Search Results for All Content (access may be restricted)

Search returned: 366 document(s).

  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

    view
  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

    view
  • Purchasing TV Ads in a Post-Digital Age

    Forward   March 28, 2019  

    A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

    view
  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

    view
  • Test and Learn: Informing Decisions with Insights

    Webinars   March 6, 2019  

    Darnell Jean-Charles, Sr. Manager, US Digital Card Applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

    view
  • Was Shakespeare Really Talking About Ad Delivery?

    Forward   March 5, 2019  

    Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

    view
  • Machine Learning and AI for Marketing and Other Disciplines

    Event Recaps   February 27, 2019  

    Panelists described a wide array of game-changing applications for AI and machine learning.

    view
  • The State of Content Marketing in 2019

    Webinars   February 13, 2019  

    Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

    view
  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

    view
  • Optimizing First-Party Data for Your B2B Marketing Campaign

    Webinars   January 9, 2019  

    The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

    view
  • Ready to Travel

    Echo Awards   December 21, 2018  

    Virgin Holidays used live data to add "moment-of-open" personalisation to ensure that across 34 touch points the brand delivered an innovative and seamless service experience.

    view
  • Destination Pride

    Echo Awards   December 21, 2018  

    PFLAG Canada created DestinationPride.org, a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights, and social sentiment.

    view
  • Our Neighbourhood

    Echo Awards   December 21, 2018  

    Danish real estate agent danbolig created Our Neighborhood, a digital destination where buyers can get to know their prospective neighborhoods intimately before buying a home, through the combined power of big data insights and crowdsourced content from the people who already live there and love it.

    view
  • Tailor Made Algorithms That Grow Business

    Echo Awards   December 21, 2018  

    Due to the shift toward online media, Shoe-d-vision acknowledged the need for a radical digital transformation to survive as a business. But with very limited marketing budgets, Shoe-d-vision was forced to take on a different approach and prioritize their budget effectively.

    view
  • The WSJ Propensity-led Dynamic Paywall Model

    Echo Awards   December 21, 2018  

    The Wall Street Journal used machine learning and a proprietary algorithm to create a customer-led paywall experience.

    view
  • Air Canada

    Echo Awards   December 21, 2018  

    To effectively communicate with its 41 million strong customer audience, Air Canada needed to utilize the power of emotional intelligence in their content to drive a better experience for their customers.

    view
  • Stop Stopgap Solutions

    Echo Awards   December 21, 2018  

    The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involement and sales through a strong integrated media strategy with extensive datadriven display and remarketing for maturing leads.

    view
  • The Ultimate Data Machine

    Echo Awards   December 21, 2018  

    BMW found a solution to the industry-wide issue of fragmented, flawed, and volatile data by developing a centralized data warehouse for gathering information from all sources along the customer path to purchase.

    view
  • Data for Good in Society

    Event Recaps   December 5, 2018  

    This panel featured three women who expertly help their companies leverage the power of data, sharing their views on the current competitive and regulatory environment.

    view
  • AI and Improving Ad Relevancy

    Event Recaps   December 5, 2018  

    The agency Heat shared its experience with using AI to predict emerging trends.

    view

1234567 >>  Last (19)