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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Three Types of Gamers Marketers Need to Understand

    Event Recaps   July 8, 2020  

    Fullscreen broke down the various types of gamers and explained why brands need to pay attention to this quickly growing audience.

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  • Using TikTok to Increase Your Return on Influencers

    Webinars   July 7, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How Gen Z Will Save Us and Their Impact on Business

    Webinars   June 3, 2020  

    In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

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  • TUMS or Dare: A New Challenge with Millennials

    REGGIE Awards   May 16, 2020  

    To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.

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  • What Do Michael Bublé and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

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  • 5 Ways Marketers Can Engage Millennial and Gen Z Mothers

    Webinars   May 13, 2020  

    The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.

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  • Marketing to Gen Z and Millennials: Driving Brand Love in the Age of Sustainability

    Webinars   May 6, 2020  

    This presentation provided an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.

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  • Penguin Random House: Reaching Latinx Readers Through #CuentosUnidos

    Event Recaps   April 21, 2020  

    To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.

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  • NASCAR'S Driving Diversity And Inclusion

    Event Recaps   April 21, 2020  

    In this session Dawn Harris, Senior Director, Multicultural Development will share how NASCAR is promoting diversity, inclusion and equity to expand and reach new consumers.

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  • Vollrath: A B2B Digital Transformation Story

    Event Recaps   April 1, 2020  

    Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.

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  • How Athens Introduced Phyllo Dough to A Younger Generation

    Event Recaps   March 24, 2020  

    Athens Foods reworked its digital and social content strategy to pave the way for a successful new brand and the launch of a new product line.

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  • The Fever of Fandom: Leveraging the Superfan

    Event Recaps   March 19, 2020  

    Delmus Credle, head of strategy at IW Group, explored the underlying motivations and behaviors of fans to understand how an average consumer becomes a super-fan and how brands can apply lessons from this fan-first view to their own marketing efforts.

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  • The Crocs Renaissance

    Event Recaps   March 6, 2020  

    By embracing its polarizing nature, re-invigorating its icon, and igniting loyalists around the world, Crocs has enjoyed a brand renaissance.

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  • Reviving the Nesquik Brand for a New Generation

    Session Videos   March 5, 2020  

    In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • Reviving the Nesquik Brand for a New Generation

    Event Recaps   March 5, 2020  

    Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • Reviving the Nesquik Brand for a New Generation

    Public Videos   March 5, 2020  

    Nesquik leveraged platforms and partners to be relevant to its new target audience.

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  • Spoilerland

    ECHO Awards   March 2, 2020  

    Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.

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