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  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

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  • What Happens When You Pair Wine + Cheez-It?

    REGGIE Awards   May 16, 2020  

    To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.

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  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

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  • McDonald's and Coca-Coca Came Together for Football Fans

    REGGIE Awards   May 16, 2020  

    McDonald’s and Coca-Cola invited fans to “Share a Coke” at McDonald’s and connect over their love of football through a unique digital integration that drove record-breaking guest engagement and lift in beverage transactions at McDonald’s.

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  • How Traditional CPG Companies Adopt a Challenger Brand Mindset

    Forward   February 4, 2020  

    With direct-to-consumer (DTC) brands nipping at their heels, traditional CPG companies are scrambling to implement marketing initiatives so they can be more like challenger brands.

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  • Product Launch Marketing Brings Brands to Life

    ANA Magazine   October 4, 2019  

    Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

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  • Marketing’s True Colors

    ANA Magazine   September 28, 2019  

    Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

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  • How Enjoy Life Foods Embraced Innovation to Achieve 18 Years of Growth

    Event Recaps   June 13, 2019  

    Joel Warady, general manager and chief sales and marketing officer at Enjoy Life, shared how the company has adapted its innovation strategy and increased its focus on consumer-centricity since its very inception.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Summer Sizzler Promotion

    B2 Awards   May 29, 2019  

    Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.

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  • Product Visualizer

    B2 Awards   May 29, 2019  

    Exal created a sales enablement tool that allowed buyers to digitally customize and interact with their potential purchases.

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  • Reigniting Miller Lite

    Public Videos   May 17, 2019  

    Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.

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  • How Fisher Nuts Became a Category Leader

    Session Videos   May 17, 2019  

    In this video, Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • Reigniting Miller Lite

    Event Recaps   May 17, 2019  

    Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

    view
  • Reigniting Miller Lite

    Session Videos   May 17, 2019  

    In this video, Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

    view
  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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  • Voice Technology for Marketers

    Event Recaps   April 10, 2019  

    The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Voice Technology for Marketers

    Session Videos   April 10, 2019  

    In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Forget "Converting Consumers;" Try Satisfying People with Products and Marketing

    Event Recaps   February 7, 2019  

    Hello shared advice for product development, brand positivity, and conversational marketing.

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