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  • The Crocs Renaissance

    Event Recaps   March 6, 2020  

    By embracing its polarizing nature, re-invigorating its icon, and igniting loyalists around the world, Crocs has enjoyed a brand renaissance.

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  • Reviving the Nesquik Brand for a New Generation

    Event Recaps   March 5, 2020  

    Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • Reviving the Nesquik Brand for a New Generation

    Public Videos   March 5, 2020  

    Nesquik leveraged platforms and partners to be relevant to its new target audience.

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  • Reviving the Nesquik Brand for a New Generation

    Session Videos   March 5, 2020  

    In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.

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  • Spoilerland

    Echo Awards   March 2, 2020  

    Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.

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  • Samsung Explore

    Echo Awards   March 2, 2020  

    Understanding its millennial target’s appetite for experiencing new worlds and technology, Samsung created Samsung Explore, a hub of branded content to educate and inspire millennials to use technology to enrich their lives.

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  • Illumina and Genomics for Good

    Event Recaps   January 30, 2020  

    Illumina shared its approach to promoting the message of Genomics for Good.

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  • How Penguin Random House Celebrated Latinx Heritage Month

    Event Recaps   January 29, 2020  

    To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.

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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

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  • The Revival of the Klondike Jingle

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration through digital dynamic audio.

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  • DIMES Voice Command

    Smarties Awards   November 7, 2019  

    Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.

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  • Abreva: Reaching a Younger Audience Through Mobile Video

    Smarties Awards   November 7, 2019  

    Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

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  • Histories with a Story

    Smarties Awards   November 7, 2019  

    Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

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  • Pitaya: The Princess Needs No Saving

    Smarties Awards   November 7, 2019  

    Tuenti, a mobile phone company based in Argentina, created an online game to generate brand awareness and presence while reaching female millennials.

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  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

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  • Simplifying the Hotel Booking Experience with Hilton

    Event Recaps   October 24, 2019  

    Hilton launched a new ad campaign to promote the benefit of signing up for the Hilton Honors loyalty program and booking directly on Hilton.com.

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  • Purposeful People Series: Donna Vieira

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

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  • Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape

    Public Videos   October 5, 2019  

    Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.

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