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In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.

With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.

ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.

A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.

In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

In this webinar, take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.

Erick Schwab, co-founder of and co-CEO at Sylo, talked about how brands can work with agencies to reduce waste and fraud in influencer marketing programs, making these campaigns more effective.

ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

The digital consumer has made businesses rethink the way they engage their customers. Companies are spending more on digital channels, with Amazon, Facebook, and Google controlling the digital marketplace.

To drive brand growth, marketers need standout storytelling that blends human and artificial intelligence.

In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.

At Diageo, data-driven insights guide decisions related to marketing, innovation, and sales execution.

In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

Major changes in AdTech will be necessitated by the elimination of third-party cookies.

BuzzFeed researched modern motherhood and the ways technology is affecting parenting, household management, and more.