Log in Search

Search Results for All Content (access may be restricted)

Search returned: 2550 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Can Ad Buyers Trust the Numbers They’re Given?

     Industry Insights   October 2, 2023  

    Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?

    view

  • The Art of Emotion: Turning Trackable Data into Customer Connection

     Industry Insights   October 2, 2023  

    Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.

    view

  • Business Case Template

     Tools   September 27, 2023  

    Use this template for any corporate investment and as a formal management communication document.

    view

  • In-Depth Interview Guide

     Tools   September 27, 2023  

    Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.

    view

  • How to Maximize Your Healthcare Brand's Success with Less Budget

     Industry Insights   September 27, 2023  

    Artificial intelligence (AI), with its ability to consume and organize massive amounts of data, offers us an unparalleled and unbiased view into how an organization stands in the world. New AI platforms can offer competitive insights on how your organization and your competitors are discussed in news, blogs, forums, and social and owned channels. They can analyze trends, brands, behavior, sentiment, and channels at scale.

    view

  • The Five Stages of Generative AI Marketing Maturity

     Money Slides   September 27, 2023  

    AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.

    view

  • First-, Second-, Third-, and Zero-Party Data Explained

     Money Slides   September 27, 2023  

    Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.

    view

  • Giving Email Marketers the Best of CDPs and ESPs

     Money Slides   September 27, 2023  

    Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.

    view

  • Generative AI: Uses, Management, Ethics, and More

     ASK Answers   September 26, 2023  

    How can generative AI be used for business? How can it be used responsibly?

    view

  • Do Ads Wear Out?

     Knowledge Partners   September 22, 2023  

    There are numerous reasons why brands frequently refresh their advertising. Marketers often worry that their ads will quickly feel repetitive to the public because they themselves tire of the advertising after a short period of time. If audiences tune out these messages, the opportunity for driving sales and brand building is greatly diminished.

    view

  • 5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns

     Industry Insights   September 21, 2023  

    The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.

    view

  • Understanding the CTV Opportunity and Measuring Campaign Performance

     Event Recaps   September 21, 2023  

    Tristan Webster, chief product officer at TVision shared highlights from his company’s bi-annual State of CTV report, looking at important connected TV data from the first half of 2023.

    view

  • Future-Casting with Faith Popcorn: Five Predictions

     Event Recaps   September 21, 2023  

    Futurist Faith Popcorn peers into her crystal ball for glimpses of the future of marketing and technology.

    view

  • How These B2B Companies Are Changing the Healthcare Landscape

     Industry Insights   September 20, 2023  

    Healthcare is a universal need — and for everything to run smoothly, the behind-the-scenes activities and processes need to be constantly evolving to meet needs. For instance, how can AI be harnessed to create better data systems, which in turn ensure better care? Or how can employers promote and encourage employees to take care of their mental health?

    view

  • A Guide to Data Clean Rooms

     Industry Insights   September 20, 2023  

    The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.

    view

  • Marketers Need to Be More Selective With the Data They Use

     ANA Magazine   September 20, 2023  

    Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.

    view

  • B2B Data & Analytics

     ASK Answers   September 20, 2023  

    How are B2B marketers leveraging data and analytics in their marketing efforts?

    view

  • Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing

     Podcast POVs   September 20, 2023  

    Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.

    view

  • The State of Marketing Analytics — A Roundtable Discussion

     Webinar Rewinds   September 20, 2023  

    In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.

    view

  • Worried About the End of the Cookie? Turn to Your Own Data

    Industry Insights   September 18, 2023  

    As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.

    view

1234567 >>  Last (50)