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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019

    Knowledge Partners   January 23, 2020  

    In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

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  • CES 2020: Bringing the Tech and the Trends to Modern Marketers

    Webinars   January 22, 2020  

    This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

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  • Where is Email Marketing Heading in 2020?

    Webinars   January 17, 2020  

    In this webinar, industry experts shared their perspectives on where email marketing is heading in 2020.

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  • Pandora: Six Trends That Will Impact Audio and Marketing in 2020

    Webinars   January 16, 2020  

    In this webinar, learn more about Pandora's annual advertising report of the ever-evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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  • The Universal Ad-ID Guide

    Knowledge Partners   January 16, 2020  

    The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

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  • Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok

    Webinars   January 15, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • Digital Transformation Report, 2020 Edition

    Research Reports   January 9, 2020  

    The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

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  • Digital Transformation Infographic, 2020 Edition

    Research Infographics   January 9, 2020  

    Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

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  • CMO Trend Brief: Digital Transformation 2020 Edition

    Research Reports   January 9, 2020  

    This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

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  • The Future of Search Marketing: What's Now. What's Next.

    Webinars   January 8, 2020  

    In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

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  • Four Things B2B Marketers Should Do to Prep for 2020

    B2B Marketer   December 23, 2019  

    The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

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  • Q3 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   December 20, 2019  

    Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.

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  • Brands in Crisis: Changing Perceptions Through TV Advertising

    Knowledge Partners   December 20, 2019  

    VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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  • Teen Girls: Emerging into Their Own Today to Blaze the Future Tomorrow

    Forward   December 19, 2019  

    Brands can be a proponent of self-worth and confidence by partnering with influencers who encourage teen girls to lean into their power.

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  • How TCMA Balances Automation with a Personal Touch

    B2B Marketer   December 18, 2019  

    Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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