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  • Diagnosing and Treating and Outdated Approach to Content

    Event Recaps   April 17, 2019  

    Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Make It or Buy It: Deciding Whether to Bring Media Agency Duties In House

    Event Recaps   April 17, 2019  

    When BMO—one of the 10 largest banks in North America—analyzed its creative and media relationships in 2018, the bank's marketing leaders faced a fundamental question: should they bring the bank's media planning and buying in house? Did they have the capability and capacity do so, even if they wanted to? And did they have the information they needed to make an informed decision they wouldn't regret? During this conversation, BMO's Mike Sanders, Director of Agency, Media & Partner Management will team up with Transparent Partners CEO Brandon Starkoff, whose firm collaborated with BMO, to discuss how the bank answered these questions, and share principles other marketers might consider in addressing these questions within their own marketing organizations.

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  • Perspective from an Investment Banker

    Session Videos   April 11, 2019  

    Terry Kawaja, founder and CEO of LUMA Partners, is a a recognized expert in the Internet and digital media. In this video, he separated fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses.

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  • Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

    Webinars   April 11, 2019  

    This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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  • State of Media 2019 — Trends to Watch

    Session Videos   April 11, 2019  

    In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.

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  • Perspective from an Investment Banker

    Public Videos   April 11, 2019  

    The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.

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  • BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers

    Event Recaps   March 27, 2019  

    BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.

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  • SXSW 2019: Trends and Takeaways for Marketers

    Webinars   March 27, 2019  

    Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.

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  • What is Match Rate?

    Industry Insights   March 15, 2019  

    Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.

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  • Precision vs. Reach

    Industry Insights   March 15, 2019  

    Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.

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  • Multi-Touch Attribution

    Industry Insights   March 15, 2019  

    Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.

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  • Understanding Attribution

    Industry Insights   March 15, 2019  

    Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

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  • What is Attribution?

    Industry Insights   March 15, 2019  

    Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.

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  • Probabilistic vs. Deterministic

    Industry Insights   March 15, 2019  

    Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

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  • How Brands Weather the Next Recession

    ANA Magazine   March 15, 2019  

    After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

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  • Developing Survival Thinking and Planning in Today’s Disruptive Corporate World

    Webinars   March 6, 2019  

    Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.

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  • Oreo: A Cookie with Cultural Cred

    Public Videos   February 27, 2019  

    Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.

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  • Oreo: A Cookie with Cultural Cred

    Session Videos   February 27, 2019  

    In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.

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  • Top Five Trends for Marketers to Focus on in 2019 and Beyond

    Webinars   February 27, 2019  

    While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.

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