Search Results for All Content (access may be restricted)

Search returned: 2353 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • How Dynamic Creatives Are Driving Customer Engagement

    Knowledge Partners   July 28, 2021  

    In this article from Theorem, learn why display ads need to be personalized to connect with and convert customers.

    view
  • What’s Next for Digital Advertising

    Knowledge Partners   July 26, 2021  

    In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.

    view
  • Where to Next with Experiential Marketing: A Year-Long Journey

    Session Videos   July 22, 2021  

    This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.

    view
  • Scoring the Right Mix Between the Art and the Science

    B2B Marketer   July 21, 2021  

    Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.

    view
  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

    view
  • International FMCG/CPG Report 2021: Consumer Goods in a Crisis

    Knowledge Partners   July 14, 2021  

    In this report YouGov, an international research, data and analytics company, examines how COVID-19 impacted consumer behavior.

    view
  • International Omni-Channel Retail Report 2021

    Knowledge Partners   July 9, 2021  

    In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.

    view
  • Global Gaming and eSports

    Knowledge Partners   July 9, 2021  

    YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.

    view
  • Web Analytics Switch Tracks

    ANA Magazine   July 9, 2021  

    Recalibrating how their audiences consume information is just one of the key challenges facing marketers on the analytics front post-pandemic. The death of cookies and the rise of online privacy concerns will also spur brands and organizations to bring new strategies to bear when it comes to data management. First-party data awaits.

    view
  • Why Video Out-of-Home Can’t Be Overlooked

    Forward   July 8, 2021  

    With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.

    view
  • Innovating Today, Envisioning Tomorrow: The Path to Convergence

    Session Videos   July 8, 2021  

    In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.

    view
  • Fueling Campaign Performance with Intelligent Creative

    Session Videos   July 8, 2021  

    In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.

    view
  • B2B Marketers Get Up Close and Personal (Possibly)

    B2B Marketer   July 7, 2021  

    Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.

    view
  • Role of Self-Regulation in the Digital Ad Space

    Industry Insights   July 1, 2021  

    Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

    view
  • Marketing Cloud Best Practices for Publishers

    Knowledge Partners   June 30, 2021  

    This article from Theorem summarizes best practices for publishers using marketing cloud technologies.

    view
  • Up Your Email Marketing Game Through Testing and Optimization

    Webinars   June 30, 2021  

    In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.

    view
  • What Marketers Need to Know About Google Analytics

    Webinars   June 30, 2021  

    In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.

    view
  • Leveraging Attribution

    Session Videos   June 29, 2021  

    Attribution is both an art and a science. In today’s hyper-fragmented communications environment, attribution has never been more important...or more challenging. In this video, learn how attribution also helps the CMO in making the case for marketing investment with the CFO.

    view
  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Session Videos   June 29, 2021  

    In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.

    view
  • Using Advanced Analytics to Drive Marketing ROI

    Session Videos   June 29, 2021  

    In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?

    view