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  • How and Why Brands Need to Up Their Influencer Game

    Industry Insights   September 29, 2022  

    Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.

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  • The Physics of Marketing, with Mathias Elsasser of PwC

    Marketing Futures Podcast   September 29, 2022  

    Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.

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  • Real Ways to Deliver ROI with Data Enrichment

    Industry Insights   September 29, 2022  

    The modern marketer’s job now extends beyond eye-catching creative, impression volume, and engagement metrics. Marketing teams must define customer bases with the highest lifetime value — and then deliver those audiences at appropriately scaled acquisition and retention costs. As the ad industry looks for ways to maximize the use of data and audience insights amid cookie deprecation, data enrichment is moving to the forefront.

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  • Customer Loyalty

    Ask the Expert Answers   September 27, 2022  

    How can I encourage loyalty within my customer base?

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  • Data: Seeing the Big Picture

    Industry Insights   September 27, 2022  

    Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.

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  • The CPG Guide to CTV

    Knowledge Partners   September 27, 2022  

    Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.

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  • Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

    Industry Insights   September 26, 2022  

    Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.

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  • Fostering Advertising with Greater Integrity

    Industry Insights   September 22, 2022  

    Contextual advertising is enjoying a resurgence as advertisers seek a way to tailor ads to customers without relying on behavioral or demographic data that is disappearing from the market due to privacy changes. But contextual advertising isn’t just a highly effective alternative to cookie- or mobile ID-driven targeting — it offers a broader path to advertising with integrity.

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  • Bolster Your Mission by Leveraging CTV

    Webinars   September 21, 2022  

    In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.

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  • Navigating Media Investments in a Fast-Paced World

    Industry Insights   September 21, 2022  

    Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.

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  • Fighting Digital Ad Fraud Is Getting More Complicated

    ANA Magazine   September 21, 2022  

    Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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  • Challenger Brands

    Ask the Expert Answers   September 20, 2022  

    How do challenger brands succeed in becoming competitive leaders?

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  • Unlocking ABM Success: How to Use Insights and Personalization to Drive

    Conference Sessions   September 20, 2022  

    In this session, learn how ZS evolved to an ABM approach that works, makes sales more effective with insights and enablement tools, delivers an ABM program that’s recognized by executives as driving results for the firm, and more.

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  • Overview of the 2022 ANA Measurement and Accountability Conference

    Conference Highlights   September 16, 2022  

    In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.

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  • Avocados from Mexico and its Approach to Super Bowl Advertising

    Conference Highlights   September 16, 2022  

    KPIs should take precedence over ideas when building marketing strategies.

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  • Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales

    Conference Highlights   September 16, 2022  

    The quality of targeted insights is crucial to successfully instilling culture in brand marketing.

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  • A Framework for Success: Pharmavite’s Measurement-Driven Approach

    Event Recaps   September 16, 2022  

    Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.

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  • A Framework for Success: Pharmavite’s Measurement-Driven Approach

    Conference Highlights   September 16, 2022  

    For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.

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  • From Data to Decisions

    Conference Highlights   September 16, 2022  

    To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.

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  • NFTs: Finding Value Beyond the Hype

    Webinars   September 15, 2022  

    In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.

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