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The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.

More and more B2C and B2B marketers are starting to take humorous advertising very seriously. Such ads build rapport with consumers and cut through the proverbial clutter.

ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.

OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”

Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.

Caterpillar shared how it built an enduring brand by embracing the power of “and.”

Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.

Atmosphere Proximity created a brand design system for “we make — Autism at Work,” a workspace for people with autism.

Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.

Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.

Proximity London created a campaign for Virgin Holidays targeting three phases of the travel customer journey.

To promote Theraflu in Mexico, GSK used a data-driven strategy in portraying the risk of flu infection, accompanied by one-click functionality on banner ads that enabled purchase of the medicine.

Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.

Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.

DNA created a brand campaign for BECU, the fourth-largest credit union in the U.S., aimed at generating new membership among younger bank consumers.

To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.

Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.