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  • Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q1 2019

    Knowledge Partners   September 6, 2019  

    A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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  • Magna: Podcast Ad Spending Approaching $1 Billion

    MediaPost   September 6, 2019  

    A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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  • Internet of Things Report, 2019 Edition

    Research Reports   September 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

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  • CMO Trend Brief: Internet of Things, 2019 Edition

    Research Reports   September 4, 2019  

    This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.

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  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

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  • The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy

    Knowledge Partners   August 27, 2019  

    Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

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  • Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q4 2018

    Knowledge Partners   August 26, 2019  

    A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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  • The Asian American Market Report: Understanding The New American Mainstream

    Knowledge Partners   August 26, 2019  

    Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

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  • The ROI of Influencer Marketing

    ANA Magazine   August 6, 2019  

    As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

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  • Content Marketing Survey and Roundtable

    Event Recaps   August 1, 2019  

    The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

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  • Four Areas Marketers Can Implement Neuroscience to Improve Results

    ANA Magazine   July 22, 2019  

    Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.

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  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • CMO Trend Brief: Chatbots, 2019 Edition

    Research Reports   July 3, 2019  

    This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

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  • Chatbots Infographic, 2019 Edition

    Research Infographics   July 3, 2019  

    Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

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  • Chatbots Report, 2019 Edition

    Research Reports   July 3, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • Augmented Reality Report, 2019 Edition

    Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

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