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Presenters at the ANA’s flagship conference provided case studies of organizations that are striving to carry out benevolent social missions.

Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.

Econsultancy identified emerging developments likely to affect the work of business marketers in the coming year.

S&P Global discussed how it built its branding frameworks to ensure a consistent voice across communications and to continue its role as a leading place for investors to gather information.

Campari America shared insights on how to use celebrity influencers to tell stories.

Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.

Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

Allstar Financial Group provided three recommendations to help guide marketers in their use of native advertising.

MailChimp’s Colleen Jones advised content marketers on how to develop their visions, strategies, and content operations.

PwC offered advice for turning proprietary research into engaging, valued, lead-generating content.

Mower’s Mary Owusu shared a plan to help marketers optimize their online content for search.

Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

Bose’s head of global alliances, Courtney Tincher, detailed how the company created a central brand story across all media and social platforms.

RBC shared its sponsorship story, including measurement methods marketers can use in their businesses immediately.

This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

No matter where a customer is along the buying journey, marketers can use content to create connections.

Leaders from Bloomberg discussed the organization’s robust content strategy around diversity and inclusion initiatives as related to talent retention and development.

Peloton brings its product into consumers’ homes through live and on-demand content.

Puerto Rico Tourism Company created a content marketing campaign to convince tourists to visit the island and balance out the negative media around the recent hurricane damage.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.