Search Results for All Content (access may be restricted)

Search returned: 675 document(s).

  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

    view
  • The Revival of the Klondike Jingle

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration through digital dynamic audio.

    view
  • Abreva: Reaching a Younger Audience Through Mobile Video

    Smarties Awards   November 7, 2019  

    Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

    view
  • Histories with a Story

    Smarties Awards   November 7, 2019  

    Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

    view
  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

    view
  • Pitaya: The Princess Needs No Saving

    Smarties Awards   November 7, 2019  

    Tuenti, a mobile phone company based in Argentina, created an online game to generate brand awareness and presence while reaching female millennials.

    view
  • DIMES Voice Command

    Smarties Awards   November 7, 2019  

    Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.

    view
  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

    view
  • Purposeful People Series: Donna Vieira

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

    view
  • Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape

    Public Videos   October 5, 2019  

    Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.

    view
  • The Disruption of Direct-to-Consumer Brands

    Event Recaps   September 18, 2019  

    Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   September 15, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

    view
  • Getting in the Esports Game

    Knowledge Partners   August 28, 2019  

    As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.

    view
  • Four Ways Marketers Can Best Engage Gen Z

    ANA Magazine   August 22, 2019  

    Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

    view
  • Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers

    Public Videos   July 25, 2019  

    Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.

    view
  • #WMxVidCon 2019: Key Takeaways

    Knowledge Partners   July 22, 2019  

    In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.

    view
  • ScottsMiracle-Gro: Creating a Digitally Native Vertical Brand Inside a Traditional CPG Company

    Event Recaps   June 20, 2019  

    CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.

    view
  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

    view
  • Top Your RITZ

    Effie Awards   May 30, 2019  

    Leveraging social content and retailer-specific mobile experiences, the RITZ brand told a versatility story that inspired different uses of RITZ Crackers (whether topped, dipped, or eaten unadorned), partner solutions, and consumption occasions.

    view

1234567 >>  Last (34)