Search Results for All Content (access may be restricted)
Search returned: 2350 document(s).
-
Scoring the Right Mix Between the Art and the Science
B2B Marketer July 21, 2021Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.
view -
How Marketers Sharpen Their Personalization Playbook
Forward July 20, 2021Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.
view -
International FMCG/CPG Report 2021: Consumer Goods in a Crisis
Knowledge Partners July 14, 2021In this report YouGov, an international research, data and analytics company, examines how COVID-19 impacted consumer behavior.
view -
Global Gaming and eSports
Knowledge Partners July 9, 2021YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.
view -
International Omni-Channel Retail Report 2021
Knowledge Partners July 9, 2021In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.
view -
Web Analytics Switch Tracks
ANA Magazine July 9, 2021Recalibrating how their audiences consume information is just one of the key challenges facing marketers on the analytics front post-pandemic. The death of cookies and the rise of online privacy concerns will also spur brands and organizations to bring new strategies to bear when it comes to data management. First-party data awaits.
view -
Why Video Out-of-Home Can’t Be Overlooked
Forward July 8, 2021With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.
view -
Fueling Campaign Performance with Intelligent Creative
Session Videos July 8, 2021In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
view -
Innovating Today, Envisioning Tomorrow: The Path to Convergence
Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
view -
B2B Marketers Get Up Close and Personal (Possibly)
B2B Marketer July 7, 2021Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.
view -
Role of Self-Regulation in the Digital Ad Space
Industry Insights July 1, 2021Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.
view -
Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
view -
Up Your Email Marketing Game Through Testing and Optimization
Webinars June 30, 2021In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.
view -
What Marketers Need to Know About Google Analytics
Webinars June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
view -
Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Session Videos June 29, 2021In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.
view -
Omnichannel Advertising in a Streaming-Centric World
Forward June 29, 2021Like the shift from landlines to mobile devices, society is likely to continue its preference for CTV and digital video over linear TV. For marketers, this requires a shift in media strategy. Though marketers have been operating in an omnichannel world for a while, they must now confront the complexity of a fragmented digital environment and refocus their omnichannel advertising strategies with CTV rather than linear TV at the center.
view -
Using Advanced Analytics to Drive Marketing ROI
Session Videos June 29, 2021In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?
view -
Financial Automation in Media
Event Recaps June 29, 2021Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
view -
Financial Automation in Media
Session Videos June 29, 2021In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
view -
Leveraging Attribution
Session Videos June 29, 2021Attribution is both an art and a science. In today’s hyper-fragmented communications environment, attribution has never been more important...or more challenging. In this video, learn how attribution also helps the CMO in making the case for marketing investment with the CFO.
view