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  • Instead of Spying on Customers, Talk to Them Instead

     Industry Insights   May 31, 2023  

    On the heels of policy changes from Apple and an increasingly hands-on approach from regulators, more consumers are taking back control over how their personal data is collected and utilized. Not only do consumers have more tools to restrict access to their digital footprint, but they’re also using those tools to shape the consumer experience and transform data-based marketing.

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  • Brand Safety is Job One for The Guardian

     Champions of Growth   May 31, 2023  

    Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

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  • 5 Benefits of CTV Advertising

     Industry Insights   May 30, 2023  

    CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.

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  • Brands Are Unaware Their Data Is Commoditized

    Industry Insights   May 30, 2023  

    Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.

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  • Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

     Money Slides   May 27, 2023  

    Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

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  • How to Collect First-Party Data: Popular Tactics

     Money Slides   May 27, 2023  

    LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

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  • No Turning Back: AI Is the Future of Social Media

     Industry Insights   May 26, 2023  

    Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.

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  • The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall

     Knowledge Partners   May 26, 2023  

    Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.

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  • 3 Strategies Every Retail Media Offering Needs to Consider

    Industry Insights   May 24, 2023  

    Retail media is quickly becoming one of the highest growth segments in online advertising. As ecommerce continues to grow, retailers of all sizes, along with advertisers across all verticals, are making investments in this new model.

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  • The Strongest Driver of Loyalty? An Emotional Brand Connection

     Money Slides   May 24, 2023  

    Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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  • Influencer Marketing’s ROI

     Money Slides   May 24, 2023  

    AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.

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  • The Rise of Programmatic Attention Metrics

     Knowledge Partners   May 23, 2023  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • CTV Isn't Ready for Performance Marketing Yet

    Industry Insights   May 23, 2023  

    I believe it’s important for marketers to test emerging channels, particularly ones delivered through such an advertising-critical device as the TV. It’s also necessary to provide the players in the CTV space with feedback while testing this channel. That’s why we’ve run multiple CTV campaigns across a range of platforms for our clients.

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  • A Chat with ChatGPT and Craig Stein of R3, pt II

     Marketing Futures Podcast   May 23, 2023  

    In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

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  • The Boom in Generative AI

     Money Slides   May 23, 2023  

    Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.

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  • The Over-Representation of Men and Those Under 40 in Advertising

     Money Slides   May 23, 2023  

    Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.

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  • Data: Who Needs It?

     Knowledge Partners   May 23, 2023  

    The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.

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  • The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023

     Event Recaps   May 23, 2023  

    Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.

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  • How NASCAR Is Fueling the Future With an Evolving Measurement Approach

     Event Recaps   May 23, 2023  

    NASCAR gave an in-depth look at how it has leveraged data to grow its audience, keep decision makers armed with the data they need to make important choices, engage fans in new ways, and provide new levels of value to the sport’s sponsors.

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  • A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must

     Industry Insights   May 22, 2023  

    There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.

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