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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Reigniting Miller Lite

    Public Videos   May 17, 2019  

    Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.

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  • Reigniting Miller Lite

    Event Recaps   May 17, 2019  

    Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • Reigniting Miller Lite

    Session Videos   May 17, 2019  

    In this video, Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

    view
  • How Fisher Nuts Became a Category Leader

    Session Videos   May 17, 2019  

    In this video, Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

    view
  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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  • Voice Technology for Marketers

    Session Videos   April 10, 2019  

    In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Voice Technology for Marketers

    Event Recaps   April 10, 2019  

    The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Forget "Converting Consumers"; Try Satisfying People with Products and Marketing

    Event Recaps   February 7, 2019  

    Hello shared advice for product development, brand positivity, and conversational marketing.

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  • Shopper Marketing Tips from PepsiCo

    Event Recaps   November 14, 2018  

    PepsiCo offered shopper marketers recommendations drawn from its own experience.

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  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

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  • Reinventing the Condom

    Effie Awards   September 1, 2018  

    In urban Milwaukee, the teen birth rate is more than three times the national average, and STIs are making a troubling comeback. These teens are receiving the message; they’re just not buying it. Instead of changing the condom conversation, we changed the product.

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  • Strong Brands Take Stands

    Effie Awards   September 1, 2018  

    As a challenger brand being outspent 48:1 by the category leader, Brawny needed to find an impactful way to reconnect consumers to the brand. To achieve this The Brawny Man® stepped aside to celebrate women's strength during Women’s History Month.

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  • EnShield Sales Enablement Toolkit

    B2 Awards   June 6, 2018  

    WestRock created a sales toolkit that gave B2B companies five reasons to use its EnShield packaging line.

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  • Marketing, Multiculturalism, and African-American Teen Culture

    Event Recaps   May 24, 2018  

    Coca-Cola advised marketers on how to align their campaigns with the values of African-American teen culture.

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  • Doritos Guardians of the Galaxy Vol. 2 Music Bag

    REGGIE Awards   April 16, 2018  

    Doritos partnered with Marvel Studios to promote the sequel to Guardians of the Galaxy.

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  • Crayola Dandelion Retirement and Bluetiful Introduction

    REGGIE Awards   April 16, 2018  

    Crayola launched a campaign around the retirement of one of its iconic 24-count pack colors by creating a conversation around its new shade and driving consumers to connect emotionally with the brand.

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  • Saturday vs. Sunday: Voice Your Choice

    REGGIE Awards   April 16, 2018  

    Cheez-Its and Pringles became the “Official Snacks of Football” thanks to the clever launch of Kellogg’s “Saturday vs. Sunday: Voice Your Choice” campaign, debate, and sweepstakes, which helped the brand gain in-store display, sales, market share, and overall consumer consideration.

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  • Innovation

    Insight Briefs   April 8, 2018  

    Innovation is disrupting the marketing landscape, and this Insight Brief discusses opportunities for marketers as the industry embraces changes in technology, consumer behavior, and trends.

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