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When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

In this Insight Brief, learn how brands pivoted their marketing strategies to respond to dramatic changes in consumer behavior during the COVID-19 pandemic.

The growing investments in dedicated brand content studios suggest that CMOs believe their futures lie in entertainment rather than killer ad creative. As the trend accelerates, the challenge for marketers will be to produce the kind of organic, emotionally driven content that will resonate with audiences.

In this session, we'll walk through the financial case for creativity, showing that “mediocre creative” -- defined as a 1 star ad – only generates ~0.25% points of market share growth, while “powerful creative” -- 4-5 star ads – generates ~2.5% points of market share, or 10x more sales.

As consumers migrate to streaming services in droves, more and more brands hop on board to supplement their spending on linear TV. But the tide may be turning in favor of streaming services. Product placement may never be the same.

For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.

King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.

In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.

Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.

Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.

The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.

Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.

Durex leveraged a combination of addressable TV and a media partnership to promote the launch of its new product.

Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.

The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.

In a world where increased connectivity and social media can often cause social anxiety, Sinch partnered with Mental Health America to create a platform where people could send and receive positive messages from strangers.

To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.

To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.