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  • What the Virus Is (and Isn’t) Changing About Marketing

    ANA Magazine   October 23, 2020  

    Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

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  • How to Face the Changed Landscape of Linear and Connected TV

    Forward   October 22, 2020  

    In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

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  • Deck the Halls with Data: A 2020 Holiday Persona Infographic

    Knowledge Partners   October 22, 2020  

    This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

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  • 2021 Global Marketing Trends

    Knowledge Partners   October 22, 2020  

    Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.

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  • The Power of OOH: What Marketers Need to Know Now

    Webinars   October 21, 2020  

    In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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  • How to Write Better Job Descriptions

    Ask the Expert Answers   October 21, 2020  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Extended Reality Report, 2020 Edition

    Research Reports   October 21, 2020  

    The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

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  • Holiday Persona Guide

    Knowledge Partners   October 20, 2020  

    Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.

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  • Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

    Knowledge Partners   October 20, 2020  

    Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

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  • 2020 Holiday Marketing Playbook

    Knowledge Partners   October 16, 2020  

    In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.

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  • Marketers Search for Light in the ‘Dark Web’

    ANA Magazine   October 16, 2020  

    Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

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  • Why COVID-19 Is Driving a Marketing Revolution

    Forward   October 15, 2020  

    While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

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  • How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

    Webinars   October 15, 2020  

    In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

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  • The 2020 Hispanic Market Report: The New American Mainstream

    Knowledge Partners   October 13, 2020  

    This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.

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  • Using Data to Drive Results: How to Design Smarter Influencer Campaigns

    Webinars   October 8, 2020  

    This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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  • How to Use Blockchain Technology

    Ask the Expert Answers   October 7, 2020  

    How does blockchain affect marketing, and how can it help marketers?

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  • 2020 Digital Marketing Operations Benchmarking Insights

    Knowledge Partners   October 6, 2020  

    Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.

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  • 2020 In-House Creative Industry Report

    Knowledge Partners   October 6, 2020  

    Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.

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  • Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment

    Knowledge Partners   October 5, 2020  

    A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.

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  • The Total TV Landscape in 2020

    Webinars   October 1, 2020  

    In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.

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