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  • How to Keep Lapsed Donors from Staying Socially Distant

    Webinars   February 3, 2021  

    In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.

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  • Data and Identity in the Era of Collaboration

    Event Recaps   January 28, 2021  

    Based on new research released by The Winterberry Group, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.

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  • Data and Identity in the Era of Collaboration

    Session Videos   January 28, 2021  

    In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.

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  • Super Relatable SuperNAN

    Smarties Awards   December 21, 2020  

    SuperNAN identified seven categories of mothers in China, looking to find solutions to their babies’ minor sensitivities, and it developed a hyper-targeted campaign to raise awareness of how its baby formula helps address these issues.

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  • Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?

    Webinars   November 12, 2020  

    Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

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  • Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time

    Webinars   November 10, 2020  

    In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.

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  • Three Ways to Put Data to Work in TV

    Forward   October 1, 2020  

    While many marketers currently find themselves in unexpected and challenging situations, they could benefit from using this moment as an opportunity to prepare for what’s next. Doing so will require data and the right technology to wield it. So what should brands do to harness the full effect of data in 2020 and beyond? Here are three ways marketers can put data to work.

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  • Data: Translating the Numbers into Actionable Strategies

    Webinars   September 24, 2020  

    This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.

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  • Q&A with Marc Vermut of Neustar

    Session Videos   September 23, 2020  

    In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.

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  • Q&A with Marc Vermut of Neustar

    Event Recaps   September 23, 2020  

    Marc Vermut of Neustar answered questions from marketers about data and decision-making.

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  • Decoding Data Dynamics: Digital Society Index 2020

    Knowledge Partners   September 22, 2020  

    The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.

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  • California Consumer Privacy Act: What It Means for Modern Marketers

    Knowledge Partners   September 22, 2020  

    This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.

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  • The Power of Data: An Adobe Report on the State of Consumer Data

    Knowledge Partners   September 21, 2020  

    Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.

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  • Leveraging AI Technology and Cloud-Based Solutions to Automate Production Spend Data and Reporting

    Webinars   August 31, 2020  

    In this webinar, John Lipuma, CEO of Prodigy by PostAds Group, shared insights on how to quickly and successfully transition to AI technology and cloud-based managed service solutions designed specifically for production finance and business functions.

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  • How Marketers Fulfill Customers’ Desire for Real-Time Brand Experiences

    Forward   August 25, 2020  

    Brands have to turn run-of-the-mill interactions with customers and prospects into something remarkable and unexpected. Such experiences not only boost the top and bottom lines but also strengthen brands and turn their customers into advocates for their products and services.

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  • 4 Secrets to Delighting Your Customers Using Data Connectivity

    Webinars   August 20, 2020  

    Daniella Harkins, GM at Strategic and Media Alliances and Michelle Dooley, Managing Director at Vertical Expansion from LiveRamp, explored how to utilize data partnerships to access the right data and reach people where they are.

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  • How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs

    Webinars   August 3, 2020  

    In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.

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  • Leveraging Analytics to Enhance Consumer Experience

    Event Recaps   July 29, 2020  

    Cox Communications used natural language processing to analyze sales calls and investigate the causes of failed cable self-installs.

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  • The Evolution and Outlook for Identity in a Privacy-First Post-Cookie World

    Webinars   July 8, 2020  

    Winterberry Group Senior Managing Partner Bruce Biegel shared the ins-and-outs of the rapidly evolving market segment of identity, including its current state and future outlook in marketing and advertising.

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  • Four Steps to Building an Identity-Based Marketing Strategy

    Forward   June 23, 2020  

    The only way to future-proof against the evolving adtech-martech ecosystem is to design a marketing strategy with an identity-based approach at its center. But that’s no easy task. Doing so successfully requires four critical building blocks.

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