ad fraud.

A widely recognized buzzword, artificial intelligence (AI) is still a developing and, in most cases, misunderstood technology.

Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.