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  • Back to School 2020 Trend Guide

    Knowledge Partners   August 4, 2020  

    This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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  • Using Attention Metrics for Creative Optimization

    Knowledge Partners   July 24, 2020  

    In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.

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  • How Marketers Must Adjust to the new Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • A Matter of Principle: Reassessing Your Strategy In Today’s Environment

    Knowledge Partners   July 17, 2020  

    This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.

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  • Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19

    Webinars   July 16, 2020  

    In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.

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  • Human Experience in Times of Uncertainty

    Knowledge Partners   July 15, 2020  

    Deloitte Digital describes three trends that are bridging the gap between digital and human experiences.

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  • Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

    Webinars   July 15, 2020  

    In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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  • The Internet of Things Report, 2020 Edition

    Research Reports   July 14, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • The State of Sponsorship and Experiential Marketing: Where to Next?

    Webinars   July 10, 2020  

    In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.

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  • Earlier Than Ever

    Knowledge Partners   July 10, 2020  

    People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Pinterest shared why, and why it matters for brands.

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  • Anticipated Consumer Trends for the 2020 Holiday Season

    Event Recaps   July 8, 2020  

    Meredith and Walmart discussed their partnership and how they are planning for the 2020 winter holiday season.

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  • Marketing Through a Crisis: Three Opportunities for Action

    Webinars   June 30, 2020  

    In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • Insights on Shifting Viewing Behavior and Show Discovery

    Webinars   June 22, 2020  

    Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

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  • Playing the Long Game: Building Relationships in Times of Uncertainty

    Webinars   June 22, 2020  

    In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

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  • Navigating Changing Consumer Behavior during COVID-19

    Webinars   June 16, 2020  

    In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.

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