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  • NFTs: Finding Value Beyond the Hype

    Webinars   September 15, 2022  

    In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.

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  • Building a Composable Enterprise, with Eric Feige of VShift

    Marketing Futures Podcast   September 15, 2022  

    On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.

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  • How Marketing Agencies Can Develop Partnerships with AI Companies

    Industry Insights   September 12, 2022  

    For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.

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  • Making Cross-Platform Planning a Reality with Data and Technology

    Industry Insights   September 12, 2022  

    Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.

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  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Conference Sessions   September 9, 2022  

    In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Event Recaps   September 9, 2022  

    McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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  • B2B Commerce Benchmarking Report

    Knowledge Partners   August 29, 2022  

    An analysis of digital commerce data from one hundred leading companies across industries and business models.

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  • The Virgin Telco Has Appeared to You

    Internationalist Innovation in Media   August 26, 2022  

    The launch of Virgin Telco, a new telecommunications provider in Spain, was accompanied by an integrated marketing campaign and a multimedia platform that measured the effectiveness of the campaign.

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  • Prioritizing the Digital Healthcare Experience

    Knowledge Partners   August 26, 2022  

    Infrastructure investment, technology advances and the pandemic are transforming expectations for digital health.

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  • Deconstructing the "Fifth Paradigm" of Marketing

    Champions of Growth   August 16, 2022  

    In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.

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  • Machine Learning: A Social Media Game Changer

    Knowledge Partners   August 16, 2022  

    DEFINITION 6 explores how brands can use AI and machine learning to develop more engaging marketing strategies and content.

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  • An AI-Driven Future, with Mari Joller of Snackable

    Marketing Futures Podcast   August 12, 2022  

    Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.

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  • Crypto Philanthropy Helps Nonprofits

    Soundbites   August 10, 2022  

    Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.

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  • What Is Crypto Philanthropy and Why Do We Need It Now?

    Event Recaps   August 10, 2022  

    Pat Duffy of The Giving Block and Ettore Rossetti of Save the Children explained the basics of crypto philanthropy and how this growing industry directly impacts nonprofits, increasing fundraising by as much as 82 times.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Event Recaps   August 9, 2022  

    Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Conference Sessions   August 9, 2022  

    In this video, Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • The Rise of Programmatic Attention Metrics

    Knowledge Partners   August 3, 2022  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • Leveraging Technology to Take Your In-Store Experiences to the Next Level

    Knowledge Partners   August 1, 2022  

    ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.

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  • Do Marketers Need to Know How to Code?

    ANA Magazine   July 29, 2022  

    Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.

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  • How to Create an Incredible AR Advertising Experience

    Industry Insights   July 28, 2022  

    Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

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