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  • 3 Steps to Standardize Measurement in Influencer Marketing

    Industry Insights   August 15, 2022  

    Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.

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  • It's a New Dawn for Sleep Marketing

    ANA Magazine   August 12, 2022  

    While one in three Americans suffer from sleep deprivation, consumers remain skeptical about the benefits of devices designed to help people get a better night's rest. To assuage concerns, marketers are moving their focus to how sleep tech can help in improving one's overall health.

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  • Making Scents of Your Brand

    ANA Magazine   August 5, 2022  

    The acceleration in scent marketing is being fueled by consumers' post-pandemic thirst for real-world experiences. A powerful driver for human emotion, scent provides food brands with unique ways to stir engagement and fuel sales. As with other brand extensions, context is critical.

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  • How Brands Are Fighting Ad Fatigue with New Creative Strategies

    Industry Insights   August 5, 2022  

    Brands are somewhat obsessed with audience targeting, to the detriment of ad creative. Nielsen has long held that creative is responsible for about half of a campaign’s overall performance, with targeting much lower.

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  • Metaverse Deep Dive, with Media.Monks

    Marketing Futures Podcast   August 4, 2022  

    Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.

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  • 2022 ANA In-House Excellence Awards Virtual Presentation of Winners

    Conference Sessions   July 14, 2022  

    The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.

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  • How Databricks Leveraged Its Biggest Clients to Drive Brand Affinity

    B2 Awards   July 12, 2022  

    To raise its brand awareness and create stronger emotional connections with customers and prospects, Databricks used an omni-channel campaign with creative featuring video testimonials by data teams from some of the brand’s best-known customers.

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  • DISQO Campaign Reveals How Slight Change in Creative Presentation Can Yield Impressive Results

    B2 Awards   July 12, 2022  

    With a fun spin on the presentation of dry research and data reports, DISQO, a start-up provider of digital advertising effectiveness measurement, was able to convince several new brands to adopt its measurement platform, generating thousands of dollars in new business for the emerging company.

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  • Making Fierce Friends

    B2 Awards   July 12, 2022  

    Mower rebranded its website to inspire authentic and enduring personal connections, a mission the agency calls “Making Fierce Friends.”

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  • Caterpillar Showcases Technicians’ Skills with a Gameshow

    B2 Awards   July 12, 2022  

    Caterpillar drew the attention of jobseekers with a gameshow that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.

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  • The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

    B2 Awards   July 9, 2022  

    With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

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  • Rising Tides: How MOCEAN Cultivates Creative Talent

    Knowledge Partners   July 8, 2022  

    MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

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  • VP of Brand Engagement at Denny’s on TikTok-Inspired Menu

    Industry Insights   July 1, 2022  

    COVID-19 caused a significant category-wide decline in in-store traffic, with consumers spending more time engaging with a brand’s digital presence, ordering delivery, and spending more time on social in general - with TikTok playing a starring role. We needed to generate #FOMO for the brand to drive traffic back in-store once COVID-19 receded. To do so, we worked with 24 up-and-coming TikTok stars to act as hype machines to welcome the world back to Denny’s, co-collaborating on unique menu items and social/digital content to drive urgency among their social communities and re-ignite crave for our food.

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  • In-Game Advertising

    Pulse   June 7, 2022  

    Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

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  • Why QR Codes Are the Future of Creative Advertising

    Industry Insights   June 2, 2022  

    While they aren't a new phenomenon, Coinbase's SuperBowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company's app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments: the living room.

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  • Cracking the Innovation Code, with Tony Ulwick of Strategyn

    Marketing Futures Podcast   June 1, 2022  

    Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

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  • How to Create Successful & Effective Content

    Industry Insights   May 31, 2022  

    There are a lot of things that go into building a website, but the piece that’s almost universally overlooked and underestimated in the design process is the content.

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  • Data as Hero in a B2B Campaign

    Conference Sessions   May 24, 2022  

    In this video, Bloomberg Media and its agency partner Doner outlined the team’s approach to a new brand campaign that used rich data insights to inform messaging aimed at creating deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.

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  • Creativity in Ads Matters More Than Ever

    Industry Insights   May 24, 2022  

    Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.

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  • Data as Hero in a B2B Campaign

    Event Recaps   May 24, 2022  

    Bloomberg Media and its agency partner Doner outlined the team’s approach to a new, never-before-attempted brand campaign which used rich data insights to inform messaging that aimed to create deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.

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