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  • Managing In-House Agency Creative Content and Legal Concerns

    Research Reports   July 16, 2019  

    ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

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  • BMW Is Getting Extra Mileage Out of Pre-Owned Ads

    ANA Magazine   July 10, 2019  

    BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

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  • #WM/Cannes: Key Takeaways 2019

    Knowledge Partners   June 28, 2019  

    In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.

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  • Three Tips for Mastering a New Technology

    Event Recaps   June 27, 2019  

    Andy Hunt described the approach to learning new technologies taken by members of the Hershey Co.’s Innovation Lab.

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  • User-Generated Content on the Fitbit Feed

    Event Recaps   June 26, 2019  

    Fitbit described how its users create and use communities on its Fitbit Feed.

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  • Bank of America’s Approach to Content Marketing

    Event Recaps   June 26, 2019  

    Amy Stroud from Bank of America’s content marketing center of excellence explained the values that guide its mission and how it strives to integrate its work with the efforts of the organization’s other marketing arms.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Marketing Shoes to Entrepreneurs

    Event Recaps   June 11, 2019  

    Tennis shoe maker K-Swiss described how it sought a brand positioning that didn’t rely on sports or entertainment.

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  • Influencer Marketing Tips

    Event Recaps   June 11, 2019  

    Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Influencer Marketing Tips

    Session Videos   June 11, 2019  

    In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Marketing Cars with GIF Stickers

    Event Recaps   June 11, 2019  

    Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.

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  • Boeing: Workflow Management Tool Adoption Process

    Webinars   June 5, 2019  

    Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.

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  • Adapting B2B Creativity in a Digital World

    Session Videos   May 30, 2019  

    In this video, learn why instead of trying to be creative, brands need to create ideas with value.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Public Videos   May 30, 2019  

    Emotion should have the same priority as logic in driving B2B marketing decisions.

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  • Adapting B2B Creativity in a Digital World

    Event Recaps   May 30, 2019  

    According to Stein IAS and UL, instead of trying to be creative, brands need to create ideas with value.

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  • Gary Vee on B2B

    Session Videos   May 29, 2019  

    Hear a unique perspective from Gary Vaynerchuk, founder and chairman of VaynerX and CEO of VaynerMedia, on engaging your customers so that your business can grow.

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  • Gary Vee on B2B

    Public Videos   May 29, 2019  

    In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.

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  • Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes

    REGGIE Awards   May 15, 2019  

    Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.

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  • Go #2

    REGGIE Awards   May 15, 2019  

    P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.

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  • Staging Successful PR Promotions: Eight Tips from WestJet

    Session Videos   May 15, 2019  

    In this video, the airline WestJet shared lessons learned through its numerous PR promotions.

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