Search Results for All Content (access may be restricted)

Search returned: 2826 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media

    Research Reports   November 15, 2018  

    The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

    view
  • What's Your Heresy?

    Event Recaps   November 15, 2018  

    Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

    view
  • Safety First: How to Approach and Execute Safe Media Buying Online

    Webinars   November 15, 2018  

    Fullscreen provided a deeper look into brand safety and transparency and their impact on the advertising marketplace.

    view
  • Under Armour: Engaging Audiences in Modern Marketing Today Via the Second Screen

    Webinars   November 14, 2018  

    Under Armour’s digital agency partner, RED, presented on how to use an understanding of the brand's target audience, and its use of technology, to create one-of-a-kind branded experiences for consumers, brands, and fans alike.

    view
  • Q3 2018 Video Benchmarks

    Knowledge Partners   November 13, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

    view
  • ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

    Knowledge Partners   November 13, 2018  

    This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM), and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

    view
  • ANA Legal & Regulatory Webinar: Data Transparency

    Webinars   November 13, 2018  

    Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

    view
  • CMO Trend Brief: Artificial Intelligence

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • CMO Trend Brief: Virtual Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • CMO Trend Brief: Augmented Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • CMO Trend Brief: Internet of Things

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • CMO Trend Brief: Future Consumer

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

    view
  • CMO Trend Brief: Digital Transformation

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

    view
  • CMO Trend Brief: Neuroscience

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • CMO Trend Brief: Blockchain

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

    view
  • CMO Trend Brief: Chatbots

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Achieving Effectiveness, Engagement, and ROI on Radio

    Webinars   November 8, 2018  

    Learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies, and learn how radio can play a meaningful role for brands in virtually any category of business.

    view
  • Netflix Overtakes Live TV As Source of Favorite Shows

    MediaPost   November 8, 2018  

    Hub Research released findings on TV watching habits in 2018.

    view
  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

    view
  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

    view

1234567 >>  Last (50)