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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Progressive Insurance’s In-House Approach to Influencer Marketing

    Webinars   June 17, 2020  

    In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.

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  • How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

    Event Recaps   June 10, 2020  

    RXBAR, a snack brand with all-natural ingredients, worked with its existing influencer database to provide free, daily workouts through Instagram Live, offering exercise options for consumers stuck at home during the COVID-19 pandemic.

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  • COVID-19 Industry Impact on Production and Content Creation: What’s Next?

    Webinars   June 10, 2020  

    In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:

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  • Travelers and Its ABM Pilot

    Event Recaps   June 4, 2020  

    Travelers described its successful account-based marketing pilot program.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • Brand Positioning Statements

    Ask the Expert Answers   May 28, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • 2020 Vision: Trends to Define the Next Decade and Guide Content Marketing

    Event Recaps   May 19, 2020  

    Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • For Smokers Trying to Quit, This Lozenge Might Be the Answer

    REGGIE Awards   May 16, 2020  

    Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.

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  • Got IT Problems? This Company Hilariously Dramatizes Them in Game

    REGGIE Awards   May 16, 2020  

    Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.

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  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

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  • Personalization: Fact or Fiction?

    Event Recaps   May 7, 2020  

    Learn how Diageo thinks about personalization in the current age of marketing.

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  • The Moving Target: Rebuilding Audience in Real Time

    Event Recaps   May 7, 2020  

    Today’s consumer is a moving target - they lead multifaceted lives, making it imperative that marketers reach them wherever they are in their day.

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  • Keeping Email Campaigns Healthy During the Coronavirus

    B2B Marketer   April 29, 2020  

    With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.

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  • Content in the Time of Coronavirus

    Webinars   April 20, 2020  

    This webinar explored practical ways to shift one’s content strategy, messaging, and tone to reflect today's new reality while still authentically reflecting the brand.

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