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The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?

In this webinar, three purpose champions discussed the role of brand purpose, examples of purpose in action, and how to measure return on purpose.

In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.

Major B2B brands bring several advantages to the market compared to smaller businesses and startups, including brand recognition, significant resources, and longtime relationships with customers and suppliers. But when it comes to leveraging their own data for opportunistic growth — not just incremental performance gains — B2B marketers lag behind their entrepreneurial competitors and could be ceding precious market share.

The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.

The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.

Political campaigns are chasing a growing number of independent voters, with the ad budgets to show for it. While linear TV still commands top dollar, social media channels are maintaining their share, despite bans on some or all political advertising during the 2020 election.

In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.

In this report, VAB shares a collection of 23 case studies on how brands successfully implemented audience-based buying in their TV campaigns.

Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.

Victoria Cole, CEO of Wunderman Thompson Argentina, presented the winners in the sector categories at the ANA International ECHO Awards Virtual Gala.

Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.

Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendess to the ANA’s 91st International Echo Awards.

Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.

Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, presented the winner of the ANA International Diamond ECHO Award at the ANA International ECHO Awards Virtual Gala.

Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.

Malin Anglert, Chief Executive Officer of SWEDMA, presented the winners in the channel categories at the ANA International ECHO Awards Virtual Gala.

Molson Coors urged marketers to adopt a unified measurement solution.

In this video, Molson Coors urged marketers to adopt a unified measurement solution.