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Cella’s 2019 Report confirms that some aspects of in-house creative agencies have remained remarkably similar over the years. Others have ebbed and flowed, and some trends have spiked in recent times. Here are some highlights from its summary of findings.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

The ANA released a new report, “Enhancing Trust Between Marketers and Agencies,” in 2019 — for which 119 ANA client-side marketer members were polled. Here’s a breakdown of it.

Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.

In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.

More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.

Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.

A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.

A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.

Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.

In this video, Active International Digital's Jim Meskauskas provided clarity to the chaos in the media landscape and shared some insight in how to navigate this new universe for growth.

In this video, Constellation Brands shared their journey to tackle recent creative and production trends. They shared their holistic approach to moving procurement and marketing teams toward embracing those trends over a long-term plan to build on their successes.

In this video, get a deep dive into findings of the second annual “IAB 250 Direct Brands to Watch” report including emerging trends in marketing, advertising, and data usage, as well as ways traditional brands can leverage new techniques to drive growth.

Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.

In this video, learn how Cineplex has been implementing simple 1:1 automations that are generating returns over 3,000%, putting more bums in seats and driving millions in incremental food revenue.

To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.

This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.

Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.