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beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.

Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

Salesforce shared its thoughts on the best approaches to brand management in an age of individualized consumer insights made possible by analytics and AI.

From our understanding of whom we serve, we will focus on broadening the definition of what we do to provide the best brand experience.

Amanda Brinkman, Deluxe’s chief brand and communication officer and host of Small Business Revolution — Main Street, shared how Deluxe successfully transformed its own brand while also helping small businesses and communities.

In this video, Amanda Brinkman, Deluxe’s chief brand and communication officer and host of Small Business Revolution — Main Street, shared how Deluxe successfully transformed its own brand while also helping small businesses and communities.

R/GA provided an overview of the emerging creative opportunities provided by augmented reality (AR) experiences.

This session explored the key feelings that drive business forward and how B2B marketers and their agencies can tap into these powerful feelings.

Brands leaders, influencers, and industry experts share the latest trends and forecasts about influencer marketing and how brands are leveraging and integrating it into their strategies to drive growth.

Joseph Jaffe of Evol8tion asked organizations to undertake a number of thought experiments to help them reflect on their capacities to reinvent themselves.

Snickers told its classic “You’re not you when you’re hungry” story in a new way by leveraging audio advertising with Spotify.

Hellmann’s worked with Amazon to provide people with seasonal recipes through their Echo devices.

1-800-Flowers.com decreased the pain points associated with gift giving with its e-gifting experience.

Explore the techniques, organizational processes, and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

Kraft Heinz combines brands, food, and culture to resonate with modern consumers and foster love for its legacy brands.

Refinery29 offered marketers three tips for enhancing approaches to experiential marketing.

To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

Cella and The BOSS Group reported on the latest trends and areas of interest such as agile, account and project management practices, and emerging technologies.

T-Mobile’s disruptions in the wireless industry have not only been game-changing, but have helped this “uncarrier” evolve as a brand and capture digital natives’ attention through modern marketing.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.