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  • Influencer Marketing Overview

    Public Videos   February 15, 2019  

    In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.

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  • The State of Content Marketing in 2019

    Webinars   February 13, 2019  

    Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

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  • The Art of Going Viral

    Event Recaps   February 5, 2019  

    Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

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  • Yahoo Sports Creates Activations Around Super Bowl

    MediaPost   January 31, 2019  

    Yahoo engages Super Bowl fans with an experiential campaign.

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  • How Two Brands Used Print to Increase Results and ROI

    Event Recaps   January 31, 2019  

    The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.

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  • It’s Not Either/Or: How to Utilize Both Print and Digital

    Event Recaps   January 31, 2019  

    Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.

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  • A Framework for Storytelling and Strategy

    Event Recaps   January 29, 2019  

    This framework for developing a strategy is based on three key elements of storytelling: characters, conflict, and plot.

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  • John Deere: An Original Content Marketer

    Event Recaps   January 29, 2019  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • Tailor-Made TV: How Consumers Custom Design Their TV Viewing

    Knowledge Partners   January 28, 2019  

    This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

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  • Content As a Differentiator

    B-to-B Marketer   January 23, 2019  

    In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

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  • Martech for the Future: How Innovators are Engaging Audiences with VR and AR

    Event Recaps   January 17, 2019  

    Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.

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  • Get Better Gifts

    Echo Awards   December 21, 2018  

    The SickKids Foundation created a campaign to show the real life experience of being a SickKids parent — the everyday challenges, but also their incredible strength.

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  • The Stagecoach of the Desert Cowboys

    Echo Awards   December 21, 2018  

    SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

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  • A Digital Affair

    Echo Awards   December 21, 2018  

    With its campaign "A Digital Affair," Telia Enterprise got a viable content platform for communication and a license to engage an audience in a conversation that wasn't necessarily about telephony, SIM cards, or internet connections.

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  • Just Ask a Golf Driver

    Echo Awards   December 21, 2018  

    In a push to meet 2017 sales targets, VW reached out to prospective Golf buyers to encourage additional test drives.

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  • Your Business by the Numbers: Small Business e-Newsletter

    Echo Awards   December 21, 2018  

    By communicating personalized account insights, membership features and benefits across its multiple credit card products at a user level, the e-Newsletter from American Express behaves like an app right in the inbox, allowing the brand to engage one-to-one with each of its card members in a scalable way.

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  • enelpremia 3.0

    Echo Awards   December 21, 2018  

    enelpremia 3.0 is the loyalty program targeting all Enel Energia residential customers, which aims to encourage behaviors beneficial for the individual and society. For the second edition of the program, Enel is once again offering customers an innovative, unconventional loyalty scheme.

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  • Four Examples of Brand Purpose from ANA’s 2018 Masters of Marketing Conference

    Industry Insights   December 17, 2018  

    Presenters at the ANA’s flagship conference provided case studies of organizations that are striving to carry out benevolent social missions.

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  • Snaptivity

    Cannes Mobile Lions Awards   December 15, 2018  

    Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.

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  • Nine Trends Critical for B2B Marketers in 2019

    Event Recaps   December 12, 2018  

    Econsultancy identified emerging developments likely to affect the work of business marketers in the coming year.

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