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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

  • Marketing Through a Crisis: Three Opportunities for Action

    Webinars   June 30, 2020  

    In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.

  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.

  • Improving B2B Marketing

    Event Recaps   June 25, 2020  

    Google offered four general tips for B2B marketers, along with plenty of specific examples.

  • The New Formula Fueling Modern Marketing

    Forward   June 25, 2020  

    Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centered experiences that drive purpose, affinity, and revenue.

  • No More Digital Dilly-Dallying

    B2B Marketer   June 24, 2020  

    With most every brand having to recalibrate its digital capabilities, CMOs have a new opportunity to help shape their company’s future — and increase the overall value of marketing.

  • Keeping the Customer at the Center of Your Data Strategy

    Event Recaps   June 24, 2020  

    Steve Monteith, VP of marketing at the United States Postal Service, provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

  • Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend

    Event Recaps   June 23, 2020  

    Pluris Marketing Chief Strategy Officer Mark Voboril used a case study to show how media mix modeling drives changes in digital investments and direct mail, leading to higher sales and marketing ROI.

  • Four Steps to Building an Identity-Based Marketing Strategy

    Forward   June 23, 2020  

    The only way to future-proof against the evolving adtech-martech ecosystem is to design a marketing strategy with an identity-based approach at its center. But that’s no easy task. Doing so successfully requires four critical building blocks.

  • Insights on Shifting Viewing Behavior and Show Discovery

    Webinars   June 22, 2020  

    Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

  • Playing the Long Game: Building Relationships in Times of Uncertainty

    Webinars   June 22, 2020  

    In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

  • PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance

    Webinars   June 22, 2020  

    In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.

  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

  • An Overview of the Latest Proposed CCPA Regulations

    Webinars   June 17, 2020  

    Michael Signorelli of Venable LLP examined the regulations proposed in the CCPA and highlighted how they will affect you and your company.

  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

  • One Step Closer: A Path To Supply Chain Transparency

    Event Recaps   June 16, 2020  

    IBM’s Richard Brandolino and Mediaocean’s Ramsey McGrory examined the issue of supply chain transparency on the digital marketing landscape and how they and colleagues are working to increase it.

  • Reed Smith: Update On Transparency, Data, And Privacy

    Event Recaps   June 16, 2020  

    Reed Smith examined some of the restrictions that the California Consumer Privacy Act imposes on advertisers.

  • The Spirit of Radio

    Forward   June 16, 2020  

    Radio has long been known as a deeply personal, trusted, and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country.


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