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  • Preventing the Perils of Programmatic for Premium Video

    Forward   September 14, 2021  

    The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

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  • How Television is Coping with COVID

    Knowledge Partners   September 14, 2021  

    “Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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  • Reaching Gen Z and Millennials on Yahoo

    CMO Content   September 10, 2021  

    Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

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  • Marketing Cloud Best Practices for Retail Brands

    Knowledge Partners   September 9, 2021  

    To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.

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  • Creative Personalization in the New TV and Video Landscape

    Webinars   September 9, 2021  

    The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

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  • Top Five Ways a CDP Can Better Your Marketing

    Webinars   September 9, 2021  

    In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.

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  • Analytics and Insights Teams: Structures and Roles

    Ask the Expert Answers   September 8, 2021  

    How can I structure my organization to effectively leverage my analytics team?

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  • The Enterprise Marketer’s Guide to Customer Data Platforms

    Knowledge Partners   September 8, 2021  

    CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.

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  • Legacy Tech Is Driving Your Best People Away

    Forward   September 7, 2021  

    For brands and organizations that need to compete for talent in today’s marketplace, creating a seamless and connected work environment is nonnegotiable. Collaboration tools can help marketers operating in virtually any industry make the typical workday better — and strive to create a pleasant experience for both their teams and companies.

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  • A Guide to Improving the ROI of Your Digital Customer Experience

    Knowledge Partners   September 3, 2021  

    Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.

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  • Ready Player Two: Gaming and Social Video

    Knowledge Partners   September 3, 2021  

    While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.

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  • Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination

    Knowledge Partners   September 2, 2021  

    Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.

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  • A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

    Webinars   September 2, 2021  

    Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.

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  • Get What You Pay For: The True Cost of Software Underutilization

    Knowledge Partners   September 1, 2021  

    Definition 6 provides an analysis of how companies underutilize software and what can be done about it.

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  • The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

    Webinars   September 1, 2021  

    In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.

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  • America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness

    Knowledge Partners   August 29, 2021  

    TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.

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  • Pave the Way for a Cookie-Less World

    Session Videos   August 27, 2021  

    After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.

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  • How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy

    Session Videos   August 27, 2021  

    To target a custom audience of potential online donors, Defenders of Wildlife and Data Axle created a CTV ad to drive brand awareness and a display retargeting ad with similar creative and messaging. Learn more in this video.

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  • What People Really Want from Brands in This Post-Pandemic Moment

    Webinars   August 26, 2021  

    In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.

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  • Nonprofit Organization of the Year Award Celebration

    Session Videos   August 26, 2021  

    In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.

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