Search Results for All Content (access may be restricted)

Search returned: 202 document(s).

  • Enhancing Enterprise Value Through Purpose-Driven Marketing

    Session Videos   June 29, 2021  

    In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

    view
  • Enhancing Enterprise Value Through Purpose-Driven Marketing

    Event Recaps   June 29, 2021  

    Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

    view
  • Simmons Snoozzzapalooza

    REGGIE Awards   May 21, 2021  

    The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”

    view
  • Share the Love

    ECHO Awards   April 15, 2021  

    Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.

    view
  • Deer and Beer

    ECHO Awards   April 15, 2021  

    Jägermeister shared how it expanded its audience to a younger demographic.

    view
  • Hidden in Plain Sight

    ECHO Awards   April 15, 2021  

    Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.

    view
  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

    view
  • UniCornetto’s My Fairy Tale

    Smarties Awards   December 21, 2020  

    Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.

    view
  • Beyond the Binary

    ANA Magazine   November 18, 2020  

    In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

    view
  • Marketers Raise Podcast Volume to Eleven

    ANA Magazine   November 13, 2020  

    The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

    view
  • Empathy, Storytelling, and Influencing Millennial Families

    Event Recaps   August 20, 2020  

    Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.

    view
  • Empathy, Storytelling, and Influencing Millennial Families

    Session Videos   August 20, 2020  

    In this video, Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • Three Types of Gamers Marketers Need to Understand

    Event Recaps   July 8, 2020  

    Fullscreen broke down the various types of gamers and explained why brands need to pay attention to this quickly growing audience.

    view
  • Using TikTok to Increase Your Return on Influencers

    Webinars   July 7, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.

    view
  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

    view
  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

    view
  • How Gen Z Will Save Us and Their Impact on Business

    Webinars   June 3, 2020  

    In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

    view
  • TUMS or Dare: A New Challenge with Millennials

    REGGIE Awards   May 16, 2020  

    To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.

    view
  • What Do Michael Bublé and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

    view