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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • Optimizing First-Party Data for Your B2B Marketing Campaign

    Webinars   January 9, 2019  

    The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

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  • AI and Improving Ad Relevancy

    Event Recaps   December 5, 2018  

    The agency Heat shared its experience with using AI to predict emerging trends.

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  • ANA Legal & Regulatory Webinar: Data Transparency

    Webinars   November 13, 2018  

    Keri Bruce and Kimberly Chow of Reed Smith LLP shared new insights and tips for marketers on how to collect and use data to further their business while minimizing data risk and liability.

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  • Global CMO Growth Council Priority: Data And Technology

    Public Videos   October 26, 2018  

    Innovation stems from driving growth through optimal decision-making fueled by robust, high-quality data-driven marketing, analytics, and technology.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • The New Creative Brief: Designing for Data-Driven Messaging

    Webinars   September 20, 2018  

    Explore the techniques, organizational processes, and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

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  • Redefining the Lost Art of Conversation

    Industry Insights   August 16, 2018  

    As technology inserts itself between the brand and the consumer, marketers need to remember — and not abandon — the human side to consumer engagement.

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  • A New Policy from Google Has Major Implications for Online Advertisers

    Industry Insights   July 19, 2018  

    Changes announced by Google to its ad serving product DoubleClick (now called Google Marketing Platform) will have major implications for advertisers’ marketing stack. Here’s what to expect.

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  • Realizing the Potential of Big Data by Making Artificial Intelligence Real

    Webinars   July 19, 2018  

    During this webinar, Janna Ritzcovan Synovec from IBM Watson Advertising discussed the challenges and opportunities marketers face around leveraging artificial intelligence technologies as well as best practices for turning AI into a reality for brands.

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  • Not All Data Is Created Equal

    Industry Insights   July 12, 2018  

    Becoming an AI-powered organization is far from simple. Marketing organizations face a number of challenges in making the shift. Here are a few steps to take on the journey to employing artificial intelligence to get real results.

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  • Personalization

    Ask the Expert Answers   July 4, 2018  

    ANA’s Ask the Expert research service answers the question, “How are marketers approaching the development of personalization strategies and solutions?”

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  • Making Artificial Intelligence Real

    Forward   June 19, 2018  

    How brands like Toyota are using artificial intelligence to get real marketing results.

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  • Four Essential Characteristics of Modern Marketers

    Event Recaps   April 18, 2018  

    IBM discussed four qualities that all marketers need to succeed today.

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  • Four Essential Characteristics of Modern Marketers

    Session Videos   April 18, 2018  

    In this video, IBM discussed four qualities that all marketers need to succeed today.

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  • Four Essential Characteristics of Modern Marketers

    Public Videos   April 18, 2018  

    For IBM, taking advantage of new marketing opportunities requires that it be customer-centric, data-led, performance-driven, and agile.

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  • GDPR Checklist

    Industry Insights   April 5, 2018  

    The European Union’s General Data Protection Regulation (GDPR) comes into effect on May 25th, and the ANA and Reed Smith have created a checklist for brands to ensure they’re prepared.

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  • Marketing Data Management Plan How-To Guide

    Tools   April 1, 2018  

    Read this short How-to guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

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  • Value of Using Big Data

    Tools   April 1, 2018  

    A guide to help you understand the value of using big data.

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  • Sales and Marketing Data Quality Benchmark Report

    Tools   April 1, 2018  

    In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

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