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  • Some B2B Brands Are Going All-in On Digital Advertising

    B2B Marketer   November 25, 2020  

    With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

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  • Radio Listener Insights and Strategies to Reach Them

    Webinars   November 19, 2020  

    In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

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  • Consumer Neuroscience Report, 2020 Edition

    Research Reports   November 16, 2020  

    Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

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  • U.S. Video Benchmarks Report — Fall 2020

    Knowledge Partners   November 12, 2020  

    Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.

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  • Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?

    Webinars   November 12, 2020  

    Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

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  • Redefining Identity for the New Television Landscape

    Forward   November 12, 2020  

    With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

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  • The Evolution of Social Advertising in 2020

    Webinars   November 11, 2020  

    To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

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  • Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time

    Webinars   November 10, 2020  

    In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.

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  • Connecting at a Distance: How Honeywell is Embracing Virtual Brand Experiences

    Webinars   November 9, 2020  

    In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.

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  • Develop Innovation and KPIs to Solve Consumer Challenges

    Event Recaps   November 6, 2020  

    Emily Culp, CEO of Cover FX Skincare, talked about how her company used creative solutions and insights to address the challenges of the COVID-19 pandemic.

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  • Five Marketing Strategies for the Historic 2020 Holiday Season

    Webinars   November 5, 2020  

    In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.

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  • B2B Demand Generation: Top Five Ways to Use Video Content to Generate and Qualify Leads

    Webinars   November 4, 2020  

    In this webinar, join Tyler Lessard at Vidyard for an interactive discussion on how to use video content and viewer engagement analytics to increase conversion rates, generate more leads, and accelerate lead qualification in B2B marketing.

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  • It’s a Loungewear World Now

    Forward   November 3, 2020  

    With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.

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  • A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem

    Knowledge Partners   November 3, 2020  

    In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.

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  • Shopping for Marketing Success

    Insight Briefs   October 31, 2020  

    The coronavirus pandemic has altered everything, and shopping for the holidays is no exception.

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  • Marketing in Turbulent Times

    Event Recaps   October 29, 2020  

    Avinash Kaushik of Google described the work of his analytics team and how it has adapted to the demands imposed by the COVID-19 pandemic.

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  • Focus on the Metrics That Matter: Rewrite Your TV Measurement Strategy

    Webinars   October 29, 2020  

    This webinar covered how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

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  • Georgia-Pacific’s Journey to Cross Media Analytics and Near Real Time Optimizations

    Webinars   October 28, 2020  

    In this webinar, learn how Georgia-Pacific tapped into a partnership between Catalina and Samba TV to measure its total cross-channel media spend.

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  • The Future of Identity Is Being Decided Today

    Forward   October 27, 2020  

    The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

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  • The Attention Pathway and How To Measure It

    Knowledge Partners   October 26, 2020  

    Adelaide has developed The Attention Pathway model to help measure how media and creative work in tandem to capture attention and drive outcomes.

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