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The New World of Computer Vision
Industry Insights January 20, 2022Imagine watching the NBA Finals – Game 5. LeBron James is on the court driving to score mid-air with seconds left. He shoots and is fouled. Moments later, millions of eyes are on LeBron’s face as he stands on the line with a chance to score for the Lakers and win the game. Time slows to the pace of anticipation. His focus is our focus, his vision is our vision.
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4 Privacy-Minded Predictions for Data-Based Marketing in 2022
Industry Insights January 19, 2022Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.
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Supply Chain Woes Shed Light on Transactional Email Opportunities
Industry Insights January 11, 2022How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?
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eCommerce: Trends, Best Practices, and Examples
Ask the Expert Answers January 11, 2022How can I optimize my ecommerce marketing strategy?
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What the Rise of Streaming TV Means for Marketers
Champions of Growth January 7, 2022Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.
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2022 Marketing Predictions
Ask the Expert Answers January 5, 2022ANA’s Ask the Expert research service provided this compilation of resources addressing the question, “What are predicted to be the major trends influencing marketing for 2022?”
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Practice of Innovation Report
Marketing Futures December 30, 2021The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.
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Unilever Food Solutions Uses Killer Recipes to Support Restaurateurs During COVID
Smarties Awards December 28, 2021With the goal of improving the standing of its brand among Chinese chefs and restaurateurs, Unilever Food Services (UFS) leveraged its Killer Recipes content and the word-of-mouth of key influencers to drive young food lovers into partnering restaurants.
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MOLOCO Dynamic Creative Optimization Helps GS SHOP
Smarties Awards December 28, 2021GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.
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Promoting Tea Consumption in Vietnam
Smarties Awards December 28, 2021Lipton capitalized on dynamic creative optimization to promote tea consumption throughout the day in Vietnam.
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Pepsi Black’s Virtual Band Experience
Smarties Awards December 28, 2021Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.
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How Oreo Stays Playful
Smarties Awards December 28, 2021To enhance brand relevancy, Oreo identified four family-orientated micro-passions to inform the production of ads that would resonate with both parents and kids, while amplifying its “Stay Playful” message during the pandemic.
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How Yili Used a Smart Vending Machine to Serve Consumers the Perfect Drink
Smarties Awards December 28, 2021With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.
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How Starmark Brought its Employees Together Through VR Technology
Smarties Awards December 28, 2021Data-driven marketing agency Starmark created a VR company meeting to help unite its employees amid the pandemic.
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Castrol Invites Family Members to Express Their Love
Smarties Awards December 28, 2021Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.
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How Isbank Leveraged Click-to-WhatsApp to Drive Engagement
Smarties Awards December 28, 2021Isbank leveraged Click-to-WhatsApp ads to drive awareness and engagement of “Maxi,” an AI-powered personal assistant created to answer customer inquiries.
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Promoting Acceptance with a Digital PSA
Smarties Awards December 28, 2021The Ad Council and the American Immigration Council strove to promote a message of acceptance for immigrants to the United States.
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How Oral-B’s Hyper-Targeted the Launch of Its iO Electric Toothbrush
Smarties Awards December 28, 2021Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.
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How State Farm Used Watson to Keep People Safe During Hurricane Season
Smarties Awards December 28, 2021With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.
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Hard Rock International Uses AI to Win on Snapchat
Smarties Awards December 28, 2021With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.
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