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  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement

    Webinars   October 10, 2019  

    In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

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  • Artificial Intelligence Report, 2019 Edition

    Research Reports   October 9, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Artificial Intelligence features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • Virtual Reality Report, 2019 Edition

    Research Reports   October 9, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the virtual reality features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • Artificial Intelligence Infographic, 2019 Edition

    Research Infographics   October 9, 2019  

    Get smart on the ways brands are leveraging Artificial Intelligence and understand the affect this trend is having on the marketing industry.

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  • Virtual Reality Infographic, 2019 Edition

    Research Infographics   October 9, 2019  

    Virtual reality technology is becoming more accessible, so get smart on the ways brands are using immersive experiences to engage and delight consumers.

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  • The Power of Diversity and Inclusion in Storytelling

    ANA Magazine   October 9, 2019  

    Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

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  • CMO Trend Brief: Virtual Reality, 2019 Edition

    Research Reports   October 9, 2019  

    This quick read sums up what marketing leaders need to know about virtual reality’s impact on the future of advertising, customer experience, and brand engagement.

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  • CMO Trend Brief: Artificial Intelligence, 2019 Edition

    Research Reports   October 9, 2019  

    This quick read sums up the must-know aspects of the Artificial Intelligence for marketing leaders who want to get ahead of the curve on this important trend.

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  • New Designs for Engaging Consumers

    Forward   October 8, 2019  

    Conversational marketing enables a one-to-one dialogue between individuals and brands that helps to inform, capture, qualify, and better connect with consumers.

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  • A Culture of Extremes: Exposing the Myths About Video Viewing Behaviors

    Knowledge Partners   October 8, 2019  

    In its latest guide for marketers, VAB explores 15 most common myths about TV viewing.

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  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

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  • State of Media 2020 — Trends to Watch

    Session Videos   October 4, 2019  

    In this video, Hershey's Charlie Chappell addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.

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  • Expect the Unexpected

    Public Videos   October 4, 2019  

    To think like an insightful futurist, you have to challenge the status quo by tapping into trends.

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  • State of Media 2020 — Trends to Watch

    Public Videos   October 4, 2019  

    Marketers are advised to cap their frequency when entering the streaming TV space.

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  • Transforming Experiences to Transform Customer Relationships

    Public Videos   October 4, 2019  

    Marketers need access to experiential data to build customer loyalty and elevate their business operations.

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  • Direct-to-Consumer Report, 2019 Edition

    Research Reports   October 4, 2019  

    Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

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  • A Peek Behind the Curtain at Disney

    Session Videos   October 3, 2019  

    Learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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