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Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.

Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.

At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.

The Hershey Company and SheSpeaks discussed how they engaged influencers including actress Tia Mowry to win the hearts and wallets of Walmart shoppers.

Heinz showcased the power of social listening in influencer marketing and discussed how the company has tapped social media to give voice to its biggest brand advocates.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.

The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.

American Express provided advice on cultivating an audience for one’s content and stimulating consideration.

American Express has a proprietary scorecard for selecting the right social influencers for its brand.