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By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.

This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.

The disruption of TV and the decay of linear reach are here. Technology is giving consumers new ways to view TV content, but TV ad planning and measurement often live within legacy tools built for that time when TV was linear only. That’s changing.

In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.

This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.

The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.

In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.

For marketers, the primary benefit of keeping the data close is helping customers transform and adapt their marketing strategies to a rapidly changing landscape. Brands also need to benchmark themselves against macro trends and make data-driven decisions to better navigate the new terrain shaped by the pandemic.

In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.

In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.

In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.

This session shared five steps to help establish a strategic production spend management program.

Google shared observations on changes to consumers’ search behavior, touching on the restaurant and travel industries.

As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.

To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.

This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.

Since the pandemic began, video consumption has grown across all categories. But most marketers struggle to take advantage of video because they are caught between traditional linear TV and digital video and they lack the tools to handle both at once.