Search Results for All Content (access may be restricted)

The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

Not-for-profit organization Share Our Strength used location-based targeting to encourage patronage of restaurants participating in a campaign to raise funds to fight childhood hunger.

STIHL leveraged InMarket’s proprietary GeoLink location-based marketing platform and real-time Moments App Network to drive consumer awareness, consideration and purchase of STIHL products.

IBM Watson Advertising used its AI technology to promote installations of IBM’s Storm Radar app.

ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.

Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.

Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.

In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.

In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.

In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.

Top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

Industry leaders discussed the opportunities offered by artificial intelligence, virtual reality, and augmented reality, and how best to approach the legal issues posed by the technology.

In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.

Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.

Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.

The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.