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  • Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer

    Knowledge Partners   August 13, 2020  

    Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.

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  • Time to Double Down on Humanity

    Knowledge Partners   August 11, 2020  

    Trust is waning among consumers, and the COVID-19 pandemic caused further erosion. Deloitte Digital explored how consumer behavior patterns have changed in light of the 2020 pandemic and recommended ways for brands to build new consumer connections.

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  • Back to School 2020 Trend Guide

    Knowledge Partners   August 4, 2020  

    This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.

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  • Delivering Experiences Consumers Will Love

    Forward   August 4, 2020  

    What can a brand do to differentiate itself and deliver exceptional customer experiences? It starts with connecting data and getting it into an actionable state. Here are four capabilities marketing organizations need to develop insights and take action.

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  • How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs

    Webinars   August 3, 2020  

    In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.

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  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

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  • The Pandemic Is Redefining the Customer Experience

    B2B Marketer   July 29, 2020  

    In a post-COVID world, digital interactions with customers and prospects will rise dramatically, and e-commerce transactions for expensive B2B purchases — long the domain of in-person sales — will become much more common.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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  • Strategies and Insight from EEC Email Marketer Pollard Award Winner

    Webinars   July 28, 2020  

    In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

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  • Using Attention Metrics for Creative Optimization

    Knowledge Partners   July 24, 2020  

    In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.

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  • How Marketers Must Adjust to the New Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • A Matter of Principle: Reassessing Your Strategy In Today’s Environment

    Knowledge Partners   July 17, 2020  

    This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.

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  • Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19

    Webinars   July 16, 2020  

    In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.

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  • Human Experience in Times of Uncertainty

    Knowledge Partners   July 15, 2020  

    Deloitte Digital describes three trends that are bridging the gap between digital and human experiences.

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  • Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

    Webinars   July 15, 2020  

    In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Earlier Than Ever

    Knowledge Partners   July 10, 2020  

    People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Pinterest shared why, and why it matters for brands.

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