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Winterberry Group explained the basics of customer data platforms.

Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.

WarnerMedia shed light on the audience-targeting capabilities of television.

Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.

This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.

Experienced email marketers drew on decades of experience to recommend critical steps toward optimizing email delivery.

In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

Campbell Soup Co. discussed some aspects of its digital transformation.

This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.

Tyson discussed some of the benefits and drawbacks that OTT media services present to marketers.

The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

Brands are missing the boat when it comes to spurring the market for wearable medical devices.

Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.

ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

In this video, get an overview of how AI is being utilized in the advertising industry and learn about various issues to consider when adopting these practices.

It’s important for marketers to assemble a diverse team for designing and deploying artificial intelligence tools.