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Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.

To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.

Bank of America’s “That Made All the Difference” podcast shifted its content strategy to highlight how different influential figures were helping to support their communities amid the COVID-19 pandemic and social unrest.

Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.

In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.

Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.

The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.

What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.

In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

This year, Eastern Bank has been an outspoken supporter of the Black Lives Matter movement — including in its advertising — and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.

In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

Industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.

This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.