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AFM Conference Co-Chair Discusses Supplier Diversity Strategy
Industry Insights March 30, 2023The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.
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Getting Global Rights Management Right
Forward March 30, 2023Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.
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The Use of D2C by Generation
Money Slides March 29, 2023Insider Intelligence reports on what percentage of each generation has ordered directly from a brand.
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The Leading Concerns of Generation Z
Money Slides March 29, 2023Insider Intelligence shares survey data detailing the personal concerns that weigh heaviest on the minds of generation Z.
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Gen Z’s Favorite Brands, by the Numbers
Money Slides March 29, 2023Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.
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Gen Z's Preference for Social Media Over Other Media, by the Numbers
Money Slides March 29, 2023Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.
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Social Media Is Not Social: Unpacking the 4 Reasons We Can’t Disconnect
Industry Insights March 28, 2023There are four core motivations people can have for engaging with the various platforms. These may or may not be conducive to them noticing a brand's content while on a given platform.
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Sparking Consumer Participation Through Shared Values and Beliefs
Knowledge Partners March 28, 2023ICF Next conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.
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Zero-Party Data Versus First-Party Data
Money Slides March 27, 2023R3 lays out the characteristics that distinguish zero-party data and first-party data.
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Marketers' 10 Favorite Retail Media Networks
Money Slides March 27, 2023The ANA shares data detailing which retail media networks are most used by marketers and to what extent.
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A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides March 27, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
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Consumers Relative Preferences for In-Store and Online Shopping, by the Numbers
Money Slides March 27, 2023Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.
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The KPIs That Can Guide Your Influencer Marketing Campaigns
Money Slides March 27, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Email Users Worldwide to Grow at Three Percent per Year
Money Slides March 27, 2023As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.
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B2B Marketing Spend: 2022 Expenditures by Channel and a Forecast for 2023
Money Slides March 27, 2023Winterberry Group broke down the B2B sector’s advertising spend by channel in 2022 and offered a projection of what that spending by channel will look like in 2023.
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Amazon Projected to Lose Share of the Retail Media Ad Market
Money Slides March 27, 2023Forrester shares data forecasting that Amazon’s share of the retail media ad market will decline by 2024 under pressure from competitors such as Walmart, Kroger, Best Buy, Michaels, Albertsons, and Tesco.
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Charting the Path Toward Analytics Maturity
Money Slides March 27, 2023AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.
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Marketers' Favorite KPIs for Retail Media Networks
Money Slides March 27, 2023The ANA shares data detailing which KPIs marketers most prefer to use when evaluating the performance of retail media networks.
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Retail Media Networks: Ad Formats’ Shares of Sales, Past and Future
Money Slides March 27, 2023Forrester shares data on the share of ad sales held by different retail media network ad formats (onsite search, offsite, and onsite display), and forecasts how this will evolve in the future as marketers strive to optimize customer experience.
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Gender Breakdown by Marketing Job Level
Money Slides March 27, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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