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Search returned: 729 document(s).

  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • Fueling Campaign Performance with Intelligent Creative

    Session Videos   July 8, 2021  

    In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.

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  • Marketing Cloud Best Practices for Publishers

    Knowledge Partners   June 30, 2021  

    This article from Theorem summarizes best practices for publishers using marketing cloud technologies.

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  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Financial Automation in Media

    Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • The Addressability and Identity Renaissance

    Forward   June 24, 2021  

    Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.

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  • NFTs: What Are They and How Is This Relevant to the Marketing Industry?

    Webinars   June 23, 2021  

    In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.

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  • Innovative Strategies for Modern Marketing Success

    Knowledge Partners   June 23, 2021  

    In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.

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  • Break the Cycle with Data: How Creative Can Change Consumer Behaviors

    Webinars   June 23, 2021  

    In this webinar, learn why marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.

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  • Four Critical Ingredients for the Post-Cookie World

    Session Videos   June 17, 2021  

    In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.

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  • Video at the Speed of Performance

    Session Videos   June 17, 2021  

    Video tech has never been more advanced, and the disparity of data has never been more backward. In this video, learn how to leverage both data and technology to drive impression costs down and new tools available to make faster decisions.

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  • Technology Unleashes Creativity for Brands

    Forward   June 15, 2021  

    For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.

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  • Advertisers Must Get on the Right Side of Privacy

    Forward   June 10, 2021  

    Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

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  • How to Launch an Always-Ready OOH Campaign

    Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

    Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How Unilever is Using Technology to Drive Brand Through Conversion

    Webinars   May 26, 2021  

    In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.

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  • Enterprise-based Organizations View Marketing Operations as Top Priority in 2021

    Knowledge Partners   May 26, 2021  

    BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.

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  • From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

    Session Videos   May 25, 2021  

    In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.

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  • From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

    Event Recaps   May 25, 2021  

    Speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.

    view
  • Game On: Winning the PC Aisle

    REGGIE Awards   May 21, 2021  

    Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.

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