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  • The beIN BED Campaign

    Multicultural Excellence Awards   November 4, 2018  

    beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.

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  • Lexus and Marvel's Black Panther Long Live the King

    Multicultural Excellence Awards   November 4, 2018  

    Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

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  • The Future of Branding According to Salesforce

    Event Recaps   October 30, 2018  

    Salesforce shared its thoughts on the best approaches to brand management in an age of individualized consumer insights made possible by analytics and AI.

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  • Global CMO Growth Council Priority: Brand Experience and Innovation

    Public Videos   October 26, 2018  

    From our understanding of whom we serve, we will focus on broadening the definition of what we do to provide the best brand experience.

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  • Starting a Small Business Revolution

    Event Recaps   October 25, 2018  

    Amanda Brinkman, Deluxe’s chief brand and communication officer and host of Small Business Revolution — Main Street, shared how Deluxe successfully transformed its own brand while also helping small businesses and communities.

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  • Starting a Small Business Revolution

    Session Videos   October 25, 2018  

    In this video, Amanda Brinkman, Deluxe’s chief brand and communication officer and host of Small Business Revolution — Main Street, shared how Deluxe successfully transformed its own brand while also helping small businesses and communities.

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  • Five Ways Brands Should Be Thinking About Augmented Reality

    Webinars   October 24, 2018  

    R/GA provided an overview of the emerging creative opportunities provided by augmented reality (AR) experiences.

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  • How Feelings Impact B2B Decision Making

    Webinars   October 11, 2018  

    This session explored the key feelings that drive business forward and how B2B marketers and their agencies can tap into these powerful feelings.

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  • A 360-Degree View of Influencer Marketing

    Event Recaps   October 3, 2018  

    Brands leaders, influencers, and industry experts share the latest trends and forecasts about influencer marketing and how brands are leveraging and integrating it into their strategies to drive growth.

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  • What’s Your Heresy? Nine Provocative Questions to Prompt Innovation

    Event Recaps   October 2, 2018  

    Joseph Jaffe of Evol8tion asked organizations to undertake a number of thought experiments to help them reflect on their capacities to reinvent themselves.

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  • The Hunger Spotter

    Smarties Awards   October 1, 2018  

    Snickers told its classic “You’re not you when you’re hungry” story in a new way by leveraging audio advertising with Spotify.

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  • Hellmann's/Best Foods Best Recipes

    Smarties Awards   October 1, 2018  

    Hellmann’s worked with Amazon to provide people with seasonal recipes through their Echo devices.

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  • It's Never Too Late, Always the Perfect Gift with 1-800-Flowers

    Smarties Awards   October 1, 2018  

    1-800-Flowers.com decreased the pain points associated with gift giving with its e-gifting experience.

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  • The New Creative Brief: Designing for Data-Driven Messaging

    Webinars   September 20, 2018  

    Explore the techniques, organizational processes, and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

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  • Creating Acts, Not Ads

    Event Recaps   September 6, 2018  

    Kraft Heinz combines brands, food, and culture to resonate with modern consumers and foster love for its legacy brands.

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  • How to Win the Experience Economy

    Event Recaps   August 7, 2018  

    Refinery29 offered marketers three tips for enhancing approaches to experiential marketing.

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  • Generating Awareness for Legion

    Event Recaps   August 7, 2018  

    To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

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  • 2018 In-House Creative Industry Report

    Knowledge Partners   August 1, 2018  

    Cella and The BOSS Group reported on the latest trends and areas of interest such as agile, account and project management practices, and emerging technologies.

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  • T-Mobile: Digital Innovation to Drive Growth with Millennials

    Event Recaps   July 27, 2018  

    T-Mobile’s disruptions in the wireless industry have not only been game-changing, but have helped this “uncarrier” evolve as a brand and capture digital natives’ attention through modern marketing.

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  • Marketing Outside the Box

    ANA Magazine   July 25, 2018  

    From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

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