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B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.

McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

The Dunkin’ brand has undergone a transformation in recent years, and CMO Tony Weisman shared eight key learnings gleaned along the way.

In this video, learn how Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”

Chipotle revitalized its brand and relevance by focusing on real.

Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”

Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

Pandora and Whirlpool shared advice for capitalizing on the advantages of audio advertising.

Colle McVoy discussed some of the forces reshaping consumers’ expectations and how brands can respond.

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.