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  • Creative Messaging Development and Production Given COVID-19

    Research Reports   April 6, 2020  

    The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.

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  • Why Brands Need to Get in on the Joke

    ANA Magazine   March 27, 2020  

    More and more B2C and B2B marketers are starting to take humorous advertising very seriously. Such ads build rapport with consumers and cut through the proverbial clutter.

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  • ANA's Best of Media Leadership

    Public Videos   March 23, 2020  

    ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

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  • Adapt or Be Ignored

    Public Videos   March 6, 2020  

    Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Event Recaps   March 6, 2020  

    OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Session Videos   March 6, 2020  

    In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • Embrace the Power of "And" to Build an Enduring Brand

    Session Videos   March 5, 2020  

    In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”

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  • Embrace the Power of "And" to Build an Enduring Brand

    Public Videos   March 5, 2020  

    Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.

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  • Embrace the Power of "And" to Build an Enduring Brand

    Event Recaps   March 5, 2020  

    Caterpillar shared how it built an enduring brand by embracing the power of “and.”

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  • Xmas Mode

    Echo Awards   March 2, 2020  

    Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.

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  • We Make Brand System

    Echo Awards   March 2, 2020  

    Atmosphere Proximity created a brand design system for “we make — Autism at Work,” a workspace for people with autism.

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  • Columbia, The Official Soccer Team of Confusion

    Echo Awards   March 2, 2020  

    Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.

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  • Free or Persecuted

    Echo Awards   March 2, 2020  

    Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.

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  • Virgin Holidays Customer Journey

    Echo Awards   March 2, 2020  

    Proximity London created a campaign for Virgin Holidays targeting three phases of the travel customer journey.

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  • Theraflu Tracker

    Echo Awards   March 2, 2020  

    To promote Theraflu in Mexico, GSK used a data-driven strategy in portraying the risk of flu infection, accompanied by one-click functionality on banner ads that enabled purchase of the medicine.

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  • 4/20 High-Atus

    Echo Awards   March 2, 2020  

    Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.

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  • Email Creative and Design 101

    Webinars   March 2, 2020  

    Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.

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  • U Own It

    Echo Awards   March 2, 2020  

    DNA created a brand campaign for BECU, the fourth-largest credit union in the U.S., aimed at generating new membership among younger bank consumers.

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  • TymeBank Launch Campaign

    Echo Awards   March 2, 2020  

    To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.

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  • How Citi Takes a Customer-Centric Approach to Understanding Pain Points

    Event Recaps   February 27, 2020  

    Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.

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