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Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.

Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amidst so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.

This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.

In this report, Innovid examines the shift in viewership from linear to connected TV.

Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.

Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

The pandemic has had a devastating effect on the country’s health, economy, and psychological well-being. It’s also contributed to a severe lack of trust in major institutions, according to Edelman’s 2021 Trust Barometer. As the U.S. starts to recover from the virus, people are looking to companies to fix problems the government can’t.

In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.

This article covers the costs and long-terms gains of an automation process.

Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.

In this fireside chat, led by Abhijit Shome, VP, Global Digital Marketing, MasterCard, you will hear from respected and accomplished leaders in data marketing and analytics on how the market has shifted and the importance of selling both technically and emotionally.

Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.

The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.

In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.

Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.

In this video, Intel discussed the new frontiers in digital out of home marketing.

Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.

Intel discussed the new frontiers in digital out of home marketing.

CMOs shared how they are adapting their own business strategies that rely on customer data.

This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.