Search Results for All Content (access may be restricted)

Search returned: 3795 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • The New Crisis of Trust In CTV

    Forward   April 15, 2021  

    Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.

    view
  • Beyond the Cookie: The Future of Advertising for Marketers and Publishers

    Knowledge Partners   April 14, 2021  

    Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

    view
  • Where to Next with Experiential Marketing

    Session Videos   April 13, 2021  

    This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.

    view
  • The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report

    Knowledge Partners   April 13, 2021  

    In this report, Innovid examines the shift in viewership from linear to connected TV.

    view
  • Why Creatives Can Make or Break Your Marketing Strategy

    Knowledge Partners   April 12, 2021  

    Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.

    view
  • The Adelaide Privacy and Identity Playbook: Using Quality Metrics to Navigate a Changing Media Landscape

    Knowledge Partners   April 9, 2021  

    Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

    view
  • How Marketers Capitalize on the Trust Deficit

    ANA Magazine   April 9, 2021  

    The pandemic has had a devastating effect on the country’s health, economy, and psychological well-being. It’s also contributed to a severe lack of trust in major institutions, according to Edelman’s 2021 Trust Barometer. As the U.S. starts to recover from the virus, people are looking to companies to fix problems the government can’t.

    view
  • The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future

    Webinars   April 8, 2021  

    In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.

    view
  • Insights for Calculating Automation ROI

    Knowledge Partners   April 1, 2021  

    This article covers the costs and long-terms gains of an automation process.

    view
  • Becoming A B2B Segment-Of-One Marketer

    Session Videos   March 25, 2021  

    Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.

    view
  • Are B2B And B2C Data Marketing Really That Different?

    Session Videos   March 25, 2021  

    In this fireside chat, led by Abhijit Shome, VP, Global Digital Marketing, MasterCard, you will hear from respected and accomplished leaders in data marketing and analytics on how the market has shifted and the importance of selling both technically and emotionally.

    view
  • Becoming A B2B Segment-Of-One Marketer

    Public Videos   March 25, 2021  

    Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.

    view
  • What Marketing Talent Wants

    Webinars   March 24, 2021  

    The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.

    view
  • Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study

    Webinars   March 24, 2021  

    In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.

    view
  • A New Framework For B2B Marketing

    Public Videos   March 24, 2021  

    Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.

    view
  • How Digital Out-of-Home Is Capitalizing on Intent Data

    Session Videos   March 24, 2021  

    In this video, Intel discussed the new frontiers in digital out of home marketing.

    view
  • A New Framework For B2B Marketing

    Session Videos   March 24, 2021  

    Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.

    view
  • How Digital Out-of-Home Is Capitalizing on Intent Data

    Event Recaps   March 24, 2021  

    Intel discussed the new frontiers in digital out of home marketing.

    view
  • Preparing for the Future of the Media Landscape — Customer Data Resilience

    CMO Content   March 19, 2021  

    CMOs shared how they are adapting their own business strategies that rely on customer data.

    view
  • Balancing the Human and Machine Elements of Automation

    Knowledge Partners   March 16, 2021  

    This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.

    view

1234567 >>  Last (50)