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  • 5 Video Advertising Priorities for Brand Marketers

    Industry Insights   July 5, 2022  

    This year’s Cannes Lions International Festival of Creativity was a prime moment for brands, agencies, creatives, and technology companies, following a pandemic-induced hiatus. Key themes included sustainability, diversity, equity and inclusion, data and technology, brand creativity and effectiveness, talent, and business transformation — backed by numerous resources, insights, and events.

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  • Is Text Marketing Effective? What You Need to Know from a Marketing Pro

    Industry Insights   July 5, 2022  

    As a marketing professional who’s spent most of my career helping businesses with their marketing needs, I am here to announce that text marketing is here to stay. In this fast-paced world, this form of marketing just makes sense. Texts are direct, to the point, and don’t take a lot of time to draft or send.

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  • How Data Stole the Show at Cannes Lions 2022

    Industry Insights   July 1, 2022  

    Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.

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  • VP of Brand Engagement at Denny’s on TikTok-Inspired Menu

    Industry Insights   July 1, 2022  

    COVID-19 caused a significant category-wide decline in in-store traffic, with consumers spending more time engaging with a brand’s digital presence, ordering delivery, and spending more time on social in general - with TikTok playing a starring role. We needed to generate #FOMO for the brand to drive traffic back in-store once COVID-19 receded. To do so, we worked with 24 up-and-coming TikTok stars to act as hype machines to welcome the world back to Denny’s, co-collaborating on unique menu items and social/digital content to drive urgency among their social communities and re-ignite crave for our food.

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  • What Happens When Brands Go Dark

    Ask the Expert Answers   June 30, 2022  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • Attention Metrics Are More Important Than Ever

    Industry Insights   June 30, 2022  

    ANA just ran a virtual conference dedicated to attention metrics. I learned so much — and want to share that learning.

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  • Digital Transformation: A 6-Step Road Map to Success

    Knowledge Partners   June 29, 2022  

    Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.

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  • How to Prove — and Improve — Your ROI in Media

    Knowledge Partners   June 29, 2022  

    According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?

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  • Web3 and the Future of Marketing

    Industry Insights   June 28, 2022  

    Over the last several years, data privacy concerns have grown in both awareness and magnitude. Marketers and consumers alike have had to ask difficult questions and consider the implications of how data is shared, sold, and used across companies and platforms in a rapidly evolving digital ecosystem.

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  • Agile Creative Is a Brand Imperative — And the Key to Better ROI

    Industry Insights   June 27, 2022  

    Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.

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  • Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse

    Webinars   June 22, 2022  

    In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.

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  • The State of CTV Advertising 2021

    Knowledge Partners   June 22, 2022  

    TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.

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  • ASICS on Data and Loyalty

    Event Recaps   June 21, 2022  

    Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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  • 6 Marketing Leaders on How to Better Understand Your Consumer

    Industry Insights   June 21, 2022  

    Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.

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  • ABM Changes the Game — If You Can Make It Work

    Knowledge Partners   June 17, 2022  

    Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

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  • Trends in the Data Science Job Market and What Employers Want

    Session Videos   June 16, 2022  

    In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.

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  • Luxury in Marketing: The New Approach

    Industry Insights   June 16, 2022  

    Another day, another high-end luxury brand getting into outdoor performance gear. This time, it’s Loewe’s turn, the oldest design house under LVMH. While a few years ago high-end luxury and outdoor equipment wouldn’t have been caught dead in the same sentence, it seems like today, many luxury brands are more focused on performance wear than savoir faire. This begs the question: What’s happening with the state of luxury today? Enter luxury’s new era: agency.

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  • TVision Spring 2022 Co-Viewing Report

    Knowledge Partners   June 16, 2022  

    TVision issued a report featuring insights on co-viewing metrics for brands.

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  • Trends in the Data Science Job Market and What Employers Want

    Event Recaps   June 16, 2022  

    Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.

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  • Building a Meaningful Measurement Plan

    Session Videos   June 15, 2022  

    In this video, Bloomin’ Brands offered advice for pursuing a sound measurement strategy.

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