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  • How to Make the Most of Stories on Social Media

    ANA Magazine   May 24, 2019  

    If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

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  • Nationwide: Three Important Steps When Choosing Influencers for Your Social Marketing Strategy

    Webinars   May 22, 2019  

    Everyone knows influencer marketing is a proven way to effectively and authentically connect with social audiences. But, how do you know what influencer is right for you? In this webinar, learn about three elements that are critical to your influencer success.

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  • Building a Better Mousetrap for B2B Content Marketing

    B-to-B Marketer   May 22, 2019  

    B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.

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  • Creating Meaningful Partnerships Between Influencers and Brands

    Webinars   May 8, 2019  

    In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

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  • Kohl’s: Building Brand Credibility with Influencer Marketing

    Webinars   May 1, 2019  

    In this webinar, learn how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space.

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  • How Campari and Wild Turkey Are Reintroducing Bourbon to America

    Event Recaps   April 18, 2019  

    Campari America shared insights on how to use celebrity influencers to tell stories.

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  • Testing Content Marketing: A Case Study from Northwell Health

    Event Recaps   April 16, 2019  

    Northwell Health shared some of its learnings about the performance of its content marketing.

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  • Making Thought Leadership Pop: Case Studies on VR and Other Technologies

    Event Recaps   April 16, 2019  

    PGIM Investments shared some of its approaches to creating thought leadership that transcended mere white papers.

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  • The Future of Search: Voice & Visual

    Event Recaps   April 4, 2019  

    Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 4, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer

    Event Recaps   April 4, 2019  

    The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

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  • Snackable Content Strategies to Win with Gen Z

    Webinars   April 3, 2019  

    In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

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  • Nat Geo Creates "Sounds Of Future Ocean" To Draw Attention To Plastics Crisis

    MediaPost   March 21, 2019  

    National Geographic published a 4-track album of nature sounds created with plastic material pulled from the ocean to draw attention to the issue of water pollution on World Water Day.

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  • Shopper Marketing: The Good, the Bad, and the Ugly

    Event Recaps   March 20, 2019  

    WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.

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  • Maximizing your Brand Showcase on Amazon

    Event Recaps   March 20, 2019  

    LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.

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  • Online to Offline: Measuring the Impact of Social Content on Sales

    Event Recaps   March 20, 2019  

    Fullscreen shared insights on how an innovative approach to valuing social media can help marketers evaluate and optimize their marketing mix and drive cash register sales.

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  • From Kickstarter to Consumer Product Model

    Event Recaps   March 20, 2019  

    With the Gravity Blanket and other products, Gravity has developed a method of product development built to understand how consumers’ expectations are evolving — one that is also extremely cost-effective.

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  • Combining Curiosity and Creativity Within a Fortune 100 Company

    Event Recaps   March 14, 2019  

    Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.

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  • The Good, the Bad, and the Ugly of In-Housing

    Event Recaps   March 14, 2019  

    Electronic Arts has been on a two-year journey to fully build its in-house media buying function.

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  • The Power of Podcasting

    Event Recaps   March 14, 2019  

    Now a $314 million industry, podcasts offer brands and advertisers a new and different way to engage with audiences.

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