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Search returned: 622 document(s).
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Brands Offer Consumers an Escape from the Mundane
ANA Magazine November 24, 2021A growing number of consumers are looking for an escape from the familiar as they start to venture out and the pandemic starts to wane. Some niche brands are responding to the call by touting the unique experiences they have to offer while encouraging consumers to unplug from their digital devices.
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Marketers Greet the Metaverse
ANA Magazine November 12, 2021Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.
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Signal Loss and Creative Data, with Stephanie Bohn of VidMob
Marketing Futures November 3, 2021Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."
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ANA Ask the Expert: The Creative Feedback Playbook
Ask the Expert Answers November 1, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
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Hotels and Resorts Check Out New Ways to Appeal to Consumers
ANA Magazine October 22, 2021The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.
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Effective Attention: The Power of Creativity
Session Videos October 21, 2021In this video, BBDO CEO of the Americas St. John Walshe shared how paying attention to attention metrics, and the factors that drive them, can lead to more powerful creative solutions for marketers.
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Design Thinking in Marketing
Ask the Expert Answers October 12, 2021How can I apply design thinking principles to my marketing efforts?
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Firing Up the Weber Brand
Session Videos October 7, 2021In this video, Weber's Amy Pascal shared how she helped relaunch the backyard barbeque brand and took the company public by building new digital capabilities, using story building vs. storytelling, and developing DE&I employee and marketing strategies that helped Weber thrive and achieve double-digit growth.
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Breakfast with A+E Networks: Premium Short Form
Session Videos October 7, 2021In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.
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How McDonald’s Got Its Swagger Back
Event Recaps October 6, 2021Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Session Videos October 6, 2021In this video, Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
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How McDonald’s Got Its Swagger Back
Session Videos October 6, 2021In this video, Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Event Recaps October 6, 2021Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Public Videos October 6, 2021Lowe’s reframed its marketing to sell both destination and products.
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Tecate: Re-imagining Mexicanity in the U.S.A.
Event Recaps September 30, 2021Tapping into both traditional and emerging trends in Mexican-American culture, Tecate shared how it built a new narrative for the brand, focusing on Mexicanity in the U.S. in everything it did. These efforts powered Tecate forward, drove powerful consumer engagement, and won the brand several awards.
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Beyond Profit Podcast: Why Meaning Matters
Beyond Profit September 28, 2021In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
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2021 ANA In-House Excellence Awards Virtual Presentation of Winners
Session Videos September 21, 2021The 2021 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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Transformational Storytelling — Amazon Sapiens
CMO Content September 10, 2021During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
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Flood of College Athletes Become Influencers After NCAA Ruling
Knowledge Partners September 6, 2021“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.
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How To Reach Out to Influencers (And Get a Response!)
Knowledge Partners September 3, 2021Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.
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