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Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.

The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.

This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.

While sports and live events are important types of programming that have proven to be immune to time-shifted viewing, the reliance on programmatic-buying technology in digital media environments and consumers’ ability to control viewing behavior are forcing an overhaul in the way the industry plans and executes media.

The ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.

Learn how Mitsubishi created a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes.

In this webinar, Ryan M. Martin, Associate at Loeb & Loeb LLP, highlighted new technologies in the advertising and marketing space, including AI, interconnected smart devices, augmented reality, ad-tech, and biometrics technology.

OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.

Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.

In this webinar, learn how B2C marketers can cut through the hype of AI’s role and value in advertising, and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.

Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.

In this video, Dustin Engel, general manager of corporate development at PMG, discussed how blockchains can help to maintain consumer privacy and support the future of a free, ad-supported internet.

Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

Learn how B2C marketers can cut through the hype of AI’s role and value in advertising and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.