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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • Content Marketing Overview

    Industry Insights   January 18, 2020  

    In this video, learn more about content marketing.

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  • Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok

    Webinars   January 15, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

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  • Don't Hate Me Because I am LGBTQ+/World Pride 2019

    Multicultural Excellence Awards   January 15, 2020  

    Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

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  • Queer City (Pride + Progress)

    Multicultural Excellence Awards   January 15, 2020  

    P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

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  • Dream Crazy

    Multicultural Excellence Awards   January 15, 2020  

    The “Dream Crazy” campaign celebrates inspirational athletes that have pushed their sports (and sometimes the world) forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team.

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  • Join Us for Good

    Multicultural Excellence Awards   January 15, 2020  

    Eastern Bank’s “Join Us For Good” campaign is the powerful articulation of its brand purpose, welcoming all customers, colleagues, and communities to join a movement focused on building advocacy, embracing social responsibility and helping improve equality in the communities Eastern Bank serves.

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  • First Shave

    Multicultural Excellence Awards   January 15, 2020  

    In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

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  • Go Back to Africa

    Multicultural Excellence Awards   January 15, 2020  

    Black & Abroad wanted to reinforce its position as a leader in redefining world experiences for the modern black traveler.

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  • Being a Kid is Tough

    Multicultural Excellence Awards   January 15, 2020  

    The California Milk Processor Board strategized a campaign to target millennial parents.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • Changing the Game

    Multicultural Excellence Awards   January 15, 2020  

    As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.

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  • B2B Brands Continue Steep Climb Up Content Marketing Hill

    B2B Marketer   January 8, 2020  

    Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • Branded Content Series: Advertising Without Advertising

    Event Recaps   December 12, 2019  

    A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.

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  • Digital Transformation in Three Phases at STANLEY Healthcare

    Event Recaps   December 12, 2019  

    STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

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  • Leveraging Black Twitter to Catapult Content

    Event Recaps   December 12, 2019  

    Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

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  • Content in a Post-Like World

    Event Recaps   December 12, 2019  

    The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”

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  • The Hummus Revolution

    Event Recaps   December 12, 2019  

    Sabra promoted its hummus product with a three-pronged integrated campaign.

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  • How a Legacy Brand Stays Relevant

    Event Recaps   December 12, 2019  

    Three key principles have helped legacy brand National Geographic maintain relevance.

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