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  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

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  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

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  • Rescue Dogz

    Smarties Awards   November 7, 2019  

    Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.

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  • FriesList

    Smarties Awards   November 7, 2019  

    McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • Air Max Goes Bigger with Air

    Smarties Awards   November 7, 2019  

    Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

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  • Do What You Can’t Jimmy Fallon

    Smarties Awards   November 7, 2019  

    To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

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  • How B2B Audiences Sniff Out the BS in Your Brand Stories

    Forward   November 5, 2019  

    With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

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  • Ideas With Value

    Webinars   October 9, 2019  

    Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

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  • Product Launch Marketing Brings Brands to Life

    ANA Magazine   October 4, 2019  

    Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

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  • Eight Key Learnings about the Power of Love at Dunkin’

    Event Recaps   October 3, 2019  

    The Dunkin’ brand has undergone a transformation in recent years, and CMO Tony Weisman shared eight key learnings gleaned along the way.

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  • The Reawakening of Chipotle

    Session Videos   October 3, 2019  

    In this video, learn how Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”

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  • The Reawakening of Chipotle

    Public Videos   October 3, 2019  

    Chipotle revitalized its brand and relevance by focusing on real.

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  • The Reawakening of Chipotle

    Event Recaps   October 3, 2019  

    Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”

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  • Marketing’s True Colors

    ANA Magazine   September 28, 2019  

    Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

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  • Opportunities in Audio Marketing

    Event Recaps   September 19, 2019  

    Pandora and Whirlpool shared advice for capitalizing on the advantages of audio advertising.

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  • Evolving Consumer Expectations

    Event Recaps   September 19, 2019  

    Colle McVoy discussed some of the forces reshaping consumers’ expectations and how brands can respond.

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  • In the Battle for Attention, Marketers Are Going Long

    ANA Magazine   September 14, 2019  

    To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

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  • Crafting Radio Creative That Works!

    Webinars   September 12, 2019  

    In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

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  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

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