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Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

In this webinar, industry experts shared their perspectives on where email marketing is heading in 2020.

In this webinar, learn more about Pandora's annual advertising report of the ever-evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.

VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

Brands can be a proponent of self-worth and confidence by partnering with influencers who encourage teen girls to lean into their power.

Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.