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  • The New World of Computer Vision

    Industry Insights   January 20, 2022  

    Imagine watching the NBA Finals – Game 5. LeBron James is on the court driving to score mid-air with seconds left. He shoots and is fouled. Moments later, millions of eyes are on LeBron’s face as he stands on the line with a chance to score for the Lakers and win the game. Time slows to the pace of anticipation. His focus is our focus, his vision is our vision.

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  • 4 Privacy-Minded Predictions for Data-Based Marketing in 2022

    Industry Insights   January 19, 2022  

    Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.

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  • Supply Chain Woes Shed Light on Transactional Email Opportunities

    Industry Insights   January 11, 2022  

    How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?

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  • eCommerce: Trends, Best Practices, and Examples

    Ask the Expert Answers   January 11, 2022  

    How can I optimize my ecommerce marketing strategy?

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  • What the Rise of Streaming TV Means for Marketers

    Champions of Growth   January 7, 2022  

    Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.

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  • 2022 Marketing Predictions

    Ask the Expert Answers   January 5, 2022  

    ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”

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  • Practice of Innovation Report

    Marketing Futures   December 30, 2021  

    The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.

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  • Unilever Food Solutions Uses Killer Recipes to Support Restaurateurs During COVID

    Smarties Awards   December 28, 2021  

    With the goal of improving the standing of its brand among Chinese chefs and restaurateurs, Unilever Food Services (UFS) leveraged its Killer Recipes content and the word-of-mouth of key influencers to drive young food lovers into partnering restaurants.

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  • MOLOCO Dynamic Creative Optimization Helps GS SHOP

    Smarties Awards   December 28, 2021  

    GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.

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  • Promoting Tea Consumption in Vietnam

    Smarties Awards   December 28, 2021  

    Lipton capitalized on dynamic creative optimization to promote tea consumption throughout the day in Vietnam.

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  • Pepsi Black’s Virtual Band Experience

    Smarties Awards   December 28, 2021  

    Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.

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  • How Oreo Stays Playful

    Smarties Awards   December 28, 2021  

    To enhance brand relevancy, Oreo identified four family-orientated micro-passions to inform the production of ads that would resonate with both parents and kids, while amplifying its “Stay Playful” message during the pandemic.

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  • How Yili Used a Smart Vending Machine to Serve Consumers the Perfect Drink

    Smarties Awards   December 28, 2021  

    With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.

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  • How Starmark Brought its Employees Together Through VR Technology

    Smarties Awards   December 28, 2021  

    Data-driven marketing agency Starmark created a VR company meeting to help unite its employees amid the pandemic.

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  • Castrol Invites Family Members to Express Their Love

    Smarties Awards   December 28, 2021  

    Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.

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  • How Isbank Leveraged Click-to-WhatsApp to Drive Engagement

    Smarties Awards   December 28, 2021  

    Isbank leveraged Click-to-WhatsApp ads to drive awareness and engagement of “Maxi,” an AI-powered personal assistant created to answer customer inquiries.

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  • Promoting Acceptance with a Digital PSA

    Smarties Awards   December 28, 2021  

    The Ad Council and the American Immigration Council strove to promote a message of acceptance for immigrants to the United States.

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  • How Oral-B’s Hyper-Targeted the Launch of Its iO Electric Toothbrush

    Smarties Awards   December 28, 2021  

    Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.

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  • How State Farm Used Watson to Keep People Safe During Hurricane Season

    Smarties Awards   December 28, 2021  

    With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.

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  • Hard Rock International Uses AI to Win on Snapchat

    Smarties Awards   December 28, 2021  

    With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.

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