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IBM identified three pillars of its approach to marketing.

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.

Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.

Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.

The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

Due to the shift toward online media, Shoe-d-vision acknowledged the need for a radical digital transformation to survive as a business. But with very limited marketing budgets, Shoe-d-vision was forced to take on a different approach and prioritize their budget effectively.

Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

In keeping with its core philosophy of community betterment, the Hong Kong Jockey Club (HKJC) set out to encourage Hongkongers to lead healthier lifestyles via their Striding On: 21-day Challenge, a digital fitness program.

The Wall Street Journal used machine learning and a proprietary algorithm to create a customer-led paywall experience.

Ford Trucks of Brazil worked with its agency to develop a safe cap, alerting drivers when they were starting to get tired, allowing them to stop driving and rest before an accident could happen.

Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

Shackleton transformed one of its conference rooms into an authentic Bourbon Street-style club to ensure that no one calling the company would hear the same old tired Christmas songs while on hold.

Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

In collaboration with the Munch Museum in Oslo, Adobe digitized the over 100-year-old original paintbrushes of Norwegian master painter Edvard Munch, creator of the world-famous painting "The Scream."