Search Results for All Content (access may be restricted)

Search returned: 1022 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media

    Research Reports   November 15, 2018  

    The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

    view
  • Q3 2018 Video Benchmarks

    Knowledge Partners   November 13, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

    view
  • Netflix Overtakes Live TV As Source of Favorite Shows

    MediaPost   November 8, 2018  

    Hub Research released findings on TV watching habits in 2018.

    view
  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

    view
  • Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth

    Session Videos   November 6, 2018  

    In this video, get insights from the recently-released study Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth that will help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth.

    view
  • We Met on Cars.com: Revolutionizing the Car Shopping Experience

    Event Recaps   November 1, 2018  

    Online vehicle shopping site Cars.com helps consumers fall in love with finding their perfect car via their latest brand campaign, "We Met On Cars.com". In this session, brand marketing director Sarah Epstein will share how the brand is leveraging a matchmaking approach to reinvent itself, its site, and its advertising for a modern consumer.

    view
  • 10 Marketing Risk Questions Every Company Needs to Ask

    Event Recaps   October 30, 2018  

    The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company’s investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.

    view
  • Preparing for Generation Alpha

    Session Videos   October 27, 2018  

    With the help of Wired Consulting and the world’s leading neuroscientists, educators, and cultural commentators, Hotwire has uncovered how technology is affecting brain development of Generation Alpha, the trends that will define this generation, and how brands will be able to reach them in the future.

    view
  • Emerging Trends: Crash Course on the Hottest Emerging Trends in Marketing

    Public Videos   October 25, 2018  

    With AI and voice technology-assisted shopping expected to grow, marketers have to make sure their brands are on the tips of consumers’ toungues.

    view
  • Emerging Trends: Crash Course on the Hottest Emerging Trends in Marketing

    Session Videos   October 25, 2018  

    In this video, eMarketer cofounder Geoff Ramsey painted a vivid picture of where marketing is headed over the next 12 to 18 months, including why AI and machine learning will power, accelerate, and personalize every aspect of marketing.

    view
  • Emerging Trends: Crash Course on the Hottest Emerging Trends in Marketing

    Event Recaps   October 25, 2018  

    eMarketer cofounder Geoff Ramsey painted a vivid picture of where marketing is headed over the next 12 to 18 months, including why AI and machine learning will power, accelerate, and personalize every aspect of marketing.

    view
  • Fire Your CMO: Marketing’s Future Will Not Resemble Its Past

    Session Videos   October 25, 2018  

    In this video, Terry Kawaja, founder and CEO of digital marketing investment bank advisory firm LUMA Partners, examined the challenges and opportunities in today’s complex marketing ecosystem with a view towards what is required to win in the future.

    view
  • Diversity: Good Business

    Event Recaps   October 25, 2018  

    Wells Fargo reveals the significance of multicultural marketing and why all brands should invest in diverse segments to drive business growth.

    view
  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

    view
  • Twenty-Four Tips for Customer Experience Innovation

    Knowledge Partners   October 3, 2018  

    This report form ERDM shares 24 tips for customer experience innovation based on findings from over 16,000 hours of in‐depth research interviews.

    view
  • Millennial Mothers in Asia: How Marketers Can Engage with this Growing Demographic

    Knowledge Partners   October 2, 2018  

    This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

    view
  • 2019 Forecast: TV Ads Decline Four Percent, Digital Growth Soars 18 Percent

    MediaPost   September 27, 2018  

    MoffettNathanson Research shared predictions for 2019 and reflections on 2018 regarding the growth and decline of various media types.

    view
  • The Evolution of the Transparency Debate and What It Means for the Industry

    Event Recaps   September 26, 2018  

    Global compliance and contract consultancy FirmDecisions explored the pervasive issue of media transparency.

    view
  • Diageo: 2018 ANA Genius Awards Finalist for Data and Analytics Adoption

    ANA Genius Awards   September 26, 2018  

    Top marketing and analytics executives at global spirits purveyor Diageo discuss how this company — which owns dozens of major brands distributed worldwide — has managed to foster a high degree of analytics adoption across the organization. Diageo is a 2018 finalist in the ANA Genius Awards category for Data and Analytics Adoption.

    view
  • Q2 2018 Video Benchmarks

    Knowledge Partners   September 26, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

    view

1234567 >>  Last (50)