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  • Pebbles Cereal Rocks User-Generated Content in New Branded Series

    ANA Magazine   September 11, 2020  

    Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.

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  • Coca-Cola’s Global Story, Shot Entirely From Home

    Event Recaps   September 9, 2020  

    Sarah Traverso from The Coca-Cola Company shared how the brand developed, captured, and produced an ad campaign during the COVID-19 pandemic.

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  • Why Brisk Worked with Artists

    B2 Awards   September 1, 2020  

    Brisk collaborated with amateur artist to create a promotional campaign, leveraging the theatrical release of action thriller Hobbs & Shaw.

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  • Save the Day Business Programs

    B2 Awards   September 1, 2020  

    SDG&E’s campaign encouraged business owners to become “energy heroes” by going to the website to pick a demand response program that fits their needs, saving energy, money, and the environment in the process.

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  • Simplify Your Brand Under One Platform

    B2 Awards   September 1, 2020  

    Broadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.

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  • How Marketers Fulfill Customers’ Desire for Real-Time Brand Experiences

    Forward   August 25, 2020  

    Brands have to turn run-of-the-mill interactions with customers and prospects into something remarkable and unexpected. Such experiences not only boost the top and bottom lines but also strengthen brands and turn their customers into advocates for their products and services.

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  • The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

    Webinars   August 21, 2020  

    In this webinar, Yadira Harrison, co-founder at verb., discussed the questions that should be considered given the current state of affairs and shared the tools needed to create an actionable plan to shift from an IRL activation to a digital presence.

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  • Pinterest Creative Agency Advertising Guide

    Knowledge Partners   August 21, 2020  

    The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.

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  • The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production

    Webinars   August 13, 2020  

    In this webinar, Wimberly Meyer, partner and SVP of the production agency Summerjax, shared on-the-ground insights, practical advice, and real-world examples to help brands know what to expect and how to adapt to our evolving production reality.

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  • The (Near) Future of Experiences

    Event Recaps   July 28, 2020  

    Nelson Kunkel, chief design officer at Deloitte Digital, and Ian Daly, head of brand strategy at Live Nation, discussed the convergence of digital and physical marketing opportunities, offering suggestions for how brands can create new blended experiences for customers.

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  • How Marketers Must Adjust to the New Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • How and Why Honda Leveraged Social Influencers During COVID-19

    Event Recaps   July 21, 2020  

    Traditional production methods were disrupted by COVID-19, so Honda leveraged social media influencers as content creation partners.

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  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

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  • CVS Health: Producing an Ad During the Pandemic

    Event Recaps   July 15, 2020  

    Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.

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  • Advertising In the Time of COVID-19

    Forward   July 14, 2020  

    As time goes on and consumers get conditioned to a “new normal,” they will likely become increasingly open to hearing promotional messages from brands and organizations. They may also welcome some light-hearted advertising, as a break from a stressful environment.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • An Evolving Approach to Experiential: Converting Physical to Virtual

    Event Recaps   June 23, 2020  

    During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

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  • How John’s Crazy Socks Spreads Happiness and Inclusion Through Purpose

    Event Recaps   June 23, 2020  

    Mark and John Lee Cronin shared the journey of how they built a multi-million-dollar business while spreading happiness and shattering stereotypes about people with differing abilities.

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  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

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  • Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It

    Event Recaps   June 16, 2020  

    Business as usual was turned on its head when COVID-19 took hold in the U.S. In response Panera Bread pivoted, creating experiences to meet new and critical consumer needs.

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