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  • IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric

    Event Recaps   February 7, 2019  

    IBM identified three pillars of its approach to marketing.

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  • Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

    Webinars   February 6, 2019  

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • What Marketers Need to Know: Optimizing Ad Spend In Programmatic

    Webinars   January 31, 2019  

    Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

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  • 2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight

    Industry Insights   January 29, 2019  

    The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

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  • CES 2019: Tech and Trends Marketers Need to Know

    Webinars   January 23, 2019  

    In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.

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  • Martech for the Future: How Innovators are Engaging Audiences with VR and AR

    Event Recaps   January 17, 2019  

    Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.

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  • Five Ways Marketers Will Adapt to Consumer Power in 2019

    Webinars   January 16, 2019  

    Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

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  • Five Ways to Rebuild Customer Trust in the Post-Trust Era

    Webinars   January 9, 2019  

    Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

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  • Next-Generation TV White Paper

    Industry Insights   January 4, 2019  

    In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • Tailor Made Algorithms That Grow Business

    Echo Awards   December 21, 2018  

    Due to the shift toward online media, Shoe-d-vision acknowledged the need for a radical digital transformation to survive as a business. But with very limited marketing budgets, Shoe-d-vision was forced to take on a different approach and prioritize their budget effectively.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Striding On with HKJC

    Echo Awards   December 21, 2018  

    In keeping with its core philosophy of community betterment, the Hong Kong Jockey Club (HKJC) set out to encourage Hongkongers to lead healthier lifestyles via their Striding On: 21-day Challenge, a digital fitness program.

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  • The WSJ Propensity-led Dynamic Paywall Model

    Echo Awards   December 21, 2018  

    The Wall Street Journal used machine learning and a proprietary algorithm to create a customer-led paywall experience.

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  • Safe Cap

    Echo Awards   December 21, 2018  

    Ford Trucks of Brazil worked with its agency to develop a safe cap, alerting drivers when they were starting to get tired, allowing them to stop driving and rest before an accident could happen.

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  • Blink To Speak

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

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  • On Hold Music Band Live

    Echo Awards   December 21, 2018  

    Shackleton transformed one of its conference rooms into an authentic Bourbon Street-style club to ensure that no one calling the company would hear the same old tired Christmas songs while on hold.

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  • ITM Go Fish!

    Echo Awards   December 21, 2018  

    Rather than just appeal rationally based on the merits of it new app, ITM had some fun and appealed on a more emotional level. The brand created the opportunity to compete in a New Zealand first — a VR fishing competition, GO FISH!

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  • The Original Brushes of Edvard Munch

    Echo Awards   December 21, 2018  

    In collaboration with the Munch Museum in Oslo, Adobe digitized the over 100-year-old original paintbrushes of Norwegian master painter Edvard Munch, creator of the world-famous painting "The Scream."

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