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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • The Best Branded Bots

    Event Recaps   February 13, 2019  

    From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.

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  • Building Trust in Dairy Through Cows and Communities

    Event Recaps   February 13, 2019  

    There's a ton great about dairy, but misinformation is everywhere. That's why The Innovation Center for U.S. Dairy launched "Undeniably Dairy", a campaign created to remind people of all that's good about dairy starting at the farm and ending with the delicious foods people know and love. With an emphasis on digital content and key power partners like the Food Network and Cooking Channel to help spotlight trust-affecting issues like animal care, sustainability and nutrition, "Undeniably Dairy" has created a platform and assets for the entire dairy community – from farmer to processor to retailer to QSR – to share their own dairy stories. In this session, Serena Schaffner, senior vice president of communications at Dairy Management Inc., will share the insights and successes that continue to drive this multi-stakeholder, multi-year campaign.

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  • The State of Content Marketing In 2019

    Webinars   February 13, 2019  

    Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

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  • National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility

    Event Recaps   February 13, 2019  

    National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the UK and northeast US, it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund–National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.

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  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

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  • IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric

    Event Recaps   February 7, 2019  

    IBM identified three pillars of its approach to marketing.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

    Webinars   February 6, 2019  

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Assigning TV Credit: A Practical Guide to Attribution

    Knowledge Partners   February 5, 2019  

    This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

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  • How Two Brands Used Print to Increase Results and ROI

    Event Recaps   January 31, 2019  

    The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.

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  • What Marketers Need to Know: Optimizing Ad Spend In Programmatic

    Webinars   January 31, 2019  

    Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

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  • It’s Not Either/Or: How to Utilize Both Print and Digital

    Event Recaps   January 31, 2019  

    Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.

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  • The Future of Search: Voice and Visual

    Webinars   January 30, 2019  

    This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

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  • How to Make Agile Marketing Work for You

    Event Recaps   January 29, 2019  

    Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.

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  • 2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight

    Industry Insights   January 29, 2019  

    The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

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  • How Google Used AI and Machine Learning in a Brand Campaign

    Event Recaps   January 24, 2019  

    Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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