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  • Key Takeaways from the 2019 ANA Digital & Social Media Conference

    ANA Magazine   September 13, 2019  

    From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

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  • Conversant in the C-suite

    B-to-B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • TV Gets with the Programmatic

    Forward   September 10, 2019  

    Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q1 2019

    Knowledge Partners   September 6, 2019  

    A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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  • Magna: Podcast Ad Spending Approaching $1 Billion

    MediaPost   September 6, 2019  

    A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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  • Getting Back to Basics

    Forward   September 5, 2019  

    The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

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  • Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

    Webinars   September 4, 2019  

    Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

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  • CMO Trend Brief: Internet of Things, 2019 Edition

    Research Reports   September 4, 2019  

    This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.

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  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

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  • Internet of Things Report, 2019 Edition

    Research Reports   September 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • Simple Attribution Techniques for a Complex Fundraising World

    Session Videos   August 28, 2019  

    In this video, the presenters discussed how you can use simple attribution techniques to break away from channel specific investment strategies — creating a donor-focused acquisition strategy for your organization that takes full advantage of the new opportunities in our current fundraising environment.

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  • How to Get Sustainers Committed for the Long Haul

    Event Recaps   August 28, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

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  • McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

    Webinars   August 28, 2019  

    McCormick discussed their foundational work as a smaller company trying to navigate the most efficient use of resources, progress in accelerating ROI application and improvement.

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  • How to Get Sustainers Committed for the Long Haul

    Public Videos   August 28, 2019  

    Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.

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  • How to Get Sustainers Committed for the Long Haul

    Session Videos   August 28, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

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  • How Charities Work with Brands to Raise Funds and Awareness

    Event Recaps   August 27, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

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  • The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy

    Knowledge Partners   August 27, 2019  

    Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

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  • Closing the Gender Gap Is Good for Business

    Industry Insights   August 27, 2019  

    Forty percent of women do not identify “at all” with the women they see in advertising.

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  • How Charities Work with Brands to Raise Funds and Awareness

    Session Videos   August 27, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

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