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Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.

Sarah Traverso from The Coca-Cola Company shared how the brand developed, captured, and produced an ad campaign during the COVID-19 pandemic.

Brisk collaborated with amateur artist to create a promotional campaign, leveraging the theatrical release of action thriller Hobbs & Shaw.

SDG&E’s campaign encouraged business owners to become “energy heroes” by going to the website to pick a demand response program that fits their needs, saving energy, money, and the environment in the process.

Broadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.

Brands have to turn run-of-the-mill interactions with customers and prospects into something remarkable and unexpected. Such experiences not only boost the top and bottom lines but also strengthen brands and turn their customers into advocates for their products and services.

In this webinar, Yadira Harrison, co-founder at verb., discussed the questions that should be considered given the current state of affairs and shared the tools needed to create an actionable plan to shift from an IRL activation to a digital presence.

The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.

In this webinar, Wimberly Meyer, partner and SVP of the production agency Summerjax, shared on-the-ground insights, practical advice, and real-world examples to help brands know what to expect and how to adapt to our evolving production reality.

Nelson Kunkel, chief design officer at Deloitte Digital, and Ian Daly, head of brand strategy at Live Nation, discussed the convergence of digital and physical marketing opportunities, offering suggestions for how brands can create new blended experiences for customers.

This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

Traditional production methods were disrupted by COVID-19, so Honda leveraged social media influencers as content creation partners.

As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.

As time goes on and consumers get conditioned to a “new normal,” they will likely become increasingly open to hearing promotional messages from brands and organizations. They may also welcome some light-hearted advertising, as a break from a stressful environment.

Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

Mark and John Lee Cronin shared the journey of how they built a multi-million-dollar business while spreading happiness and shattering stereotypes about people with differing abilities.

To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

Business as usual was turned on its head when COVID-19 took hold in the U.S. In response Panera Bread pivoted, creating experiences to meet new and critical consumer needs.