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Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

Marketers need to keep their skills sharp and relevant in the ever-evolving digital age. Here are four areas where they can focus their learning.

Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

Andy Hunt described the approach to learning new technologies taken by members of the Hershey Co.’s Innovation Lab.

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.