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Search returned: 43 document(s).

  • draftLine Enables Anheuser-Busch to Make Agile and Data-Driven Creative

    Event Recaps   June 22, 2021  

    draftLine shared how it capitalizes on social listening to keep Anheuser-Busch culturally relevant and engaged with trending online conversations.

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  • Companies Bolster Brand Identity with Modernized Logos

    ANA Magazine   June 4, 2021  

    In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.

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  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Expanding Diversity in the Wine Industry Through Community Support and Inclusion

    Event Recaps   December 1, 2020  

    Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.

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  • Expanding Diversity in the Wine Industry Through Community Support and Inclusion

    Session Videos   December 1, 2020  

    In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.

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  • A New Concern Among Consumers: Brand Safety

    ANA Magazine   August 14, 2020  

    The term ‘brand safety’ has taken on a more literal meaning during the pandemic, with consumers acutely interested in how the products they buy are manufactured, packaged, and distributed.

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  • Navigating Issues and Opportunities in the Mail

    Session Videos   August 6, 2020  

    In this video, learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.

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  • Navigating Issues and Opportunities in the Mail

    Event Recaps   August 6, 2020  

    In this session you’ll learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.

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  • What Happens When You Pair Wine + Cheez-It?

    REGGIE Awards   May 16, 2020  

    To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.

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  • McDonald's and Coca-Coca Came Together for Football Fans

    REGGIE Awards   May 16, 2020  

    McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.

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  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

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  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

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  • How Traditional CPG Companies Adopt a Challenger Brand Mindset

    Forward   February 4, 2020  

    With direct-to-consumer (DTC) brands nipping at their heels, traditional CPG companies are scrambling to implement marketing initiatives so they can be more like challenger brands.

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  • Product Launch Marketing Brings Brands to Life

    ANA Magazine   October 4, 2019  

    Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

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  • Marketing’s True Colors

    ANA Magazine   September 28, 2019  

    Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

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  • How Enjoy Life Foods Embraced Innovation to Achieve 18 Years of Growth

    Event Recaps   June 13, 2019  

    Joel Warady, general manager and chief sales and marketing officer at Enjoy Life, shared how the company has adapted its innovation strategy and increased its focus on consumer-centricity since its very inception.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Summer Sizzler Promotion

    B2 Awards   May 29, 2019  

    Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.

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  • Product Visualizer

    B2 Awards   May 29, 2019  

    Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

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  • Reigniting Miller Lite

    Event Recaps   May 17, 2019  

    Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

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