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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • Diagnosing and Treating and Outdated Approach to Content

    Event Recaps   April 17, 2019  

    Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.

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  • Make It or Buy It: Deciding Whether to Bring Media Agency Duties In House

    Event Recaps   April 17, 2019  

    When BMO—one of the 10 largest banks in North America—analyzed its creative and media relationships in 2018, the bank's marketing leaders faced a fundamental question: should they bring the bank's media planning and buying in house? Did they have the capability and capacity do so, even if they wanted to? And did they have the information they needed to make an informed decision they wouldn't regret? During this conversation, BMO's Mike Sanders, Director of Agency, Media & Partner Management will team up with Transparent Partners CEO Brandon Starkoff, whose firm collaborated with BMO, to discuss how the bank answered these questions, and share principles other marketers might consider in addressing these questions within their own marketing organizations.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • New Horizons for TV Advertising

    Event Recaps   April 16, 2019  

    As connected TV usage grows, new opportunities for personalized advertising are becoming available to marketers.

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  • Email Glossary of Key Terms

    Industry Insights   April 15, 2019  

    This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

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  • State of Media 2019 — Trends to Watch

    Session Videos   April 11, 2019  

    In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.

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  • 2019: It’s Time to Unite and Act

    Public Videos   April 11, 2019  

    It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.

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  • Perspective from an Investment Banker

    Public Videos   April 11, 2019  

    The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.

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  • 2019: It’s Time to Unite and Act

    Session Videos   April 11, 2019  

    We’ve seen what happens with unbridled technology expansion — data misuse and privacy breaches, transparency lapses, fraud, brand safety, and more. In this video, learn why the marketing industry cannot let this happen again and has a duty to get ahead of this next generation of technology.

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  • Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

    Webinars   April 11, 2019  

    This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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  • Perspective from an Investment Banker

    Session Videos   April 11, 2019  

    Terry Kawaja, founder and CEO of LUMA Partners, is a a recognized expert in the Internet and digital media. In this video, he separated fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses.

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  • What Every Marketer Needs to Know About Voice

    Session Videos   April 10, 2019  

    In this video, the experts at advertising agency 360i shared key learnings from their past year spent exploring the voice landscape, building voice skills, and exploring its potential for disruption.

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  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

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  • How HSBC Generates Loyalty with AI

    Event Recaps   April 2, 2019  

    Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

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  • Purchasing TV Ads in a Post-Digital Age

    Forward   March 28, 2019  

    A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

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  • BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers

    Event Recaps   March 27, 2019  

    BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.

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  • SXSW 2019: Trends and Takeaways for Marketers

    Webinars   March 27, 2019  

    Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.

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