Search Results for All Content (access may be restricted)

This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.

This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

Mike Ruffing, senior consultant of consumer engagement and capabilities at Nationwide Financial, spoke about how the financial services provider implemented a digital personalization platform for its retirement plans, reshaping the customer experience and aiding Nationwide’s business goals.

Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

“Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.

Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.

This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.

IBM described its approach to using customer journey maps to maximize lifetime value.

Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.

At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.