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  • Why Addressable TV and CTV Need to Coexist in a Cross-Screen World

     Forward   October 21, 2021  

    The convergence of traditional television and digital video presents unique opportunities for marketers but also adds a layer of complexity. The goal for advertisers is to get away from siloed approaches when it comes to media selection, as the current landscape enables companies to reach audiences whenever and wherever they may be consuming content.

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  • Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM

     Webinars   October 20, 2021  

    In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.

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  • New Meal Plan for Marketers

     Forward   October 14, 2021  

    Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Çhrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

     Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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  • Holiday Email Tips to Radically Increase ROI

     Webinars   October 13, 2021  

    Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

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  • The Unnecessary Tradeoffs Marketers May Make

     Forward   October 12, 2021  

    Without the ability to execute strategies that are both flexible and simple, marketers are missing out on an opportunity to learn about and engage their customers in the real world — to be where audiences actually are and optimize across platforms, or even to understand which digital campaigns are successfully driving offline sales.

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  • Top Tips for Identifying and Targeting Ideal Audience Segments

     Knowledge Partners   October 7, 2021  

    In this article, learn the best ways to optimize your audience identification and targeting strategies in the modern marketing landscape.

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  • Where to Next with Experiential Marketing: A Year-Long Journey

     Session Videos   October 6, 2021  

    Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.

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  • How to Join Thriving Marketers

     Event Recaps   October 6, 2021  

    Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.

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  • Unlocking Transformational Growth Through a Media-Plus Strategy

     Event Recaps   October 6, 2021  

    Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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  • General Mills Brand Integrations Lead to Big Sales Lifts in Study

     Knowledge Partners   September 30, 2021  

    Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.

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  • How to Maximize the Value of Your Marketing Budget

     Forward   September 30, 2021  

    In a perfect world, organizations should be able to make budgetary changes in near real-time, but only 11 percent of respondents say they can make the necessary updates within a day. It’s time to put away the spreadsheets and adopt 21st century solutions.

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  • Growth Marketing: The Most Effective B2B Campaign of the Year

     Webinars   September 30, 2021  

    In this webinar, learn how Trelleborg brought its SmartPort portfolio of digital offerings to market with Stein IAS as its brand-to-demand agency partner, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way.

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  • Get the Scoop: Find Out Who’s a 2021 Genius Awards Finalist

     Webinars   September 30, 2021  

    In this webinar, the ANA and Neustar announced the 2021 ANA Genius Award finalists. These awards honor the most creative, progressive, and data-driven marketing organizations for excellence in analytics across four key categories: Growth, Innovation, Adoption, and Storytelling.

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  • How Consumers Make Buying Decisions and Why You Should Care

     Webinars   September 29, 2021  

    In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.

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  • The 2021 International Telco Report: Consumer Adoption of 5G

     Knowledge Partners   September 27, 2021  

    While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.

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  • The Cookie Is Dead, Long Live the Cookie

     Champions of Growth   September 26, 2021  

    The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.

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  • Enterprise Digital Customer Personalization at American Express

     Session Videos   September 23, 2021  

    In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.

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  • The Necessary Evolution of CRM to CXM: Ford Motor Company

     Session Videos   September 23, 2021  

    In this video, Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.

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  • Personalization at Pepsico: Using Data and Agility to Build Consumer Centricity

     Session Videos   September 23, 2021  

    In this session, learn how PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with consumers in more relevant way.

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