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  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

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  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

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  • Production Best Practices During COVID-19

    Ask the Expert Answers   July 15, 2020  

    How has production been affected by COVID-19? How can companies adapt?

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Using TikTok to Increase Your Return on Influencers

    Webinars   July 7, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.

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  • Three Ways to Leverage Tech and Data

    Event Recaps   June 30, 2020  

    Resonate shared insights into how to engage with consumers during turbulent times, and how to use data to understand what consumers need.

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  • Email Marketing in Sensitive Times

    Event Recaps   June 30, 2020  

    This session focuses on the best email marketing techniques to utilize during this period of unease.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Progressive Insurance’s In-House Approach to Influencer Marketing

    Webinars   June 17, 2020  

    In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.

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  • How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

    Event Recaps   June 10, 2020  

    RXBAR, a snack brand with all-natural ingredients, worked with its existing influencer database to provide free, daily workouts through Instagram Live, offering exercise options for consumers stuck at home during the COVID-19 pandemic.

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  • COVID-19 Industry Impact on Production and Content Creation: What’s Next?

    Webinars   June 10, 2020  

    In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:

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  • Travelers and Its ABM Pilot

    Event Recaps   June 4, 2020  

    Travelers described its successful account-based marketing pilot program.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • Brand Positioning Statements

    Ask the Expert Answers   May 28, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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