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  • Let's #TalkAboutBias

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • ZaloPay Tet 2020

    Smarties Awards   December 21, 2020  

    Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.

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  • Doritos x Illegal Civ

    Smarties Awards   December 21, 2020  

    To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.

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  • That Made All the Difference Podcast

    Smarties Awards   December 21, 2020  

    Bank of America’s “That Made All the Difference” podcast shifted its content strategy to highlight how different influential figures were helping to support their communities amid the COVID-19 pandemic and social unrest.

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  • Behind the Campaign: Ask Troy-Bilt

    Research Reports   December 18, 2020  

    Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.

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  • How ADT Cracked the Social Code and Grew Its In-House Team

    Webinars   December 9, 2020  

    In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.

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  • Adapting to Conditions in the Pandemic

    Event Recaps   December 8, 2020  

    Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.

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  • Adapting to Conditions in the Pandemic

    Session Videos   December 8, 2020  

    The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.

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  • Contests, Giveaways, and Sweepstakes

    Ask the Expert Answers   December 2, 2020  

    What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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  • Facing a Sea of Unknowns, Marketers Brace for 2021

    B2B Marketer   December 2, 2020  

    As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.

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  • Differentiation Via Social Justice and Inclusiveness

    Session Videos   November 18, 2020  

    In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

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  • Differentiation Via Social Justice and Inclusiveness

    Event Recaps   November 18, 2020  

    This year, Eastern Bank has been an outspoken supporter of the Black Lives Matter movement — including in its advertising — and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

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  • How to Create a Positive Work Culture

    Event Recaps   November 17, 2020  

    Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

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  • Representing America’s Voice

    Session Videos   November 17, 2020  

    In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.

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  • How to Create a Positive Work Culture

    Session Videos   November 17, 2020  

    In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

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  • Representing America’s Voice

    Event Recaps   November 17, 2020  

    Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.

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  • ABM Content Plan Worksheet

    Tools   November 15, 2020  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • Marketers Raise Podcast Volume to Eleven

    ANA Magazine   November 13, 2020  

    The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

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  • Deceptive Advertising Practices: The Methods and Consequences

    Event Recaps   November 11, 2020  

    Industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.

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  • Deceptive Advertising Practices: The Methods and Consequences

    Public Videos   November 11, 2020  

    This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.

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