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Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.

Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.

This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

How does blockchain affect marketing, and how can it help marketers?

Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.

Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.

A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.

In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.