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  • 5 Opportunities to Drive B2B Brand Growth

    Industry Insights   December 19, 2018  

    A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

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  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • Why THINX Is Changing the Way We Think About Periods

    Event Recaps   December 7, 2018  

    THINX discussed the provocative nature of its “People with Periods” campaign, which shed light on the importance of society’s perspective regarding the menstrual experience.

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  • A Communicator’s Guide to the Neuroscience of Touch

    Webinars   December 6, 2018  

    This webinar looked at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.

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  • From CTV to China: 4 Things Innovative Marketers Will Do In 2019

    Webinars   December 6, 2018  

    From Connected TV to campaigns in China to AI to the end of 'last-click', 2019 is certain to empower brands with more opportunities for new audiences, broader reach, and more relevant advertising than ever before.

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  • The Rise, Fall, and Rise of Marketing Technology

    Webinars   December 5, 2018  

    Learn about the path forward for marketers seeking to further master Modern Marketing and step ahead into B2B marketing’s Post-Modern age.

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  • AI and Improving Ad Relevancy

    Event Recaps   December 5, 2018  

    The agency Heat shared its experience with using AI to predict emerging trends.

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  • Building an In-House Analytics Team

    Event Recaps   December 5, 2018  

    Over many years, The Clorox Co. has built out its in-house analytics capabilities. Along the way, it uncovered key elements of success.

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  • Gorilla Glue's Journey to Best-in-Class Broadcast Production

    Event Recaps   November 29, 2018  

    Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.

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  • Defining Quality in the Age of Fragmentation

    Industry Insights   November 29, 2018  

    As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

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  • The Commercial Directors Diversity Program

    Event Recaps   November 29, 2018  

    The Commercial Directors Diversity Program (CDDP) reflects the commitment of both the AICP and DGA to effect change and increase the representation of minority and women directors specializing in commercials and marketing communications. Since its start, four CDDP participants have been singed for commercial representation. Matt Miller, President and CEO of AICP, will discuss the importance of brining diverse voices into the brand storytelling space, and how the CDDP is positioning directors to successfully break in to advertising.

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  • Innovative Storytelling Inside a 125-Year-Old Company

    Event Recaps   November 29, 2018  

    General Electric has a long history of innovation, a heritage of which they are proud. In the past 6 years GE has been creating innovative video content in-house. Whether its attaching cameras to a freight train, building an Instagram feed, or interacting with a Digital Twin, the approach always changes. In this session, Philip Stockton, Senior Director of Video – GE Digital will share the innovative techniques and practices they use, what it means to produce content in-house, best practices and lessons learned.

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  • Yamaha: Connecting with Customers in the Digital Age

    Event Recaps   November 28, 2018  

    Established in 1960, Yamaha Corporation of America offers a full line of musical instruments and audio/visual products to the U.S. market. In this session, Will Gresham, Social Media Specialist at Yamaha Corporation of America will share how the brand reaches and engages with their consumers and the evolution of their innovative digital media campaigns.

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  • Cisco Systems Process for Agency Consolidation

    Event Recaps   November 28, 2018  

    In 2017 Cisco started to review their content & creative agency roster and implemented a process to consolidate that roster globally. In this session, Aarti Mittal, Senior Manager, Cisco will share what triggered the company's decision create a roster, how they went about it, and will share lessons learned along the way.

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  • Marriott and Whistle Sports: Building Engaging Content for Unique Distribution Platforms

    Event Recaps   November 28, 2018  

    Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docu-series “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.

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  • The Next Frontier in Audience Targeting

    Industry Insights   November 27, 2018  

    Keeping pace with the digital age requires a more sophisticated, agile, and automated approach to audience targeting. AI is the key to getting there.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • E-Commerce: Ways to Optimize Your Online Sales

    Ask the Expert Answers   November 21, 2018  

    ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

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  • The Social Voice of Brands: How British and American Consumers Feel About Brands Expressing Opinions on Social Issues

    Knowledge Partners   November 20, 2018  

    YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.

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  • Brand Safety: Leading Brands Still Exposed

    Knowledge Partners   November 19, 2018  

    Ebiquity’s study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.

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