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Search returned: 823 document(s).

  • Marketers Bulk Up Their Content Marketing Efforts

    ANA Magazine   July 23, 2021  

    As people return to a post-pandemic life, marketers are going to need to reevaluate their content marketing strategy if they want to stay viable and keep their audiences engaged. Producing content that brings meaning to people’s lives is shaping up to be the biggest challenge, along with devising new measurement tools.

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  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

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  • Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

    Event Recaps   June 7, 2021  

    Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.

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  • Pepsi Leveraged Influencers to Deepen Consumer Engagement

    Event Recaps   June 3, 2021  

    Tapping into consumers’ increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market.

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  • Behind Cooper Tire’s Hybrid In-House Strategy

    Event Recaps   June 3, 2021  

    Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.

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  • BIC’s Journey to Global Digital Acceleration

    Event Recaps   June 1, 2021  

    In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.

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  • Winning in a Sea of Sameness: Building a Stand-Out Brand

    Event Recaps   June 1, 2021  

    In this session, the team at New Belgium outlined how they turned a cartoon from their six-pack packaging into a social media spokescreature who builds loyal relationships with beer drinkers, regularly goes viral, and has drastically improved the brewery’s overall sales.

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  • How PepsiCo Built a Winning Brand Portfolio

    Event Recaps   May 27, 2021  

    Katie Haniffy at PepsiCo Beverages and Sean McCaffrey at GSTV shared how a collaborative partnership across strategic planning and insights, content creation, measurement, and retailer relations helped PepsiCo win in the convenience and gas channel and beyond.

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  • The Bottom-Line Value of Diverse and Inclusive Influencer Marketing

    Session Videos   May 26, 2021  

    In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.

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  • The Bottom-Line Value of Diverse and Inclusive Influencer Marketing

    Event Recaps   May 26, 2021  

    Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Session Videos   May 25, 2021  

    In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

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  • How the Nation’s Largest Lender Won the Super Bowl

    Event Recaps   May 25, 2021  

    The CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.

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  • How the Nation’s Largest Lender Won the Super Bowl

    Session Videos   May 25, 2021  

    In this video, the CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Event Recaps   May 25, 2021  

    The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

    view
  • How the Nation’s Largest Lender Won the Super Bowl

    Public Videos   May 25, 2021  

    When working with influencers, you have to give them control in their universes.

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  • How Doritos Supported High School Graduates During COVID

    REGGIE Awards   May 21, 2021  

    Doritos, in partnership with iHeartRadio, gave high school graduates a national media platform to celebrate their accomplishment on “another level,” when graduation ceremonies across the country were cancelled or delayed due to the COVID-19 pandemic.

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  • Go RVing Honeymoon InteRVention

    REGGIE Awards   May 21, 2021  

    Inspired by couples whose honeymoons were canceled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime.

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  • AARP’s COVID-19 Response

    REGGIE Awards   May 21, 2021  

    Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.

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