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  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, On Q Financial's and the American Marketing Association Phoenix Chapter, will shared best practices for virtual events to help you improve your presentations and engage your audience.

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  • The New Formula Fueling Modern Marketing

    Forward   June 25, 2020  

    Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centered experiences that drive purpose, affinity, and revenue.

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  • No More Digital Dilly-Dallying

    B2B Marketer   June 24, 2020  

    With most every brand having to recalibrate its digital capabilities, CMOs have a new opportunity to help shape their company’s future — and increase the overall value of marketing.

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  • PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance

    Webinars   June 22, 2020  

    In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.

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  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

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  • Marketing, Innovation, & Technology 2020 Survey Findings

    Research Reports   June 10, 2020  

    ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.

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  • Marketers Grapple with Taking Creative Personalization to Higher Levels

    Forward   June 4, 2020  

    Personalization is not a matter of simply aggregating data across various first- and third-party sources. The challenge is developing the creative strategies that can leverage the data in a responsible manner, foster new collaboration models, and codify the knowledge.

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  • Why Marketers' Martech Investments Fall Short

    B2B Marketer   May 27, 2020  

    B2B marketers continue to struggle with making the most of their growing marketing technology stack. A major part of the problem: Too many companies rely on individual technology purchases rather than foster an integrated approach.

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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • Are Shoppable Posts Clicking with Consumers?

    ANA Magazine   May 15, 2020  

    Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

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  • The Future of Retail Report, 2020 Edition

    Research Reports   May 6, 2020  

    The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

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  • A New Era of Personalization: Global Video Benchmarks Report

    Knowledge Partners   May 5, 2020  

    Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.

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  • Blockchain Report, 2020 Edition

    Research Reports   April 27, 2020  

    The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.

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  • A New Era of Personalization: Global Benchmarks and Best Practices

    Webinars   April 23, 2020  

    Learn how the world’s top brands are building personalization and Dynamic Creative Optimization (DCO) experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies.

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  • Voice Marketing Report, 2020 Edition

    Research Reports   April 20, 2020  

    The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.

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  • Fundamentals of Data Science Applied to Marketing

    Webinars   April 17, 2020  

    In this webinar, get a non-technical overview of how data science (machine learning/AI) techniques and methods are being integrated into marketing analytics and also provided the foundations and principles of "marketing analytics translation."

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  • Is AI the End of Agencies As You Know Them?

    ANA Magazine   April 10, 2020  

    Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.

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  • Tuning Up the Customer Experience

    Forward   March 31, 2020  

    Radio brands continue to embrace and harness technology, AI-based solutions, and new media platforms to broaden the value they provide to consumers and advertisers. Engagement has seldom been stronger.

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  • The Evolution of Computer-Generated Influencers

    Event Recaps   March 19, 2020  

    Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.

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  • La-Z-Boy: Using Technology to Drive In-Store Sales

    Webinars   March 18, 2020  

    In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

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