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  • CES 2020: Bringing the Tech and the Trends to Modern Marketers

    Webinars   January 22, 2020  

    This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • Failing to Connect the Data Dots

    B2B Marketer   December 11, 2019  

    B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.

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  • Service is the New Sales: The Through Line for B2B Growth

    Webinars   December 5, 2019  

    This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

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  • Nationwide Financial: Creating Digital Experiences that Power Personalization and Drive Business

    Event Recaps   December 5, 2019  

    Mike Ruffing, senior consultant of consumer engagement and capabilities at Nationwide Financial, spoke about how the financial services provider implemented a digital personalization platform for its retirement plans, reshaping the customer experience and aiding Nationwide’s business goals.

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  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

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  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Consumer Neuroscience Infographic, 2019 Edition

    Research Infographics   November 26, 2019  

    Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

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  • Building to Scale: 2020 Video | The Value of Addressable TV and OTT

    Webinars   November 21, 2019  

    What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

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  • Best Practices in Leveraging Consumer Data with New Technologies

    Webinars   November 21, 2019  

    Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.

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  • Putting CX Measurement into Action

    Knowledge Partners   November 21, 2019  

    Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

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  • Future of Programmatic Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

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  • Consumer Neuroscience Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • CMO Trend Brief: Consumer Neuroscience, 2019 Edition

    Research Reports   November 15, 2019  

    This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.

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  • CMO Trend Brief: Future of Programmatic, 2019 Edition

    Research Reports   November 15, 2019  

    This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.

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  • Path to Lifetime Value

    Event Recaps   November 15, 2019  

    IBM described its approach to using customer journey maps to maximize lifetime value.

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  • Future of Programmatic Infographic, 2019 Edition

    Research Infographics   November 15, 2019  

    Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.

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  • How Brands Use Augmented Reality to Drive Experiences

    Event Recaps   November 13, 2019  

    At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.

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  • Creating Competitive Agile Marketing Organizations

    Webinars   November 13, 2019  

    In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.

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