Search Results for All Content (access may be restricted)

Search returned: 677 document(s).

  • Four Ways Marketers Can Best Engage Gen Z

    ANA Magazine   August 22, 2019  

    Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 8, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers

    Public Videos   July 25, 2019  

    Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.

    view
  • #WMxVidCon 2019: Key Takeaways

    Knowledge Partners   July 22, 2019  

    In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.

    view
  • ScottsMiracle-Gro: Creating a Digitally Native Vertical Brand Inside a Traditional CPG Company

    Event Recaps   June 20, 2019  

    CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.

    view
  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

    view
  • Reigniting Miller Lite

    Public Videos   May 17, 2019  

    Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.

    view
  • Reigniting Miller Lite

    Session Videos   May 17, 2019  

    In this video, Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

    view
  • Reigniting Miller Lite

    Event Recaps   May 17, 2019  

    Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

    view
  • Four New Diet Coke Flavors

    REGGIE Awards   May 15, 2019  

    To appeal to millennials’ desire for culinary adventure, Diet Coke created several new flavors.

    view
  • State Farm Neighborhood of Good Music Festival Experience

    REGGIE Awards   May 15, 2019  

    State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.

    view
  • Swedish Fish Shark Week Program

    REGGIE Awards   May 15, 2019  

    Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.

    view
  • truth Zombie Rally

    REGGIE Awards   May 15, 2019  

    To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.

    view
  • Bridgestone Olympic Dreams

    REGGIE Awards   May 15, 2019  

    Through its Winter Olympics sponsorship, Bridgestone reached parents who drive their children, and potential future Olympians, to sports practices and games, no matter the weather conditions.

    view
  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

    view
  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

    view
  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

    view
  • The Disruption of Direct-to-Consumer Brands

    Event Recaps   April 30, 2019  

    Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

    view
  • The Disruption of Direct-to-Consumer Brands

    Session Videos   April 30, 2019  

    In this video, Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

    view
  • Oreo: Becoming a Brand of Choice with Millennials and Gen Z

    Webinars   April 24, 2019  

    In this webinar, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.

    view

1234567 >>  Last (34)